Thursday, June 12th, 2008



10 OF THE TOP 10
40 OF THE TOP 50
Including stations from FOX O&Os, CBS O&Os, Capitol, Cox, Freedom, Gannett, Gray,
Hearst-Argyle, Journal, LIN, Meredith, Newport, Sinclair, Tribune, Weigel and The CW Plus

FALL 2008

PROGRAM PARTNERS (310) 399-4499



Good morning. It’s Thursday, June 12, 2008, and this is your first early morning briefing.

With a contract expiring this month, Susan Lyne will leave her position as President/CEO of Martha Stewart Living Omnimedia (MSLO) and the responsibilities will be jointly met by Wenda Harris Millard, President/Media and Robin Marino, President/Merchandising, who were both just advanced to Co-CEOs. She will remain with the company as a board member and in an advisory role during the transition phase. Susan began at MSLO in 2004 just as Martha Stewart was sentenced to a five-month prison stint.

Tonight’s Premieres:
FOX: Are You Smarter Than a 5th Grader? at 8p
GAC: The Road Hammers at 830p
DIY Network: Cool Tools: The Builders’ Show at 9p
Bravo: Kathy Griffin: My Life on the D-List at 9p
TBS: The Bill Engvall Show at 9p; My Boys at 930p

Branding Program for media and entertainment executives. Nov 17-19 NYC.


Lifetime Television ordered thirteen episodes of the new original 30m comedy, Rita Rocks from MRC. With a premiere date slated for this fall, the series stars Nicole Sullivan as Rita Clements, a busy mom and wife who finds herself by starting her own garage band. Also starring is Richard Ruccolo and Tisha Campbell-Martin. The series will be paired in a one-hour comedy block with Reba.

NBC announced the celebrity family match-ups for the new version of Celebrity Family Feud produced by FremantleMedia North America opening July 1 at 8p and hosted by Al Roker. The celebrities along with five other family members or friends will square off against each other playing on behalf of charities:

Bill Engvall vs. Larry the Cable Guy
Vivica A. Fox vs. Mo’Nique
“American Chopper” vs. Christopher Knight and Adrianne Curry
Corbin Bernsen vs. Margaret Cho
Ice T vs. The Rivers
Raven-Symone vs. Wayne Newton
The Kardashians vs. Deion Sanders
Tiki Barber vs. Ed McMahon
The Hickeys from My Name Is Earl vs. The Camden County All-Stars from My Name Is Earl
The Office vs. American Gladiators
Vincent Pastore vs. “Girls Next Door”
Kathie Lee Gifford vs. Dog The Bounty Hunter

Debmar-Mercury’s new weekday entertainment series, The Wendy Williams Show, with exec producer Rob Dauber,  debuts July 14, and will be taped in front of a studio audience at All Mobile Video in New York. The daily stripped show will air on FOX O&Os in New York (WNYW at 10a), Los Angeles (KTTV at 1p), Dallas (KDFW at 11a) and Detroit (WJBK at 12p).


Bravo has two new projects in development:

  • Top Chef Junior – the network ordered eight episodes from Magical Elves based on the Top Chef series with this version featuring teens from 13-16 years old competing to be a “Junior Top Chef.”
  • Jean-Christophe Novelli Project – an untitled docu-series about award-winning Chef Jean-Christophe coming to the U.S. and opening a cooking school in Los Angeles. This project is produced by Mentorn USA.

HBO made a pact with the comedy company Funny or Die which was started by Will Ferrell, Adam McKay and Chris Henchy, where it will receive ten half-hours of programming and it will make a financial investment in the associated website, . The television shows will spotlight the comedic talents of the Funny or Die creative team.

You may have heard reports about a spinoff for The CW’s hit series Gossip Girl. The show’s creator, Josh Schwartz, says rumors to that effect are premature – there is no spinoff in the works. However, he also says there is potential for one in the future.

Brad Garrett will produce and star in an internet series called Dating Brad Garrett, from Sony Pictures TV.  The 10 episode series will run starting this fall on, as well as other viral video sites including YouTube, Hulu, VCast and AOL Video.  The story lines follows Garrett as he goes out on blind dates with ten different women.  The women are chosen by a couple of Garrett’s friends from a pool of submission videos sent into the Crackle video site.  If you’re interested in posting your submission video, you can do that starting today. 


CYNOPSIS DIGITAL – TODAY’S TOP STORY:   Broadband video has grown in quality and sophistication in the past year, various new media barons at OnHollywood argued. For young users in particular, the medium has truly arrived. But producers and distributors alike are still playing the waiting game when it comes to adequate monetization. Why brand advertisers remain reluctant to invest in large numbers and when they will come aboard proved points of contention. Optimists laid out ambitious time tables and projected major shifts in media planning budgets from television to online video. Pessimists warned of a “generational gap” on Madison Avenue that will likely persist until younger buyers move up at the agencies.    Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORYSchool is most definitely out for summer, particularly if you were at The Ziegfield Theatre in NYC last night where Disney Channel premiered its new original movie Camp Rock, with a red carpet filled with the stars of the movie, which included (insert fingers in ears here) Jonas Brothers and Demi Lovato, Alyson Stoner, Anna Maria Perez de Tagle, Maria Canals-Barrera, and did I mention Jonas Brothers.  Camp Rock premieres on Disney Channel Friday, June 20 at 8p, as well as a simultaneous audio simulcast on Radio Disney and video simulcast on Sprint and MobiTV devices, as well as that night on Family Channel (Canada) and VRAK.TV (Quebec).  A preview will be offered on Tuesday, June 17 on Disney Channel on Demand, available to Cablevision iO Digital Cable, Time Warner and Verizon FiOS TV customers.  The movie then takes off to bow on ABC (June 21), ABC Family (June 22), in DXD (June 23) and then off to the other Disney Channels around the world.  Cheers to Dea, Rebecca and our kid/tween escorts.  (I believe the shrieking may have subsided by now, so feel free to unplug your ears). Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:  Belgacom put in a 420 million euro bid for Belgian cable group Interkabel‘s Integan, Inter-media, PBE and WVEM cable TV operators.  This counters the offer from the Belgian cable operator’s rival, Telenet, coming in well over the latter’s non-binding 350 million euro agreement.  Full edition: CYN INTERNATIONAL.


Top 10 M-F Syndicated Strip Series for the week of 5/26-6/1/08 ranked by HH Rtg
Wheel of Fortune (CTD)                                    6.6 AA
Jeopardy (CTD)                                               5.8 AA
Two and a Half Men (WB)                                 4.8 AA / 6.2 GAA
Judge Judy (CTD)                                            4.4 AA / 6.7 GAA
Family Guy (2/T)                                             4.1 AA / 4.8 GAA
Entertainment Tonight (CTD)                            3.8 AA / 3.9 GAA
Oprah Winfrey Show (CTD)                               3.8 AA / 3.9 GAA
Dr. Phil Show (CTD)                                         3.7 AA / 3.7 GAA
Seinfeld (SPT)                                                 3.4 AA / 3.9 GAA
Everybody Loves Raymond (CTD)                      3.2 AA / 3.7 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 5/26-6/1/08 ranked by A18-49 Rtg
Family Guy (2/T)                                            2.8 AA / 3.2 GAA
Two and a Half Men (WB)                                2.7 AA / 3.3 GAA
Seinfeld (SPT)                                                2.1 AA / 2.3 GAA
Everybody Loves Raymond (CTD)                    1.8 AA / 2.0 GAA
King of Queens (SPT)                                     1.8 AA / 2.4 GAA
Friends (WB)                                                 1.7 AA / 2.0 GAA
Wheel of Fortune (CTD)                                  1.5 AA
Jeopardy (CTD)                                             1.4 AA
Entertainment Tonight (CTD)                          1.4 AA / 1.4 GAA
George Lopez (WB)                                        1.4 AA / 1.8 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday – A18-49 Analysis:  ABC bounced to #1 Tuesday night with 4.8/15 A18-49, according to final national ratings from Nielsen Media Research. FOX led at 8p with The Moment of Truth at 2.4/8. Then ABC blocked the competition the remainder of the night as the NBA Finals won during 9p with 4.7/14 and again through 10p with 5.8/16.

Live + Same Day Household Ratings: Tuesday, June 10, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 7.4/13            Jimmy Kimmel Live Game Night 2.0/4, GMC NBA Countdown 3.1/6, NBA Finals on ABC Game 3: Boston at LA Lakers 9.2/16

CBS: 6.4/11             NCIS [r] 6.9/12, 48 Hours Mystery 6.5/11, Without a Trace [r] 5.7/10

FOX: 4.7/8             The Moment of Truth 3.9/7, Hell’s Kitchen 5.5/9

NBC: 4.0/7            Most Outrageous Moments 3.6/7, Most Outrageous Moments [r] 3.9/7, Law & Order: SVU [r] 4.1/7, Law & Order: SVU [r] 4.1/7

UNIV: 2.1/4           Al Diablo con los Guapos 2.2/4, Fuego en la Sangre 2.2/4, Aqui y Ahora 1.7/3

CW: 0.9/2              Beauty and the Geek [r] 0.9/2, Reaper [r] 0.9/2

MNT: 0.8/1             Street Patrol [r] 0.7/1, Street Patrol 2 [r] 0.7/1, Jail [r] 0.8/1, Jail 2 [r] 0.8/1

TELE: 0.6/1           La Traicion 0.4/1, Victoria 0.8/1, Pecados Ajenos 0.7/1

A18-49: ABC 4.8/15, FOX 3.3/10, CBS 1.9/6, NBC 1.8/5, UNIV 1.7/5, MNT 0.5/2, CW 0.4/1, TELE 0.4/1



Comcast Entertainment Group elevated John Najarian to EVP/Digital Media and Business Development to supervise the mobile, broadband and emerging businesses for E! Entertainment, The Style Network and G4. John will head the development, roll-out and operations of digital media products and services across the three networks. He will also aid with strategy, business efforts and operations of the corresponding websites for all three networks.

Body by Jake, producer of direct response programming and ExerciseTV, promoted Darcy Darling to VP/Direct Response and has hired Greg Drobnick as VP/Business Development and Lori Collins as Marketing Director.

ReelzChannel upgraded Juli Biondi as VP/Broadcast/Localization and Chris Pulis as VP/Production Operations. Juli will head strategic identification, approval, deployment and implementation of technology in addition to management of staff and vendors in the areas of broadcast origination and localization. Chris will manage production operations for the company’s tapeless digital asset management systems or DAMS along with post-production, studio operations and scheduling. Both report to Fred Poston, SVP/Operations.

David Verklin will spearhead Canoe Ventures, LLC as CEO, a new joint company based in New York City and owned by a coalition of MSOs: Bright House Networks, Cablevision Systems Corporation, Charter Communications, Inc., Comcast Corporation, Cox Communications Inc., and Time Warner Cable. David will begin his new position on August 4 and from that point will implement the company’s goal which is to develop standards and processes making cable’s advanced advertising solutions easier to buy, use and measure.

Discovery Communications named Brad Singer as SEVP/CFO where he will begin July 15, replacing Roger Millay who is leaving the company. In this role, Brad will be based at Discovery’s headquarters in Silver Spring, MD and will head worldwide financial activities and future financial strategies for the company. Brad will also become a member of Discovery’s executive committee.

OK! Magazine announced a slew of new staffing appointments: Sean Bumgarner joins as Creative Director; Lilian Pons was upped to Photo Director/Features; Katie Caperton and Rob Shuter were both promoted to Executive Editors; Shauna Bass will now be East Coast News Editor; Laura Schreffler will become East Coast Lifestyle Editor; Jason Maxey moves to Editorial Manager; Elizabeth Herr is now Copy Chief; and Laura Lane was hired as a Reporter.



At GSN passion, play and participation unite to put winning within reach for everyone!

TRUE!!! With some of the best multimedia competitive entertainment and partnership programming, you always
 come up a winner when you participate with GSN

This day in History:  1923 – Harry Houdini, while suspended upside down 40 feet above the ground, escaped from a strait jacket.

Answer to Yesterday’s Trivia Question: What was the name of the magazine which provided the setting for the sitcom Anything But Love?   CHICAGO MONTHLY  Kudos to: David Stern-BARD Entertainment/NY; Linda GrilloNBC Universal/NY; Gerry Klingbeil-KOKH/KOCB/Oklahoma City, OK; Stan JusticeWorldNow/Hermosa Beach, CA; Robin Schmelling-BCMI/Palm Desert, CA; Coleen Raymann-Disney- ABC/Burbank; David Scott Jones-Marleigh Entertainment/LA

Today’s Trivia Question:  On the long-running sitcom, The King of Queens, Doug’s friend and co-worker Deacon and his wife, Kelley have two sons, one of which Doug and Carrie are the Godparents. What are the names of these two boys? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mark Bohn- 203-583-1224 /

Classifieds – Trish Pihonak- 203-926-9878 /

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


The Institute for Media and Entertainment and Northwestern’s Kellogg School of Management present a high-impact Branding Program for media and entertainment executives. Learn from the #1 marketing faculty in the world while networking with industry colleagues.
Nov 17-19 in New York City
Master branding, positioning and how to build and reinforce your brand system across multiple platforms.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: MEDIA ANALYST/MPMA – Media Performance Monitor America: Analyze media plans on both a cost and quality basis. Front-line access to top clients; Be part of a great, growing team. Please send resume to

JOB OPENING: TV TRAFFIC MANGER/Metro Networks/Atlanta: Traffic Mgr. to oversee weekly TV traffic to 600+ stations. Detail oriented. Min. 5 years traffic exp. required. Resumes to:

JOB OPENING: Strategy & Opers/ABC Daytime & SOAPnet/L.A: 3+ yrs exp; aid in develpmnt of long-term bus strategy + processes; monitor/ control finance activities. Bachelors/MBA+. Apply Req #164520 (6/19)

JOB OPENING: SR RESEARCH ANALYST/ABC Burbank: Min 2 yrs exp in TV/online research, apt at Nielsen/WRAP, strong written & analytical skills, college degree req. Apply at: . (Req ID 166384) (6/19)

JOB OPENING: SR RSRCH ANALYST/NY: Diversified/fun fast paced team enviro., quantitative/qualitative rsrch, 3+ yrs. exp. Major data apps needed  Nielsen, Star Media, IMS, MRI, Simmons. Immed consideration:

JOB OPENING: DIR, DIGITAL AD OPS/Discovery/NY: Direct ad operations and staff for How Stuff Works sites, manage inventory mapping integrity, targeting capabilities, etc. Apply: , Req#8005 (6/18)

JOB OPENING: SERIES PRODUCERS & EDITORS/Toronto: Major ntwrk background wanted for one of the world’s leading non-fiction prod companies. Proven track record in factual, adventure, reality formats. Resume to

JOB OPENING: SR. MARKETING MGR/HISTORY/A&E Television, NY: Manage Consumer Mktg. creative & budgets  implement strategies. BA/BS & 5+ yrs entertainment marketing. Resume w/salary: (6/18)

JOB OPENING: AFFILIATE MARKET RESEARCH MGR: Develop, manage & execute quant/qual mktg research projects, aid Subscriber Mktg in decision-making. Analyze results, reports, give presentations to teams. Reply to

JOB OPENING: TRAFFIC COORD/Comcast Nets/NY: Responsible for coordination/execution of copy procedures for VS. 3+ yrs commercial traffic ops exp req’d; college degree and BMS/VCI exp pref’d. EEO/AA/drug free. Apply: 59765BR (6/17)

JOB OPENING: SVP, RESEARCH/ABC TV Network/ LA: Strategic exec w/10+ years exp; primary brand/program/market test, digital/multi-platform; sales/affiliate strategies; industry thought leader. Apply Req 165429 (6/17)

JOB OPENING: MEDIA RSRCH JR ANALYST/Deutsch NY: Work w/ media, plan’g, acct, & data strategy depts resp for compiling, analyzing media/mkt rsrch data; Knwlg of Nielsen TV Ratings; Excel knwlg req’d.

JOB OPENING: PROD COMPANY INVESTOR-PARTNER: 10 million USD Television Investment Looking for an investor-partner in US for setting up TV prod. company specialized on new reality TV shows & game shows. Contact:

JOB OPENING: SR. MRKT RSRCH ANALYST/DIRECTV/NY: Manage Ad-Hoc requests on day part analysis, ad spending, and psychographic information. For immediate consideration, please send resume to:

JOB OPENING: SALES PLANNER  FOX SPORTS NET (FLORIDA): 2 yrs Sales Admin/Media Research Exp. Know Nielsen Galaxy, Rtgs, Custom Show, strong analytical skills, detail-oriented. Apply at ref: FNG12415.(6/14)

JOB OPENING: SALES PLANNER  FOX SPORTS NET (DETROIT): 2 yrs Sales Admin/Media Research Exp. Know Nielsen Galaxy, Rtgs, Custom Show, strong analytical skills, detail-oriented. Apply at ref: FNG12375(6/14)

JOB OPENING: MGR. CONSUMER MKTNG/ABC FAMILY: Develop mkting campaigns for TV properties.Exp. w/ agency/vendor mgmt and creative dev. Must be multi-tasker w/ BS/BA + 3-5 yrs ent. mktg. exp. (REQ id 163060)(6/14)
JOB OPENING: DIR., TALENT DEV/TLC/LA: Scout/identify on-air talent for TLC specials and series prog. 7 yrs. Exp., Well established self motivated indiv. BA pref. Fast paced envir. Apply: , Req#8017  (6/14)

JOB OPENING: DIRECTOR, FINANCE/Rainbow Media Affiliate Sales: Budget/forecast for Affiliate revenue. Strategic analysis & guidance. Evaluate new opportunities thru ROI and MFN analysis. Apply to req ID 6273BR at (6/14)

JOB OPENING: SALES RELATIONS SUPERVISOR/WGN AMERICA/NY: Supervise & train staff of sales assts on systems, process, etc; 2 years exp. Knowledge of Dealmaker & traffic systems req. Apply @

JOB OPENING: SR RESEARCH ANALYST/FOX SPORTS NET/ Los Angeles: 3-5 Yrs Exp. Strong analytical skills/strategic thinker, Quant/Qual Research, Computer Proficient, Strong Leadership, Nielsen Systems, ref FNG12498  (6/14)

JOB OPENING: SR PROJECT MGR ENTERTAINMENT MARKETING RESEARCH/Turner/ATL: Design/analyze quant/qual mkt rsrch for entertainment programming/6-8 yrs TV exp a must /4 yr degree. Apply:

JOB OPENING: AE/DIRECT RESPONSE/GAC/NY: Develop & grow new and existing ad sales revenue for GAC, maintain and build client/agency relationships. At least 4 yrs ad sales experience. Apply at www.SCRIPPSNETWORKS.COM (6/13)

JOB OPENING: RSRCH DIR/FOX/NY: Mng daily aspects of Ad Sales Rsrch (tracks/trends & analysis) for channel. Formulate innovative concepts w/ regards to sales objectives/goals. 6-8 yrs exp media ind rsrch pref’d; (6/13)

JOB OPENING: AD SLS PROD/NAT GEO/DC: Conceptualize, write & produce elements for ad sls mktg. BA/BS, 3+ yrs exp marketing, ad sales or on-air promo producing creative pref’d. . (FNG12454) (6/13)

JOB OPENING: SR. MARKETING POSITION RAZOR & TIE ENTERTAINMENT/NYC: 5 + yrs exp in mrkt. Must have broad musical knowledge across many genres, proven track record & robust contact list. Resumes to

JOB OPENING: ADVANCED WRITER/ CNN’s AMERICAN MORNING/NYC:must have 5 yrs b’cast news writing/reporting exp., strong knowledge intl news & U.S. politics. Sched 1a-9a. Send CV+ 3 writ smpls to:
  EOE (6/13)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact
for more information ….

SITUATION WANTED: LA WRITER: Available  young writer recently focused on TV commercials. Looking for commercial freelance writing or feature film writing assignments. Contact:
or 818.613.5503 (6/19)

SITUATION WANTED: Recent college graduate with BS in Electronic Media and Film. Efficient in audio and video productions. Email:
Phone: 908-268-2078 (6/18)

SITUATION WANTED: Recent College Grad looking for a position in research, production or post-production. Experienced in analyzing Nielsen/Arbitron data, producing and various editing systems. Contact:
or 732.895.2352 (6/17)

SITUATION WANTED: DC WRITER/PRODUCER Available: 15 year TV veteran available for writer / producer work in the DC area starting June 16th. Experienced in reality, documentary, entertainment, and talk formats. Contact:

SITUATION WANTED: PROMOTIONS SPECIALIST on the rise.  Superior interpersonal skills & conceptual thinking ability. Looking for NYC position to reach full talent potential.  Former “Cynopsis Weekender” columnist.

for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT – Thursday, June 12, 2008

ABC: Jimmy Kimmel Live: Game Night, 2008 NBA Finals Game 4: Celtics at Lakers
AZTECA: Fugitivos de la Ley, Historias Engarzadas, Bellezas Indomables
CBS: Million Dollar Password, CSI [r], Swingtown
CW: Smallville [r], Supernatural [r]
FOX: Are You Smarter Than a 5th Grader [p ], So You Think You Can Dance
ION: ER, ER, Dead Zone
MNT: My Thursday Night Movie: Low Down Dirty Shame [r]
NBC: My Name is Earl [r], Last Comic Standing, Fear Itself
PBS: This Old House Hour [r], Antiques Roadshow [r], Seeing in the Dark [r]
TELE: La Traicion, Victoria, Pecados Ajenos
UNIV: Al Diablo con los Guapos, Fuego en la Sangre, Amas de Casa Desesperadas

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2008


Related Stories

Cynopsis Digital Out of Home 07/10/24: Sphere introduces new features; Vistar Media launches political inventory targeting solution

Wednesday July 10, 2024 Sphere marked the one-year anniversary of the Exosphere’s first illumination on July 4th with a Vegas celebration that included a fleet of drones, and the launch of two new features: “XO Stream” presented by Verizon, an official livestream of the Exosphere on, and “XO Audio,” audio synced to content on […]

07/10/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/10/24: “Big Brother” goes all in on AI

Wednesday July 10, 2024 Today’s Premieres ABC: Who Wants to be a Millionaire at 8p; Claim to Fame at 9p Bravo: Million Dollar Listing Los Angeles at 9p History: Pawn Stars at 9p A+E: My Strange Arrest at 10p Vice: Icons Unearthed: Spider-Man at 10p ESPN+: In the Arena: Serena Williams Apple TV+: Sunny Netflix: […]



  • Monumental Ideas for D.C.

    Ted Leonsis, Founder, Chairman, Managing Partner and CEO, Monumental Sports & Entertainment, has become quite...
  • A Milestone Year for ONCE Mexico

    This year, ONCE Mexico International is celebrating its 20th anniversary in US. General Manager Carlos...
  • Pint-Sized Podcasts at Nick

    Creating podcasts for children requires more than just presenting age-appropriate fare. Alex Reeds, SVP, Growth...