Thursday, July 31st, 2008

Cynopsis: Kids!


Good morning. It’s Thursday, July 31, 2008, and this is your first early morning Kids briefing, presented for the first time with graphic elements!  Let us know what you think!

Nickelodeon and National Amusements join to launch Nick Jr. at the Movies beginning today in 36 movie theaters across 12 states.  Targeted to preschoolers and their caregivers, Nick Jr. at the Movies is a 50-minute program running Thursday and Saturday mornings at 10a ($6/per person), each featuring two episodes of Nick Jr. shows, all of which have been reformatted for the big screen.  The movie theater program also includes sing-along music videos and international from Nick Jr.  To begin eight different programs will bow in 2008 followed by additional programs in 2009., the teen-targeted online social network, has secured a $13 million second set of financing by Norwest Venture Partners (NVP), with participation from existing investors, US Venture Partners and First Round Capital.  myYearbook intends to use the funds to develop new services for members and continue to build revenue.  The site, which boasts 10 million unique visitors and 2 billion page views per month  with the average member visiting the site eight times a month for about 30-minutes each visit, was founded by the teen brother and sister team of Dave and Catherine Cook.


4Kids Entertainment picks up the license for the new CGI animated series RollBots (26×30) from Amberwood Entertainment for air on its new Saturday morning programming block, The CW4Kids, on The CW this fall.  Additionally, Amberwood appoints 4Kids as the worldwide merchandising and licensing agent and brand manager for the RollBots property.  Mattel was recently tapped as the Master Toy Licensee for RollBots.  Commissioned by YTV (Canada), RollBots is targeted to K6-11 and expected to premiere on in the US and Canada in February 2009.  Prior to the series debut the RollBots Online Gaming Experience, produced by Xenophile Media, will bow on  Finally, Amberwood will handle international TV distribution for the series, which it will showcase at Mipcom Jr. 2008 this October.

If you want to get an early look at Disney’s upcoming animated movie musical The Princess and the Frog (previously titled The Frog Princess, and based on the fairy tale of that name), then head on over to the new website for the movie where you’ll find a teaser trailer for the picture, which is currently slated for release on Christmas Day 2009.  Written and directed by John Musker and Ron Clements, the team that brought us The Little Mermaid (1989), Aladdin (1992) and Hercules (1997) among others, The Princess and the Frog features music/lyrics by Randy Newman, with a star voice cast including Anika Noni Rose, Keith David, John Goodman, Jenifer Lewis and Bruno Campos among others.

DreamWorks Animation is also showing off new footage for its upcoming sequel Madagascar: Escape 2 Africa with a teaser trailer that can be viewed at  The movie, which again stars the voices of Ben Stiller, Chris Rock, Andy Richter, and David Schwimmer and Jada Pinkett Smith among others, is set for release in regular and Imax movie theaters on November 7, 2008.

When Nickelodeon premieres the new Nick Jr. hour-long Go, Diego, Go! TV movie, Diego’s Moonlight Rescue, on Monday, August 18 (8-9p), it will do so with a simulcast on sister network Noggin.  Nick Jr.’s support plan for the debut of the special includes featuring a combination of a two-minute sneak peek and song clips from the movie as well as themed episodes from Go, Diego, Go! on Nick Jr. Video (available at and through wireless carriers from August 11.  Additionally, from August 18, the entire Diego’s Moonlight Rescue movie as well as shorts and song clips from the special, along with other Go, Diego, Go! episodes will be available via VOD on Time Warner Cable, Comcast, Charter, Cablevision, Verizon Fios and Cox.

Gorilla Nation, an online rep firm, has been tapped as the exclusive worldwide sales rep for, a kid-targeted gaming site owned by Kaboose Inc.

Miley Cyrus’s new album Breakout, her first album as herself and not as Hannah Montana her Disney Channel character, debuted at number one on the pop music charts yesterday, with her label Hollywood Records reporting selling 372,000+ copies.  Miley’s previous albums the Hannah Montana soundtrack (2006) debuted at no. 1 on the Billboard Top 200, selling 280,000+ copies, and Hannah Montana 2/Meet Miley Cyrus (2007), a 2-disc release from Walt Disney Records and Hollywood Records, hit no. 1 with 325,000+ copies, per Nielsen SoundScan.  So, what up next up for the teen singer/actress?  She will head into production on seasons 3 and 4 of Disney Channel’s Hannah Montana next month.  Additionally, Miley will host the Teen Choice Awards on Fox on Monday, August 4 at 8p, and she lends her voice to Penny in Disney’s animated feature Bolt releasing November 26, 2008 (, followed by Hanna Montana The Movie, which recently wrapped production.


MTV Networks International promotes Jules Borkent to the new position of SVP/Global Acquisitions and International Programming, Nickelodeon.  Borkent will head worldwide acquisition and programming strategies, adding to his responsibilities acquisition for Nickelodeon Networks in the US.  He will work with Nick US and other channels around the world across development, production and program financing, while also overseeing operations for Nickelodeon International.  Borkent, who relocates to NYC from London, will report dually to Steve Grieder, SVP/Nickelodeon International and Pete Danielsen, EVP/Programming, MTVN Kids & Family.  Prior to this he had been VP/Programming, Nickelodeon International.

Discovery Communications’ Discovery Education makes a handful of new appointments:

  • Coni Rechner becomes VP/Digital Sales.  Rechner, who had been VP/Marketing for the division, is charged with overseeing digital sales in the Western, Southwest and Midwest regions.  Rechner launched the Discovery Educator Network (DEN) in 2005.  She is based at the company’s Evanston, Illinois office.  Previously, Rechner toiled for United Learning, which Discovery acquired in 2003.
  • Kurt Fichtman is named Sales Director.  He will continue to be based in Discovery Education’s Charlotte, North Carolina office overseeing customer relationships across Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, and West Virginia.  Fichtman has worked in the education industry for many years for The Princeton Review and his own educational company, Kurt Thomas Group.
  • Jeanie Staton joins the company as Sales Manager.  A former Social Studies teacher and educational software consultant, Staton is also based in the North Carolina office, where she will work with Fichtman.
  • Additionally, Lori McFarling Divisional Marketing Officer for Discovery Education & Domestic Distribution has been appointed to the National Education Association (NEA) Foundation Board of Directors.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, July 29, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1125; K6-11 768; TWEENS 9-14 587
DISNEY CHANNEL:     K2-11 1113; K6-11 801; TWEENS 9-14 660
CARTOON NETWORK: K2-11   790; K6-11 510; TWEENS 9-14 359
TOON DISNEY:           K2-11   186; K6-11 110; TWEENS 9-14   67
Source: MTVN Research from Nielsen Media Research Data


Answer to Yesterday’s Trivia Question:  What was Howdy Doody’s sister’s name?  HEIDI DOODY Kudos to: David Simon-Dad Invents Movies/NY; Christopher Byrne-Byrne Communications, Inc./The Toy Guy®/NY; Kerri Huyck-KIDK/Idaho Falls, ID; Lee Williams-ChasingImages Entertainment/Ottawa

Today’s Trivia Question:  On the animated series The Adventures of Jonny Quest, what was the name of Jonny Quest’s dog?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen

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JOB OPENING: PROMO SCHED/Englewood, CO: Dvlp sch for long/short-form video promo prgrmng to boost viewer tune-in & retention. Assoc deg or equiv or 6 mo-1 yr related exp and/or training/equiv edu & exp. Apply: (8/7)

JOB OPENING: ASST MKTG MGR/NYC: National CineMedia-Mng mktg initiatives aimed to sell the NCM brand. Strategic/creative thinking, prof in PP, ability to multi-task, can-do attitude, 4+ yrs exp Email: [email protected] ref: AMM_NY (8/7)

JOB OPENING: SR PROJECT MGR ENTERTAINMENT MARKETING RESEARCH/Turner/ATL: Design/analyze quant/qual mkt rsrch for entertainment programming/6-8 yrs TV exp a must /4 yr degree. Apply: [email protected] (8/7)

JOB OPENING: ACCOUNT EXECUTIVE/CHICAGO/REELZCHANNEL: 3 – 5 yrs cable media ad sales exp incl online & strategic integrated mktg solutions. Resp for ad sales of Mid West region. Send res: [email protected] (8/7)

JOB OPENING: ACCOUNT EXECUTIVE, ONLINE AD SALES/CNS – NY (E!, G4, VERSUS, MyStyle & FEARnet): Represent Comcast Networks to online media clients. 3+ yrs exp in online media buying/sales. Apply: EEO/AA/Drug Free (8/7)

JOB OPENING: ANALYST, STRAT SALES/DISCOVERY/NY: Pricing, pkgng ratecard; inventory model updates; weekly/monthly/qtr reptg. of audience, inventory/sellout & cpm for core Ntwrk. 4+ yrs exp media/adv. Apply: #7879 (8/7)

JOB OPENING: DEPT COORD/Rainbow Ad Sales/NY: 2+ yrs exp Mktg/Advert/Online exp. Support Mktg/Sales team w/ gen admin, presentations, rsrch, mktg & promo materials. Int in VOD sales/mktg a +. Res: ref#6679BR (8/7)

JOB OPENING: MGR, AD SALES ADMINISTRATION, G4, Comcast Nets/NY: 4+ yrs exp, Resp for managing sales processes, stewardship, rev analysis and overseeing inventory, DealMaker exp a plus. EEO/AA/Drug Free Apply (8/5)

JOB OPENING: DIR NATL AD SALES/LA/REELZCHANNEL: 10+ yrs cable media ad sales exp incl online & strategic integrated mktg solutions. Resp for ad sales of West Coast office. Send res: [email protected] (8/5)

JOB OPENING: ASSOC PROD: Nationally syndicated talk show is looking for exp’d AP. Applicant must have at least 2 yrs exp on a national talk show, court show or news program. Exc booking skills req’d. Resume: [email protected] (8/5)

JOB OPENING: PRODUCT MANAGER/Miller Pub Group/NY: Lead dev effort for sports website. Mng dev team on new features, as well as web 2.0, mobile, video apps. Distribute/mkt. Sports/media/mktg exp req’d. [email protected] (8/5)

JOB OPENING: MKTG PROD MGR/DISCOVERY/LA: Resp for overseeing elements for cross promotional opportunities for TLC. 3-5 yrs exp in on-air promo/mktg/ prod.  Ad sales exp a +. Full posting and apply: Job number 8109 (8/2)

JOB OPENING: SR ANALYST NICKELODEON FINANCE: Mnthly analysis for kids & family group. Report variances, monthly reporting incl. all P&L analysis. Apply via site: E/O/E (8/2)

JOB OPENING: SR. RESEARCH ANALYST w/ABC-TV/NY: 1-2 years experience in Research,College degree {BA},experience with Nielsen systems. Contact: [email protected]  (8/2)

JOB OPENING: DIRECTOR, MULTI PLATFORM PROGRAMMING/SOAPnet/ABC Burbank: BA, 7yrs TV, Nielsen Exp, SIMS scheduling, Digital media development, scheduling, manage teams, collaborate (REQ id 170791) (8/2)

JOB OPENING: SR. RESEARCH PROJECT MANAGER/CNN/ATL: Design/manage/present web analyses and primary research projects for CNN Digital businesses. 5+Yrs research/online analytics/Masters pref’d. Apply: [email protected] (8/2)

JOB OPENING: MNGR INTEGRATED MKTG/Fuse/NY: Write proposals. Develop & execute multi-platform opp’s for Ad Sales clients. 5 yrs exp in digital/promos/integrated mktg. Rez to: [email protected] “Intg Mktg Mngr” in sub (8/1)

JOB OPENING: DIRECTOR ON-AIR PROMO/Nickelodeon/NYC: 10+ yrs exp. producing on-air promos for a network; Exp. in multi modes of production: clip, design & live action; Solid mgt exp. a must. EOE/M/F/D/AAP apply (8/1)

JOB OPENING: PROMO COORD w/ USA Network- NBC UNI/NY: Min 1 year in Mrk/Promo. BA in Comm/Film/TV or related exp. keyword job #835194 (8/1)

JOB OPENING: TRADE MKTG COORD/WE tv/NYC: Provide day-day oper & org support to Ad/Affiliate Mktg team on Ad Sales sponsorship. 1-3 yrs Admin/ops exp in trade/Ad Sales mktg, advtg, prod, creative. res ref #6682BR (8/1)

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FALL INTERNSHIP CREDIT ONLY: Stone & Co. Ent. has fall internships avail. in LA for creative, reliable students with strong interest in game shows and reality TV. Minimum 2 full days/week. Email cover letter & resume to Patti [email protected] (8/7)

SUMMER/FALL INTERNSHIP CREDITS ONLY: COMMUNICATIONS INTERN/ WLIW21  NYC: Publicity/marketing/promotion to local media & PBS stations. Must commit 15+ hrs/wk. Majors: PR/Comm., Mktg, Adv. Skills: Writing, Computer, Phone, Rsrch. [email protected] (8/7)

SUMMER/FALL INTERNSHIP CREDITS ONLY: Audio/Language Dubbing Studio Prod Intern/The Kitchen-Miami, LA & Caracas: min. 20 hrs. per week/bi-lingual a +; become a real part of this team & work towards FT position after grad. Email: [email protected] (8/7)

SUMMER/FALL INTERNSHIP CREDITS ONLY: Art Design & Mkting Intern/Big Tent Ent, NY: exp with digital photo editing, mkt research, MS Office, Adobe Photoshop, InDesign, and Illustrator; good computer skills. Email: [email protected] (8/5)

SUMMER/FALL INTERNSHIP CREDITS ONLY: Marketing Intern/Big Tent Ent, NY: strong MS Office skills, knwldge of mkting and licensing, and good written and oral skills. Email: [email protected] (8/5)

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