Thursday, January 5th, 2012

Cynopsis: Kids!

Good morning. It’s Thursday, January 5, 2012, and this your first early morning briefing.

Disney and Comcast have signed a ten-year, comprehensive carriage deal that will see Disney’s channels and services to Comcast’s Xfinity TV customers across multiple platforms, including TV, online, tablets, and handheld devices.  Heralded as a landmark deal, the agreement marks the first time that Comcast’s Xfinity TV customers will be able to watch ESPN, ABC of Disney shows live or on demand across multiple screens.  The deal will also see Disney and Comcast collaborating on the creation of new viewing experiences.  There are some 70 Disney networks and services featured under the deal, many specifically targeted to kids and families, including:  ABC Family, Disney Channel, Disney XD, ESPN, ESPN2, ESPNU, ESPN Deportes, ESPNEWS, ESPN Classic, ESPN Goal Line, ESPN Buzzer Beater, ESPN 3D, ESPN GamePlan, ESPN FullCourt and ESPN3; retransmission consent for seven ABC O&O broadcast TV stations (WABC-TV New York, WLS-TV Chicago, WPVI-TV Philadelphia, KGO-TV San Francisco, KTRK-TV Houston, KTVD-TV Raleigh-Durham, and KFSN-TV Fresno), as well as 10+ HD networks. Additionally, Comcast will launch Disney Junior, the new 24-hr basic channel for preschoolers/parents and caregivers. Comcast will also provide its Xfinity TV customers with access to a suite of live Disney networks on an authenticated basis and expanded Xfinity On Demand content through Disney’s comprehensive TV+ initiative. In total, 70 services are covered by the broad scope of this new agreement. License fee schedules for different services under the deal will be phased in over time.  Some particulars as they pertain to kid and family networks and services per the new agreement:

Comcast’s Xfinity TV customers will receive more ABC, ABC Family, Disney and ESPN content through their set-top-box and, at this time, Disney and ESPN content online, including:

  • Disney-branded On Demand offerings, including Disney Channel On Demand, Disney Junior On Demand, and Disney XD On Demand. Refreshed each month, the Disney Channel On Demand offering will include a range of its series for both preschoolers and older kids. Select episodes featured on Disney Channel On Demand will be available in new offerings, such as playlists and monthly programming blocks, in addition to episodes available in multiple languages. Disney Channel Original Movies will also be available. Disney XD On Demand features a variety of episodes from series including Phineas and Ferb.
  • Disney Channel’s subscription Video On Demand (SVOD) service, which offers on demand access to select episodes before they air, will now be available to Xfinity TV customers who receive Disney Channel, a service that Comcast will offer to these customers for no additional fee.
  • The subscription On Demand service Disney Family Movies, which features a selection of classic and contemporary feature films and animated shorts from The Walt Disney Studios.

Xfinity TV customers will receive broad access to existing authenticated products like WatchESPN, as well as upcoming authenticated products, including WatchDisneyChannel, WatchDisneyXD and WatchDisneyJunior. These services will give Comcast’s Xfinity TV customers the opportunity to access live and video on demand content, both in-home and out-of-home, on their computers, smartphones, tablets and gaming consoles.

Xfinity TV customers will also receive the new Disney Junior 24-hour basic channel, which is set to debut in 2012.


Vancouver-based animation studio Slap Happy Cartoons ( enters into a development deal with Corus Entertainment’s YTV (Canada) for the animated series Nerds and Monsters (52×11).  Created by Slap Happy Cartoons, Nerds and Monsters is targeted to kids/tweens 8-12, and follows the adventures of a group of nerdy high school kids on an uncharted island where they can use nothing but their own smarts to survive the unending attacks by a tribe of dim-witted monsters.


Turner CN Enterprises (TCNE), a licensor, broadcaster and third party representative, is set to attend the Nuremburg Toy Fair (February 1-6, 2012) with its advertising and media consulting division Turner Media Innovations (TMI) to offer EMEA toy partners customizable opportunities for various Turner brands.  TCNE’s Master Toy partners will also be in attendance and will showcase TCNE’s portfolio of brands to future licensees and retail partners.  Additionally, the Nuremburg market will host the official EMEA launch of the newest Ben 10 franchise, Omniverse, the new series that debuts globally Q4 2012.


Discovery Familia is set to premiere the new animated eco-friendly series Peztronauta on January 16, at 6:30p. The series, which will air daily, follows the adventures of Peztronauta, a space-suit wearing fish, and his pals Marina and Zeek as they travel from their home at the Eco Zoo Park to solve mysteries and protect the environment and their friends.  Targeted to K4-7, the series also encourages viewers to interact with the characters by tapping and clapping along with Peztronauta. A co-production of Discovery Kids/ Discovery Familia and Brazil’s TV PinGuim, Peztronauta is already popular in Latin America.  Part of Discovery Communications, Discovery Familia is a Spanish language network aimed at Hispanic moms and their kids.

CBeebies for the US Hispanic market will debut the mixed live-action/CG animated preschool series Baby Jake on January 9, at 8a, as part of its Tiempo de Despertar (Wake Up) block.  Baby Jake will air on CBeebies Monday-Friday at 8a, with encores daily at 3p.  Baby Jake is a Darrall Macqueen Production for CBeebies.  The series is produced by Fiona Robinson and written by Dave Ingham.  Maddy Darrall is producer and Billy Macqueen executive producer.

Meredith Corporation inks a deal with Disney Publishing Worldwide, under which it acquires Disney’s FamilyFun magazine and its ToyHopper and digital magazine apps.  The financial terms of the deal were not disclosed.  The deal is expected to close within 30 days.  Targeted to moms with kids 3-12, FamilyFun launched in 1991, and has a median age of 35, and 60% of its readers are college-educated. FamilyFun will report to Carey Witmer, President/Meredith Parents Network. The first issue of FamilyFun published by Meredith is expected to be March 2012.  FamilyFun currently has an audience of 6 million and rate base of 2.1 million.  Meredith is already a presence in the parenthood space with brands such as Parents and American Baby.  Disney Interactive’s Moms and Family online portfolio will retain all existing FamilyFun content for digital use.

Sesame Workshop releases two new interactive, educational Sesame Street book apps, 100th Day of School (free) and Big Block Party ($1.99), designed to support the development of early literacy skills and are available for Nokia’s new Symbian smartphones.  Both book apps feature Elmo speaking directly to readers when they touch the screen and asks story related questions.  Both book apps feature a range of Sesame Street characters and are available for download in the Nokia Store.  Both apps also features read-aloud adult narration as well as text highlighting to help beginning readers.  The development of these apps began as a research project between Sesame Workshop and Nokia Research Center, which aimed to explore how mobile technologies can be used to help kids develop literacy skills.

New year, new awards!  Check out the Cynopsis: Kids !magination Awards ( and learn how to enter your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns, which support that content, for our first annual awards program.  To enter the Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011.  The deadline to enter the Cynopsis: Kids !magination Awards is January 11, 2012.  We look forward to seeing your entry and honoring the winners at the June 2012 Awards ceremony in New York City.

Program Call:  Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 19, 2012, the week before NATPE Market and Conference 2012 opens at the Fontainebleau Resort, Miami Beach.  If your company is an official exhibitor at NATPE 2012, please send us only the following info for your top 5 shows:  title, availability date, number of episodes, length, type (i.e. series, special, movie, etc.), genre (comedy, drama, lifestyle, etc.) and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-read special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, January 12, 2012. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 12/26/11-1/1/12 :
Total Day    (000)   Primetime     (000)
NICK° :            1163    DSNY* :             1409
DSNY*:           1116    NICK JR°°:          492
CARTOON:         583    NAN** :              324
NICK JR°°:        365    ADSM** :            282
NAN** :             216    ESPN:                 248
ADSM** :           210    DXD:                  218
DXD:                 186    NICKTOONS:       145
NICKTOONS:      129    SPROUT***:        85
SPROUT***:        89    DISCOVERY:         85
TEENNICK:           93    MTV:                    69
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 12/26/11-1/1/12 :
Total Day     (000)  Primetime     (000)
DSNY* :             791    DSNY* :             1054
NICK° :              701    NAN** :               230
CARTOON:         376    ADSM** :            175
NAN** :             155    DXD:                  170
DXD:                 145    ESPN:                 149
ADSM** :           133    NICKTOONS:       114
NICKTOONS:        93    NICK JR°°:           80
TEENNICK:           78    DISCOVERY:         54
NICK JR°°:           76    TEENNICK:           54
ESPN:                  53    ANIMAL PLANET:   49
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 12/26/11-1/1/12 :
Total Day     (000)  Primetime      (000)
DSNY* :             626    DSNY* :               781
NICK° :              534    NAN** :               249
CARTOON:         289    ADSM** :            225
ADSM** :           224    ESPN:                 161
NAN** :             211    DXD:                  143
DXD:                 118    NICKTOONS:         96
MTV:                   96    MTV:                     92
NICKTOONS:        83    DISCOVERY:          65
TEENNICK:           82    TEENNICK:            62
ESPN:                  66    ANIMAL PLANET:    51
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, December 31, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1320; K6-11 842; TWEENS 9-14 669
DISNEY CHANNEL:     K2-11 1174; K6-11 803; TWEENS 9-14 602
CARTOON NETWORK: K2-11   550; K6-11 373; TWEENS 9-14 316
DISNEY XD:               K2-11   273; K6-11 178; TWEENS 9-14 109
NICKTOONS:              K2-11   154; K6-11 113; TWEENS 9-14   87
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, January 1, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1163; K6-11 864; TWEENS 9-14 675
NICKELODEON:          K2-11 1065; K6-11 720; TWEENS 9-14 547
CARTOON NETWORK: K2-11   581; K6-11 379; TWEENS 9-14 245
DISNEY XD:               K2-11   167; K6-11 131; TWEENS 9-14   92
NICKTOONS:              K2-11   106; K6-11   80; TWEENS 9-14   75
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, January 2, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1298; K6-11 957; TWEENS 9-14 690
NICKELODEON:          K2-11 1100; K6-11 530; TWEENS 9-14 321
CARTOON NETWORK: K2-11   543; K6-11 397; TWEENS 9-14 324
DISNEY XD:               K2-11   236; K6-11 187; TWEENS 9-14 164
NICKTOONS:              K2-11   112; K6-11   68; TWEENS 9-14   53
Source: MTVN Research from Nielsen Media Research Data


Cynopsis: Kids !magination Award
The competition for best kids’ programming and marketing initiatives

Entry Deadline: January 11, 2012
Late Submissions: January 20, 2012
Awards Event: June 2012 (NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.

.Answer to Yesterday’s Trivia Question: What city are the Duncans from Good Luck Charles located? Denver. Kudos to: Tim Eckhart-Reebok/Canton, MA; David S. Larson-CBS Television/NYC; KevinSchmidt/Chicago; Heather R. Floore-CW33-KDAF-TV/Dallas; Matthew C. Bergeron-Disney Channels Worldwide/Burbank; Frederico Roldao-atxilipu/Lisbon.

Today’s Trivia Question: What was the first Disney Channel Original series to reach 100 episodes? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: ACCOUNT DIRECTOR/MK Creative Media Marketing/NY: Manage marketing campaigns, client relations & biz dev with cable networks for full service agency. Min 5 yrs exp at programmer or agency. Send resume: [email protected] (1/12)

JOB OPENING: SALES PLANNER/EstrellaTV/NY: BA plus 2+ yrs Sales Planning exp. Deal Maker knowledge a must. Detail oriented skills for inventory management, stewardship, reconcile programming, etc… Email [email protected] (1/12)

JOB OPENING: SALES COORDINATOR/EstrellaTV/NY: Exp. w/ Excel and Powerpoint, Multi-tasker, Strong communication skills, work closely w/ Planning and AE’s in all aspects of sales. Email [email protected] (1/12)

JOB OPENING: DIRECTOR, NETWORK OPS/NY: Resp for balancing/maintaining/adjusting Network Brdcst schedule with all internal and external constituencies. 5+ yrs exp. Apply, visit Job# 3936BR (1/12)

JOB OPENING: DIR, COMM/CURRENT TV/LA: Provide oversight for on-air & online prgrmng. Dvlp sys to increase earned media across all platforms. 10 yrs publicity/comm exp in news &/or political field. Res & cvr: [email protected] (1/12)

JOB OPENING: SALES COORDINATOR/TV Guide/NY: Excel skills a +, Organized, Strong comm skills, Work w/AEs/Planners/Sales/Traffic/P&P Marketing. Weekly allocations, deal maintenance, daily comm w/agencies. [email protected] (1/12)

JOB OPENING: WRITER/PRODUCER/EDITOR  ON-AIR PROMOTION/NBC Universal/NYC: Responsible for writing, producing and editing on-air, off-air and multiplatform promo videos for all Oxygen programming. job# 3685 (1/12)

JOB OPENING: DIR. MKTG STRATEGY/Discovery/NY: Manage consumer mktg. for Planet Green/Military Channel initiatives. Overall goal to increase ratings, generate revenue and build brand presence. #5076 (1/12)

JOB OPENING: PUBLICIST /Discovery/LA: Responsible for working both collaboratively and independently to develop and execute publicity campaigns. #5028 (1/12)

JOB OPENING: SR DIRECTOR PUBLICITY/Discovery/NY: The Senior Director, Publicity oversees communications outreach on behalf of Network(s) and its executives. #5099 (1/12)

JOB OPENING: VP OF BIZ DEV, MEDIA PRACTICE/EDGE TECHNOLOGY SERVICES/NY or LA: Resp. for increasing market share for Edge’s services within the media practice. Quota-carrying Senior Salesperson. Resumes to: [email protected] (1/11)

JOB OPENING: DIGITAL AE/Sony Pictures TV/NY: Jr. Level AE, Strong digital sales background a must. Interest in emerg. tech, online integration & familiarity with PS console & nav. Apply: (1/11)

JOB OPENING: CLIENT SOLUTIONS SR MGR/NY: help drive rev via the effective mgmt of a team, focused on the dev of creative multi-platform advertiser solutions that leverage the content equity of USA TODAY. Resume to: [email protected] (1/11)

JOB OPENING: CLIENT SOLUTIONS MGR/NY: help drive revenue focused on the dev of creative best -in-class multi-platform advertiser solutions that leverage the content equity of USA TODAY. Resume to: [email protected] (1/11)

JOB OPENING: CLIENT SOLUTIONS DIRECTOR/LA: Help lead dev of cross-platform integrated promotional mktg sales solutions for LA based sales execs – with emphasis on Ent and Auto. Resume to: [email protected] (1/11)

JOB OPENING: CLIENT SOLUTIONS PROJECT LEAD/NY: Guide execution of integrated marketing solutions. 3-4 years media/adv. Exp. Pref’d. Strong kwldg of digital and integ. Mktg. Resume to: [email protected] (1/11)

JOB OPENING: WEB ANALYTICS SPEC/ATL: Rsch role. Expert Measuring & reporting skills. Omniture/Discover & comScore/Nielsen analytics. Coding & tagging skills, statistics & modeling. 6+yrs exp, [email protected] (1/11)

JOB OPENING: MGR  NEW BUSINESS DEV/AMC/WE/NYC: Build sales presentations for advertisers, clients ,media planners, buyers that showcase client brands. 4+ yrs creative or marketing exp. Resumes: [email protected] (1/11)

JOB OPENING: MGR CONTENT DISTRO/MSG/LA: Mng content distro of assigned operators and seek new biz and product opps. 2-3 years exp cable distro/sales & exp developing distro strats req’d. Apply at: (1/11)

JOB OPENING: DIR-CURRENT PRODS/IFC/NYC: Direct the flow of day to day functions. Provide creative input during all stages of production incl on casting & booking, script notes, graphics, rough& fine cuts. [email protected] (1/11)

JOB OPENING: FREELANCE SOCIAL MEDIA MGR/BBC America/NYC: Det-oriented, dig-minded social media mgr to oversee/coord all social media activities. Coord social activity across BBC America. info/apply: (1/10)

JOB OPENING: DIG PROD/BBC AMERICA/NYC: Work with dig team and reps of other depts to collaborate on creation of dig content. 2-4 yrs exp creating websites. Knwldg of U.S. & U.K. ent pref’d. Resume: (1/10)

JOB OPENING: MGR, ACQUISITIONS/Lifetime/NY: Manage acq, co-prods & prgm inventory for Lifetime brands. 2+ yrs exp in prgmg/prod/mktg/dev in a tv/cable environment. To apply: (1/10)

JOB OPENING: INTERACTIVE ART DIR/New York: Freelance opportunity to lead visual designs & interactive experiences for A+E Networks corporate website (1/10)

JOB OPENING: VP NATIONAL ACCTS/TV ONE/MD: mngs key MPVD relationships and maximizing distribution opportunities. 8-10+ years cable industry affiliate sales exp. Visit to apply (1/10)

JOB OPENING: DIRECT RESPONSE SALES PLANNER/TV ONE/NY: support the direct response team in building/ maintaining client accounts/relationships to increase revenue goals. 1+ year direct response exp. Visit to apply (1/10)

JOB OPENING: VP CREATIVE SRVCS/TV ONE/MD: Mngs creative activities, develop processes, manage budgets. 10 yrs exp as lead for network, exp with AA audience is a+. Visit to apply (1/10)

JOB OPENING: SR. DIR AD SALES TRAFFIC/TV ONE/NY: Lead sales operations traffic team and oversee all operational logistics. 10 yrs exp in broadcast traffic operations and sales operations. Visit to apply (1/10)

JOB OPENING: DESIGN DIR (ON-AIR)/TV ONE/MD: Lead dvlpmnt of design concepts to meet/resolve both client & ntwrk needs/objectives. 10 yrs exp TV &/or interactive content & 5 of those yrs mngng design team. Visit/apply: (1/10)

JOB OPENING: MULTIPLE OPENING/Westchester, NY: We are hiring! Looking for EPs, Bookers, MCOs, Engineers & Social Media Experts. For more info go to: (1/10)

JOB OPENING: OPS MGR, VOD/LA: Responsible for managing internal & external vendors & overseeing ops of video delivery to MVPDs for NBCU TV content. 5+ yrs exp. To apply, visit Job# 3691BR (1/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIPS CREDITS ONLY: Internships /Westchester, NY: for school credit only: – please forward resume to: [email protected] (1/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (1/12)

SITUATION WANTED: Los Angeles: Stand In for Kids, Well experienced three camera, table read, episodic tv and feature film. Height 4’7, Blonde, Blue Eyed. Contact: Desiree Szabo – [email protected] (1/12)

SITUATION WANTED: Strong interest in Broadcast Media. Seeking a position where skills in MARKETING, ADMINISTRATION, AND SALES can be used to increase profitability and promote growth. Open to relocation. Contact me at [email protected] (1/12)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience:  Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (1/11)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (1/11)

SITUATION WANTED: DEVELOPMENT PRODUCER/LA BASED: /Reality/Ent/Docs. NBC; CBS; Spike; Dis; TLC; E!; VH1; MTV Travel Channel; runs on Batteries. [email protected] (1/10)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (1/10)

SITUATION WANTED: I’M ALL YOURS N.Y. Seeking to Assist, Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm. Contact, [email protected] (1/7)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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