Thursday, June 12th, 2008


Cynopsis: Kids!


Good morning. It’s Thursday, June 12, 2008, and this is your first early morning Kids briefing.

School is most definitely out for summer, particularly if you were at The Ziegfield Theatre in NYC last night where Disney Channel premiered its new original movie Camp Rock, with a red carpet filled with the stars of the movie, which included (insert fingers in ears here) Jonas Brothers and Demi Lovato, Alyson Stoner, Anna Maria Perez de Tagle, Maria Canals-Barrera, and did I mention Jonas Brothers.  Camp Rock premieres on Disney Channel Friday, June 20 at 8p, as well as a simultaneous audio simulcast on Radio Disney and video simulcast on Sprint and MobiTV devices, as well as that night on Family Channel (Canada) and VRAK.TV (Quebec).  A preview will be offered on Tuesday, June 17 on Disney Channel on Demand, available to Cablevision iO Digital Cable, Time Warner and Verizon FiOS TV customers.  The movie then takes off to bow on ABC (June 21), ABC Family (June 22), in DXD (June 23) and then off to the other Disney Channels around the world.  Cheers to Dea, Rebecca and our kid/tween escorts.  (I believe the shrieking may have subsided by now, so feel free to unplug your ears).

Nickelodeon is set to produce a Drake & Josh TV movie for air holiday 2008, per Variety.  Set to begin production next month, Drake & Josh: Best Christmas Ever will of course see actors Drake Bell and Josh Peck reprise their roles.  Series creator, Dan Schneider will executive produce, along with Margie Cohn and Lauren Levine (Bridge to Terabithia), while Bell and Peck will serve as co-producers on the project.  Michael Grossman (Grey’s Anatomy) is set to direct.  No word as of yet if the Miranda Cosgrove, now the star of her own Nick series iCarly, will reprise her Drake & Josh role as the brilliant younger sister Megan.


WGBH Boston and Studio B Productions, have inked a master publishing deal for Martha Speaks TV tie-in books with Houghton Mifflin.  The first Martha Speaks tie-in books will be available in North American during fall 2009.  In addition, Houghton Mifflin is re-launching the original Martha Speaks book series this fall, which will coincide with the launch of the animated series on September 1, 2008 on PBS Kids.  Lindberg Licensing & Promotions was recently named the exclusive North American licensing agent for the property.

Manga publisher Tokyopop appoints Big Tent Entertainment as its worldwide licensing agent.  Under the long-term deal, Big Tent will represent the Tokyopop master brand as well as its sub-brands, which includes manga titles such as Princess Ai, Bizenghast, I Luv Halloween, DramaCon and Van Von Hunter.  Big Tent will develop a licensing program for Tokyopop and its manga titles, which are aimed at various age demos, across the full gambit of categories.

Speed Racer Enterprises inks several new agency deals to represent both Speed Racer: The Next Generation (SR: TNG) and the classic Speed Racer animated series for licensing and merchandising.  The new deals will see G Squared Promotion handling licensing and merchandising for Canada, Empire International Merchandising Corporation covering Asia (excluding Japan), with EXIM Licensing group representing South, Central and Latin America, and BKN taking on Europe, Australia, New Zealand, South Africa and the Middle East.  Additionally, there are a dozen new licensing deals for SP: TNG, which airs in the US on Nicktoons Network, including: Duncan Yo-Yo and Inter-Axions (toys); Baby Boom/Betesh Group (domestics, room decor); H.E.R. Accessories and Infinity Headwear (accessories); Playground Maniacs (trading cards, stickers, collection albums, tattoos); and in the apparel category new licensees include JEM Sportswear, Kids with Character, Level One Concepts, MTC and Steve & Barry’s.

Mirage Studios and 4Kids Entertainment’s Shell-ebration plans for the Teenage Mutant Ninja Turtles (TMNT) 25th Anniversary year next year includes the launch of fan site TMNT25.  Designed to provide fans with updated information and offers related to the anniversary year, will go live during ComicCon San Diego this July.  Currently being developed by Sype, the teaser fan site will eventually transition into a full interactive website as we move closer to 2009.  Peppercom’s marketing group Peppercommotions is managing the building of the site and its launch.

Guess who is turning 21?  Oh, I’ll tell you.  Where’s Waldo?  To celebrate his 21st birthday Entertainment Rights is launching a young-adult targeted multimedia marketing campaign and consumer products effort that includes a range of new deals: Local Celebrity (T-shirts), BioWorld (accessories), Elope (Halloween costumes) and USAOPOLY (puzzles).  This summer Waldo also takes to the web with a presence on social networking sites including Facebook, MySpace and Bebo.  Additionally, The Great Online Photo Hunt has launched online on Flickr.  The primary Waldo website launches this September.  Expect new Waldo books in the UK from Walker Books and in the US from Candlewick Press.

Putumayo Kids and Sesame Workshop announce the release of a new CD/DVD set Sesame Street Playground, which features songs and music videos from Sesame Street productions from around the world.  The tw0-disc set includes a CD with 13 songs, featuring the Sesame Street Muppets along with locally developed characters from different countries.  Sesame Street Playground is the first globally distributed Sesame Workshop audio CD.  The DVD features 5 music videos that showcase locales including Russia, South Africa and Mexico.  The liner notes appear in four languages.

Pokemon USA, Inc., and Burger King Corp. are set to launch a global Pokemon promotion beginning first in the US (July 7- August 7), followed by an international rollout throughout late summer and fall.  Burger King restaurants will offer one of 12 different exclusive Trading Card Game (TCG) cards and accessory with purchase of a BK Kids Meal.

CBS Consumer Products, inks beams on a dozen+ new licensing partners for its Star Trek franchise, including Mattel, Fortune Fashions (apparel with characters, phrases etc), and … yeah … Pez.  The first Star Trek Pez line will be available fall 2008.  Mattel holds the right to create a range of branded products including a line of Star Trek themed Barbie Collector dolls; Tyco R/C flying radio controlled vehicles; a Scene It? DVD game; and a 20q Star Trek trivia game.  Additional new Star Trek licensee partners include: Basic Fun (key chains, pens, bottle openers  US/Canada); DecoPac (cake decorations  US/Canada); Dreamlink (USB accessories, US); GIT (digital comics  worldwide); Armitron/E. Gluck Corp. (watches  US/Canada); IGPC (collectible stamps  worldwide); Les Chocolats Vadeboncoeur (Easter chocolates  Canada); Northwest (pillows, throws  US/Canada); Round Two (polar lights, plastic model kits  US/Canada); Rubies (costumes  worldwide).


ABC has scheduled a summer of special guest hosted segments to air during The Wonderful World of Disney movies on Saturday nights, beginning this weekend. 

  • Monsters, Inc. (June 14, 8-11p) – hosted by John Goodman (the voice of Sulley), the night also features Pixar animated shorts, and a look at Pixar movie-themed attractions at the Disney parks.
  • Camp Rock (June 21, 8-11p) – Jonas Brothers host and offer a peek at High School Musical: Get in the Picture, the Cheetah Girls and the One World music video, and the premiere of their own new Burnin’ Up music video, and a look at the making of that video.
  • The Haunted Mansion, Saturday June 28 (8-10p)  the night includes Miley Cyrus in a behind-the-scenes segment of her music video 7 Things, and of course the actual video.
  • The Princess Diaries 2: The Royal Engagement (July 12, 8-10p), also includes a look at the restoration process of Disney’s animated Sleeping Beauty, which supports the 50th anniversary DVD/Blue-ray release of the movie.
  • Freaky Friday (July 19, 8-10p) – Jamie Lee Curtis (who stars in the movie), hosts and talks about her new movie, Beverly Hills Chihuahua.
  • Peter Pan (August 2, 8-10p)  Raven-Symone does the honors, which includes a peek at the new animated movie Tinker Bell, in which she stars, releasing on DVD/Blue-ray fall 2008.

Elsewhere, will stream full-length movies from its family friendly archive of Wonderful World of Disney movies for the first time this summer, for free. Titles such as Finding Nemo, Monsters Inc., Haunted Mansion, Confessions of a Teenage Drama Queen, Princess Diaries 2 and Peter Pan will be offered for week after they air on ABC, with only one pre-roll ad.

Turner Broadcasting acquires the fourth season of the live-action comedy series Life with Derek (18×30) from Shaftesbury for air on Boomerang in the UK for air in 2009.  Turner recently picked up the second season of UK live-action series My Spy Family for the network.

De Agostini, the new Italian kid’s broadcaster, has acquired two seasons (52 episodes) of the animated series Around the World with Willy Fog from BRB International.  The action/adventure series is set to premiere on De Agostini this fall 2008.  Based on three novels by Jules Verne, Around the World with Willy Fog follows the globetrotting adventures of the English lion Willy Fog, a beautiful Hindu panther, Princess Romy, a loyal French lynx, Rigodon, and a Spanish hamster, Tico.


Chorion appoints Bettina Kockler as VP/Licensing, UK & EMEA.  Kockler will be responsible for growing and developing Chorion’s licensing, merchandising and publishing activities in the UK and Europe.  She will report to Eric Karp, EVP/Global Licensing and Merchandising.  Kockler, who joins the company from Licensing International, also recently served as a licensing/merchandising consultant for the likes of CBS, IRMASWORLD, Sony Pictures and 19 Entertainment.  She was previously Chairman of MerchandisingMedia.

Parthenon Entertainment Germany expands its Munich office as it plans to grow its business into Eastern Europe.  Mirjam Muetzel is named Sr. Sales Manager for Eastern Europe.  She joins Parthenon from Telcast Media Group, where her responsibilities included International Acquisitions and Sales to German-speaking territories, as well as Russia.  Angela Weiss also joins the company as a rights expert.  Both Muetzel and Weiss will report to Christine von Preyss, Head of the Munich office.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, June 10, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1196; K6-11 658; TWEENS 9-14 519
DISNEY CHANNEL:     K2-11   900; K6-11 632; TWEENS 9-14 570
CARTOON NETWORK: K2-11   650; K6-11 410; TWEENS 9-14 309
TOON DISNEY:           K2-11   137; K6-11   72; TWEENS 9-14   54
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:
Ann Marie’s boyfriend Donald worked for what magazine? NEWSVIEW  Kudos to: Kimberly Keeley-Safety4Kids/Stamford, CT; Steve

Today’s Trivia Question:  On what cartoon are you likely to hear the phrase “Hello Nurse”? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Kids Ad Sales:
Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


What would a year be without something new from Cyn opsis? Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected] .

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: MEDIA ANALYST/MPMA – Media Performance Monitor America: Analyze media plans on both a cost and quality basis. Front-line access to top clients; Be part of a great, growing team. Please send resume to [email protected] (6/19)

JOB OPENING: TV TRAFFIC MANGER/Metro Networks/Atlanta: Traffic Mgr. to oversee weekly TV traffic to 600+ stations. Detail oriented. Min. 5 years traffic exp. required. Resumes to: [email protected] (6/19)

JOB OPENING: Strategy & Opers/ABC Daytime & SOAPnet/L.A: 3+ yrs exp; aid in develpmnt of long-term bus strategy + processes; monitor/ control finance activities. Bachelors/MBA+. Apply Req #164520 (6/19)

JOB OPENING: SR RESEARCH ANALYST/ABC Burbank: Min 2 yrs exp in TV/online research, apt at Nielsen/WRAP, strong written & analytical skills, college degree req. Apply at: . (Req ID 166384) (6/19)

JOB OPENING: SR RSRCH ANALYST/NY: Diversified/fun fast paced team enviro., quantitative/qualitative rsrch, 3+ yrs. exp. Major data apps needed  Nielsen, Star Media, IMS, MRI, Simmons. Immed consideration: [email protected] (6/19)

JOB OPENING: DIR, DIGITAL AD OPS/Discovery/NY: Direct ad operations and staff for How Stuff Works sites, manage inventory mapping integrity, targeting capabilities, etc. Apply: , Req#8005 (6/18)

JOB OPENING: SERIES PRODUCERS & EDITORS/Toronto: Major ntwrk background wanted for one of the world’s leading non-fiction prod companies. Proven track record in factual, adventure, reality formats. Resume to [email protected] (6/18)

JOB OPENING: SR. MARKETING MGR/HISTORY/A&E Television, NY: Manage Consumer Mktg. creative & budgets  implement strategies. BA/BS & 5+ yrs entertainment marketing. Resume w/salary: (6/18)

JOB OPENING: AFFILIATE MARKET RESEARCH MGR: Develop, manage & execute quant/qual mktg research projects, aid Subscriber Mktg in decision-making. Analyze results, reports, give presentations to teams. Reply to [email protected] (6/17)

JOB OPENING: TRAFFIC COORD/Comcast Nets/NY: Responsible for coordination/execution of copy procedures for VS. 3+ yrs commercial traffic ops exp req’d; college degree and BMS/VCI exp pref’d. EEO/AA/drug free. Apply: 59765BR (6/17)

JOB OPENING: SVP, RESEARCH/ABC TV Network/ LA: Strategic exec w/10+ years exp; primary brand/program/market test, digital/multi-platform; sales/affiliate strategies; industry thought leader. Apply Req 165429 (6/17)

JOB OPENING: MEDIA RSRCH JR ANALYST/Deutsch NY: Work w/ media, plan’g, acct, & data strategy depts resp for compiling, analyzing media/mkt rsrch data; Knwlg of Nielsen TV Ratings; Excel knwlg req’d. [email protected] (6/17)

JOB OPENING: PROD COMPANY INVESTOR-PARTNER: 10 million USD Television Investment Looking for an investor-partner in US for setting up TV prod. company specialized on new reality TV shows & game shows. Contact: [email protected] (6/17)

JOB OPENING: SR. MRKT RSRCH ANALYST/DIRECTV/NY: Manage Ad-Hoc requests on day part analysis, ad spending, and psychographic information. For immediate consideration, please send resume to: [email protected] (6/14)

JOB OPENING: SALES PLANNER  FOX SPORTS NET (FLORIDA): 2 yrs Sales Admin/Media Research Exp. Know Nielsen Galaxy, Rtgs, Custom Show, strong analytical skills, detail-oriented. Apply at ref: FNG12415.(6/14)

JOB OPENING: SALES PLANNER  FOX SPORTS NET (DETROIT): 2 yrs Sales Admin/Media Research Exp. Know Nielsen Galaxy, Rtgs, Custom Show, strong analytical skills, detail-oriented. Apply at ref: FNG12375(6/14)

JOB OPENING: MGR. CONSUMER MKTNG/ABC FAMILY: Develop mkting campaigns for TV properties.Exp. w/ agency/vendor mgmt and creative dev. Must be multi-tasker w/ BS/BA + 3-5 yrs ent. mktg. exp. (REQ id 163060)(6/14)
JOB OPENING: DIR., TALENT DEV/TLC/LA: Scout/identify on-air talent for TLC specials and series prog. 7 yrs. Exp., Well established self motivated indiv. BA pref. Fast paced envir. Apply: , Req#8017  (6/14)

JOB OPENING: DIRECTOR, FINANCE/Rainbow Media Affiliate Sales: Budget/forecast for Affiliate revenue. Strategic analysis & guidance. Evaluate new opportunities thru ROI and MFN analysis. Apply to req ID 6273BR at (6/14)

JOB OPENING: SALES RELATIONS SUPERVISOR/WGN AMERICA/NY: Supervise & train staff of sales assts on systems, process, etc; 2 years exp. Knowledge of Dealmaker & traffic systems req. Apply @ [email protected] (6/14)

JOB OPENING: SR RESEARCH ANALYST/FOX SPORTS NET/ Los Angeles: 3-5 Yrs Exp. Strong analytical skills/strategic thinker, Quant/Qual Research, Computer Proficient, Strong Leadership, Nielsen Systems, ref FNG12498  (6/14)

JOB OPENING: SR PROJECT MGR ENTERTAINMENT MARKETING RESEARCH/Turner/ATL: Design/analyze quant/qual mkt rsrch for entertainment programming/6-8 yrs TV exp a must /4 yr degree. Apply: [email protected]   (6/13)

JOB OPENING: AE/DIRECT RESPONSE/GAC/NY: Develop & grow new and existing ad sales revenue for GAC, maintain and build client/agency relationships. At least 4 yrs ad sales experience. Apply at www.SCRIPPSNETWORKS.COM (6/13)

JOB OPENING: RSRCH DIR/FOX/NY: Mng daily aspects of Ad Sales Rsrch (tracks/trends & analysis) for channel. Formulate innovative concepts w/ regards to sales objectives/goals. 6-8 yrs exp media ind rsrch pref’d; (6/13)

JOB OPENING: AD SLS PROD/NAT GEO/DC: Conceptualize, write & produce elements for ad sls mktg. BA/BS, 3+ yrs exp marketing, ad sales or on-air promo producing creative pref’d. . (FNG12454) (6/13)

JOB OPENING: SR. MARKETING POSITION RAZOR & TIE ENTERTAINMENT/NYC: 5 + yrs exp in mrkt. Must have broad musical knowledge across many genres, proven track record & robust contact list. Resumes to [email protected] (6/13)

JOB OPENING: ADVANCED WRITER/ CNN’s AMERICAN MORNING/NYC:must have 5 yrs b’cast news writing/reporting exp., strong knowledge intl news & U.S. politics. Sched 1a-9a. Send CV+ 3 writ smpls to: [email protected]   EOE (6/13)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: LA WRITER: Available  young writer recently focused on TV commercials. Looking for commercial freelance writing or feature film writing assignments. Contact: [email protected] or 818.613.5503 (6/19)

SITUATION WANTED: Recent college graduate with BS in Electronic Media and Film. Efficient in audio and video productions. Email: [email protected] Phone: 908-268-2078 (6/18)

SITUATION WANTED: Recent College Grad looking for a position in research, production or post-production. Experienced in analyzing Nielsen/Arbitron data, producing and various editing systems. Contact: [email protected] or 732.895.2352 (6/17)

SITUATION WANTED: DC WRITER/PRODUCER Available: 15 year TV veteran available for writer / producer work in the DC area starting June 16th. Experienced in reality, documentary, entertainment, and talk formats. Contact: [email protected] (6/13)

SITUATION WANTED: PROMOTIONS SPECIALIST on the rise.  Superior interpersonal skills & conceptual thinking ability. Looking for NYC position to reach full talent potential.  Former “Cynopsis Weekender” columnist. [email protected]  (6/14)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


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