Thursday, July 12th, 2007


Cynopsis: Kids!


Good morning. It’s Thursday, July 12, 2007 and this is your first early morning briefing.  And a quick reminder – Cynopsis is on vacation all next week, no editions, no emails, no phone calls from us.  Can you imagine? But we’ll be back on the 23rd, just as if this little break never happened.

Poof!  Warner Bros.‘ movie Harry Potter and the Order of the Phoenix (HP5) has opened and is already setting records, a shocker I know. Records set so far: box office, numbers of theaters and pre-release online ticket sales. HP5 took in $12 million in screenings, which started at the stroke of midnight on Wednesday in 2,311 theaters, shaking Lord of the Rings: Return of the King from its throne as the prior Wednesday movie opening record holder with $8 million in 2003.  As Wednesday progressed the movie had opened in a total of 4,285 movie houses.  HP5 was equally bewitching internationally where the movie took in $13.7 million across Australia, France, Hong Kong, Korea, New Zealand, Malaysia and the Philippines, says the Hollywood Reporter.  Order of the Phoenix opens this week in 126 Imax theaters worldwide, converted from 2D to 3D, the largest Imax movie open ever, and the company is reporting some are adding additional shows to accommodate the hordes.  The movie is slated to open in another 17 Imax theaters in the next few weeks.


Zac ‘High School Musical’ Efron will star in a remake of the movie Footloose that is currently being developed as an all out musical by Paramount, according to VarietyKenny Ortega, who has directed Efron in both High School Musical Disney Channel movies, will helm and choreograph the picture.  Assuming the deal is completed, Efron will play Ren McCormack, the character played by Kevin Bacon in the original 1984 movie, which was directed by herb Ross.  Efron stars in New Line’s movie remake of Hairspray that opens Friday, July 20, 2007, as well as in High School Musical 2 that is set to bow on Disney Channel this August 17 at 8p.

MORE KIDS STUFF, Landmark Communications’ internet VOD service, has inked a deal to make five of Funimation Entertainment’s anime series available for download.  Initially Funimation is offering episodes of Burst Angel (for teens+), Kiddy Grade (teens+), Rumbling Hearts (mature), The Galaxy Railways (tweens+) and Trinity Blood (teens+) on TotalVid, with additional content to be added in coming months.  Episodes of these series are available through a subscription $9.95/month, or individual episodes on a download-to-own basis for $1.99/each.


Special Ops Media, an interactive ad agency, has redesigned and restructured Atari’s newly re-launched official Dragonball Z website ( ).  The Special Ops redesign allows users to change the look of the website, as well as an interface that provides Atari with the ability to easily upload new videos, games and news.

Shout! Factory will release two new animated Maggie & The Ferocious Beast DVDs, subtitled Somewhere in Nowhere Land and Trick or Treat, on September 25 2005.  Based on the kid’s Maggie & The Ferocious Beast books created by Michael and Betty Paraskevas, the preschool-targeted series currently airs in the US on Noggin.

Mathew Knowles’ Music World Entertainment has partnered with Planet Toys to launch Baby Jamz, a preschool-targeted “hip-hop/rhythm inspired” toy line.  Designed to promote creativity and movement through music, Baby Jamz product line as well as a CD, Nursery Rhymes Volume 1, will be available exclusively at Wal-Mart stores from July 26, 2007.  The Baby Jamz line includes: a dance mat  has 36 nursery rhymes sung by Knowles daughter Solange; cell phone that plays music; key chain featuring hip-hop nursery tunes; boom box shaped sorter with LED light-up blocks and again music by Solange; and the Mix Master Chair makes kids DJs by adding in sounds to songs.  Father of Beyonce and Solange Knowles, Mathew Knowles is President and CEO of MWE, which includes a record labels (Destiny’s Child, Beyonce, Dreamgirls movie soundtrack), artist/producer management and artist development services.

The Radio Disney 2007 Move It! Mall Tour, sponsored by Radio Disney and retailer f.y.e. for your entertainment, kicks off this weekend.  Scheduled to make 42 stops across the US though August 25, the tour features music, movement and activities as well as health, nutrition and exercise information.  Additional participating sponsors are The Advertising Council, Ragu, PODS (Portable On Demand Storage) and Simon Malls.

Best Western, Nickelodeon and Canada’s YTV have launched The Fairly OddParents Summer Promotion, running now through August 12, 2007.  During the promotion, members of Best Western’s Gold Crown Club International (GCCI) loyalty program who stay a total of six nights at member hotel worldwide will receive a collectible $50 The Fairly OddParents Best Western Travel Card.  Members of the AAA/CAA Preferred Gold Crown Club International, as well as Best Western’s NASCAR-themed Speed Rewards program, which are part of GCCI, will receive the travel card for staying just five nights.  To support the promotional effort, Nickelodeon and YTV will feature web pages on the Nick Jr. and YTV websites, which will offer features including e-cards, travel tips and a vacation related poll.


Howard Nelson has been appointed as VP/Worldwide Promotion, Twentieth Century Fox Licensing & Merchandising.  His responsibilities include developing/implementing and growing new and existing marketing and promotional efforts for Fox TV properties.  Nelson joins Fox from Starz Entertainment, where he was VP/Brand Marketing.  He previously toiled in like roles at Disney Channel, Sony Pictures Television and Sony Wonder Home Entertainment.


Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, July 9, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1326; K6-11 811; TWEENS 9-14 601
DISNEY CHANNEL:     K2-11 1095; K6-11 811; TWEENS 9-14 734
CARTOON NETWORK: K2-11   747; K6-11 551; TWEENS 9-14 384
TOON DISNEY:           K2-11   173; K6-11   97; TWEENS 9-14   57
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, July 10, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1254; K6-11 780; TWEENS 9-14 571
DISNEY CHANNEL:     K2-11 1209; K6-11 914; TWEENS 9-14 794
CARTOON NETWORK: K2-11   718; K6-11 536; TWEENS 9-14 382
TOON Disney:            K2-11   182; K6-11   91; TWEENS 9-14   53
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s trivia question: What was the name of Arnold’s fish on Different Strokes?  ABRAHAM  Kudos to: Kudos to: Alexandra Weltman-MTV Networks/NY; Ed Dall’Aste-UPROAR!/NY; Wendi Friedman Tush-The Lexicomm Group/NY; Vito Altamura-Tribune Entertainment/NY; Kerri Huyck-KIDK/Idaho Falls, ID; Tosha Lovingood-Jetabout Vacations/El Segundo, CA; Amanda Zolper-TOKYOPOP, Inc./LA; Scott O’Brien-Renegade Animation/Glendale CA; Erica Enriquez-Cartoon Network and Boomerang/Australia; Lee Williams-Boomstone Animation Inc./Ottawa

Today’s Trivia Question:   The characters Mrs. Foil and the Schmuzzies appear on what children’s TV show?   (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales:  Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: WEB PRODUCER/ NYC: Exp. with kids online media. Innovative and highly creative. Manage creative dev’t & production, establish specs, wireframes, budgets & schedules. Lead external team. Reply: [email protected] (7/26)

JOB OPENING: PLANNER, DIGITAL MEDIA & INTERACTIVE SOLUTIONS/GSN/NY: 1-3 yrs ad sales exp. BA/BS. Knwldg of MS Office, online advrtsng systems, mkt rsrch tools and media math skills. Res, cover letter & salary hist: [email protected] (7/26)

JOB OPENING: SALES PLANNER/Superstation WGN, NY: Build proposals, steward deals, and support AEs. Requires 2 yrs industry exp, proficient in Media Math/Excel/Word. Dealmaker/BMS/Transact a plus. Send resume to [email protected] (7/26)

JOB OPENING: PRODUCER /Weather Channel/ATL: Highly motivated ind for Climate/Environment prgrmng.Strong storytelling, creative writing/editing skills, 3-5 yrs. exp at nat’l level pref’d.Some travel. Apply: (7/26)

JOB OPENING: COORD, ONLINE ADVERTISING/VERSUS -Stamford, CT: Coordinate all online advertising activities for 3+ yrs experience req’d. For more info and to apply please visit EOE (7/26)

JOB OPENING: RSRCH STRATEGIST/Discovery Nets, Silver Spring, MD: Develop/execute rsrch plans for new media & Emerging Nets. 3-5 yrs media rsrch exp; Nielsen exp, advanced Excel & Powerpoint a +. Apply: Req#5481 (7/26)

JOB OPENING: DIRECTOR, DIGITAL PRICING AND INVENTORY/MTV Networks/NY: 7+yrs exp in digital media and/or ad ops. Must be very analytical and strategic. Mgt exp req. EOE/M/F/D/AAP [email protected] or (7/26)

JOB OPENING: OPS MGR/Rainbow Media/NYC: Manage all post production activities including editing, encoding, & q.c. of programming for network, broadband and alt distribution. HD knowledge a plus. Resumes to [email protected] (7/25)

JOB OPENING: MARKETING DIRECTOR/Discovery Communications /Miami, FL: Direct brand mgmt; mktg strats, promotions, campaign budgets, media plans, staff mgmt. 7+ yrs Exp, Industry Exp a +, send Resume: [email protected] (7/25)

JOB OPENING: AD SALES OPS SUPV. – Discovery Communications/Miami, FL: 3+ yrs exp in network operations a must; previous mgmt. exp; analytical, effective communicator; bilingual ENG/SPAN. Send resume: [email protected] (7/25)

JOB OPENING: REGN’L ACCT DIR/Screenvision/Chicago: Dvlp/present/sell integrated in-theatre advrtsng & media prgrm campaigns to regn’l clients. 3+yrs selling media advrtsng exp. BA equiv work exp. Apply at (7/25)

JOB OPENING: RESEARCH DIR/Screenvision Cinema Net, NY: 8-10 yrs; Run sales resch, strong know of resch resources, Nielsen exp req, prim resch exp plus, TV bkgnd pref, Mgmt Exp req.Apply at (7/25)

JOB OPENING: ASSOCIATE MANAGER, AFFILIATE MARKETING & LOCAL AD SALES/TVN/NJ: Must have BA & 2 1/2+ yrs TV Network Dist. Sales & Mkting; Responsibilities: Asst w/ promos & events. Apply: #611217 (7/25)

JOB OPENING: SALES PLAN’R/AETN, CHICAGO: Create Plans, steward accts, designate ADUs&recaps, coord make goods&post analysis prep. 2yrs exp pln’g or buyer.Exc comm skills.Client service mindset. Apply: (7/25)

JOB OPENING: ACCOUNT EXECUTIVE/MEREDITH VIDEO SOLUTIONS NY: Direct contact client sales of the Better. TV and Parents TV products. More at . Send resume to: [email protected] (7/25)

JOB OPENING: RES. STRATEGIST/Discovery Nets, NY: Min 5yrs Rsch exp. Proficiency in Nielsen systems req. Strong analytical/communication/computer/presentation skills. Estimate exp. a plus. Apply Position 5500 (7/25)

JOB OPENING: NAT’L TV BUYING SPRVSR/NY Major NY advertising agency: 6+ Yrs exp. Cable & net TV. Train/supervise buyers. Exp added value & promotions. IAG exp a +. Cal year end upfront advtsr. Res: to [email protected] (7/25)

JOB OPENING: DIR DIGITAL MEDIA AD SALES-NBC UNI/NY: Assist and increase sales across NBC Universal properties. Degree w/ min 5 yrs related exp. keyword job#598623 (7/24)

JOB OPENING: DIR AD SALES MARKETING-NBC UNI/NY:Marketing and increasing multi-platform sales for Bravo. Degree w/ min 5 yrs related exp. keyword job#608413 (7/24)

JOB OPENING: DIR, INTEGRATED MKTG & PROMOTIONS/ABC Family, Devlpmnt & execution of multi platform mktg programs, Mgmnt of RFP process & Promo Bdgt,BA, 5-7 Yrs Exp, MS Office, Photoshop, MRI & CMR Req# 73810 (7/24)

JOB OPENING: RESEARCH FREELANCER/ LIFETIME TV NY: short-term engagement, 3-5 days per week. Must have 3+ years experience with Nielsen N-Power. Apply at: (7/24)

JOB OPENING: US DIR OF FINANCE & PROD ACCT’G/Chorion Silver Lining, Inc/NY: Oversee acct’g & reporting function in the US, prod accounting along w/corp oversight. Animation exp pref’d. Res/cvr ltr: [email protected] (7/14)

JOB OPENING: LINE PRODUCER/Chorion Silver Lining, Inc/NY: experienced line producer for animated children’s series. Email resume and cover letter to [email protected] (7/14)

JOB OPENING: MARATHON MEDIA/SANTA MONICA. For a PRINT MEDIA BUYER/PLANNER w/1-2 years exp. E-mail resume: [email protected] (7/14)

JOB OPENING: MARATHON MEDIA/SANTA MONICA. For an ONLINE BUYER/PLANNER w/1-2 years exp. E-mail resume: [email protected] (7/14)

JOB OPENING: ACCT EXEC/WorldLink NY: Sell Nat’l Cable advertising for general market, direct to clients/agencies and dvlp new business. Nat’l cable exp min 2+ yrs in sales. Resume: [email protected] (7/14)

JOB OPENING: MKTG/SALES PROMO COORD/Fox/NY:dvlp & execute sponsor partnerships (in-show integration, promotions, events) for FOX reality programming incl American Idol; 2+ yrs ad sales mktg or agency exp pref; (7/14)

JOB OPENING: SPONSORSHIP SPECIALIST-DISCOVERY LA: Mge devel & fulfill of Ad Sales Sponsorships on TLC/DSC/HOME. Support Mgr in execution of integrated mktg Sponsor. 3-5 yrs mktg/agency/prod exp. Apply: (req #5464) (7/14)

JOB OPENING: GROUP BUYING DIR/Spot TV-Active Int’l /Pearl River NY (15 miles NYC): 10 Exp+. in Supervising/Buying TV. Strong negotiating, operations & team bldg skills req’d. [email protected] 845-732-8943 (7/28)

JOB OPENING: SR. NEGOTIATOR/National Broadcast/Pearl River NY(15 miles NYC): Exp in all areas of Nat’l Broadcast placement. Strong analytical & presentation skills req’d. Resume: [email protected] or call 845 732-8943 (7/28)

JOB OPENING: SALES PLANNER: CBS is looking for a Sales Planner in our W/C Sales office. Interested candidates should apply online at and reference job 2120. CBS is EOE. (7/14)

JOB OPENING: MARKETING ANALYST/News/NY: Must have BA & 5 years exp. at agency; Responsibilities: Analyze spending patterns; develop/execute promotional concepts; run SMRB/MRI data. Apply: #604969 (7/14)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: SALES ASST, ADV SALES DEPT, ELMSFORD NY: Input orders for Acct Execs, search cable network websites for prog & promo info, power point presentations. If interested please email resume to akonecny (7/24)

SUMMER INTERNSHIP CREDITS ONLY: NY INTERCONNECT-TRAFFIC COORD/JERICHO NY: Intern will learn the fundamental aspects involved w/ trafficking TV commercials. Visit req id 3189 for more details. (7/24)


SITUATION WANTED: ENTRY LEVEL/CHI. Smart/creative college grad. exp. interning in TV programming/research, worker/quick learner/good attitude would open for all things Web site of work on net. [email protected] (7/25)

SITUATION WANTED: PRODUCER/WRITER/FIELD DIRECTOR. Reality; Entertainment; News; Magazine format; Excellent story teller. Three-time Emmy nom. LA based, willing to travel. [email protected] (7/25)

SITUATION WANTED: FILM APOC or POC– 10+ yrs exp. as TV Line Producer/Prod Mgr. switching to film seeks APOC or POC position. Recent work on major studio feature film. LA based. Please contact: [email protected] (7/14)

SITUATION WANTED: PRODUCER   LA: Former NBC producer avail. for freelance or staff basis. 5+ yrs of Entertainment Industry exp, including field/studio directing, writing, daily live-brdcst, & reality. Contact: [email protected] (7/13)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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