Thursday, July 7th, 2011

Cynopsis: Kids!

Good morning. It’s Thursday, July 7, 2011, and this is your first early morning Kids briefing. 

Paramount Pictures, a unit of Viacom, is launching a new in-house animation division, aptly titled Paramount Animation, which initially plans to release one title per year beginning with its first feature film set for release in 2014.  With a focus on animated movies with budgets of up to $100 million, Paramount Animation will develop a range of family-targeted CGI animated feature films, with a key element of its slate being movies under the Nickelodeon banner, also part of Viacom.  Paramount will also exploit all merchandising opportunities for all Paramount Animation releases.  The studio’s new division will be part of the Paramount Motion Picture Group, reporting to group President, Adam Goodman.  The search is on for the head of the new division.  In March of this year Paramount released Rango, its first fully owned CGI animated property, which was directed by Gore Verbinski and featuring Johnny Depp’s voice.  Paramount has had a distribution deal with Dreamworks Animation, which concludes at the end of 2012.  According to THR, Paramount has offered Dreamworks Animation’s Jeffrey Katzenberg a one-year deal extension, and then plans to renegotiate from there, but there is no signed deal.


American Greetings Properties (AGP) gives the go ahead for production on a brand new CGI animated Care Bears TV series.  The new Care Bears series is salted to launch in 2012 to coincide with the 30th anniversary of the property.   Additionally, Hasbro is developing new toy line that will debut in 2013.


Univision Network will broadcast the eighth Annual Premios Juventud (Youth Awards) live on Thursday, July 21 at 8p, from the BankUnited Center in Miami.  Leading into the live show the network will also feature exclusive coverage of celebrity red carpet arrivals from 7p.  The show will feature a wide range of performances and worldwide premieres of songs, including Natalia Jimenez offering the TV debut of her new single Por Ser Tu Mujer, from her first solo album.  Colombian singer Fanny Lu will also perform her new single Fanfarron in an exclusive worldwide premiere.  Also performing will be multi nominee Ricky Martin, and Mexican band Reik will perform their newest song, Peligro.  Fans will find exclusive coverage of this year’s performers at ( and on their mobile phones.  Users will also be able to watch live streaming content from backstage, available online and on VCAST.  Additionally, fans can also potentially be part of the show by submitting their videos online for a chance to be a part of Joey Montana’s performance, and text their comments to appear on-screen during the show.  Pre and post show content will be available at Univision On Demand from Tuesday, July 12 through Monday, August 22.  The entire awards show will be available on Univision On Demand on Friday, July 23.

Cartoon Network will premiere the third season of the animated series Adventure Time on Monday, July 11, at 8p.  Created by Pendleton Ward, Adventure Time is produced in partnership with Frederator Studios, with Fred Seibert serving as an executive producer on the series.  The property is being licensed through Cartoon Network Enterprises.

BBC Kids (Canada) acquires 75+ hours of programming and interactive content from DHX Media.  Under the deal, BBC Kids, which is operated by Knowledge Network, picks up a range of animated and live-action factual programming from DHX Media’s library including Olliver’s Adventures (39×30), D’Myna Leagues (26×30), What About Mimi? (39×22) and Yakkity Yak (26×30), as well as Be the Creature (26×60).  An English language, commercial-free Canadian channel, BBC Kids is jointly owned by Knowledge Network and BBC Worldwide.  Earlier this year Knowledge Network purchased Shaw Media’s interest in the BBC Kids channel.

Church & Dwight‘s brands Orajel and Arm & Hammer Spinbrush renews their sponsorship for a new season of the K4-8 targeted Thomas & Friends on PBS Kids.  Under the new sponsorship deal, Church & Dwight will continue to underwrite the production, distribution and promotion of the TV series.  The Thomas & Friends TV series is produced by HIT Entertainment, and Thirteen, for WNET New York Public Media, is a production station for PBS.  WNET is the parent company of NY’s public TV stations Thirteen and WLIW21.  WNET has long been the presenting station for HIT Entertainment’s programming content including Barney and Bob the Builder, and co-producer of Angelina Ballerina The Next Steps.

Munich-based Your Family Entertainment (YFE) acquires the rights to the CG animated feature film Happily N’Ever After (2007) for worldwide TV distribution, home video, book publishing, music and merchandising.  A Vanguard Animation Production, Happily N’Ever After is based on the fairy tales of the Brothers Grimm and Hans Christian Andersen, and was released by Lions Gate Films.  The movie’s voice cast includes Sarah Michelle Gellar, Freddie Prinze Jr., George Carlin, Wallace Shawn, Patrick Warburton, and Sigourney Weaver.

Correction:  Spin Master and Zodiak Kids/Marathon Media’s new animated series Redakai: Conquer the Kairu will premiere in the US on Cartoon Network on Saturday, July 23 at 10a (airing regularly on Saturdays at 10a), while in Canada the series will make its debut on YTV on Saturday, July 9 at 1p (airing regularly on Saturdays at 1p).


HarperCollins Children’s Books launches the I Can Read digital ebook program ( ), an early reader program, on Apple’s iBookstore ( ) and Barnes & Noble’s Nook Bookstore ( ).  The I Can Read early reader book line launched initially in 1957 and now includes 400+ titles by noted authors and illustrators including Arnold Lobel, Rob Scotton, Stan, Jan, and Mike Berenstain, and Jane O’Connor and Robin Price Glasser.  The ebooks include classic titles such as Biscuit, Frog and Toad Are Friends, and The Berenstain Bears’ Class Trip, and newer titles such as Fancy Nancy at the Museum and Splat the Cat Sings Flat.  The ebook versions feature audio read-along with sound effects (synched to the word or page), taking kids through the process of early reading together to advanced reading alone.

Marvel Entertainment teams with the National Football League’s Dallas Cowboys for a collection of co-branded merchandise for infants, kids, and adults.  Under the deal, the Dallas Cowboys will be able to license Marvel’s Super Heroes to develop co-branded merchandise, which will feature Captain America, Spider-Man, Iron Man, Thor, among others decked out in Cowboy’s team colors, logos and jerseys.  Set to debut at mass, mid-tier and sporting good retailers, as well as at Cowboys Stadium and team fan shops this summer, the new Marvel and Cowboys collection will feature t-shirts, sweatshirts, hoodies, caps and onesies.  The Cowboys are the only major sporting team that designs, manufactures, and distributes it own apparel through its own division, Dallas Cowboys Merchandising.


Sesame Workshop promotes Daryl Mintz to CFO.  He will report to H. Melvin Ming, COO.  In addition to overseeing all financial functions, Mintz is also responsible for accessing and achieving the financial health of Sesame Workshop in the US and around the world.  Mintz also serves as the Treasurer of the Joan Ganz Cooney Center for Educational Media and Research, a subsidiary of Sesame Workshop.  Mintz, who has been with the company for 12 years, spent the last five year as VP/Controller, Sesame Workshop.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 6/26-7/3/11 :
Total Day     (000)   Primetime       (000)
NICK° :             1168    DSNY* :               1446
DSNY* :            1135    NICK JR°°:           560
CARTOON:          707    NAN** :               402
NICK JR°°:         406    ADSM** :             313
NAN** :              308    DXD:                   244
ADSM** :            250    NICKTOONS:        186
DXD:                  236    DISCOVERY:          75
NICKTOONS:       135    ANIMAL PLANET:    74
SPROUT***:         59    SPROUT***:         65
TEENNICK:            58    COMEDY:               57
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 6/26-7/3/11 :
Total Day     (000)  Primetime       (000)
DSNY* :             833    DSNY* :               1144
NICK° :              698    NAN** :                 288
CARTOON:         479    ADSM** :               208
NAN** :             235    DXD:                     201
DXD:                 184    NICKTOONS:          137
ADSM** :           181    NICK JR°° :             106
NICKTOONS:        99    ANIMAL PLANET:      53
NICK JR°°:           88    DISCOVERY:            53
TEENNICK:           52    COMEDY:                 42
ANIMAL PLANET:   40    TEENNICK:              31
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 6/26-7/3/11 :
Total Day     (000)  Primetime      (000)
DSNY* :             638    DSNY* :               841
NICK° :              535    NAN** :               300
CARTOON:         324    ADSM** :             217
NAN** :             394    DXD:                   156
ADSM** :           257    NICKTOONS:        106
DXD:                 144    COMEDY:               91
NICKTOONS:        76    DISCOVERY:          66
TEENNICK:           60    MTV:                     55
MTV:                    60    ANIMAL PLANET:    54
COMEDY:              53    TEENNICK:            40
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, July 2, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:    K2-11 1163; K6-11 835; TWEENS 9-14 578
NICKELODEON:         K2-11   909; K6-11 594; TWEENS 9-14 452
CARTOON NETWORK: K2-11   655; K6-11 416; TWEENS 9-14 282
DISNEY XD:               K2-11   229; K6-11 178; TWEENS 9-14 130
NICKTOONS:              K2-11   134; K6-11   91; TWEENS 9-14   53
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, July 3, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:    K2-11 1036; K6-11 751; TWEENS 9-14 489
NICKELODEON:         K2-11   909; K6-11 557; TWEENS 9-14 428
CARTOON NETWORK: K2-11   790; K6-11 513; TWEENS 9-14 338
DISNEY XD:               K2-11   197; K6-11 161; TWEENS 9-14 118
NICKTOONS:              K2-11   156; K6-11 121; TWEENS 9-14   78
Source: MTVN Research from Nielsen Media Research Data


Are you getting your daily sports update?

Cynopsis | Sports

Dedicated to the business of TV Sports and written by Managing Editor Chris Pursell.
It covers industry news, sponsorship & promotion, the digital field and more.

Sign up today!

Answer to Yesterday’s Trivia: Legendary animator Tex Avery created the “characters” in this long running commercial campaign in the 1970s and those spots still run today.  Who are these creatures?  THE RAID ANTS  Kudos to: Paula Allen-Nickelodeon Global Publishing/NY; Jim Salicrup-Papercutz/NY

Today’s Trivia Question:  Who penned this lovely little poem? 

My spider’s quite a busy roamer
Which is why I called her Homer.
She may not jump or twist or bend
But a spider is a girl’s best friend. 

(Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe from this edition, click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SR WRITER/PRODUCER/NEW YORK: Sr. Writer/Producer: Please visit req#99192 for full description & to apply. (7/14)

JOB OPENING: SALES ASST/OUTDOOR CHANNEL/NY: Create mktg decks; Assist bldg plns and check avls; Review MSAs and track delivery; Self-starter, proactive, media degree/exp helpful; To: [email protected] (7/14)

JOB OPENING: DIRECTOR OF NETWORK OPERATIONS/NESN/MA: Responsibilities incl leading & overseeing the dvlpmnt of: an operations mngmnt team & staff, high quality and efficient technical operations, and safety programs. (7/14)

JOB OPENING: SPECIALIST, DIST MKTG (Freelance)/A+E/NY:Support Dist Mktg initiatives across A+E Networks. Cust show presentations/comm tools/asset agg & tracking. 3+ yrs mktg, cable pref’d, affiliate mktg a plus. #99373. (7/13)

JOB OPENING: EXEC ASSISTANT/WEtv/NYC: 3-5 yrs exec admin exp in Cble/Tv/Ent indstry. Assts SVP w/ admin tasks incldng: calendr, phone, expnse reprts, special proj, etc. Excllnt comp/comm/orgztnl skilz. Rez: [email protected] (7/12)

JOB OPENING: DIRECTOR MEDIA/FOOD NETWORK/NY: Establish comm strategy & positioning for netwk priorities. 8-10 yrs exp in agency and/or ent media exp pref’d. Exp managing multi-million dollar budgets. #2345 (7/19)

JOB OPENING: GHOST WRITERS Looking for Children’s Book ghost writers. Send samples and rates to [email protected] (7/12)

JOB OPENING: CREATIVE DIR, NBCU/Syfy/NY: Job#2123BR Oversee promo campaigns (Bdcst),consumer/trade mktg materials. Sprvs creative process incl concepting/scripting/prod/editorial. 5+yrs exp TV. Apply online (7/12)

JOB OPENING: DIR, TECHNOLOGY & OPS/CA: Job#2190BR Oversees business operations, delivery, and emerging technology for Digital Distribution group at NBC Universal. 7+ yrs exp. To apply: (7/12)

JOB OPENING: DIR SALES & PRTNSHPS/IFC & SUNDANCE/CHI: Sell multi-platform packages. Pitch, negotiate, build relatnshps. Devlp new opportunities to meet mktplace needs. 7+ year media/agency exp. Rez to: [email protected] (7/12)

JOB OPENING: SR RSRCH DIR/RSRCH DIR/LA: Design/dir rsrch prods & custom mkt rsrch studies. 5-7 yrs primary rsrch exp, strong quant skills; exp mkt rsrch design & good client skills a must. Apply: (7/12)

JOB OPENING: RSRCH MGR/LA: Resp: questionnaire design, sampling, preparing banner and tab specs, analysis and reporting. 2-3 yrs primary mktrs rch req’d. Exp w/Ent ind rsrch pref’d. Apply: (7/12)

JOB OPENING: ACCT EXEC/NCC Media ( )/DENVER:  Jr level. BS/BA deg req’d. 1 to 2 yrs TV, online display or radio advrtsng sales exp or 1 to 2yrs agency media buying or plann’g exp.   Resume: [email protected] (7/9)

JOB OPENING:  MANAGER, AFFILIATE MARKETING /SPT/Miami: Oversee & support Affiliates area; Bachelor’s req, Fully bilingual Eng/Span req; 5 yrs affiliate exp req, 2 yrs mgmt exp req. See full profile & apply at (7/9)

JOB OPENING:  VP AD SALES RESEARCH/FX/NY: Manage all aspects of ad sales research, qual/quant data, oversee 3 employees; 10+ yrs exp in media research, mgmt exp req. Apply: (7/9)

JOB OPENING: USA SALES RESEARCH DIRECTOR/NBCU/NYC: Direct on-air sales research for USA Network. Knwldg of Nielsen�@Galaxy Explorer, TVToolbox, IAG, Simmons, MRI, CMR; Excel/PowerPoint.�@Apply online at (#2122BR)  (7/9)

JOB OPENING: ON AIR CREATIVE MGR/Discovery Comm/FL: Supervising/senior producer 5+ yrs exp in TV entertainment, manage budget, responsible for output of Gen entertainment ch. LIV. Speak Eng & Spa a must. #4150 (7/8)

JOB OPENING: SALES OPS ASST TEMP/TV One/NYC: copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal DOE Visit: (7/8)

JOB OPENING: SR MGR OPS/Traffic/NYC: Mng daily operations ensure the timely and accurate upload of inventory; perform tracking and billing process; order approvals 4+ yrs exp traffic/sales ops. Visit (7/8)

JOB OPENING: TEMP TALENT MGR/WEtv/NY: 5+ yrs exp managing talent. Coord sched talent for all net events. Ensure contract compliance. Exc comm skills. Rez:[email protected] (7/8)

JOB OPENING: ACCT SERVICE REP/IFC & SUNDANCE/LA: create proposals/handle all aspects of deal maintenance & prospect new advertisers. Excllnt comp/comm/orgztnl skilz 3+ yrs prior agency/media experience. Rez: [email protected] (7/8)

JOB OPENING:  IT PROJECT MANAGER/NY: Please go to req#94274 for Full Description and to apply!  (7/8)

JOB OPENING: ACCOUNT EXECUTIVE/MD: Mngs 360 ad campaigns for variety of Discovery networks within our in-house creative agency. Strong digital advertising experience a plus. # 4164

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  NBCU Integrated Media works across portfolio to develop custom, innovative ad sales marketing solutions. Intern responsibilities: brainstorms, research, newsletter mgmt, etc. Res/cov ltr to: [email protected] (7/13)

SUMMER INTERNSHIP CREDITS ONLY:  SCD, a TV Development Company in NYC is seeking a summer intern. Flexible hours but must be smart, reliable and funny. [email protected] (7/9)

SUMMER INTERNSHIP CREDITS ONLY:  Seeking DIGITAL MKTG intern to help creating mobile apps, viral vids, social media strategy. Assist execs directly and learn a ton. Having a smartphone and laptop is a plus. Send letter/resume: [email protected] (7/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Consultant for script notes, standup act/material, pitching projects. Resume includes managing talent for 10 years, devel. exec, producer. Teach seminars/college. Reasonable fees. [email protected] for info (7/14)

SITUATION WANTED: LA. Exp’d director/ producer seeking position in production, development or sales at a feature film/ TV production company or studio, 15 years exp in commercials, TV and film. contact: [email protected] (7/14)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (7/13)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected]  (7/13)

SITUATION WANTED:  UK: DEVELOPMENT RESEARCHER/AP Skilled in Factual & Fact Ent research, finding contributors and writing pitches. more info at or email [email protected] (7/13)

SITUATION WANTED: BILINGUAL COPYWRITER SPANISH – Print, TV, Social Media, Digital see my portfolio (7/9)

SITUATION WANTED: Script Doctor/PROD w 16 yrs as Brdcst exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Dragon [email protected] (7/9)

SITUATION WANTED:  Recent CSUN graduate looking for an entry level job in Production/Post-production in LA.  Exp w/ PA, final cut pro, videography, web design, graphic design.  Please contact Christian Mikkelson at [email protected] (7/9)

SITUATION WANTED:  Recent college graduate looking for ENTRY LEVEL JOB IN PR/PROMOTIONS/MARKETING in television broadcasting. NYC based. Please contact Elissa Henderson at [email protected] (7/8)

SITUATION WANTED:  I’ve written a one-hour modern action/ fantasy, about a fictional island’s revolution against tyranny. ‘Game of Thrones’ meets ’24.’ Looking for Studio Executive Assistance. [email protected] (7/8)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from just this Cynopsis Kids , please click here.  

Related Stories

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]

Cynopsis 04/17/24: Amazon picks up Travis Kelce-hosted game show

Wednesday April 17, 2024 Today’s Premieres Hulu: Under the Bridge; See You in Another Life Netflix: Our Living World; Don’t Hate the Player; The Grimm Variations; The Circle Speedvision: Helping Hands Garage at 8p TVMonde5USA: Sortez-mol de moi at 11:30p IN THE NEWS Rep. Jerry Nadler (D-NY) and Rep. Joaquin Castro (D-TX) want details about […]