Cynopsis: DIGITAL

6/14/07

Good Morning, it’s Thursday, June 14, 2007 and this is your first early morning digital briefing.

ComScore began measuring the reach of widget providers, which create applications that can be used to produce and play embeddable videos, photo slideshows and music playlists. The system is an important first step in helping advertisers determine the reach of these small apps, which could carry their ads and spread them virally across the net on social networking pages, blogs and other sites. So far MySpace and Facebook, the top two social networking sites, don’t allow third-party ads on their sites. But many see widget-based advertising as the sites’ best chance to monetize their huge user bases.

 
NBCU Digital Studios unveiled On Dating, an online video series with an interactive dating component. “Virtual dating coach” Andrea Syrtash hosts 3-8 minute webisodes giving users advice on how to write the perfect profile, how to interact through the web and how to spot the psychos. Episodes can be subscribed to via RSS feed, AppleTV or iPod and embedded for free on other sites. OnDating is just one of the original shows available on NBC’s self-help themed On Networks hub. Others include Budget Health Nut, Cocktails on the Fly, Golf Tips and Zen Living.
 
Sony Pictures Television and video sharing site Grouper launched a new user-generated companion feature inspired by FX hit Rescue Me. Real-life fire fighters are encouraged to submit videos of what it is really like working in a firehouse. Each episode (“first fire,” “camaraderie”) is kicked off with a clip from the show.
 
NBC Sports Mobile will tee off its MobiTV mobile phone video service with live coverage of the U.S. Open golf tournament from today. The NBC Sports channel will also offer coverage and highlights from Wimbledon and NFL games via MobiTV later this year.
 

 
Apple signed a deal with Bebo that will allow the music-focused social network’s users to buy iTunes songs directly from its pages. Apple will initially offer the service to Bebo’s 8.8 million users in the UK and Ireland but may expand it to its entire 33 million worldwide user base. Bebo’s 500,000 registered musicians will also be able to use the interface to sell tracks to visitors, a legal alternative to downloading them off file sharing sites.
 
YouTube created a iGoogle Gadget that enables users to search for and watch YouTube videos directly from their customizable iGoogle home page. Search by most viewed, highest rated, recently added or most discussed.
 
Permission TV closed on $9 million of additional financing, led by Castile Ventures and Point Judith Capital. The online video publishing system counts Fox Interactive Media, Agency.com and Toyota among its clients.
 
Peer-to-peer video distributor Veoh Networks announced its user base grew to 12.5 million in May, a 19% increase over April and a 184% bump since officially launching in February. Veoh’s owners include Time Warner and Michael Eisner’s Tornante Company.

AT&T is joining with major Hollywood studios and record labels to try to keep pirated content off their network, according to The Los Angeles Times. The company is working to develop a technology solution that would target frequent offenders. The ISP realized when it got into the TV delivery business (via IPTV service U-Verse) that it has a vested interest in protecting professionally created content. Public interest groups are skeptical.
 
Sony Ericsson will be the first cell phone supplier to deploy Gracenote‘s Mobile Music Platform, an integrated solution that simplifies content search and discovery, music recognition and playlisting. Gracenote maintains a digital database of 60 million music tracks from around the world, allowing for easy transfer of music among PCs, online music stores and mobile devices. The platform will be compatible with Sony’s newest Walkman models and the K850 Cyber-shot phone.
 
Ziff Davis Game Group and Gottaplay Interactive signed a deal to integrate Gottaplay’s video game rental and trading service with Ziff Davis’ social networking/editorial gaming site 1UP Network. Rent/Trade buttons will be placed on all of 1UP.com’s product pages as well as being tightly integrated within the My1UP user pages.
Apple is requiring anyone that wants to use the iPhone to sync music and video tracks with their computer to register with iTunes. That means entering credit card information but not necessarily buying anything. The idea is to create a financial relationship with consumers outside of the AT&T partnership, say analysts.

The Paley Center for Media, formerly known as the Museum of Television and Radio, is hosting a powwow this week in Silicon Valley, bringing tech leaders together with top media executives to work on ongoing issues including the big bugaboo­–piracy. Scheduled to attend are YouTube CEO Chad Hurley, Google CEO Eric Schmidt, Yahoo CEO Terry Semel and Sun CEO Jonathan Schwartz.

Google has created placement performance reports for its AdWords service, giving advertisers detailed performance metrics on how their ads performed on specific sites. The advance should do wonders for accountability. Until now contextual advertisers have been unable to see which sites are generating the most click-throughs.
 

Worldwide sales of Internet protocol television (IPTV) set-top boxes will soar to 7.9 million units in 2007, a year-over-year growth rate of 111 percent, according to a new report by Strategy Analytics. The Asia-Pacific region will account for a bulk of the growth, amounting to 45% of the installed base, followed by Europe with 33% and the U.S. with 13%. Worldwide DVRs installations are expected to almost double from 15% penetration in 2006 to 29% by the end of this year.
 
Worldwide Widget Distribution, April 2007:
 
Widget (love the names)          Unique Visitors (in millions) % of worldwide online audience
Slide                                         117.1                                       13.8%
RockYou                                   82.0                                         9.7
PictureTrail                               30.6                                         3.6
Photobucket                             28.2                                         3.3
Bunnyhero labs                        25.0                                         3.0
BlingyBlob                                21.6                                         2.5    
POQbum                                   18.7                                         2.2
Brightcove                                16.9                                         2.0
Layoutstar                                15.3                                         1.8
Musicplaylist.us                        15.1                                         1.8
Source: comScore Widget Metrix, via Wall Street Journal
 
 

AOL named John Burbank as its Chief Marketing Officer. He left AT&T just before the Cingular rebranding and iPhone marketing campaigns kicked into high gear.
 
Gemstar-TV Guide named Debra Birnbaum Executive Editor, Cross-Platform Content Integration. She will be charged with content creation and integration across multiple platforms, working from New York and reporting to both CCO Ian Birch and CMO Alan Cohen.
 
Scott Webb, former EVP/Creative Director at Nickelodeon and SVP/Creative Director at Oxygen Media, has been named the Chief Creative Officer of Albie Hecht’s new digital studio Worldwide Biggies Inc. He will oversee Biggies’ studio operations, creative development and marketing.
 

Chime.tv is a new video site that features a range of channels, user-friendly creation tools and a powerful search function to help wade through the thousands of videos added to the web each day. Click on the video player to expand and contract the image. Click on the logo in the top right hand corner to be taken to the source site. Search for content from a number of popular sites including YouTube, Veoh, Metacafe, Google Video and DailyMotion. Scroll down on the left of the player to the “Web Shows” category for a nice selection of the best web originals, from Sanctuary to Goodnight Burbank.
 
A new website will be featured here everyday for you to check out. Some are TV-centric, some creative, some just plain strange, but all have something to do with this crazy business. Email me your suggestions at [email protected] and if I include the site you mention, your name, company and city will be credited. Only one mention per calendar week, to make it fair.
 
Correction : In the new series and seasons released online listing yesterday, Camp Lazlo and Johnny Bravo were named as Comedy Central shows.  They are Cartoon Network programs.
 
Later — Wayne
Wayne Karrfalt for Cynopsis: Digitals
06.14.07

Cynopsis Ad Sales:  Mark Bohn- 203-583-1224 / [email protected]
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JOB OPENING: SALES ASST/Oxygen/NY: Support 2 AEs and Sales Planner w/ all aspects of sales process. Must be detailed oriented w/strong PC Skills and a team player. 1+ yr cable exp or advertising agency. Resume to: [email protected] (6/21)

JOB OPENING: VP MKTG/ Retirement Living TV, DC/Balto area: BA, 7 yrs Sr Mgmt exp, tv or media exp req/ oversee dev of mktg strategies & campaigns, create & implement mktg plan, short to long term strategy, apply @ www.rl.tv (6/21)

JOB OPENING: PRODUCERS, ASSOCIATE PRODUCERS & FIELD PRODUCERS/NY based Nationally Syndicated TV show. All needed and each position must have experience in talk. RESUMES: [email protected] (6/21)

JOB OPENING: DIR, BUS. DEV/NY: Emph on brdbnd bus. Knowl ent. ind. Knowl. w/cab & sat. ind. Intutve analytcl sklls. Able to mng proj. Min. 3 yrs post MBA rel. exp.Ability to manage multi projects simul. [email protected] (6/21)

JOB OPENING: COORD, PROGRAMMING/VERSUS/Stamford, CT: Assist w/all aspects of scheduling for fast growing sports cable net.1-2 yrs prior exp, knwldg/interest in sports & strong computer skills req’d.EOE.Apply at www.versus.com (6/20)

JOB OPENING: CONTENT DVLPMNT/RIGHTS MGR for NY Metro Area leading cable ntwrk.Leveraging content assets across multi-platform.Prod & Rights clearance exp. Req’d.Contract negotiation skills a +. Apply [email protected]    (6/20)

JOB OPENING: DR ACCOUNT EXECUTIVE/Fox Cable/ NY:Establish & maintain relations w/nat’l Direct Response Advertisers & Agencies; identify avail inventory; 2+ yrs DR sls experience; strong comm & present skills; www.foxcareers.com (6/20)

JOB OPENING: PRODUCER/EDITOR : Write, shoot, edit provocative shorts for bilingual audience. Take projects from pre to post production. Know Final Cut, Photoshop, After Effects, etc. Send links to your reel: [email protected] (6/20)

JOB OPENING: ACCOUNT EXECUTIVE/KTXL FOX40/Sacramento: More at www.fox40.com. To apply send resume; Email: [email protected] or Fax: (916) 733-3110; EOE (6/20)

JOB OPENING: PROMO SERVICE REP/Fox/NY:dvlp & execute sponsor partnerships (in-show integration, promotions & on-site branding); liaise w/ internal & external clients; 2+yrs promo/mktg w/in entertain or adv; www.foxcareers.com (6/20)

JOB OPENING: ACCOUNT MGR-AFFILIATE SALES/AETN, NY: Support the NE & SE regions in distribution, promotion and marketing of all the AETN networks.  2+ years
exp in Affiliate Sales.   Apply: www.aetn.com/careers.html (6/19)

JOB OPENING:  MEDIA SALES PLANNER/AMC/WE TV – LA: 2-4 yrs cable TV experience. Must have a minimum of 2 Upfronts and Gabriel exp pref. Resumes to www.cablevision.jobs #3628BR  (6/19)

JOB OPENING: SALES & RSRCH ASSOC/CableU, Norwalk, CT: Target corps & ind orgs for CableU subscription sales; support analyst team in cable ntwrk rsrch; 4-yr deg. Strong comp. skills & cable TV ind knwldg req.  Apply: [email protected] (6/16)

JOB OPENING: RESEARCH ANALYST/Program Partners/Venice CA: Great opportunity! 1+yrs Research & Nielsen. Ratings exp a must. Prior Studio Intern ok. Excel/Word/Outlook/PP critical. Work closely with sales.  [email protected] (6/16)

JOB OPENING: FCP EDITOR/PLUM TV/NYC: Must be proficient and work on various commercial projects simultaneously. Must shoot, produce, and edit creatively and quickly. Light and sound exp req.  Send resumes to [email protected] (6/16)

JOB OPENING: AFFIL RES MGR/FOX Brdcsting/CA-LA Analyze, present affiliate perf. Strong comm, writing, analytical & PC skills; BA; 3-5+ yrs media/brdcst res; Nielsen/WRAP/SNAP sftwr & MS appl’s prof.
www.foxcareers.com (6/16)

JOB OPENING: DIRECTOR, SALES ADMIN/Comcast Ntwrks/NY:  5+ yrs exp w/ strong analytical skills; strategic thinker. Resp for managing pricing, stewardship, revenue analysis, inventory mgmt. Email   [email protected]   (6/16)

SPACE TO RENT: Two fully functioning Edit Rooms, plus work space if needed, for rent from reputable TV/Web Co. Available now. Both have Final Cut Pro with NTSC Monitors & multiple decks. Turn key(phone, T1). Call Katie 212.242.1400  (6/16)

JOB OPENING:  MGR & COORD ONLINE STRATEGIES & PRGRMS (WEBSITE PROPERTIES)2 JOBS) Planned Parenthood: Dvlp/execute website strategy. Reqs BA/BS & related work exp (3-5 yrs-mgr; 2-3 yrs-coord). E-mail: [email protected] EOE (6/16)

JOB OPENING: OFFICE ADMINISTRATOR/ NAMIC, NYC: Operations, project mgmt, web support to diversity org. 3-5 yrs experience required. For full description and to apply: http://www.MyChoiceEngine.com/Role/35788 (6/16)

JOB OPENING:  EASTERN REGION DIRECTOR AD SALES/GOSPEL MUSIC CHANNEL/NY:  Develop and generate sales for emerging network.  Hire and manage sales team.  Senior sales candidates contact [email protected]  (6/16)

JOB OPENING: MEDIA SUPV/LA: Resp for day to day operations. Acts as primary client liaison in absence of AMD. Supv planners and asst. 6 yrs exp in Media. 2 yrs supv exp. QSR/ TV tune-in exp. req.. Send resume to [email protected] (6/15)

JOB OPENING: INTERACTIVE AMD/LA: Resp. for providing strategic input to dir. Act as liaison btw clients & agency. Manage planning team. 7-10 yrs exp. 3 yrs mgmt exp. Knowledge of media tools. Send resume to [email protected] (6/15)

JOB OPENING: MEDIA AE/LA: Resp for day to day newspaper issues. Knowledge of client bus./newspaper req. Work w/ Mac artist on newspaper ads. 2 yrs AE exp req. Negotiation/analytical skills. Send resume to [email protected] (6/15)

JOB OPENING: SR. BUYER/Job Share/SPOT TV/Active Int’l Pearl River NY(15 miles from NYC): 3 days-24hours total, 7 yrs+ agency Buying Spot TV exp a must; Resumes to: [email protected] or call 845-732-8943 (6/19)

JOB OPENING: SR. NEGOTIATOR/National Broadcast/Pearl River NY(15 miles NYC): Exp in all areas of Nat’l Broadcast placement. Strong analytical & presentation skills req’d. Resume: [email protected] or call 845 732-8943 (6/19)

JOB OPENING: GROUP BUYING DIR/Spot TV-Active Int’l /Pearl River NY (15 miles NYC): 10 Exp+. in Supervising/Buying TV. Strong negotiating, operations & team bldg skills req’d. [email protected] 845-732-8943 (6/19)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: Baltimore INTERN needed immediately for doc on waterfront redevelopment. Logging, research, set ups and assist on shoots. Begin immediately work through summer, possibly the fall. [email protected] (6/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …

SITUATION WANTED: CONSULTANT w/20 yrs transactional/biz affairs/biz dev/legal experience in cable, broadband, broadcast. Successful and creative solutions. Available project basis/hourly rate. contact [email protected] (6/21)

SITUATION WANTED: SALES /NYC. Exp. professional with strong interest in media looking to transfer Wall Street sales & analytical skills to ent. industry. Seeks position in sales dept. w/ability to learn & grow. [email protected] (6/20)

SITUATION WANTED: “Out-of-the box” ADMIN/MGR visionary 20 yrs exp. in Project & Office Mgmt, Medical Ed, & Franchise Retail. Mission driven & customer focused. Takes ownership of outcome. Immediate start [email protected] Resume (6/15)

SITUATION WANTED: Breath-of-Fresh AIR/WRITER EXTRAORDINAIRE: available for long-term relationship with your audience. Proven track record crafting brand voices, concept/copy. Coming to Promax? Let’s meet. Contact [email protected] (6/15)

E-mail Trish Pihonak for rates and specs for Job Openings.

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