Thursday, July 27th, 2006


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Good morning. It’s Thursday, July 27, 2006, and this is your first early morning briefing.

In a precedent setting pact, Fox Entertainment Group, MSN, HDNet and G4 will make all three seasons of Arrested Development available online, on hi-def TV and on basic cable at the same time. In a three-year term, MSN will have the portal rights to syndicate the program on the internet. MSN will also produce interactive segments to help build a new audience, and later this year each of the episodes will be streamed on MSN Video and available free on demand to MSN customers. HDNet will air the series exclusively for three years starting this September. The hi-def net is available both via cable and satellite. And, finally G4 has acquired the basic cable rights for the series in a three year deal beginning in October. Arrested Development is produced by Twentieth Century Fox Television and Imagine Entertainment and ran for three years on FOX with 53 episodes in total.  To paraphrase Jason Bateman at the Emmys one year, it was the most critically-acclaimed show no one ever saw.
Tonight’s Premiere:
Sci Fi: Who Wants to be a Superhero? at 9p, Garth Marenghi’s Dark Place at 10p, and The Amazing Screw-On Head at 1030p


WE tv will premiere its original documentary series Secret Lives of Women on August 1 at 10p. This one-hour series focuses on intimate topics and issues challenging women today.  Secret Lives of Women is produced by Kaos Entertainment as well as CBS for two of the episodes.
PBS will now have many of its most popular programs available on the Internet via Google Video, including Antiques Roadshow, Nova, Now and Scientific American Frontiers. Several PBS Kids and PBS Kids Go! shows are also available including Arthur, Cyberchase and Fetch!. PBS is also using this as a fundraising tool, as viewers will be encouraged to become members of their local PBS station in a special spot downloaded with their program.

In a related note, PBS also launched an initiative with Open Media Network (OMN) allowing viewers to download and purchase PBS programs via the internet for viewing on a variety of devices including laptops, portable media players, mobile phones and set top boxes. OMN is a non-profit with a mission to make public broadcasting and educational programming available on the internet via their web site at Other non-profits and service institutions can utilize this download ownership service free of charge.
The N has ordered a second season of the pro surfing drama Beyond the Break. Ten new half-hour episodes are scheduled to premiere in early 2007. The entire first season of nine episodes will air in a marathon beginning tonight at 8p, all in preparation for the season finale tomorrow night at 830p. The series is produced by MarVista Entertainment, BME and The N.
Mark Burnett and Emilio Estefan have decided to join forces with their launch of a new company, Estefan/Burnett Entertainment.  They will work on television, internet and wireless programming development for English-speaking Hispanic viewers with crossover appeal, says Variety.  The company will initially focus on the U.S. market, with international expansion to other Spanish-speaking countries a good possibility in the future.  Mark and Emilio will also collaborate on other entertainment-focused initiatives including a partnership with Zumba Fitness, a Latino-leaning exercise company.

A contentious story involving new cable network ReacTV and Nielsen Media Research is unfolding just days before the launch of the network on August 8. Nielsen has officially declined ReacTV’s request to purchase ratings data. ReacTV says that denial is due to public criticism against Nielsen’s methods and management leveled by Frank Maggio, the owner of ReacTV. Maggio, who also owns Nielsen rival erinMedia, says this action by Nielsen is typical of its “capricious monopolistic control over the TV industry” and is threatening action against Nielsen if it doesn’t reverse its decision. Maggio has already filed two federal suits against Nielsen, with depositions in one expected to begin in August. It is not unusual for Nielsen to deny its data to new networks based on size, so says Nielsen spokesman, Jack Loftus. “[Networks] have to reach a significant penetration level before they even start to show up in the national sample. So the smaller guys usually don’t subscribe. So they don’t ask, and if they do, when we explain this, they quickly understand,” says Loftus.  Loftus also pointed out that Maggio’s request for ratings data came as a result of the legal process connected to the lawsuit, and that all interaction with Maggio has been through the party’s respective lawyers.  That said, this voicemail was left a week ago for ReacTV by Sara Erichson, Nielsen’s GM/National Services: “Given the public statements made by your owner that Nielsen service cannot provide adequate audience information about ReacTV viewers, as well as public disparaging remarks that [Maggio] has made about our services, as well the management at Nielsen at the time, we don’t think it is appropriate to commence a business relationship with ReacTV.” Reportedly, a letter with the same message was sent to ReacTV.
Harmony Channel, a new network designed to elevate the senses, has just launched on Comcast’s Select On Demand networks and is accessed through Comcast’s Music category. Available now to 9 million digital cable Comcast households, Harmony Channel will showcase visual and musical artists through art, cinematography, computer animation and special effects for a virtual “spa experience”. Harmony Channel is free to Comcast digital cable customers in most markets.


Fox has ordered up a comedy pilot called The Nut, penned by Ron Shelton.  The story is about a regular guy who is working as hard as he can to stay just a few steps ahead of his bills while taking care of and supporting his slightly off-beat family. The project is being produced by Sony Pictures Television and Krasnoff Foster Entertainment. 

NBC has ordered a legal drama script, Anonymous Lawyer which began as a blog by a guy who worked as a summer intern in an NYC lawfirm. The the blog was completely a work of fiction by writer Jeremy Blachman, and was soon published as a book. Rights for the book were then picked up by Krasnoff Foster Entertainment and Sony Pictures Television, and here we are full circle with NBC ordering the script.

HBO plans to move ahead with five episodes of a new project called In Treatment, based on an Israeli show of the same name, according to Hollywood Reporter.  The show will be exec produced by Mark Wahlberg, and is about a successful therapist who reveals his less than successful self when he becomes the patient and  gets himself a therapist.  Production begins next month.


AOL RED and 2C Media, Inc. has announced its production team for Be a RED Star, the new web series, starting with Chris Sloan and Malcolm Bird as Co-Executive Producers; Timothy J. Hamilton, Show Runner; Mark Clark, Producer; Josh Mutchnick, General Manager/RED; Deanna M. Murray, Programming Director/RED; and Rebecca Rosichan, Casting Director.
Tim Healy has been upped to VP/Production at MTV, where he will manage the production of several MTV programs from the network’s Times Square studios including Total Request Live and other specials. He will also oversee production for weekend programming, artists’ specials and events such as MTV’s Spring Break. In addition, he will lead the development of short form programming for the network across multiple platforms.
NBC Universal has made Paula Madison the EVP/Diversity which adds to her current positions of President/General Manager of KNBC and Regional General Manager of KVEA and KWHY. In this new role, Paula will be the liaison to political and public interest groups and will head the company’s diversity initiatives both internally and nationwide.
ABC News has appointed Jim Murphy as Senior Executive Producer/Good Morning America, reporting to Phyllis McGrady, SVP/Morning, Primetime and Development, ABC News. Jim came from CBS where he was News Producer/Executive Producer of The CBS Evening News. Additionally, Tom Cibrowski has been promoted to Executive Producer/GMA starting in September and he will report to Jim Murphy. Both will work in tandem to oversee the daily content and operations of the program.
Shayna Kossove is the new Director/Advertising Sales for CODE TV. Prior to this position, she worked for Conde Nast in L.A. as an Account Executive for Domino and Men’s Vogue.


Tuesday – A18-49 Analysis: Despite a tight race, FOX skated by with a #1 Tuesday night at 2.8/9 A18-49, according to fast affiliate ratings from Nielsen Media Research. NBC fell in second place at 2.7/8, and then right behind was CBS 2.6/8, followed by UNIV 1.6/5, ABC 1.1/3, WB 0.7/2, UPN 0.5/2 and TELE 0.4/1. At 8p, CBS broke from the pack to win with Big Brother with a 2.9/9; while a rerun of House on FOX came in second with a 2.4/8. FOX’s second repeat of House at 9p and NBC’s Last Comic Standing tied, each pulling a with 3.2/9. At 10p NBC led the charge with its encore episode of Law & Order: SVU at 2.8/8.
Live + Same Day Ratings: Tuesday, July 25, 2006 – time period averages. Source: Nielsen Media Research

FOX       5.6/10      House [r] 4.7/8, House [r] 6.5/11

NBC       4.6/8    Fear Factor 3.3/6, Last Comic Standing 4.6/8, Law & Order: SVU [r] 5.8/10

CBS       4.4/8     Big Brother 7 4.7/8, Rock Star: Supernova 3.8/6, 48 Hours Mystery 4.8/8

ABC       2.3/4      According to Jim [r] 3.4/6, According to Jim [r] 3.2/6, The One (2 hours) 1.8/3

UNIV    1.8/3    La Fea Más Bella 2.1/4, Barrera de Amor 2.0/3, Que madre tan padre 1.4/2, Vecinos 1.1/2

WB       1.5/3   Gilmore Girls [r] 1.4/3, Gilmore Girls [r] 1.6/3

UPN     1.3/2   Veronica Mars [r] 1.2/2, Veronica Mars [r] 1.4/2

TELE   0.6/1   La Viuda de Blanco 0.6/1, Decisiones 0.6/1

A18-49:  FOX 2.8/9, NBC 2.7/8, CBS 2.6/8, UNIV 1.6/5, ABC 1.1/3, WB 0.7/2, UPN 0.5/2, TELE 0.4/1

The History Channel presents This Day in History:
1946-American writer, poet, feminist and playwright, Gertrude Stein, dies. Stein spent most of her life in France, where she was known for her “salon,” which attracted artists and fellow writers.

Answer to Yesterday’s trivia question: Who ran the Happy Gizzard Restaurant? JETHRO/BEVERLY HILLBILLIES   Kudos to:  Phil Degliomini-NBC Universal/NY; Lee Steinbock-MediaCom/NY; Dave Ware-WKMG/Orlando; Paul Augustine–BBC Worldwide Americas/NY;  Tom Boyd -WGN-TV/Chicago; Kathy Yarbrough-The Graham Group/New Orleans; Kandy Hartsfield-KDAF TV/Dallas; Ginger Sheehy-Warren Miller Entertainment/Boulder, CO; Nick Monroe-KGTV/San Diego; Marty Webb-Davis Elen/LA; Tim McGowan-KCBS/KCAL-TV/LA; Cammie Buerry-Media & Marketing Group/Las Vegas; David Brunner-Agb Nielsen Media Research/Lugano, Switzerland; Sean N. MacDonald-HomerCartman Enterprises/Toronto

Today’s Trivia Question: What actor played Detective Donahue on the TV series Soap? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn
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Cyn opsis CLASSIFIEDS – For more classifieds, visit the classifieds page here

JOB OPENING: CHARACTER PROP AND BG DESIGNERS for exciting CG animation series in NYC: Experienced. Send resume, sample images, website. Contact: [email protected] (8/3)

JOB OPENING: RESEARCH DIRECTOR/E-POLL MARKET RESEARCH/LA – Manage end to end custom research projects. Proposals, methodology, survey design, analyze data/write reports. Knwldg of ent industry & vendor exp a plus. [email protected] (8/3)

Work w/ ad sales dept.& on-air promo to mng integrated mrktng components for ABC Family. 3-5 yrs mrktg & on-air promo experience. Apply: (8/3)

JOB OPENING: MGR SYND RESEARCH SALES/E-POLL MARKET RESEARCH/New York: Develop new business & expand existing relationships for our new suite of syndicated research services/prods. EOE. Email resume/salary history: [email protected] (8/2)

JOB OPENING: LEADING CHILDRENS MEDIA BUYING/PLAN’G AGENCY/NYC:  ASST BILLER, ASST BUYER, ADMINST ASST, ASST MEDIA PLAN’R/INTERNET. Exp. Pref’d but can train. Proficient in Excel/Word/ PPT a +. resume: [email protected] (8/2)

JOB OPENING: SR RESEARCH ANALYST/CARTOON NTWRK/ADULT SWIM, NY: Ad Sales. Strong analytical/writing skills. Nielsen sftwr exp.3+yrs exp research analyst req’d. Apply to: [email protected] req #64392BR (8/2)

JOB OPENING: MGR, PLANNING & INV/A&E TV/NY: Inv and planning mgmt & pricing analysis inc new media properties. Min 2 yr planner exp,plus strong analytical/prob solv skills. Gabriel knldg a +. Res/sal reqs to: [email protected] (8/2)

JOB OPENING: ACCOUNT EXECUTIVE/SYSTEMS WIRELESS-BEXEL D.C/Herndon, VA: Broadcast Video & RF production equip’t rental. Must have sales, some broadcast industry exp. $50-$60K, good benefits. Email [email protected] (8/2)

JOB OPENING: DIR/PROG ADMIN & PLANNING/FL: Resp. incl: L/T Planning, Inv. Mgmt., Scheduling, Stunting. Strong Comp/Analytical skills, Creative, Self-Starter, Related TV Prog Exp. Required. Respond to: [email protected] (8/2)

JOB OPENING: ACCT EXEC/NY-NY & LA-CA: Generate ad sales revenue for international networks; maintain existing business while growing sales into new categories; exp. in int. mkts. 5+ yrs ad/sales exp. [email protected] (8/1)

JOB OPENING: RESEARCH ANALYST/GALAVISION-NYC: Suppt Prog & Ad Sales Dept.Generate rpts & create presentations, Nielsen a +(Galaxy,NPower),detail orient. Exp with Excel & PP. Apply: [email protected] Subj:Research Analyst (8/1)

JOB OPENING: FREELANCE DIRECTOR/NY Corp Communications/Mng Corp. Comm. initiatives for MTVN Int’l. Work w/senior mngmnt. Devise & execute press strategies around core lines of Biz. 5+yrs PR exp. Apply: EOE (8/1)

JOB OPENING: MGR BRANDING/SPONSORSHIPS SALES MKTG/Exciting NYC TV/Film Co: Cutting edge film/series-TV exp-on-air adv nec. [email protected] (8/1)

JOB OPENING: DIR RESEARCH, The Golf Channel/ORLANDO. Winters in Florida ! Expert with NPOWER; Market Breaks; Star Trak; forecasting; post-buys. High Golf IQ a +. EOE. M/F/D/V. Details at Click on EMPLOYMENT (8/3)

JOB OPENING: MEDIA PLANNER/SCRIPPS NETWORKS/Knoxville, TN: Creates cross promo media plans. 3 yrs exp in cable or broadcast adv w/media planning, promo coordination or traffic backgnd pref’d. [email protected] #5462-U (7/29)

JOB OPENING: WRITER/PRODUCER/iN DEMAND/NYC:  Write, research & produce 5-8 promo spots monthly.  Manage edit & audio sessions. 3-5 yrs on-air promo exp.  Reel required.  Apply [email protected].  EOE. No relo (7/29)

JOB OPENING: SR PRGRMNG MGR/AOL RED/Dulles VA: AOL’s Teen Service, is looking for someone who is up on pop culture & into the teen scene. Copy editing, promo writing & organizational skills. Resume: [email protected] (7/28)

JOB OPENING: DIRECTOR, PRIMETIME PROG/FOOD NETWORK: Mngs field shows/specials – script through fine cut. Min. 5 yrs producing or prgrmng reality, docusoap, competition, lifestyle.Res: w/sal. Req: [email protected] (7/28)

JOB OPENING: PRODUCTION ACCOUNTANT/Discovery Production, Silver Spring MD: Coord financial ops for original productions incl. Analysis & reporting BS degree, SAP, 3-5 yrs acctng prod exp.  Apply   Job req# 4014 (7/28)

JOB OPENING: VICE PRESIDENT, MARKETING/Comedy Central/NYC: 8+ yrs Markting exp in Entertnmnt, Strng strat thinker/Leader/BrandBuildr/Innovative, ConsMrktg/Cable/NewMedia exp A+, EOE/M/F/D/AAP. Apply (7/28)

JOB OPENING: DR, BUS, DEV, PROMOS MKTG/Nick/NY: Dev mktg/promos, strng client presntatn skls to ad prtnrs, sales/media plng, execute strat, wrk w/ad sales, entertmt exp, cre8tv + dynamic. EOE/M/F/D/AAP. Apply (7/28)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis. com.

SUMMER INTERNSHIP CREDITS ONLY: OFFICE INTERNS/Sam Brick Ent & The Learning Channel/Hollywood CA: Educational pilot. Looking for energetic students eager to learn about TV and/or film prod. Cover and resumes to: [email protected] (8/3)


SITUATION WANTED: MARKETING/PR ASSISTANT: Marketing Graduate with 2 years experience  in film industry, team player, enthusiastic, friendly and outgoing personality.  [email protected] (8/3)

SITUATION WANTED: DIGITAL MEDIA EXEC/NY/LA: 14+ years strat thru launch exp. w/major ent. companies/brands, cnsltng & start-ups. Proven mngr’l & hands-on success. For hire or consult. Contact: [email protected] (7/29)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT: Thursday, July 27, 2006

ABC              Grey’s Anatomy [r], Grey’s Anatomy [r], Primetime
CBS              Big Brothers: All Stars , CSI [r], Without a Trace [r]
FOX              That ’70s Show [r], That ’70s Show [r], So You Think You Can Dance?
NBC              My Name is Earl [r], The Office [r], America’s Got Talent, Windfall
i                   Sue Thomas F. B. Eye, Doc, Diagnosis Murder
UPN              Everybody Hates Chris [r], Love, Inc. [r], Eve [r], Cuts [r]
WB               Smallville [r], Supernatural [r]
TELE             Tierra de Pasiones, Amores De Mercado, Decisiones
UNIV             La Fea Mas Bella, Barrera de Amor, Aqui y Ahora

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