Thursday, June 16th, 2011

Cynopsis: DIGITAL

Good morning, it’s Thursday, June 16, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Cable executives addressed the thorny issue of compensating programmers for adding access to cable programs on multiple devices in yesterday’s Cable Show opening general session – a trend that’s being increasingly seen as necessary in order to follow consumer demand and maintain relevance in the marketplace. Scripps Networks Interactive CEO Ken Lowe admitted that programmers will most likely have to rely more on ad revenue from mobile and over-the-top devices, rather than trying to continue to pass additional costs onto the consumer. Jeff Bewkes, Time Warner CEO, and Chase Carey, COO of News Corp. both called attention to the importance of improving cable’s user interfaces in a panel on Tuesday, but reminded the audience that agreements have to be carefully structured to preserve current business models.


SpikeTV and‘s live and streaming coverage of the E3 gaming convention is being dubbed as the biggest live streaming event in Viacom history as over 10 million combined online and on-air viewers tuned in from June 2-9. Spike TV’s on-air programming was seen by more than 4.4 million people, including 3.1 million men, while garnered more than 11 million visits and 5.7 million unique visitors throughout the week of the convention. had over 20.6 million total video streams of coverage, both live and on-demand, and posted over 900 videos during the week of E3. is teaming with to launch a new competition-based web series to complement season 2 of Bravo’s “Work of Art: The Next Great Artist.” Contestants will compete in each of the 8 webisodes to create the “Best of The Year” trophy for, vying for a $10,000 prize.


While failing to match the hoopla generated by LinkedIn’s debut, Pandora‘s IPO went well on an otherwise negative day on Wall Street as the company’s shares closed at $17.42, a gain of 8.9% over its upwardly revised initial price of $16/share. The shares had surged as high as $26 in early trading.
Groupon is rolling out a new feature on its mobile app that offers customers location-based deals that are good for just a few hours and must be redeemed the same day. The listings are available under the Groupon Now heading of the newly revised apps in select cities.


Information management specialist Management Science Associates, Inc. (MSA) and cable industry iTV venture Canoe Ventures have announced that MSA’s broadcast and cable media software will now support the sale of Canoe’s interactive iTV solutions.
Data and analytics provider Experian Marketing Services and online, TV and radio measurement firm Kantar Media are joining to integrate aggregated demographic data with anonymous audience viewing behavior data. The integration will be offered as a core feature for Kantar’s DirecTVView service measuring behavior data across 100k DirecTV set-tops.


Charlie Ergen’s Dish Network Corp is going after bankrupt TerreStar Networks, bidding $1.375 billion in cash to buy the telecommunications company’s assets, which include valuable mobile spectrum.
Jack Ma defended the Alibaba Group‘s decision to divest of its online payment unit Alipay this week, a move conducted without informing the company’s two principle shareholders – Yahoo and Japan’s Softbank Corp. Yahoo and Alibaba Group appear to have developed the outlines of an agreement that would resolve the Alipay dispute, but it would require a sign-off from Softbank, per the WSJ. The ownership of Alipay, China’s top online payment service, has been transferred to a company controlled by Ma, following two transactions in 2009 and 2010.


More than three-quarters (77%) of Americans have now watched a full-length TV show online but less than one-third (30%) of them say they are ready to cut the cord and live off the internet for their entertainment, according to a new Adweek/Harris Poll that surveyed 2,309 online adults late last month. Almost nine in ten Americans currently have cable TV (87%) but a majority would stop paying for it in favor of watching TV shows online if certain conditions were met (56%):

  • Two in five say they would stop paying for cable TV in favor of watching TV shows on the internet if they could get all of the programs that they wanted to watch for free online
  • A quarter of adults say that they would need to get all the shows they wanted to watch online at the same time that they air on TV (25%)
  • 16% would do so if they could get all the programs they wanted to watch for a small fee online and the same number say they would do so if it was less complicated to set their TV up with internet

Other findings included:

  • Half of U.S. adults say they have watched a show on the internet that they never previously saw on a traditional television (51%)
  • Younger adults 18-34 are more likely (88%) to have watched a TV show online than older demos: 84% of 35-44 year olds, 75% of 45-54 year olds and 64% of 55+ year olds
  • Men and women are equally likely to have watched a TV show on the internet

A new Rice University study of how businesses fare when entering into agreements with daily deals sites found that between August ’09 and March ’11, 55.5% of businesses reported making money, 26.6% lost money and 17.9% broke even on their promotions. (A goodly few have gone on record in the press claiming it was the worst business decision they’ve every made.) The study found that some 80% of deal users were new customers, but that significantly fewer users spent beyond the deal’s value (35.9%) or returned to the venue the purchase an item at full price (19.9%. Red Flags the industry should be aware of include:

  • less than half of the businesses indicated enthusiasm about running another daily deal in the future
  • fully 72.8% indicated openness to considering a different daily deal site
  • only 35.9% of restaurants/ bars and 41.5% of salons and spas that had run a daily deal asserted they would run another such promotion in the future



T-Mobile USA unveiled an Android app that aggregates daily deals by location from a variety of sources, including Living Social. The “More for Me” app will feature deals on meals, health and beauty services, clothing, concert tickets, cooking classes and outdoor activities, and is available for any handset running Android.
Music Choice
has launched its first iPad app, designed with Harmonic Inc. and Manzanita Systems. Authenticated customers will have access to 45 channels of music across multiple genres.
Nintendo announced this week that the new 3DS has finally sold a million units in Japan, more than 13 weeks after its release. (It only took the original DS model about 4 weeks to sell a million.) However, game developers such as Electronic Arts are beginning to respond to the device’s new location-based “StreetPass” social networking capabilities, per the WSJ. EA plans to add the ability to look at and download avatars of passer-by’s pets in its upcoming “The Sims 3 Pets” edition for the 3DS.
Oberon Media announced it is bringing a version of Tetris to the Samsung Apps platform, the first of several HDTV-based app stores.


CBS Interactive tapped former Starz digital executive Marc DeBevoise as SVP and GM of its Entertainment division. Marc is responsible for overseeing, and, as well as digital content distribution strategies and the development of both original and show-based digital content, applications and games.
Former White House press secretary (under Bill Clinton) Joe Lockhart will join Facebook next month as VP/Global Communications. He will manage corporate, policy and international communications, reporting to Elliot Schrage, VP,Global Communications, Marketing and Public Policy.
LA-based digital marketing firm MediaTrust has named Art Welch as the company’s Chief Technology Officer. Art comes from Rocket Power Media, which he co-founded and served as CTO of.
Video ad network SpotXchange continues its expansion into Europe hiring former AOL Advertising (UK) executive Andrew Moore as Managing Director in its new UK office. He will be charged with recruiting local staff to manage relationships with key advertising and publishing partners throughout the UK and Europe.
Marketing agency Definition 6 had made two new hires in its NYC Post production team, adding Rich Mele as a Senior Editor and Claire Joseph as Client Relations Manager.
La Comunidad named Natalia Rojas as Director of Digital Development, reporting to Antoinette Zel, President of the Miami-based agency. She is joined by Peele Lemos as Senior Art Director and Designer, Chelsea Cumings as Art Director and Jane Cronk as Copywriter.
Here Media’s The Advocate named Lucas Grindley the new Editor of He will be based at The Advocate‘s Los Angeles headquarters and report directly to Editor-in-Chief Matthew Breen.
Wireless industry veteran Mark Fruehan and the company’s CFO Patrick Gray have been named to the Axesstel‘s Board of Directors.



Cyn opsis Media presents:

Primetime Emmy® Special Series: Before the Ballot

 Outstanding Drama Series (Publishing Monday)
Guest Editor Daisy Whitney explores the Drama Category, before the ballots.

Cynopsis Ad Sales for all Special Editions – contact
Mike Farina:
  [email protected] | 203.218.6480  


Call it the Twitter effect. (Or the Cynopsis effect – readers on digital platforms like their information short and sweet.) Location-based check-in app Loopt is continuing to add its Questions feature to select cities, beginning with the SF Bay area last month and adding Chicago this week so all the cable execs in town can check it out. The “Q” feature allows users to enter and view bite-sized reviews of places they visit, rather than long, rambling tomes often found on Yelp. iPhone Loopt users are rewarded with points that will help them “level up” when leaving Qs.

Later – Wayne
 Wayne Karrfalt for Cynopsis Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: VP DIGITAL MEDIA OVERSEES BRAVOTV.COM/NY: Job# 2089BR Responsible for strategy & execution of editorial, operations, ad sales & new business opprt. & partnershps. 7-10 yrs in a fast-paced web envrmt. (6/23)

JOB OPENING: DIR AD SALES/VeriaTV/NY:  Looking for a Strategic/Collaborative mgr. Grow rev for a mulitplat-media co focused on dig. expansion. 8+yr Cable TV & online exp a must     (6/23)

JOB OPENING: DIR SCHEDULING/History/A+E Nets/NY: Direct the timely planning & scheduling of History nets. 5 + yrs plng & sched exp within a cable or brdcstnet.To apply: (6/23)

JOB OPENING: PROD & DEV MGR/National Geographic TV/DC: Seeking exp’d mgr to oversee prod dvlpmnt for non-fic theatrical prod for giant screen films, feature docs & 3D content prod.  Apply, job ID 4714. EOE (6/23)

JOB OPENING:  HR BUS PARTNER, L.A./NY:  New York Serve as a business partner and resource to A+E Networks L.A. office for all HR needs (6/23)

JOB OPENING:  MGR, FINANCE-INT’L/NY:  See full job description and apply at (6/23)

JOB OPENING:  VP INTERNET SALES REV/ABC/NY: Oversee budgets/forecasts/plnning for digital Ad Sales dept, 10+ yrs industry/financial analysis exp, MBA preferred apply  Req # 307596 (6/23)

JOB OPENING: VP RESEARCH PROGRAM & PRIMARY/Style/LA/NBCUniversal: Identify opps to increase audience share & remain competitive in TV/new media. Synth insights & trends; pkg & present findings 7+yrs (#2023BR) (6/22)

JOB OPENING: VP SALES RESEARCH/Style & Sprout/NY: Drive sales & rev strategies; prod & introduce thought leadership research to help shape Style Network & PBS Kids Sprout. 7+yrs ntwk rsrch exp (Job#1982) (6/22)

JOB OPENING: SR. WRITER/PRODUCER/NY: Please see full description and Apply at: (6/22)

JOB OPENING: ONLINE SALES EXEC/NCC/NYC: Prospect, dvlp & close sales for online and Digital Media prod lines. 5+yrs dig media exp. Strong knwlg online & advanced Advrtsng space. BA/BS deg pref’d. Res: [email protected] (6/22)

JOB OPENING: WRITER/PRODUCER /Nickelodeon Preschool/NY: responsible for developing and executing highly creative and innovative on-air promo and image campaigns. Apply at: (6/22)

JOB OPENING: VP, DIG SALES/NYC: First Social TV Network on a cable ntwrk.Resp for dvlpng/mngng digital & mobile ad sales bus for integrated online platform for independent, nat’l cable ntwrk. Resume: [email protected] (6/21)

JOB OPENING: SR BRAND ACCT EXEC/NYC: First Social TV Network on a cable ntwrk Resp for mngng & upselling to a book of business consisting of agency & mktr accounts. Resume: [email protected] (6/21)

JOB OPENING: DIR PRINT PRODUCTION/NY: Mge print prod, workflow & premium/retouching staff. Point person for internal requests & print vendors (6/21)

JOB OPENING: AD SALES/DIGITAL MKTG MGR/BrightLine/NYC: Interactive TV company seeks mgr with 5+ years exp to lead creative team, and launch cutting edge iTV campaigns for Top 100 TV clients. Res to [email protected] (6/18)

JOB OPENING: ACCT EXEC, MEDIA SOFTWARE SALES/INVISION, Inc/NY: Highly motivated. Sell DealMaker Ad Sales & Traffic software to the brdcst and cable network mkt. Media advrtsng ind exp req’d. [email protected] (6/18)

JOB OPENING: ACCT EXEC, DIG. SOFTWARE SALES/INVISION, Inc/NY: seeking highly motivated sales acct exec to sell DealMaker Digital Ad Sales sftwr to dig. publishers. Interactive media advrtsng ind exp req’d. [email protected] (6/18)

JOB OPENING: SHOWRUNNER/TECH EVENT PROJECT/NY: Must have experience w/high end live event projects & tech material. Think: wipeout meets myth busters. [email protected] (6/18)

JOB OPENING: SR RSRCH ANALY/Comedy Central/Spike TV: BS/BA pref; 2+yrs rel exp. Prof w/Nielsen (MultiTrak,NPower/Aud Watch,Mkt Breaks, AdViews). Exp using:(MRI, Forrester, Roper, JD Power)OE/M/F/D/AAP (6/18)

JOB OPENING: DIR, STRATEGIC RESEARCH/NY: Provide in depth analysis of TV landscape(broadcast cable & alternative platforms) focus on issues impacting media business. 7+ yr exp. job#2017BR (6/18)

JOB OPENING: VP AD SALES FIN OPS/AMC/NY: Oversee budgets/forecasts/plnning for Ad Sales depts. of AMC/IFC/WE.Needs 10+ yrs industry/financial analysis exp, TM1. MBA a +. Resume to [email protected] (6/17)

JOB OPENING: NETWORK MEDIA NEGOTIATOR/DALLAS, TX: 5+ yrs. exp. network/cable, scatter/upfront, strong rep relationships, collaborative, innovative thinker, cross-platform/emerging tech/digital a plus. [email protected] (6/17)

JOB OPENING: DIG. DND MGR/ HBO/NY: 5 yrs ent and/or digital media exp. MBA pref’d. Strategic thinker. Exceptional interpersonal, orgnzt’l, presentation/comm skills. Resumes: (6/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Digital Media Intern/ Digital Media Management: Good understanding of digital and social space. Assisting Digital Managers working across sites and pages for high profile individuals. Strong attention to detail. [email protected] (6/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (6/23)

SITUATION WANTED: INTEGRATED CREATIVE DIRECTOR in NYC seeking a full time position. Conceptual, strategic and highly accomplished with Key Art, ProMax/BDA, and MARK awards. Contact: [email protected] (6/23)

SITUATION WANTED: Television pro looking for TRAFFIC/OPERATIONS MANAGER/TRAINER/ANALYST position. Over 10 years broadcast exp. [email protected] (6/22)

SITUATION WANTED: I’ve developed a reality TV show based on the life of a homeless Georgia Tech graduate MENSA member working for the Regular Guys morning radio show out of Atlanta. Studio assistance wanted. [email protected] (6/22)

SITUATION WANTED: LA. Experienced sales, biz development pro seeking position in educational / home media. Solid resume and excellent references. email: [email protected] (6/21)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital.Seeking a FT/PT or Temp-to-Perm position: [email protected] (6/18)

SITUATION WANTED: SALES MANAGEMENT LEADER: Available to grow revenue, build winning teams, improve sales performance. 15+ yrs of Local/Nat’l stn & rep exp. Details: Contact: [email protected] (6/17)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s a contemporary, edgy, multiplatform show. I’m looking for studio executive assistance. [email protected] (6/17)

SITUATION WANTED:SENIOR. WRITER/EDITOR16 yrs Brdcst exec can develop your pitch + script. Credits inc. DeGrassi, DaVinci, Dragon Boys. Exp w/ convergence models 8500+ scripts! [email protected] (6/17)

SITUATION WANTED:Hardworking, dedicated NY based Producer/Editor seeking a production related position in TV or film, 14 years of experience in field & studio production. . Contact: Craig at [email protected] (6/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NYC: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/17)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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