Thursday, June 19th, 2008


There’s nothing bigger than this summer’s blockbusters and TV Guide Network gets the exclusive in series and specials like Hollywood 411 and Big Movie Premiere. We take viewers on the red carpet, behind the scenes and up close to the stars of “The Incredible Hulk,” “Get Smart,” and more!

Associate your brand with the biggest and best summer releases.
For information about ad opportunities,
contact Richy Glassberg or your AE: 212.852.7500




Good morning. It’s Thursday, June 19, 2008, and this is your first early morning briefing.

Three major executive moves –

  • Susanne Daniels has resigned as President/Entertainment of Lifetime Networks, where she has been since August 2005. She will remain in place until the company hires a replacement for her position and afterwards will continue on as a consultant.
  • Robin Schwartz was appointed President for OWN: The Oprah Winfrey Network starting July 14. Robin moves to this position from Regency Television in Los Angeles where she serves as President. In her upcoming new position, she will spearhead all business activities for the new network including development, programming, production, marketing, research and communications as well as be involved with advertising sales and distribution. Robin will be based in Los Angeles where OWN’s staff and operations are located and will report to the still-unnamed CEO of the network.
  • Rainbow Media Holdings acquired Sundance Channel and now they’ve also signed Larry Aidem, Pres/CEO of Sundance, as President of Rainbow Ventures, reporting to Joshua Sapan, Pres/CEO of Rainbow Media.  Larry will focus on new business development and strategies for Rainbow, tho will keep a hand in Sundance during the transition under the Rainbow umbrella.  A new head of Sundance is expected to be named very soon. 

Tonight’s Premieres:
Fine Living Network: Newlywed, Nearly Dead? at 9p
MTV: Randy Jackson Presents America’s Best Dance Crew at 10p
Showtime: Penn & Teller at 10p
SOAPnet: MVP at 11p



News magazine Primetime returns to ABC this summer with two limited series versions: Primetime: The Outsiders begins June 24 at 10p and Primetime: Crime on June 25 at 10p.

E! opens season two of the reality series Sunset Tan on August 3 at 1030p. Sunset Tan goes inside a Southern California tanning salon and introduces viewers to the various celebrity clients and eclectic owners and staff that run the business. The series is an original E! Studios production in association with Intuitive Entertainment.

Oxygen’s season premiere of Tori & Dean: Home Sweet Hollywood Tuesday night (10p) became the highest rated and most watched season opener ever for an Oxygen original series. The episode attracted 450,000 A18-49 viewers; 356,000 W18-49 viewers as well as 667,000 total viewers. 

Multi-platform media company The Italian American Network debuted several on-demand webisode series shot in hi-def at . The series cover a variety of subjects such as food and cooking, traveling in Italy to discovering Italian culture here in America.


36 top artists.  1 legendary setting.
Up close and musical

Tune in for an all new season of intimate recording sessions with some of the biggest names in music!


Click here for exclusive access to performances, interviews and photos in the
American Express Performance Studio at


20th Century Fox Television made a cross-Atlantic agreement with U.K.-based commercial network and producer ITV. The deal allows both entities to share development ideas for production in each other’s countries. ITV has already started work on a British copy of the 1990s sitcom Dharma & Greg that was produced by 20th Century Fox Television and aired on ABC. So far, 20th Century has not picked up any new ideas from ITV for development. In addition, both will co-finance the Shared Development Group, a separate development fund to create new content which will be produced together or independently and offered up for international distribution.

MTV and Janet Jackson are developing a music competition series with 25/7 Productions, says Variety. The untitled project has begun casting and Janet would be mentor to singer and dancer hopefuls with the goal of finding the next Janet Jackson, Justin Timberlake or Usher. Many of the details of the show, such as the grand prize, are not yet worked out, although the show would likely be shot on various street locations rather than inside a studio.

TNT tapped Natalia Cigliuti for its new drama series Raising the Bar from producer Steven Bochco. Natalia will play public defender Roberta “Bobbi” Gilardi and joins cast members already in place including Mark-Paul Gosselaar, Gloria Reuben, Jane Kaczmarek, Teddy Sears, Melissa Sagemiller, Currie Graham, J. August Richards and Jonathan Scarfe. The series is set to debut this September.

FOX nodded its approval for a one-hour pilot project The Emancipation of Ernesto starring That ’70s Show actor Wilmer Valderrama, reported THR. The single-camera comedy from 20th Century Fox Television is about a naive guy (Wilmer) who journeys around Los Angeles trying to find his father. The script has been likened to the Steve Martin comedy The Jerk. If the pilot goes to series it will be first one-hour comedy series on FOX since Ally McBeal.

Matthew Perry and Peter Tolan are developing pilot project for Showtime called The End of Steve.  The project will star Perry as a talk show host who is a delight on air, and a bit of a horror when the cameras turn off.  The pilot will be produced by Sony Pictures TV, and Perry will take a creator/executive producer credit.

Casting Call: Lifetime Networks invites female filmmakers to submit their original short films at . Deadline for entries is July 8. The winning contestant will have their short shown on Lifetime Movie Networks and receive a cash prize of $5,000 plus the opportunity to attend networking events and festivals.


Scripps Networks. Five Engaging Brands, Each with a Passionate Audience.

CYNOPSIS DIGITAL – TODAY’S TOP STORY: Perhaps Microsoft really is over the Yahoo acquisition. Microsoft acquired ad targeting start-up Navic Networks for an undisclosed amount, with an eye toward extending its internet ad platform to television. Navic works with cable companies to provide targeted, addressable ads to about 35 million digital set-tops in North America via its nascent Admira ad network. Combining online, mobile, game console and set-top box-based ad networks would allow Microsoft to place trackable ads across multiple platforms, presumably simplifying things greatly for ad agencies. The heavy lifting involved in integrating interactive campaigns across platforms is often named as the biggest fly in the ointment for the growth of digital brand marketing. Microsoft has been pursuing a television ad strategy since Google announced its EchoStar-integrated Google TV Ads partnership last year. Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY 4th Story Media and HarperCollins Publishers are partnering for The Amanda Project (T.A.P.), a multi-platform digital mystery series that will be written in part by its target audience of Girls 12-14.  4th Story Media, which owns all rights for the property, will produce the content for The Amanda Project with a creative team including web design agency Happy Cog.  HarperCollins Publishers, both a strategic partner in the venture and an investor, has acquired the rights to publish an eight-book The Amanda Project series worldwide.  The property revolves around Amanda Valentino a girl who arrives at her new high school mid-year and though she leaves abruptly y, she makes quite an impression on those around her.  In addition to the book series The Amanda Project will include a social website and a series of blogs that will chronicle the story, clues (old and new), users posts, downloadable music and merchandise.  The T.A.P. website in early 2009, and continue with the publication of the first book in fall 2009. Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY: Stockholm’s Metronome Film & Television is launching an LA-based subsidiary in September with the first order of business to sell its existing formats. Original format development will be the next move.  Metronome has named Michael Porseryd as the new unit’s MD in addition to bringing in Jock Millgardh and Mattias Olsson from Friday TV to the LA office.  (Friday TV previously sold two formats in the U.S.: Clash of the Choirs to NBC and Single Moms to TLC.)  Full edition: CYN INTERNATIONAL.


Top 10 M-F Syndicated Strip Series for the week of 6/2-6/8/08 ranked by HH Rtg
Wheel of Fortune (CTD)                                    6.5 AA
Jeopardy (CTD)                                               5.4 AA
Two and a Half Men (WB)                                 4.9 AA / 6.5 GAA
Judge Judy (CTD)                                            4.5 AA / 6.9 GAA
Oprah Winfrey Show (CTD)                               4.5 AA / 4.6 GAA
Family Guy (2/T)                                             4.2 AA / 4.9 GAA
Entertainment Tonight (CTD)                            3.9 AA / 4.0 GAA
Dr. Phil Show (CTD)                                         3.8 AA / 3.9 GAA
Seinfeld (SPT)                                                 3.6 AA / 4.1 GAA
Everybody Loves Raymond (CTD)                      3.2 AA / 3.7 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 6/2-6/8/08 ranked by A18-49 Rtg
Two and a Half Men (WB)                                2.8 AA / 3.6 GAA
Family Guy (2/T)                                            2.7 AA / 3.1 GAA
Seinfeld (SPT)                                               2.2 AA / 2.4 GAA
Everybody Loves Raymond (CTD)                     1.8 AA / 2.0 GAA
Oprah Winfrey Show (CTD)                             1.6 AA / 1.7 GAA
King of Queens (SPT)                                     1.6 AA / 2.2 GAA
Wheel of Fortune (CTD)                                  1.5 AA
Friends (WB)                                                 1.5 AA / 1.8 GAA
George Lopez (WB)                                        1.5 AA / 2.0 GAA
Entertainment Tonight (CTD)                          1.4 AA / 1.4 GAA
Sex and the City (WB)                                   1.4 AA / 1.7 GAA
King of the Hill (2/T)                                      1.4 AA / 1.9 GAA
Judge Judy (CTD)                                          1.4 AA / 2.0 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday – A18-49 Analysis:  ABC swished in a win Tuesday night at 5.4/16 A18-49, according to final national ratings from Nielsen Media Research. FOX claimed the #1 spot at 8p with The Moment of Truth at 2.4/8. During the last two hours, the top position was passed to ABC as the NBA Finals posted a 5.5/16 at 9p and a 7.0/19 at 10p. Also at 9p, NBC premiered the new installment of America’s Got Talent which delivered a third-ranking 3.3/9 and a 4.0/11 for the second hour. 

Live + Same Day Household Ratings: Tuesday, June 17, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 8.7/15            Jimmy Kimmel Live Game Night 2.2/4, GMC NBA Countdown 3.8/7, NBA Finals on ABC Game 6: LA Lakers at Boston 10.7/19

NBC: 7.0/12            Deal or No Deal 5.5/10, America’s Got Talent [p] 7.8/13

FOX: 4.5/8               The Moment of Truth 3.9/7, Hell’s Kitchen 5.1/8

CBS: 3.7/6               AFI’s 10 Top 10 3.7/6

UNIV: 2.2/4           Al Diablo con los Guapos 2.4/4, Fuego en la Sangre 2.4/4, Aqui y Ahora 1.7/3

CW: 0.9/2              Beauty and the Geek [r] 0.8/1, Reaper [r] 1.0/2

MNT: 0.9/1             Street Patrol [r] 0.8/1, Street Patrol 2 [r] 0.8/1, Jail [r] 0.9/2, Jail 2 [r] 0.9/2

TELE: 0.6/1           La Traicion 0.4/1, Victoria 0.8/1, Sin Senos No Hay Paraiso 0.7/1

A18-49: ABC 5.4/16, FOX 3.2/9, NBC 3.1/9, UNIV 1.8/5, CBS 1.3/4, MNT 0.5/2, CW 0.5/1, TELE 0.4/1


CBS Films, the film arm of CBS Corporation, added Rik Toulon as EVP/General Counsel to manage all legal aspects for the division. Rik will report to Bruce Tobey, COO, CBS Films.

TV Land elevated Kim Rosenblum to the new position of SVP/Marketing and Creative. Kim will manage off-channel marketing which includes consumer and trade advertising, media planning, consumer products and consumer promotions. In addition, she will continue to be the network’s Creative Director and handle the on-air and off-air creative. Kim reports direct to Larry W. Jones, President, TV Land.   Congratulations Kim!

TuTv, a joint venture from Grupo Televisa and Univision Communications Inc., recruited Veronica Islas to the new position of Director/Marketing. Veronica will supervise and implement MSO system promotions while based in Los Angeles and reporting to Ariela Nerubay, VP/Sales and Marketing.

Turner Sports upped Jeff Ogan to VP/Talent Relations in the areas of production and new media. Jeff will be involved with directing talent relations and services for all on-air sports personalities for three networks: TNT, TBS and NBATV in addition to the Turner-operated new media platforms,, and and the broadband channels TNT OverTime on NBA and TBS Hot Corner on He will also continue to recruit and maintain on-air personalities for the organization’s four sports properties including the NBA, NASCAR, MLB and professional golf. Jeff is based in Atlanta and reports to Jeff Behnke, Executive Producer/SVP, Turner Sports.

Orlando Reece joins Martha Stewart Living Omnimedia, Inc. (MSLO) as SVP/Broadcast Sales from Yahoo! where he held the position of Executive Director/Sales Strategy since November 2006. AT MSLO, Orlando will oversee the sales functions for all of the company’s broadcast properties and will also develop integrated programs for clients.

Juanita B. Wasco was hired as AE at Cox Media Hampton Roads for the GoScout HOMES Team that works with the local Realtors and real estate associated businesses in Newport News, Hampton, Williamsburg, James City County, and York County.


The Institute for Media and Entertainment and Northwestern’s Kellogg School of Management present a high-impact Branding Program for media and entertainment executives. Learn from the #1 marketing faculty in the world while networking with industry colleagues.
Nov 17-19 in New York City
Master branding, positioning and how to build and reinforce your brand system across multiple platforms.

This day in History: Born on this day: Moe Howard (1897), Guy Lombardo (1902), Lou Gehrig (1903), Phylicia Rashad (1948), Kathleen Turner (1954), Paula Abdul (1962)

Answer to Yesterday’s Trivia Question: The setting of a ’50s TV series was a well-known NYC nightclub of the same name. Several films including The Wrong Man and My Favorite Year featured this establishment as well. What was the name of this nightclub/show?  THE STORK CLUB Kudos to: Rich Dubroff-C-SPAN/Washington, DC; Daniel Della Cerra-Active International /Pearl River, NY; Glen Freyer-truTV/NY; Linda Grillo-NBC Universal/NY; Chris Vagasky-Univ. of Oklahoma/Norman, OK; Melissa Spring-Equity Media Holdings Corp./Little Rock, AR; Stan Marinoff-Murray State University/Murray, KY; Tim Rank-HRP/St. Louis; Robb Gray, Jr.-Apex Media/Tucson; Alan Perris-The Television Academy/North Hollywood; David Scott Jones-Marleigh Entertainment /LA; Henry Urick, Incentive Plus Network/PTZ

Today’s Trivia Question:  Dick Enberg hosted this game show where two teams of famous athletes competed to answer questions which focused mainly on baseball, football, and basketball. The big moment involved a question about a famous athlete who would then make a personal appearance. What was the show called?   (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mark Bohn- 203-583-1224 /

Classifieds – Trish Pihonak- 203-926-9878 /

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here




JULY 17 @ 10 pm ET/11 PT

Definitive network for motor sports and automotive lifestyle programming
ventures into one of the busiest transportation hubs in the U.S for taste of …
Life in the Crash Lane!

SPEED continues most ambitious prime time original programming season
in network history.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SR MGR/DIR, BRAND MKTG/MUSIC CHOICE/NY: Lead brand dvlpmnt/mktg strategy for new prods targeting 12-24. Integ. of relationships; analysis/proj mgmt exp a must. BA 8+ yrs consumer mktg (12-24 demo)

JOB OPENING: PROMOTIONS PRODUCER /MUSIC CHOICE/NYC: Create promotional video products. Integrate expertise in writing, editing, & graphics. BA/BS 3+ yrs project mgmt exp in post-production environment.

JOB OPENING: EDITOR, ENTERTAINMENT, GOSSIP & POP CULTURE/MTV/NYC: 3+ rs editorial &writing exp, Strg knwldge of online pubs & blogging. knwldge of VH1/TV depts. EOE/M/F/D/AAP. Apply (6/25)

JOB OPENING: ONLINE SALES ACCOUNT MANAGER/Hearst Digital Media/San Francisco: 3+ years in ONLINE ad sales or Digital advertising agency experience. Apply to:

JOB OPENING: MEDIA INDUSTRY BUSINESS ANALYSTS, MULTIPLE/NYC: Exp. w/ad sales, traffic, programming, production, rights mgmt. and requirements gathering. Use case development a plus. Apply to:

JOB OPENING: SENIOR PROJECT MANAGER/Thirteen/WNET/NYC: Develop & track project budgets & final analyses. News & public affs pgmg and studio production exp req. See full posting & apply at (6/25)

JOB OPENING: RESEARCH ANALYST/WE tv/NY: 2+ yrs cable/digital res exp. Support programming w/data collection & analysis. Nielsen, MRI a +. Rez ref #5750BR (6/24)

JOB OPENING: SALES PLANNER/The Hotel Networks/NY: 2+ yrs Sales Admin/Media/Res Exp; Strong verbal & written skills; Creative presentation dvlp; Excellent PPT & comp skills req; detail-oriented. Res to:

JOB OPENING: RSRCH ASSOC/Discovery/MD: Support Rsrch Dir & client grps. Provide written analysis of qual & quant resch, & ntwrk ratings. 2-3 yrs media/ad sales resrch exp. Ability to travel. Apply: , Req#8059 (6/21)

JOB OPENING: DIRECTOR, PLANNING/ ABC Burbank: BS/BA/MBA, 5yrs analysis in TV media distribution deals, define strategy, innovate new media platforms, apply at (req 165421) (6/21)

JOB OPENING: DISTRICT REP./ABC Burbank: BS/BA degree, support affiliates with questions & clearances, Strong Word, Excel, PowerPoint, Nielsen experience ++, apply to (Req 166726) (6/21)

JOB OPENING: TRAFFIC MGR/Documentary Channel/Nashville: Mng cable net traffic, execution of copy procedures, prep of daily logs, wkly/mnthly reporting. Det. oriented. 3+ yrs com ops exp pref’d. Res:

JOB OPENING: DIRECTOR, INTEGRATED MRKTG/ VH1/NYC: 7yrs exp in TV/Adv/Media Mrktg, Strng presentation & creative writing skills. Mgmt exp. Required. Strng knwldge TV/Sales, BA/BS req, EOE/M/F/D/AAP. Apply (6/21)

JOB OPENING: COORDINATOR, CS/Sony Pictures/CA: Gather ad/pub elements, support Project Mgrs. Detail oriented, excellent commu. skills, understanding of broadcast technical facilities. Apply: ID: 10001 (6/21)

JOB OPENING: SR ANALYST STRAT RSRCH & AUD ANLYS/Turner/ATL: Exciting Corp level pos across Ent/Kids/News/Sports. Present findings to Execs/TW Corp. Solid Media math/3-5 yrs exp Apply:

JOB OPENING: CREATIVE/ART DIR /G4/Los Angeles: Direct Promo, Interstitials & Gfx. Must demonstrate extraordinary design & creativity. Strong creative methodology & exp directing promo shoots req.

JOB OPENING: SALES/MEDIA PLANNER  MARKETING ANALYST/Nat’l-Los Angeles Times Media Group-LA: Create integrated marketing plans, media research/knowledge exp required.Go to (6/21)
JOB OPENING: EXEC ASST, BUSINESS OPERATIONS & STRATEGY/MTV/NYC: 2yrs Admin exp, Exclnt PC skills (Microsoft, Excel, Powrpnt) Strg written/oral/multi-task skills & detail oriented. EOE/M/F/D/AAP. Apply (6/20)

JOB OPENING: VICE PRESIDENT, OFFAIR CREATIVE/VH1/NYC: 5+yrs graphic dzign exp & 3+ yrs exp Sr Art Director, Exp giving direction to dzigners/writers, Strng Typo sense, Strng Prod. exp. EOE/M/F/D/AAP. Apply (6/20)

JOB OPENING: DIGITAL MEDIA MKTG MANAGER: Execute programs, gain exposure new/existing content verticals & pkgs across Exp optimizing sites for search engine index etc. Apply: Req 166450 EOE (6/20)

JOB OPENING: MGR SALES OPERATIONS/NBC Universal/NY: Improve processes by executing sales strategy & business solutions across local media division; Create analytical solutions for bus. needs. 3+yrs/BA job# 824784 (6/20)

JOB OPENING: STRATEGIC MKTG MGR/NBC Universal-Bravo/NY: Devel & execute cross-platform marketing solutions and digital pure play, identify market trends, manage key Bravo clients. 5 yrs exp & BA req. job# 818867 (6/20)

JOB OPENING: CONTROL ROOM AD needed: Live, Syndicated TV Show in NY: Ntwrk/synd experience required. Responsibilities include prepping tape, gfx, audio elements, timing show/segs, & editing. Email resume:

JOB OPENING: TV TRAFFIC MANAGER/Metro Networks/Atlanta: Traffic Mgr. to oversee weekly TV traffic to 600+ stations. Detail oriented. Min. 5 years traffic exp. required. Resumes to:

JOB OPENING: SR ANALYST, Strategy & Opers/ABC Daytime & SOAPnet/L.A: 3+ yrs exp; aid in develpmnt of long-term bus strategy + processes; monitor/ control finance activities. Bachelors/MBA+. Apply Req #164520 (6/20)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact
for more information ….

SITUATION WANTED: Recent college grad with BA in Public Relations. Looking for a position as an Account Executive or similar within the L.A. area. Contact info: 661-297-4929 and

for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT – Thursday, June 19, 2008

ABC: Ugly Betty [r], Grey’s Anatomy [r], Grey’s Anatomy [r]
AZTECA: Fugitivos de la Ley, Historias Engarzadas, Bellezas Indomables
CBS: How I Met Your Mother [r], Rules of Engagement [r], CSI [r], Swingtown
CW: Smallville [r], Supernatural [r]
FOX: Are You Smarter Than a 5th Grader,  So You Think You Can Dance
ION: Movie: Dirty Harry, 48 Hours
MNT: My Thursday Night Movie: Texas Rangers
NBC: The Office [r], Last Comic Standing, Fear Itself
PBS: This Old House Hour [r], Antiques Roadshow [r], Independent Lens
TELE: La Traicion, Victoria, Sin Senos No Hay Paraiso
UNIV: Al Diablo con los Guapos, Fuego en la Sangre, Amas de Casa Desesperadas [f ]

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