Thursday, January 5th, 2012

Cynopsis: DIGITAL

Good morning. It’s Thursday, January 5, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here .

Yahoo!‘s search for a Chief Executive Officer is finally over with the appointment of Scott Thompson, who up until now has been serving as the president of the PayPal division of eBay, to the executive position and the company’s Board of Directors, effective January 9, 2012. “Scott’s primary focus will be on the core business, and as CEO and director, he will work closely with the board as we continue the strategic review process to identify the best approaches for the company and its shareholders,” said Roy Boystock, Chairman of the Board at Yahoo! During Thompson’s time as president at PayPal, he helped expand the company’s user base from 50 million to 104 million active users in 190 countries; increase PayPal’s number of merchant partners to more than 8 million worldwide; and increase revenues from $1.8 billion to $4+ billion in 2011. Tim Morse, who was leading Yahoo! in the interim, will resume his role as Chief Financial Officer.


Set-top box maker Roku is planning to launch the Roku Streaming Stick sometime in the second half of 2012. A flash-drive-like gadget that can be plugged into the back of television sets, the Streaming Stick is a cordless, remote-less alternative to set-top boxes and connected TVs; it will deliver HD streaming video straight to the TV. The Streaming Stick will also feature Wi-Fi capabilities, a processor and software that will be capable of upgrades. However, it is only compatible with TV sets that have HDMI ports that are capable of Mobile High-Definition Link (MHL). The new device, which will cost somewhere between $50 to $100, is meant to be an interim solution for TV manufacturers as the industry shifts toward connected TVs.

As part of the new 10-year distribution deal between Comcast and Disney, Comcast Xfinity TV subscribers will get free access to the WatchESPN app, which will allow them to stream live sports broadcasts. Subscribers of the Xfinity TV service will also be able to live stream some Disney-branded programming (but not ABC programming) via upcoming WatchDisneyChannel, WatchDisneyXD and WatchDisneyJunior offerings.

In conjunction with the second season premiere of Portlandia, IFC is launching a live, dual-screen experience entitled IFC Sync. Available on, the web application provides a way for the network to engage with viewers in real-time. Users will get the opportunity to chat with show personalities, view video clips, answer trivia questions and earn points to win real and virtual prizes. Portlandia co-creators Fred Armisen and Carrie Brownstein will lead-off the dual-screen initiative with a live chat during the premiere on Jan. 6, at 10 pm ET. Users can also access the app via Facebook login; the integration with the social network also includes a Facebook Leaderboard that will keep track of users’ point totals.

The Professional Bull Riders (PBR) has announced that fans will get the opportunity to watch select PBR Built Ford Tough Series events live on YouTube via the Professional Bull Riders Channel. The first event to be live streamed on YouTube will be opening night of the upcoming season, which takes place on January 6, at Madison Square Garden. The stream will feature HD-quality video and will complement the television broadcasts of the event on CBS Sports Network and NBC Sports Network.


Unruly Media, the global social video technology platform provider behind several online viral video campaigns such as Old Spice’s “Man Your Man Could Smell Like,” has secured $25 million Series A round of funding from Amadeus Capital Partners, Van den Ende & Deitmers and Business Growth Fund. The investment is the largest ever for a private company in the social video space and will be directed towards accelerating Unruly’s international growth. Unruly’s global media and technology platform currently reaches 725 million people across 74 countries. Since the company was founded in 2006, Unruly has delivered, tracked and audited 1.34 billion user-intended video views and executed over 1,400 social video campaigns for big global brands, including Coca-Cola, Electronic Arts, Unilever and T-Mobile.

Spool has raised $1 million in seed funding from SV Angel, Steve Chen (the founder of YouTube) Felicis Ventures, Vivi Nevo and others. The San Francisco-based start-up allows users to bookmark text, image and video content to mobile devices for later viewing, regardless of whether it is online or offline. The service also allows users to push the content to friends’ mobile devices without worrying about Flash or the type of devices their friends own. The start-up will use the funding to drive product development and hire additional engineers. The service is currently available for iOS, Android, Kindle Fire, any HTML5 browser and has add-ons for Chrome and Firefox.


YouTube is the top-rated brand on Facebook according to Fathom Analytics’ new Relationship Quality Index, reports Ad Age Digital. The Index bases its rankings on four, equally weighted factors: the brand pages’ number of fans; the rate at which the brand is acquiring (or losing) fans; fan engagement (how often brands interact with fans); and emotional quality (strength of the emotional response in a fan’s comments). MTV ranks right behind YouTube at number two in the Index. It is followed by Coca-Cola at number three, with Starbucks and Disney rounding out the top five.


AT&T has settled a patent lawsuit with TiVo by signing a patent licensing deal with the DVR provider, which will pay TiVo $215 million through June 2018. In fact, AT&T could pay up to $300 million if subscriptions of its U-Verse television package rise according to its own projections, said TiVo spokesman Steve Wymer in a statement to the Associated Press. This settlement follows a similar one Dish Network and EchoStar agreed to with TiVo last May for $500 million.

TransGaming, a distributor of games for set-top boxes and computers, has purchased the Interactive TV & Connected TV division of Oberon Media for about $7 million. The aggregated purchase price consists of $3 million in cash on closing, $2 million in earn outs and 4 million in TransGaming shares. Oberon’s distribution network includes agreements with numerous connected TV manufacturers, as well as cable, satellite and interactive TV service providers such as Dish Network and DirecTV. The acquisition will help TransGaming build its distribution reach on connected TVs to over 50 million households. The deal is expected to close tomorrow, January 6, 2012.

Game development studio Arkadium has inked a multi-year deal to develop casual and social games for multiple platforms that would be launched by Microsoft Studios. This agreement expands upon an existing two-year partnership between the companies, through which Arkadium has become the largest provider of games for Bing, MSN Messenger and, a popular gaming website owned by Microsoft.


Netflix has announced that its subscribers streamed more than 2 billion hours of TV shows and movies across 45 countries in the fourth quarter of 2011. Netflix currently boasts more than 20 million streaming subscribers across the globe. In 2011, the company signed multi-year content deals with CBS, Twentieth Century Fox, Lionsgate, Miramax, Open Road Films, NBCUniversal, DreamWorks Animation, MGM, Disney-ABC Television Group and more.

Mobile browsing reached an all-time high this past December on Net Applications’ network of over 40,000 websites, reports CNET. In December 2011, mobile devices were responsible for 7.7% of browser usage on the network. Apple’s Safari maintained its position as the number one mobile web browser as it accounted for 53.3% of usage, which was a slight drop from 55% in November. The Opera Mini app was the second most popular browser on Net Applications’ network with 21.7% of usage; Google’s Android slotted in at third with 15.9% of usage.


In a statement, Apple CEO Tim Cook announced the company will officially launch the iPhone 4S in China on January 13. “With the launch in China next week, iPhone 4S will be available in over 90 countries, making this our fastest iPhone rollout ever,” Cook said. While China is the most prominent new market for its latest smartphone, Apple will also be rolling out the 4S to 21 other countries, including Anguilla and Uganda.


Paul Palmieri, the president and CEO of Millennial Media, has been named to the Interactive Advertising Bureau’s Board of Directors. He becomes the first mobile advertising exec to join IAB’s Board. As a member of the board, Palmieri will provide insight on the upcoming challenges and opportunities in the mobile app market. The IAB Board currently consists of approximately 40 executives from several large media companies including Amazon, CBS Interactive, Disney Interactive, Electronic Arts, Facebook, Hearst, Meredith, MTV and Univision.


*Upcoming Specials + Events for Cynopsis Media *

Special Editions : NATPE Shopping Guide [1/19/12]

e-Book : Cynopsis: Kids 2011 Year in Review [Available for purchase: 1st Quarter]

Award Programs:  Cynopsis: Kids !magination Awards Call for Entries [1/11/12]  | Awards & Event [June 2012]

To reserve your ad space or sponsor an upcoming program, contact Mike Farina, 203.218.6480


Ideally, none of us have broken any of our New Year’s resolutions just yet. The hope that you are going to accomplish what you’ve promised yourself you would should still be springing eternal, five days into the New Year. Personally, like probably many of you, I have sworn to become better at this whole fitness thing in 2012; eat healthy, stay away from Breaking Bad marathon sessions, run more. With that in mind, take a look at Ease Into 5K, which is currently available for $0.99 in the Apple App Store. Simply put, it’s a running coach. All it asks of you is 90 minutes a week, eight weeks and a commitment from you to give this running thing a shot. Should be easy, right?

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: ACCOUNT DIRECTOR/MK Creative Media Marketing/NY: Manage marketing campaigns, client relations & biz dev with cable networks for full service agency. Min 5 yrs exp at programmer or agency. Send resume: [email protected] (1/12)

JOB OPENING: SALES PLANNER/EstrellaTV/NY: BA plus 2+ yrs Sales Planning exp. Deal Maker knowledge a must. Detail oriented skills for inventory management, stewardship, reconcile programming, etc… Email [email protected] (1/12)

JOB OPENING: SALES COORDINATOR/EstrellaTV/NY: Exp. w/ Excel and Powerpoint, Multi-tasker, Strong communication skills, work closely w/ Planning and AE’s in all aspects of sales. Email [email protected] (1/12)

JOB OPENING: DIRECTOR, NETWORK OPS/NY: Resp for balancing/maintaining/adjusting Network Brdcst schedule with all internal and external constituencies. 5+ yrs exp. Apply, visit Job# 3936BR (1/12)

JOB OPENING: DIR, COMM/CURRENT TV/LA: Provide oversight for on-air & online prgrmng. Dvlp sys to increase earned media across all platforms. 10 yrs publicity/comm exp in news &/or political field. Res & cvr: [email protected] (1/12)

JOB OPENING: SALES COORDINATOR/TV Guide/NY: Excel skills a +, Organized, Strong comm skills, Work w/AEs/Planners/Sales/Traffic/P&P Marketing. Weekly allocations, deal maintenance, daily comm w/agencies. [email protected] (1/12)

JOB OPENING: WRITER/PRODUCER/EDITOR  ON-AIR PROMOTION/NBC Universal/NYC: Responsible for writing, producing and editing on-air, off-air and multiplatform promo videos for all Oxygen programming. job# 3685 (1/12)

JOB OPENING: DIR. MKTG STRATEGY/Discovery/NY: Manage consumer mktg. for Planet Green/Military Channel initiatives. Overall goal to increase ratings, generate revenue and build brand presence. #5076 (1/12)

JOB OPENING: PUBLICIST/Discovery/LA: Responsible for working both collaboratively and independently to develop and execute publicity campaigns. #5028 (1/12)

JOB OPENING: SR DIRECTOR PUBLICITY/Discovery/NY: The Senior Director, Publicity oversees communications outreach on behalf of Network(s) and its executives. #5099 (1/12)

JOB OPENING: VP OF BIZ DEV, MEDIA PRACTICE/EDGE TECHNOLOGY SERVICES/NY or LA: Resp. for increasing market share for Edge’s services within the media practice. Quota-carrying Senior Salesperson. Resumes to: [email protected] (1/11)

JOB OPENING: DIGITAL AE/Sony Pictures TV/NY: Jr. Level AE, Strong digital sales background a must. Interest in emerg. tech, online integration & familiarity with PS console & nav. Apply: (1/11)

JOB OPENING: CLIENT SOLUTIONS SR MGR/NY: help drive rev via the effective mgmt of a team, focused on the dev of creative multi-platform advertiser solutions that leverage the content equity of USA TODAY. Resume to: [email protected] (1/11)

JOB OPENING: CLIENT SOLUTIONS MGR/NY: help drive revenue focused on the dev of creative best -in-class multi-platform advertiser solutions that leverage the content equity of USA TODAY. Resume to: [email protected] (1/11)

JOB OPENING: CLIENT SOLUTIONS DIRECTOR/LA: Help lead dev of cross-platform integrated promotional mktg sales solutions for LA based sales execs – with emphasis on Ent and Auto. Resume to: [email protected] (1/11)

JOB OPENING: CLIENT SOLUTIONS PROJECT LEAD/NY: Guide execution of integrated marketing solutions. 3-4 years media/adv. Exp. Pref’d. Strong kwldg of digital and integ. Mktg. Resume to: [email protected] (1/11)

JOB OPENING: WEB ANALYTICS SPEC/ATL: Rsch role. Expert Measuring & reporting skills. Omniture/Discover & comScore/Nielsen analytics. Coding & tagging skills, statistics & modeling. 6+yrs exp, [email protected] (1/11)

JOB OPENING: MGR  NEW BUSINESS DEV/AMC/WE/NYC: Build sales presentations for advertisers, clients, media planners, buyers that showcase client brands. 4+ yrs creative or marketing exp. Resumes: [email protected] (1/11)

JOB OPENING:  MGR CONTENT DISTRO/MSG/LA: Mng content distro of assigned operators and seek new biz and product opps. 2-3 years exp cable distro/sales & exp developing distro strats req’d. Apply at: (1/11)

JOB OPENING: DIR-CURRENT PRODS/IFC/NYC: Direct the flow of day to day functions. Provide creative input during all stages of production incl on casting & booking, script notes, graphics, rough& fine cuts. [email protected] (1/11)

JOB OPENING: FREELANCE SOCIAL MEDIA MGR/BBC America/NYC: Det-oriented, dig-minded social media mgr to oversee/coord all social media activities. Coord social activity across BBC America. info/apply: (1/10)

JOB OPENING: DIG PROD/BBC AMERICA/NYC: Work with dig team and reps of other depts to collaborate on creation of dig content. 2-4 yrs exp creating websites. Knwldg of U.S. & U.K. ent pref’d. Resume: (1/10)

JOB OPENING: MGR, ACQUISITIONS/Lifetime/NY: Manage acq, co-prods & prgm inventory for Lifetime brands. 2+ yrs exp in prgmg/prod/mktg/dev in a tv/cable environment. To apply: (1/10)

JOB OPENING: INTERACTIVE ART DIR/New York: Freelance opportunity to lead visual designs & interactive experiences for A+E Networks corporate website (1/10)

JOB OPENING: VP NATIONAL ACCTS/TV ONE/MD: mngs key MPVD relationships and maximizing distribution opportunities. 8-10+ years cable industry affiliate sales exp. Visit to apply (1/10)

JOB OPENING: DIRECT RESPONSE SALES PLANNER/TV ONE/NY: support the direct response team in building/ maintaining client accounts/ relationships to increase revenue goals. 1+ year direct response exp. Visit to apply (1/10)

JOB OPENING: VP CREATIVE SRVCS/TV ONE/MD: Mngs creative activities, develop processes, manage budgets. 10 yrs exp as lead for network, exp with AA audience is a+. Visit to apply (1/10)

JOB OPENING: SR. DIR AD SALES TRAFFIC/TV ONE/NY: Lead sales operations traffic team and oversee all operational logistics. 10 yrs exp in broadcast traffic operations and sales operations. Visit to apply (1/10)

JOB OPENING: DESIGN DIR (ON-AIR)/TV ONE/MD: Lead dvlpmnt of design concepts to meet/resolve both client & ntwrk needs/objectives. 10 yrs exp TV &/or interactive content & 5 of those yrs mngng design team. Visit/apply: (1/10)

JOB OPENING: MULTIPLE OPENING/Westchester, NY: We are hiring! Looking for EPs, Bookers, MCOs, Engineers & Social Media Experts. For more info go to: (1/10)

JOB OPENING: OPS MGR, VOD/LA: Responsible for managing internal & external vendors & overseeing ops of video delivery to MVPDs for NBCU TV content. 5+ yrs exp. To apply, visit Job# 3691BR (1/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIPS CREDITS ONLY: Internships/Westchester, NY: for school credit only: – please forward resume to: [email protected] (1/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (1/12)

SITUATION WANTED: Los Angeles: Stand In for Kids, Well experienced three camera, table read, episodic tv and feature film. Height 4’7, Blonde, Blue Eyed. Contact: Desiree Szabo – [email protected] (1/12)

SITUATION WANTED: Strong interest in Broadcast Media. Seeking a position where skills in MARKETING, ADMINISTRATION, AND SALES can be used to increase profitability and promote growth. Open to relocation. Contact me at [email protected] (1/12)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience:  Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (1/11)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (1/11)

SITUATION WANTED: DEVELOPMENT PRODUCER/LA BASED: /Reality/Ent/Docs. NBC; CBS; Spike; Dis; TLC; E!; VH1; MTV Travel Channel; runs on Batteries. [email protected] (1/10)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (1/10)

SITUATION WANTED: I’M ALL YOURS N.Y. Seeking to Assist, Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm. Contact, [email protected] (1/7)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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