Thursday, June 19th, 2008


Cynopsis: Kids!


Good morning. It’s Thursday, June 19, 2008, and this is your first early morning Kids briefing.

4th Story Media and HarperCollins Publishers are partnering for The Amanda Project (T.A.P.), a multi-platform digital mystery series that will be written in part by its target audience of Girls 12-14.  4th Story Media, which owns all rights for the property, will produce the content for The Amanda Project with a creative team including web design agency Happy Cog.  HarperCollins Publishers, both a strategic partner in the venture and an investor, has acquired the rights to publish an eight-book The Amanda Project series worldwide.  The property revolves around Amanda Valentino a girl who arrives at her new high school mid-year and though she leaves abruptly y, she makes quite an impression on those around her.  In addition to the book series The Amanda Project will include a social website and a series of blogs that will chronicle the story, clues (old and new), users posts, downloadable music and merchandise.  The T.A.P. website in early 2009, and continue with the publication of the first book in fall 2009.


The N launches two new hour-long reality shows on July 11, beginning by attempting to adjust some attitudes and behavior on Queen Bees (8×60) at 9p, followed by Student Body (8×60) at 10p, which features kids from teens and their community on a mission to get in shape.  The premiere episodes of both shows will be simulcast on Nick at Nite.

  • Queen Bees features 7 young women (all between 18-20) who were nominated to take part in the show by someone in their lives that thinks they are over the top self-centered, narcissistic ‘mean girls’ that need a reality check.  With cameras watching, the seven must live together and participate in challenges to see if they can change for the better.  Produced by Endemol USA, the series is hosted by Yoanna House, America’s Next Top Model winner, with guidance from relationship expert Dr. Michelle (The Tyra Banks Show).  Queen Bees will air regularly Fridays at 8:30p.
  • The N’s Student Body heads to Decatur, IL to bring together a dozen teens from rival high schools and challenge them to get in shape, both mentally and physically.  The series is hosted by athlete/author Laila Ali, and is executive produced by The N along with Reveille’s Mark Koops, Dave Broome of 25/7 Productions and Ben Silverman, founder of Reveille and currently Co-Chairman of NBC Entertainment and Universal Media Studios.  Student Body will air regularly Sundays at 8p, beginning July 13 on The N.

Pineapple Squared Productions signs its first TV sales for its multi-platform 3D-animated series Orsum Island, with TV2 (Norway0 and RTE (Ireland) picking up the series.  Orsum Island’s distributor VGI Entertainment completed the deals.  Targeted to Boys 6-12, Orsum Island follows the adventures of Kodi, a boy shipwrecked on an island and finds himself drawn into a battle of good versus evil and is befriended by the last dragon on the island, a female martial artist, and a chameleon.  Orsum Island was created by the late David Mitton (Thomas the Tank Engine).

Studio100 Media (f/k/a EM.Entertainment) completes an exclusive multi-year distribution pact with Al Jazeera Children’s Channel for the mixed live-action/CGI animated preschool series Bumba the Clown (150×5).  Under the 5-year deal, Bumba will be available on free and pay TV on cable, satellite and terrestrial services in a range of Arabic speaking regions around the world.

Wazoo Sports, which broadcasts high school sporting events on the internet, has received a $2.0 million in equity funding from Meritus Ventures, L.P., a Kentucky based venture capital fund.  The Wazoo network, which broadcast 88 high school basketball games live on the web during this school year, plans to use the new investment to “aggressively expand” its efforts to include various national high school sports opportunities.

Scholastic Storybook Treasures celebrates the 40th anniversary of author Don Freeman’s classic storybook Corduroy, with the release of a new DVD Corduroy … And More Stories About Caring on July 29.  In addition to Corduroy, Weston Woods Studios’ mixed live-action/animated version of the story, the DVD features six other stories, some of which are narrated by celebrities including: I Love You Like Crazy Cakes, based on the story by Rose Lewis and narrated by Mia Farrow; Goose, based on the story by Molly Bang, narrated by Laura Dern; and Mike Mulligan and His Steam Shovel, based on Virginia Lee Burton’s story and narrated by David De Vries.

Worth noting here is that Viking Juvenile recently published a 40th anniversary edition of the Corduroy books that includes several pages of previously un-published content, including sketches, an early draft of the manuscript and letters between Freeman and his publisher.

Also celebrating a milestone birthday is Barney, the big purple one.  To mark Barney’s 20th year Lionsgate and HIT Entertainment will release the Best of Barney DVD on September 9.  The DVD features a very young Demi Lovato (Camp Rock) and Selena Gomez (Wizards of Waverly Place), who both appeared as cast members on Barney & Friends.  Barney’s 20th anniversary celebration continues with Best of Barney Month on PBS Kids in October, when twenty favorite episodes of Barney & Friends.  Additionally, this fall Play Along will release its new Sing and Celebrate Barney musical toy.


VIZ Media and Konami Digital Entertainment (KDE) ink a licensing deal under which KDE will serve as the exclusive manufacturer/distributor of the Blue Dragon trading card game and related accessories in North America.  VIZ Media is the master North American licensor for the TV, home video and non-video game merchandising rights for Blue Dragon.  The Blue Dragon TV series and forthcoming trading card game are based on the Xbox 360 videogame Blue Dragon, which was developed by Hironobu Sakaguchi (creator, Final Fantasy), and features character designs by Akira Toriyama (creator, Dragon Ball manga).  Produced by studio Pierrot, the Blue Dragon animated TV series currently airs in the US on Saturday mornings on Cartoon Network.

The Wumblers website, , has been added to Kidzui, the new subscription-based web browser targeted specifically to K3-12.


Jetix Europe appoints Lee Hobbs as the new Director/Press and PR.  Lee, who will continue to report to Paul Taylor, CEO, is now responsible for heading and coordinating the company’s corporate PR strategy across Europe and the Middle East, for programming, consumer products, ad sales and online, as well as overseeing pan-European consumer and brand PR campaigns.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, June 17, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1130; K6-11 629; TWEENS 9-14 503
DISNEY CHANNEL:     K2-11 1121; K6-11 818; TWEENS 9-14 703
CARTOON NETWORK: K2-11   676; K6-11 468; TWEENS 9-14 344
TOON DISNEY:           K2-11   194; K6-11 115; TWEENS 9-14   80
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: What is the name of the dinosaur-loving guinea pig that can often be found on PBS Kids in between the morning programs?  HOOPER Kudos to: Sara Resnick-WLIW/NY; Katrina Cicala-Prairie Home Productions/Saint Paul, MN; Al Ovadia-Al Ovadia & Associates/Hidden Hills, CA; Colleen Kennedy-YTV Canada/Toronto

Today’s Trivia Question: On the animated series The Great Grape Ape Show (1975-1978) what was the name of Grape Ape’s canine sidekick and designated driver of their small yellow car? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Kids Ad Sales:
Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


What would a year be without something new from Cyn opsis? Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected] .

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SR MGR/DIR, BRAND MKTG/MUSIC CHOICE/NY: Lead brand dvlpmnt/mktg strategy for new prods targeting 12-24. Integ. of relationships; analysis/proj mgmt exp a must. BA 8+ yrs consumer mktg (12-24 demo) [email protected] (6/25)

JOB OPENING: PROMOTIONS PRODUCER /MUSIC CHOICE/NYC: Create promotional video products. Integrate expertise in writing, editing, & graphics. BA/BS 3+ yrs project mgmt exp in post-production environment. [email protected] (6/25)

JOB OPENING: EDITOR, ENTERTAINMENT, GOSSIP & POP CULTURE/MTV/NYC: 3+ rs editorial &writing exp, Strg knwldge of online pubs & blogging. knwldge of VH1/TV depts. EOE/M/F/D/AAP. Apply (6/25)

JOB OPENING: ONLINE SALES ACCOUNT MANAGER/Hearst Digital Media/San Francisco: 3+ years in ONLINE ad sales or Digital advertising agency experience. Apply to: [email protected] (6/25)

JOB OPENING: MEDIA INDUSTRY BUSINESS ANALYSTS, MULTIPLE/NYC: Exp. w/ad sales, traffic, programming, production, rights mgmt. and requirements gathering. Use case development a plus. Apply to: [email protected] (6/25)

JOB OPENING: SENIOR PROJECT MANAGER/Thirteen/WNET/NYC: Develop & track project budgets & final analyses. News & public affs pgmg and studio production exp req. See full posting & apply at (6/25)

JOB OPENING: RESEARCH ANALYST/WE tv/NY: 2+ yrs cable/digital res exp. Support programming w/data collection & analysis. Nielsen, MRI a +. Rez ref #5750BR (6/24)

JOB OPENING: SALES PLANNER/The Hotel Networks/NY: 2+ yrs Sales Admin/Media/Res Exp; Strong verbal & written skills; Creative presentation dvlp; Excellent PPT & comp skills req; detail-oriented. Res to: [email protected] (6/21)

JOB OPENING: RSRCH ASSOC/Discovery/MD: Support Rsrch Dir & client grps. Provide written analysis of qual & quant resch, & ntwrk ratings. 2-3 yrs media/ad sales resrch exp. Ability to travel. Apply: , Req#8059 (6/21)

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JOB OPENING: DISTRICT REP./ABC Burbank: BS/BA degree, support affiliates with questions & clearances, Strong Word, Excel, PowerPoint, Nielsen experience ++, apply to (Req 166726) (6/21)

JOB OPENING: TRAFFIC MGR/Documentary Channel/Nashville: Mng cable net traffic, execution of copy procedures, prep of daily logs, wkly/mnthly reporting. Det. oriented. 3+ yrs com ops exp pref’d. Res: [email protected] (6/21)

JOB OPENING: DIRECTOR, INTEGRATED MRKTG/ VH1/NYC: 7yrs exp in TV/Adv/Media Mrktg, Strng presentation & creative writing skills. Mgmt exp. Required. Strng knwldge TV/Sales, BA/BS req, EOE/M/F/D/AAP. Apply (6/21)

JOB OPENING: COORDINATOR, CS/Sony Pictures/CA: Gather ad/pub elements, support Project Mgrs. Detail oriented, excellent commu. skills, understanding of broadcast technical facilities. Apply: ID: 10001 (6/21)

JOB OPENING: SR ANALYST STRAT RSRCH & AUD ANLYS/Turner/ATL: Exciting Corp level pos across Ent/Kids/News/Sports. Present findings to Execs/TW Corp. Solid Media math/3-5 yrs exp Apply: [email protected] (6/21)

JOB OPENING: CREATIVE/ART DIR /G4/Los Angeles: Direct Promo, Interstitials & Gfx. Must demonstrate extraordinary design & creativity. Strong creative methodology & exp directing promo shoots req. [email protected] (6/21)

JOB OPENING: SALES/MEDIA PLANNER  MARKETING ANALYST/Nat’l-Los Angeles Times Media Group-LA: Create integrated marketing plans, media research/knowledge exp required.Go to (6/21)
JOB OPENING: EXEC ASST, BUSINESS OPERATIONS & STRATEGY/MTV/NYC: 2yrs Admin exp, Exclnt PC skills (Microsoft, Excel, Powrpnt) Strg written/oral/multi-task skills & detail oriented. EOE/M/F/D/AAP. Apply (6/20)

JOB OPENING: VICE PRESIDENT, OFFAIR CREATIVE/VH1/NYC: 5+yrs graphic dzign exp & 3+ yrs exp Sr Art Director, Exp giving direction to dzigners/writers, Strng Typo sense, Strng Prod. exp. EOE/M/F/D/AAP. Apply (6/20)

JOB OPENING: DIGITAL MEDIA MKTG MANAGER: Execute programs, gain exposure new/existing content verticals & pkgs across Exp optimizing sites for search engine index etc. Apply: Req 166450 EOE (6/20)

JOB OPENING: MGR SALES OPERATIONS/NBC Universal/NY: Improve processes by executing sales strategy & business solutions across local media division; Create analytical solutions for bus. needs. 3+yrs/BA job# 824784 (6/20)

JOB OPENING: STRATEGIC MKTG MGR/NBC Universal-Bravo/NY: Devel & execute cross-platform marketing solutions and digital pure play, identify market trends, manage key Bravo clients. 5 yrs exp & BA req. job# 818867 (6/20)

JOB OPENING: CONTROL ROOM AD needed: Live, Syndicated TV Show in NY: Ntwrk/synd experience required. Responsibilities include prepping tape, gfx, audio elements, timing show/segs, & editing. Email resume: [email protected] (6/20)

JOB OPENING: TV TRAFFIC MANAGER/Metro Networks/Atlanta: Traffic Mgr. to oversee weekly TV traffic to 600+ stations. Detail oriented. Min. 5 years traffic exp. required. Resumes to: [email protected] (6/20)

JOB OPENING: SR ANALYST, Strategy & Opers/ABC Daytime & SOAPnet/L.A: 3+ yrs exp; aid in develpmnt of long-term bus strategy + processes; monitor/ control finance activities. Bachelors/MBA+. Apply Req #164520 (6/20)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: Recent college grad with BA in Public Relations. Looking for a position as an Account Executive or similar within the L.A. area. Contact info: 661-297-4929 and [email protected] (6/25)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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