Thursday, June 14th, 2007


Happy Father’s Day on Sunday!


300, Blood Diamond,
V for Vendetta, Matrix Revolutions
Available exclusively from Warner Bros. Domestic Cable Distribution



Good morning, it’s Thursday, June 14, 2007 and this is your first early morning briefing.

The 2007-2008 Upfront selling bonanza has officially started. The first big deal, totaling somewhere between $800 million and $1 billion, was completed between NBC Universal and the media buying conglomerate Group M that consists of Mindshare, mediaedge:cia and Mediacom. One facet of the deal that has everyone talking is the basis of the currency. Apparently, NBCU and Group M agreed to use live plus three-days of commercial ratings data rather than program ratings, which was used last year for all upfront deals. The verdict is still out whether or not other networks will use Nielsen’s new commercial ratings data that includes live plus three-days of playback on DVRs, or continue using only program ratings data. This initial agreement is across all dayparts and includes many of NBCU’s properties: NBC, Telemundo, USA Network, Sci-Fi, Bravo plus digital and branded content and product integration. Group M leveraged this deal for many of its clients such as Unilever, Burger King, IBM, Sprint, Paramount, Cingular, Volkswagen, Audio, Warner Bros. and Nokia.



Speaking of upfronts, no pricing or CPMs were divulged on the NBC/Group M deal, though CPM increases of +10% to +12% have been rumored.  Elsewhere, rumors suggests ABC wants +12% and FOX is asking for +14%. Last year, all the broadcast networks sold approximately $8.5 billion to $9 billion worth of upfront advertising time, while NBC reportedly booked $1.9 billion.

News Corp. will sell nine of its 35 stations, all Fox affiliates.  None of the nine are in markets where Fox has a duopoly. News Corp. has retained is Allen & Company to handle any potential transactions.  Stations on the block are: WJW / Cleveland, KDVR / Denver, KTVI / St. Louis, WDAF / Kansas City, WITI / Milwaukee, KSTU / Salt Lake City, WBRC / Birmingham, WHBQ / Memphis and WGHP / Greensboro.

One of golf’s biggest tournament tees off this morning – the U.S. Open with all the big guys in contention.  NBC will start the tourney with a roadblock at 8am.  Airing across all the NBC television broadcast and cable networks, its four websites and available on two mobile platforms, is the opening tee shot featuring last year’s US Open champion Geoff Ogilvy, the winner of the 2006 British Open Tiger Woods and the US Amateur Open champion Richie Ramsey.  Thereafter, coverage resumes this afternoon on NBC (in HD) from 3-5pm, again on Friday 3-5pm, and this weekend from 1-7p both Saturday and Sunday. Additional live coverage (in the United States only) is available online at beginning this morning and covering all 18 holes of the starting group – Woods, Ogilvy and Ramsey.


Lionsgate and Killer Films have inked a first-look pact to develop and produce content for broadcast and cable TV. Killer Films, with Christine Vachon at the helm, has produced such indie films as Far From Heaven, Boys Don’t Cry, One Hour Photo and the recent HBO television film Mrs. Harris.

For the fourth season of ABC’s Boston Legal, veteran actor John Larroquette will join the cast as a senior partner who relocates from the New York offices of Crane Poole & Schmidt to Boston. Also coming on board full time will be Christian Clemenson whose lawyer character Jerry “Hands” Espenson has Aspergers syndrome, in addition to new cast mate Tara Summers as a young associate. Production on the new season starts June 27.  On the flip side, leaving the show are Julie Bowen, Mark Valley, Rene Auberjonois and Constance Zimmer.

Casting Call: This marketing campaign on behalf of a major advertiser, will feature a team of five technology gurus consisting of engineers, scientists and gadget makers who are passionate about their real-life work. The campaign will be shot like a reality TV show and air on local cable and online. Eligible participants should live in the Philadelphia or Pittsburgh area. Emails along with a brief bio, personal photos of the interested participant and a project they have worked on can be sent to [email protected] by June 25.

Casting Call: The Style Network series Married Away is seeking couples who are planning a destination wedding this summer between June 22 and September 1. A professional wedding coordinator from the show will assist with the details. The destination can be domestic or international. Your wedding can be featured during season two of the series and perhaps for up to five years on the network. Interested couple should contact Katie Griffin at (212) 763-3673 or via email [email protected] immediately.

Casting Call: Let your inner Ogre and Donkey break out at the open auditions for Shrek the upcoming Broadway musical.  Featuring music by Jeanine Tesori, book and lyrics by David Lindsay-Abaire and directed by Jason Moore, this call is specifically for rock singers and Hip-Hop performers to audition for the parts of Shrek and Donkey.  Auditions in LA will be held on Wednesday, June 20, sign up will be from 10-11a at Screenland II, 10501 Burbank Blvd.  Scheduled to open on Broadway in 2008, the Shrek musical is produced by DreamWorks Animation Live Theatrical Productions and Neal Street Productions, Ltd.







CBS Consumer Products, the product licensing and merchandising unit of CBS Entertainment, has expanded the division and hired six new executives: Jorge Ferreiro as SVP/Creative; Jason Korfine as VP/Marketing; JJ Ahearn as Director/Licensing; Veronica Hart as Director/Licensing; and Ben Berlin as Contract Administrator. The new staffers join two Consumer Products Directors, Brad Fazzari and Maryann Martin.

Ritchie Yu has joined fuse as VP/Research, working in a collaborative manner with all facets of the network. He will report to Charlene Weisler, SVP/Research.

The CW has added Rich Vokulich to the position of SVP/Business Affairs where he will lead business affairs efforts, including network talent, development and license fee negotiations, for the network. He will report to John D. Maatta, COO.

Chris Bosco has been moved up to SVP/Finance with MGM. In this position, Chris will oversee all financial matters pertaining to theatrical marketing, production finance and for the new home entertainment production division, as well as heading MGM’s financial reporting. He will also add the function of financial support for the two new film production ventures, United Artists Entertainment, LLC and Ventanazul. Based at the company headquarters in Century City, CA, Chris will report to Steve Hendry, EVP/CFO.

Effective immediately, Michael Duda has been promoted to Partner/Chief Corporate Strategy Officer with the marketing communications agency Deutsch Inc. He will supervise corporate business development and be involved with guiding the company’s offerings, growth, acquisition goals, global expansion as well as corporate communications. Michael will report to Linda Sawyer, CEO. Furthermore, Deutsch has announced a new joint venture involving the public relations firm MWW Group. The new entity called MWWGroup@Deutsch will work together to increase their services and offer more strategic ways their clients can reach targeted consumers.

AOL named John Burbank as its Chief Marketing Officer. He left AT&T just before the Cingular rebranding and iPhone marketing campaigns kicked into high gear.
Worldwide Biggies Inc has tapped Scott Webb for the new position of Chief Creative Officer. Scott will manage the studio’s operations, creative development and marketing. Scott’s previous positions included EVP/Creative Director at Nickelodeon and SVP/Creative Director at Oxygen Media.

Jimmy O’Brien is the new Local Marketing Manager at WCWG/Greensboro, the CW affiliate owned by Pappas Telecasting Companies.



Today in Cynopsis Kids, listen to the audio version here, or subscribe to the iTunes CynKids podcast

  • MTV Networks International launches MTV Switch today, a  worldwide, multi-platform initiative on global warming
  • Sony Pictures International launches Animax Mobile in Canada and Australia

Today in Cynopsis International, listen to the audio version here or subscribe to the iTunes Cyn Int’l podcast  

  • Taffy Entertainment signs with Italy’s Atlantyca Entertainment to oversee consumer product licensing on Geronimo Stilton series
  • MTV Networks International launches multi-platform campaign tied to global warming
  • Pappas Telecasting Companies announces plans for the TV stations it had formerly affiliated with Azteca America Network

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast

  • ComScore finds a way to measure widget reach
  • NBCU unveils On Dating, one of several new self-help On Network entries
  • Apple brings iTunes to the Bebo community

Top 10 M-F Syndicated Strip Series for the week of 5/28-6/3/07 ranked by HH Rtg
Wheel of Fortune (CTD)                                 6.7 AA
Jeopardy (CTD)                                             5.5 AA
Oprah Winfrey Show (CTD)                            5.3 AA / 5.4 GAA
Entertainment Tonight (CTD)                          4.7 AA / 4.9 GAA
Dr. Phil Show (CTD)                                       4.5 AA / 4.6 GAA
Judge Judy (CTD)                                          4.5 AA / 6.8 GAA
Everybody Loves Raymond (CTD)                   4.2 AA / 5.5 GAA
Seinfeld (Sony)                                             3.9 AA / 4.4 GAA
Friends (Warner Bros.)                                   3.3 AA / 4.0 GAA
Inside Edition (CTD)                                       3.2 AA / 3.2 GAA
Source Nielsen Media Research – Live + SD Data

Top 10 M-F Syndicated Strip Series for the week of 5/28-6/3/07 ranked by A18-49
Seinfeld (Sony)                                              2.4 AA / 2.7 GAA
Friends (Warner Bros.)                                   2.3 AA / 2.7 GAA
Oprah Winfrey Show (CTD)                             2.2 AA / 2.2 GAA
Everybody Loves Raymond (CTD)                    2.2 AA / 2.8 GAA
That ’70s Show (Carsey Werner)                     2.1 AA / 2.7 GAA
Entertainment Tonight (CTD)                          1.9 AA / 1.9 GAA
King of Queens (Sony)                                   1.9 AA / 2.6 GAA
Dr. Phil Show (CTD)                                       1.8 AA / 1.8 GAA
Wheel of Fortune (CTD)                                  1.7 AA
Judge Judy (CTD)                                           1.6 AA / 2.3 GAA
Source Nielsen Media Research – Live + SD Data

TUESDAY – A18-49 AnalysisNBC had the right combination to win Tuesday night with a 3.5/11 A18-49, according to fast affiliate ratings from Nielsen Media Research. NBC, with a 2-hour America’s Got Talent, was #1 both hours: at 8p NBC did a 3.5/12 and an even better 4.3/12 to win at 9p. ABC passed by the other nets at 10p with its NBA Finals coverage, taking the top spot with 3.4/10.

Live + Same Day Household Ratings: Tuesday, June 12, 2007 – time period averages. Source: Nielsen Media Research

NBC        7.0/12        America’s Got Talent [2-hours] 7.4/13, Law & Order: SVU [r] 6.1/11

CBS        5.4/9             NCIS [r] 6.5/12, The Unit [r] 4.6/8, 48 Hours Mystery 5.1/9         

ABC        4.8/8           Fast Cars & Superstars 3.5/7, NBA Pre-Game 3.4/6, NBA Finals [2-hours] 5.4/9

FOX        3.0/5           On the Lot 1.9/3, House [r] 4.2/7

UNIV       2.0/4          La Fea Mas Bella 2.0/4, Destilando Amor 2.3/4, Ver para Creer 1.8/3

CW         1.1/2          Gilmore Girls [r] 1.3/2, Veronica Mars [r] 0.9/2

TELE       0.6/1          Marina 0.6/1, Zorro 0.6/1, Esclava Isaura 0.6/1

A18-49: NBC 3.5/11, ABC 2.8/8, CBS 2.0/6, UNIV 1.8/5, FOX 1.7/5, CW 0.6/2, TELE 0.4/1



Summer is here!

Food Network’s grillin’ away, Travel Channel hits the beaches, Style Network brings out the brides.

Cable nets are going strong with new summer programming.  What’s it mean to U ?

Stay on top of the programming trends with CableU . Make the most of your summer program development.

Know Networks Better. Pitch Smarter.

This Day in History: 1967 – The space probe “Mariner Five” was launched from Cape Kennedy on a flight that took it past Venus.

Answer to Yesterday’s Trivia:  The original cast of this series had one character known for her blond curls. 24 years later, the remake of this once series into a movie, had a character that had her debut as Gertie, Elliott’s little sister. What series is this?  CHARLIE’S ANGELS.  Kudos to: Julie Sullivan-TeleRep/NY; Andy Bennett-Brighter Minds Media/Worthington OH; Loni Rosenstein-Zenith Media/NY; Katie Oblinger- HRP/Atlanta; Julie Houston-Donahoe Pace & Partners Ltd./Boise ID; Geoffrey Brandt/Sherman Oaks CA; Russell Urquhart-Antley Drive Productions/LA; Tina Cannizzaro DeBone-Double T Productions/Burbank

Today’s Trivia Question: Fred Thompson of Law & Order is expected to announce his candidacy for the President of the United States.  That being the case, you should know what his middle name is … do you?  (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: SALES ASST/Oxygen/NY: Support 2 AEs and Sales Planner w/ all aspects of sales process. Must be detailed oriented w/strong PC Skills and a team player. 1+ yr cable exp or advertising agency. Resume to: [email protected] (6/21)

JOB OPENING: VP MKTG/ Retirement Living TV, DC/Balto area: BA, 7 yrs Sr Mgmt exp, tv or media exp req/ oversee dev of mktg strategies & campaigns, create & implement mktg plan, short to long term strategy, apply @ (6/21)

JOB OPENING: PRODUCERS, ASSOCIATE PRODUCERS & FIELD PRODUCERS/NY based Nationally Syndicated TV show. All needed and each position must have experience in talk. RESUMES: [email protected] (6/21)

JOB OPENING: DIR, BUS. DEV/NY: Emph on brdbnd bus. Knowl ent. ind. Knowl. w/cab & sat. ind. Intutve analytcl sklls. Able to mng proj. Min. 3 yrs post MBA rel. exp.Ability to manage multi projects simul. [email protected] (6/21)

JOB OPENING: COORD, PROGRAMMING/VERSUS/Stamford, CT: Assist w/all aspects of scheduling for fast growing sports cable net.1-2 yrs prior exp, knwldg/interest in sports & strong computer skills req’d.EOE.Apply at (6/20)

JOB OPENING: CONTENT DVLPMNT/RIGHTS MGR for NY Metro Area leading cable ntwrk.Leveraging content assets across multi-platform.Prod & Rights clearance exp. Req’d.Contract negotiation skills a +. Apply [email protected]    (6/20)

JOB OPENING: DR ACCOUNT EXECUTIVE/Fox Cable/ NY:Establish & maintain relations w/nat’l Direct Response Advertisers & Agencies; identify avail inventory; 2+ yrs DR sls experience; strong comm & present skills; (6/20)

JOB OPENING: PRODUCER/EDITOR : Write, shoot, edit provocative shorts for bilingual audience. Take projects from pre to post production. Know Final Cut, Photoshop, After Effects, etc. Send links to your reel: [email protected] (6/20)

JOB OPENING: ACCOUNT EXECUTIVE/KTXL FOX40/Sacramento: More at To apply send resume; Email: [email protected] or Fax: (916) 733-3110; EOE (6/20)

JOB OPENING: PROMO SERVICE REP/Fox/NY:dvlp & execute sponsor partnerships (in-show integration, promotions & on-site branding); liaise w/ internal & external clients; 2+yrs promo/mktg w/in entertain or adv; (6/20)

JOB OPENING: ACCOUNT MGR-AFFILIATE SALES/AETN, NY: Support the NE & SE regions in distribution, promotion and marketing of all the AETN networks.  2+ years
exp in Affiliate Sales.   Apply: (6/19)

JOB OPENING:  MEDIA SALES PLANNER/AMC/WE TV – LA: 2-4 yrs cable TV experience. Must have a minimum of 2 Upfronts and Gabriel exp pref. Resumes to #3628BR  (6/19)

JOB OPENING: SALES & RSRCH ASSOC/CableU, Norwalk, CT: Target corps & ind orgs for CableU subscription sales; support analyst team in cable ntwrk rsrch; 4-yr deg. Strong comp. skills & cable TV ind knwldg req.  Apply: [email protected] (6/16)

JOB OPENING: RESEARCH ANALYST/Program Partners/Venice CA: Great opportunity! 1+yrs Research & Nielsen. Ratings exp a must. Prior Studio Intern ok. Excel/Word/Outlook/PP critical. Work closely with sales.  [email protected] (6/16)

JOB OPENING: FCP EDITOR/PLUM TV/NYC: Must be proficient and work on various commercial projects simultaneously. Must shoot, produce, and edit creatively and quickly. Light and sound exp req.  Send resumes to [email protected] (6/16)

JOB OPENING: AFFIL RES MGR/FOX Brdcsting/CA-LA Analyze, present affiliate perf. Strong comm, writing, analytical & PC skills; BA; 3-5+ yrs media/brdcst res; Nielsen/WRAP/SNAP sftwr & MS appl’s prof. (6/16)

JOB OPENING: DIRECTOR, SALES ADMIN/Comcast Ntwrks/NY:  5+ yrs exp w/ strong analytical skills; strategic thinker. Resp for managing pricing, stewardship, revenue analysis, inventory mgmt. Email   [email protected]   (6/16)

SPACE TO RENT: Two fully functioning Edit Rooms, plus work space if needed, for rent from reputable TV/Web Co. Available now. Both have Final Cut Pro with NTSC Monitors & multiple decks. Turn key(phone, T1). Call Katie 212.242.1400  (6/16)

JOB OPENINGMGR & COORD ONLINE STRATEGIES & PRGRMS (WEBSITE PROPERTIES)2 JOBS) Planned Parenthood: Dvlp/execute website strategy. Reqs BA/BS & related work exp (3-5 yrs-mgr; 2-3 yrs-coord). E-mail: [email protected] EOE (6/16)

JOB OPENING: OFFICE ADMINISTRATOR/ NAMIC, NYC: Operations, project mgmt, web support to diversity org. 3-5 yrs experience required. For full description and to apply: (6/16)

JOB OPENINGEASTERN REGION DIRECTOR AD SALES/GOSPEL MUSIC CHANNEL/NY:  Develop and generate sales for emerging network.  Hire and manage sales team.  Senior sales candidates contact [email protected]  (6/16)

JOB OPENING: MEDIA SUPV/LA: Resp for day to day operations. Acts as primary client liaison in absence of AMD. Supv planners and asst. 6 yrs exp in Media. 2 yrs supv exp. QSR/ TV tune-in exp. req.. Send resume to [email protected] (6/15)

JOB OPENING: INTERACTIVE AMD/LA: Resp. for providing strategic input to dir. Act as liaison btw clients & agency. Manage planning team. 7-10 yrs exp. 3 yrs mgmt exp. Knowledge of media tools. Send resume to [email protected] (6/15)

JOB OPENING: MEDIA AE/LA: Resp for day to day newspaper issues. Knowledge of client bus./newspaper req. Work w/ Mac artist on newspaper ads. 2 yrs AE exp req. Negotiation/analytical skills. Send resume to [email protected] (6/15)

JOB OPENING: SR. BUYER/Job Share/SPOT TV/Active Int’l Pearl River NY(15 miles from NYC): 3 days-24hours total, 7 yrs+ agency Buying Spot TV exp a must; Resumes to: [email protected] or call 845-732-8943 (6/19)

JOB OPENING: SR. NEGOTIATOR/National Broadcast/Pearl River NY(15 miles NYC): Exp in all areas of Nat’l Broadcast placement. Strong analytical & presentation skills req’d. Resume: [email protected] or call 845 732-8943 (6/19)

JOB OPENING: GROUP BUYING DIR/Spot TV-Active Int’l /Pearl River NY (15 miles NYC): 10 Exp+. in Supervising/Buying TV. Strong negotiating, operations & team bldg skills req’d. [email protected] 845-732-8943 (6/19)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: Baltimore INTERN needed immediately for doc on waterfront redevelopment. Logging, research, set ups and assist on shoots. Begin immediately work through summer, possibly the fall. [email protected] (6/16)


SITUATION WANTED: CONSULTANT w/20 yrs transactional/biz affairs/biz dev/legal experience in cable, broadband, broadcast. Successful and creative solutions. Available project basis/hourly rate. contact [email protected] (6/21)

SITUATION WANTED: SALES /NYC. Exp. professional with strong interest in media looking to transfer Wall Street sales & analytical skills to ent. industry. Seeks position in sales dept. w/ability to learn & grow. [email protected] (6/20)

SITUATION WANTED: “Out-of-the box” ADMIN/MGR visionary 20 yrs exp. in Project & Office Mgmt, Medical Ed, & Franchise Retail. Mission driven & customer focused. Takes ownership of outcome. Immediate start [email protected] Resume (6/15)

SITUATION WANTED: Breath-of-Fresh AIR/WRITER EXTRAORDINAIRE: available for long-term relationship with your audience. Proven track record crafting brand voices, concept/copy. Coming to Promax? Let’s meet. Contact [email protected] (6/15)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT: Thursday, June 14, 2007

ABC:    Fast Cars and Superstars, NBA Finals
CBS:    Pirate Master, CSI [r], Shark [r]
CW:     Smallville [r], Supernatural [r]
FOX:    Are You Smarter than a 5th Grader?, So You Think You Can Dance
ION:    Mama’s Family, Mama’s Family, Diagnosis Murder, Wonder Years, Wonder Years
MNT:    Movie: Assassination Tango
NBC:    My Name is Earl [r], 30 Rock [r],  The Office [r], Scrubs [r], Studio 60 on the Sunset Strip
PBS:    This Old House, Antiques Roadshow, Soundstage
TELE:   Marina, Zorro, Esclava Isaura
UNIV:   La Fea Mas Bella, Destilando Amor, Aqui y Ahora

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