Thursday, July 11th, 2013

Cynopsis: Sports

Good morning. It’s Thursday, July 11, 2013, and this is your first early morning Sports briefing. 

A major upset at UFC 162 helped propel FUEL TV’s Postfight show to the top of the rankings as the highest-rated program in all of broadcast and ad-supported cable for the 1-2a time period among M18-49 coverage area rating (0.67). The show tied as the highest-rated and was the second most-watched UFC Postfight show in FUEL TV network history, averaging a 0.42 household score, according to Nielsen, with 214,000 total viewers. Meanwhile, Saturday’s UFC PPV Prelims on FX delivered 1,363,000 viewers, up 41% from the 6/15 event.

On the Air

Super Bowl champion and six-time Pro Bowl center Jeff Saturday is now part of Team ESPN, where he has joined the company as an NFL analyst. He will appear on NFL Live and SportsCenter and contribute to other ESPN platforms, beginning July 17.

Major League Soccer announced that the league’s 2014 All-Star Game is coming to Portland, where it will be played at JELD-WEN Field. The city’s franchise has sold out every MLS league match to date at the venue since their league debut in 2011, currently a string of 42 consecutive sellouts. The opponent for next summer’s game will be announced at a later date.

TNT wraps up its six-race NASCAR Sprint Cup Summer Series schedule this weekend with the New Hampshire 300 on Sunday, July 14, at noon. Coverage begins with the Countdown to Green presented by Kelley Blue Book pre-race show at 11a. Adam Alexander will call the race and host the pre-race show with analysts Kyle Petty, Wally Dallenbach and Larry McReynolds. Additionally, during the pre-race coverage, TNT will televise a special feature with Matt Kenseth and his wife Katie in their hometown to discuss Matt’s decision late last season to leave Roush Racing after 14 years together, as well as his success since joining Joe Gibbs Racing.

ESPN is boosting its coverage of NBA Summer League in Las Vegas this year with a full week of on-site SportsCenter segments and reports spanning July 12-18. ESPN NBA Insider Chris Broussard will provide on-site reports while Sage Steele will host SportsCenter coverage in Las Vegas with ESPN NBA analysts P.J. Carlesimo and Tom Penn, starting on Monday, July 15.

CBS Sports offers third- and final-round coverage of the John Deere Classic this weekend from 3-6p on Saturday and Sunday. CBS Sports’ announce team of Bill Macatee and Ian Baker-Finch will be in the 18th tower, with Peter Oosterhuis on the 17th hole, and David Feherty on the 16th hole to call the action.

Boxeo Telemundo wraps up the summer season at 11:35p on Friday with a bout between Charlie “The Beast” Serrano against Mexico’s Aalan “The Bomber” Martinez with the WBO Latin Featherweight Title on the line. Rene Giraldo, Jessi Losada and Karim Mendiburu will be calling the action beginning and will also be interacting with fans on social media throughout the fight.

FOX Sports South unveiled its new lineup of announcers for the 2013 ACC football schedule, with Wes Durham handling play-by-play duties. Durham will be joined by Brian Stann, former top contender in the UFC with Jenn Hildreth on the sidelines for her third season of ACC football and her 12th covering college football on FOX Sports South.

ESPN Radio announced details of its coverage as the national radio home for the 2013 MLB All-Star Game on Tuesday, July 16, at 8p with ESPN Radio’s Sunday Night Baseball team of Jon Sciambi and analyst Chris Singleton calling the action with on-site studio host Marc Kestecher and reporters Peter Pascarelli and Tim Kurkjian. The All-Star game will also be available on ESPN Deportes Radio with Jose Francisco Rivera, Renato Bermudez and Eduardo Ortega providing commentary.

Coming to the Cynopsis Sports Business SummitOctagon Access presents an exclusive presentation on the best way to market to the nation’s 80 million millennial consumers. Tap into these valuable insights and implications from recent research on the next hot marketing target on Aug. 14 in New York. Tickets are on sale now at



Cynopsis: Sports Webinar – 07/25/13 @ 1:30-3:00pm EST
Sports & Second Screen:  Driving fan engagement and brand ROI

Moderator: Chris Pursell: Director of Sports Content [Cynopsis: Sports]

Speakers: Rob Shaw: VP, Content/Media [Bloomberg Sports]
Gus Weber: Sr. Director of Digital Products [ESPN]
Chris Lencheski: President [Front Row Marketing Services] with Special Guest: Hall of Fame Coach, Barry Switzer

Sponsorship & Promotion

Doritos and WWE are forming a team this summer to offer fans the chance to win experiences leading up to WWE’s biggest pay-per-view event of the summer, SummerSlam, on Sunday, Aug. 18 in Los Angeles. In addition to being the presenting sponsor of SummerSlam 2013, the Doritos brand will also reward Doritos Jacked fans via a national promotion through Dollar General that gives consumers the chance to win a SummerSlam viewing party. In addition, the brand is offering a “WWE Fan Correspondent presented by Doritos Jacked” contest that offers Doritos Jacked fans a chance to interview WWE Superstars as a correspondent for the WWE app.

The Pac-12 is continuing to go global. Commissioner Larry Scott announced three summer tours to China for Pac-12 student-athletes and coaches as part of its long-term Globalization Initiative. Tours will include the Arizona State men’s basketball team and the California women’s basketball team visiting China to compete against university and professional teams and participate in cultural exchange and goodwill activities next month. The league partnered with Chinese sports marketing company Hupu Sports Media to help arrange and publicize the games. In August, the Pac-12 will also send a delegation of current and former Pac-12 men’s basketball coaches  Oregon State head coach Craig Robinson, former University of Oregon coach Ernie Kent, and Cal’s associate head coach Travis DeCuire – to lead coaching clinics for more than 150 coaches from all over the country.

Eldora Speedway officials and Marcus Lemonis, chairman and CEO of Camping World and star of CNBC Prime’s The Profit, announced that 1-800 CarCash will serve as title sponsor of the inaugural NASCAR Camping World Truck Series race July 24 at Eldora Speedway in Rossburg, Ohio. The CarCash Mudsummer Classic presented by CNBC Prime’s The Profit will run under the lights on Wednesday, July 24.

espnW launched its first brand promo, dubbed Girls Like Us, during the premiere of the Nine for IX film Pat XO. The 30-second spot, produced in collaboration with creative agency 77 Ventures and directed by filmmaker Raama Mosley, celebrates the “triumph, passion and dedication of all sportswomen” by showcasing female athletes of all ages from Chicago, Los Angeles and New York with well-known shots of Serena Williams, Abby Wambach and Alex Morgan celebrating victories.

Major League Baseball and the New York Mets are commemorating the Midsummer Classic via a series of projects designed to have a positive impact on the community. Efforts include: renovation projects in Queens for youth baseball and softball fields, a veterans home and a local Boys & Girls Club; a Brownsville, Brooklyn public school courtyard that will be used for educational, recreational and environmental programs; a benefit concert in Central Park; a charity run in Prospect Park; and donations to the Wheelchair Sports Federation and Coney Island Hospital.

Digital & Production

The Patriot League locked in a multi-year extension of its contract with CBS Interactive for the production of its official website, The College Network’s suite of digital product offerings will allow Patriot League fans to engage with their favorite school’s content, follow games and news, and shop for the latest team merchandise. The College Network will handle the development, management and monetization of the Patriot League’s official athletic website as well as the management of its official online e-commerce store. The agreement also includes auction, photo, DVD, memorabilia and advertising rights.

The Main Event, the featured game of the day sponsored by Thuuz, real-time sports discovery for mobile & connected TV platforms
Reds vs Braves
Tonight, 7:10p. Thuuz rating: 81
Hudson’s on the rebound, but he’ll have to get past Latos, Votto and the Reds to snag a W. On MLB Network.



Cynopsis: Sports Business Summit
Engage Fans. Integrate Brands. Make Money. Score!
August 14: Grand Hyatt NY

Thought-provoking Sessions | Robust Panel of Speakers | Legendary Lifetime Achievement Award Recipient | Superb Networking Opportunity


ON THIS DAY in 1985: The Astros’ Nolan Ryan becomes the first to strike out 4000.

In The Know: Who was the first MLB player to hit 60 home runs in a season? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: The Wanamaker Trophy is presented to the winner of what event? Answer: The PGA Championship. Kudos: Jim Mattson-MGM/NY; Mitchell Stone-Turner Broadcasting Inc./NY; Sam Berg-Golf Digest/NY; Michael Brown-IMG Worldwide/NY; Troy Perlowitz-Diamond Dollars Inc/Westchester; David Koonin-CSE/Atlanta; Tim Overmyer-20th TV/Atlanta; Amanda Fields- Media Storm/Norwalk; Bill Robertson-Tunheim Partners/Minneapolis; Ryan Rabe-Comcast Spotlight/Chicago; Ryan Nolan-Sportsman Channel/New Berlin; John Ward-NBC Golf Media Sales/Chicago; Matt Sautter-OpenTV/Golden; Brian Robin-Brener Zwikel & Associates. Inc./Reseda; Adam Frank-Lionsgate/LA; David Garber-Linzack Publications/Chatsworth; Ward Bullard-Google/Mountain View.

Later — Chris
Chris Pursell for Cynopsis | Sports

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JOB OPENING: COORD, STANDARDS & PRACTICES-MUSIC GROUP/VIACOM/NY: Daily independent review of on-air, online & digital content. Resp for evaluating orig show concepts, scripts, rough cuts & finals. Must be fluent in Spanish. Apply here (7/18)

JOB OPENING: SR. ANALYST, RESEARCH/FX/NYC: 2+ yrs cable research, exp. w/Nielsen products & MRI, Star Media. Strong analytical, writing & verbal skills Apply: (7/18)

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JOB OPENING: MGR STD & PRACTICES/FOX/NYC: Resp for ensuring that guidelines & procedures are adhered to for programming content & advertising. BA/BS. 3+ years exp in entertainment. Read & write Spanish pref. (7/18)

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JOB OPENING: MGR, AD SALES MARKETING & PARTNERSHIPS/NAT GEO CHANNEL/DC: 5-7 yrs. Marketing exp. req. TV network exp req. mkting, ad sales/sponsorship/partnership dev, project management and creative dev. (7/17)

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JOB OPENING: COUNSEL/MTV/NY: 4-7 yrs exp, covering Intellectual Property, Right of Publicity, libel, defamation & script review related to TV & online programming. Investigate & respond to related claims & litigations. Apply here (7/16)

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JOB OPENING: DIR, NON-LINEAR PRGM & STRATEGY/FX/LA: New role overseeing the daily scheduling & ops of a number of key FX digital platforms. 6+ yrs exp knowledge of non-linear metrics & promo inventory mgmt. (7/16)

JOB OPENING: DIRECTOR, MARKETING/BEDROCKET MEDIA/NYC: Lead consumer & performance mktg, audience dev, promotions for fashion, comedy, action sports channels @ digital media startup. 5-8 yrs exp. Resumes: [email protected] (7/16)

JOB OPENING: INVESTIGATIVE REPORTER & A DEPUTY EDITOR/THE AMERICAN INDEPENDENT/DC: Candidates must be based in Washington, DC. Strong investigative & narrative writing skills are a must. Send resume to: [email protected] (7/16)

OFFICE SPACE WANTED: Manhattan Office Space Wanted. For sublet. Approx. 2,500 sq. ft. 10 pvt offices and a bullpen. Please contact [email protected] with opportunities (7/13)

JOB OPENING: MGR AD SALES RESEARCH/FX/NYC: 3+ yrs cable research, exp. w/Nielsen products & MRI, Star Media. Strong analytical, writing & verbal skills (7/13)

JOB OPENING: SENIOR ANALYST, DIGITAL AD SALES RSCH/FX/NYC: 2+ yrs exp online or other new media research. Knwldg of Nielsen & ComScore reqd. Strg knwldge of Adobe/Omniture anlytics pref (7/13)

JOB OPENING: MGR, CONSUMER MKTING/Nat Geo Channel/DC: 5-7 yrs. mktg exp. req. TV network exp req. Exc project management skills with ability to multi task. Must be strategic and have strong consumer mkt exp. Degree req. (7/13)

JOB OPENING: FINANCIAL CONTRLER/NYC: Mng all financial and Accounting processes for busy TV Production cmpny. 7-10 yrs accnting exp in media/film. Strong kwldg of Quickbks + analytics. Resume to: [email protected] (7/13)

JOB OPENING: MKTG MGR/Cinedigm/NYC: Mng strategy of mktg up to 15-20 DVD & digital releases per yr w/a focus on TV properties for kids, tweens & adults. 3+ yrs in Entertainment MKTG. Resume/CV: [email protected] (7/13)

JOB OPENING: ASSIGNMENT EDITOR, NECN/NBC UNIVERSAL/East Coast: Assign crews to news stories and provide support for complete coverage, including research, contact information, phone calls, video etc Coordinate satell. Apply HERE (7/13)

JOB OPENING: SALES PLANNER/TVONE/NY: Monitor/service ad accts. Create Upfront/Scatter media plans. BA pref’d. Sales/media plan’g exp. Apply: (7/13)

JOB OPENING: ACCT EXEC/NBC Universal/West Coast: Sell advertising & sponsorship opportunities for Comcast SportsNet Bay Area & Comcast SportsNet California, w/specific emphasis on San Francisco Giants, Oakland A’s. Apply HERE (7/13)

JOB OPENING: ASSOC DIR, SOCIAL MEDIA STRATEGY/NCAA/Indy: Resp: outreach efforts of NCAA’s main comm office; assisting in issue-oriented SM efforts & other PR efforts defined communication leadership team. More info/Apply HERE (7/13)

JOB OPENING: COORDINATING DIR/NESN/Watertown MA: Resp: Overall plan’g/execution & advancement of NESN’s on-air look for Red Sox event telecasts & other, non-pro prod event coverage. 7+ yrs exp dir live TV sports prods. Info/apply: HERE (7/13)

JOB OPENING: VP, RETAIL SALES & MKTG/Bentonville, AR: Walmart team leader role dvlps appropriate sales/mktg plans within allocated budgets to deliver growth for both the NVCP bus. & the broader Viacom relationships. More info/apply HERE (7/13)

JOB OPENING: SALES ASSISTANT DIRECT RESPONSE/Al Jazeera America/NYC: 4 year college degree, strong communication and interpersonal skills, experience in a media sales environment a plus. Apply: (7/13)

JOB OPENING: MGR, MARKET RESEARCH/HBO/NYC: Managing primary quantitative and qualitative mkt rsrch projects. Proficiency in statistical analysis software tools. Min. 5-7 yrs of consumer mkt research exp. (7/13)

JOB OPENING: VP, DIGITAL AD SALES RESEARCH/A+E NETWORKS/NY: Group lead on Dig Sales Research initiatives, inc syndicated (Nielsen/comScore), ad effectiveness, consumer insights. 10+ yrs exp. #166899, (7/13)

JOB OPENING: MGR NETWORK SALES/BBC AMERICA & WORLD NEWS-NYC: Manage US Channls distrbtn. Attend sales calls to present networks to field. Exp & knowldge of TV indsty trends & emerging platforms. [email protected] (7/13)

JOB OPENING: SALES SVC EXEC/ Digital sales for Western region. Must have 3-5 yrs of ad agency, digital marketing and digital sales exp. Apply here (7/13)

JOB OPENING: NAT’L SALES PR ACCT MGR/Long Is City NY: Maint/enhance nat’l sales relationships w/our current web site clients (ABC, NBC, FOX & CBS), while collaborating w/internal teams on svc/sales opps. 3+ yrs relevant work exp. Apply HERE (7/13)

JOB OPENING: INTERACTIVE & ADVANCED TV RESEARCH ANALYST/DISH MEDIA SALES/NYC: Rsch exp. w/TV, digital measurement. Research brands, analyze data, identify trends & findings. Presentation skills needed. Apply [email protected] (7/13)

JOB OPENING: SALES PLANNER/OVATION/NYC: Create sales proposals, steward accounts, interface w/agency buyers + clients. Min 1+ yrs ad sales  dealmaker, media math. BA/BS req’d send resume to [email protected] (7/13)

JOB OPENING: DIR PRIMARY RESEARCH/ALJAZEERA AMERICA/NY: 7+ yrs primary Rsrch experience designing,writing and analysis of studies. Strategic and innovative thinking required. Apply: (7/12)

JOB OPENING: SPORTS MKTG ACCT DIR/LA: Passionate mktg exec to join brand agency to build/mng sports clients. Proven record of new biz dev. 10+ yrs exp req’d. Strong kwldg of sprts mktg/brand integration. Resume: [email protected] (7/12)

JOB OPENING: SR MGR/NICK/NYC: 7+ yrs mktg exp. 4+ yrs dgtl & social mda. BA deg. MBA pref. Lead ideation & dvlpmnt of creative mrkting concepts. Mng cross-platform mktg tactics. Omniture, SiteCatalyst, Google Analytics exp. Apply: HERE (7/12)

JOB OPENING: COORD, CONS MKTG/Lifetime/NY: Asst in the coord of cons mktg initiatives in support of tune-in & branding. 3+ yrs prof exp in TV/cable/agency. Media plng exp pref. Apply: (7/12)

JOB OPENING: SR MGR/NICK/NYC: 7+yrs mktg exp. 4+ yrs dgtl & social mda. BA deg. MBA pref. Lead ideation & dvlpmnt of creative mrkting concepts. Mng cross-platform mktg  tactics. Omniture, SiteCatalyst, Google Analytics exp. Apply: HERE (7/12)

JOB OPENING: COORD, CONS MKTG/Lifetime/NY: Asst in the coord of cons mktg initiatives in support of tune-in & branding. 3+ yrs prof exp in TV/cable/agency. Media plng exp pref. Apply: (7/12)

JOB OPENING:  VP TRADE MKTG/WEATHER CHANNEL/NYC: Work closely w/rest of Sales Strategy & Client Solutions team to develop and communicate best practices and develop case studies to drive future sales. Min 10 yrs bus. exp mktg/advtsg. Resume: HERE (7/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED:  DIGITAL STRATEGIST/PRODUCER: 5+ years exp, specializing in Research-based & Social networking strategy, Online Community Engagement & Media Outreach. Project or FT, LA or NYC email [email protected] (7/12)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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