Thursday, January 31st, 2013

Cynopsis: DIGITAL

Good morning. It’s Thursday, January 31, 2013, and this is your first early morning digital briefing.

Yesterday was a big day for Research In Motion, as the company not only unveiled the new BlackBerry 10 (BB10) operating system and two new smartphones, but also announced it’s officially changing its name to BlackBerry. After a couple of years of ceding its market share to the two current kings of the smartphone operating system world, Apple’s iOS and Google’s Android, BlackBerry is hoping to reinvent itself with the company rebrand and the launch of BB10. At launch, BlackBerry World, the company’s version of the iTunes App Store and Google Play, will feature 75,000 apps, including social networks like Facebook and Twitter, as well as apps from content/media companies like Major League Baseball, the National Hockey League, Univision, Bloomberg, The New York Times, and The Wall Street Journal. Notably missing, however, are apps from video heavyweights such as Netflix, Hulu, and YouTube. For what it’s worth, Apple said on January 7 that its App Store had surpassed the 775,000 apps milestone and most estimates peg Google Play’s app total to be close to that of the App Store’s. In other words, BlackBerry has a lot of work to do if it wants to catch up to the big guys.


According to a report from AdAge, YouTube plans to launch paid subscriptions for individual channels sometime this spring, potentially around this year’s Digital Content NewFronts (April 29 to May 3). The video site has been in discussions with “a small group” of content providers to offer channels that subscribers would have to pay anywhere between $1 and $5 a month. Though details are scarce, AdAge’s report indicates that YouTube might first rely on content companies that have already demonstrated the ability to build and maintain a large presence on the video site (aka multichannel networks like Fullscreen, Machinima, and Maker Studios). Revenue from subscriptions will most likely be split between YouTube and the channel creator in a manner similar to how YouTube shares ad revenue. In addition to episodic, original content, YouTube is also considering charging for access to content libraries and live events.

LoveFilm has struck a deal with Disney UK and Ireland to offer animated TV series from Marvel on its streaming service in the UK. LoveFilm subscribers will now be able to stream “hundreds” of episodes featuring Marvel’s lineup of superheroes, including Iron Man, The Incredible Hulk, the Fantastic Four, X-Men, and the Silver Surfer. This is LoveFilm’s third content deal in the past two weeks. The service is available on PCs and Macs; the Xbox 360; PS3; Nintendo Wii and Wii U; the Kindle Fire and Kindle Fire HD; the iPad; and a number of connected TVs and Blu-ray players.

FOX has launched a new American Idol app for iOS and Android devices. Available for free, the app allows fans to access show content, including past highlights, contestant performances, and behind-the-scenes footage. Other features include the ability to follow real-time conversations and interact with other fans on Facebook and Twitter. Once the live show portion of this coming season of American Idol begins on March 5, fans will also be able to vote for their favorite contestants via the AT&T American Idol voting platform on the app.


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YouTube has partnered with Adweek to host this year’s Ad Blitz channel, allowing people to watch and vote on the top Super Bowl ads from Sunday’s game. Ad Blitz will be available on both YouTube and Adweek through February 11, which is when the voting period ends. The Super Bowl ads themselves will show up on the channel once they’ve aired on TV on Sunday night (unless, of course, they’ve already been made available). The partners will then crown the most popular ad from this year’s big game. According to Adweek and YouTube, the channel will also feature Super Bowl ad trivia, tips, a paper football game, and the ability to create a touchdown dance GIF.

Social commerce tech provider Blueye has launched the Loyalty Hub, a social engagement platform designed to help brands and agencies create, manage, and monetize multi-stage consumer loyalty programs. The Loyalty Hub focuses on engagement, behavior, and conversion; what Blueye refers to as the “three pillars of customer loyalty.” The platform features a suite of customizable applications for the purposes of personalized engagement with fans and collecting data for retargeting. It also offers analytical and customer insights tools to help brands and agencies segment and create target audience groups in order to identify brand advocates. And finally, brands and agencies have the ability to launch, track the performance of, and optimize marketing campaigns to drive conversions among the most relevant audience via Facebook sponsored stories and posts. Blueye is a Facebook Preferred Marketing Developer (PMD), and is one of five global PMDs to offer both app and ads capabilities.


The Adobe Digital Index team predicts that mobile video viewing will double on Super Bowl Sunday. This forecast is based on Adobe Digital Index’s analysis of 1.4 billion video starts during 10 “large sporting events” in 2012. When the team compared mobile video consumption data on the days of large sporting events versus the typical, non-event days, it found that the percentage of online videos accessed by smartphones and tablets on a day with a major sporting event was double that of a typical day (16% versus 8%). Interestingly, Adobe’s data shows the split between tablet and smartphone video starts to be pretty much even. On regular days, tablets and smartphones each carve up half (4%) of mobile’s 8% share, while on special sporting event days, tablets account for 9% and smartphones represent the remaining 7%.

Tapad, a NY-based company focusing on cross-device ad technology, has pulled some device usage stats in San Francisco and Baltimore to find out which devices each Super Bowl team’s fans use the most. Per the findings, SF-based 49ers fans are “mobile super users,” in that they’re 2.8 times more likely to own a smartphone than Baltimore-based Ravens fans. In addition, tablets are 26% more prevalent in San Francisco than in Baltimore (unsurprising on both the smartphone and tablet fronts considering the relevance of San Francisco within the tech community). Focusing on advertisers, Tapad says that cross-device advertising is up 166% versus last year’s Super Bowl. The entertainment, telecom/technology, and travel industries are demonstrating the highest growth in cross-device ad buys, with each up more than 200% in spend versus 2012. According to Tapad, the latest sectors to plunge into cross-device ad delivery include automotive, restaurants, and pharmaceuticals. 


Publicis Groupe’s Starcom USA has named Mitch Brandow as its new SVP/Digital Director. A new position at the agency, Brandow will oversee Starcom USA’s ESPN and US Cellular digital businesses, and will also assist in expanding its digital product and service offerings.

Sara Livingston has joined The Weather Company’s (TWC) WeatherFX division in the newly created role of Director/Marketer Solutions. She will focus on working with WeatherFX marketer clients and helping them integrate their outbound marketing strategies into TWC’s white-glove weather targeting services. She will also manage the process of onboarding WeatherFX products as well as ensuring that the programs perform as expected. Based in NY, Livingston will report to Vikram Somaya, General Manager of WeatherFX.



Cynopsis: Sports Media Awards
Honoring Top Sports Programs, Campaigns and People

Our awards show continues to spotlight the groundbreaking work created by sports media and as we return for 2013, don’t let your efforts go unnoticed! Enter today for the Sports Media industry’s top honor – we look forward to seeing your submissions!

Enter Now: Click Here | Entry Questions: Jenn Ocampo.


mtvU has launched The Backstory, an interactive video experience that sheds light on how young people can be coerced into sex and labor trafficking. The project is a part of the channel’s ongoing “mtvU Against Our Will Campaign,” which looks to raise awareness of and end modern-day slavery and human trafficking. The Backstory begins as the user is prompted to select from a number of provocative ads, after which they learn the horrible truths behind such solicitations. Then, the backstory of the victims are illustrated through a series of videos featuring dancers from Ailey II, music from Kenna, and narration led by rapper Talib Kweli. The site also offers users some steps they can take to support the cause, including rallying for lays that support the rights of trafficking survivors.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: MANAGER, AD SALES RESEARCH/NBCUNIVERSAL/NYC: Mnge sales research for Cloo/Chiller, support sales research for WWE on USA/Syfy. Expertise with Nielsen, Simmons/MRI, Excel, PPT. Apply at (7797BR) (2/7)

JOB OPENING: MANAGER, PRIMARY RESEARCH/USA Network/NYC: Plan/dsgn/report consumer research projects. Min of 3 yrs exp in surveys, focus groups &syndicated research svc. desired. BA/BS Req. Apply at (8619BR) (2/7)

JOB OPENING: VP, RESEARCH/HGTV/DIY/Knoxville: 12 yrs syndicated research experience (Nielsen & MRI), with primary research exp to address business critical questions; cable television & new media industry exp preferred. Apply Here (2/7)

JOB OPENING: WRITER-PRODUCER/Travel Channel/Chevy Chase: Responsible for leading and executing promotion and advertising projects and campaigns for the TV channel and company efforts at large. 5 yrs exp. Click Here To Apply (2/7)

JOB OPENING: MARKETING COORDINATOR at The HUB: Marketing Coordinator at The Hub.BA Degree Req’d. Min 2 yrs exp.Cable industry and admin exp.Creative. Exp w/on-air promos. Detail oriented. Apply (2/7)

JOB OPENING: SR ACCT EXEC TV and DIG/KILM/FILMONTV/LA: Dev new bus/mng accts, 5yrs TV/DIG adv exp, & 2 yrs video media sales req. Proven track rec dvlpng brand/client contacts/agencies. [email protected] (2/6)
JOB OPENING: SALES DIRECTOR-AGENCY/NYC: Trading Desk & DSP Focused Must have strong agency side selling experience. BS 5-10 years of sales/biz dev experience. (2/6)

JOB OPENING: DIRECTOR, CONTENT PROTECTION/LOS ANGELES CA: Director of Content Protection Architecture and Engineering Apply: (FFE0001515) (2/6)

JOB OPENING: PRODUCTION MGR A&E Mktg (Freelance)/A+E Networks/NY: Oversee production/delivery of off-air creative projects for A&E and Bio. Full Info/Apply: (2/5)

JOB OPENING: MGR, BRANDED ENT & DIR, BRANDED ENT (2 positions)/ZO Newcast/NYC: Both exp’d with integrated mktg or ad mktg exp within a TV/Dig Nwk or Br. Ent. Agency. Res to [email protected] (2/5)

JOB OPENING: MANAGER, DIGITAL RESEARCH/ABC/NY: strategic and prim/synd research; exp w/ComScore, NetRatings, Omniture apply: req #88911 and [email protected] (2/5)

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JOB OPENING: DIR, DIG AD SALES/NBC SPORTS REGIONAL NETWORKS/NY: work with/oversee dig. ad sales: 2 nat’l rep firms, NBC TV Stations and Fox Home Team sports; meet/exceed revenue targets. More info/apply: HERE (2/2)

JOB OPENING: SR ACCT EXEC DIG MEDIA SALES (3)/CRACKLE NTWRK/LA/Chi/NYC: Dev new bus/mng accts, 5yrs dig adv exp, & 2 yrs video media sales req. Proven track rec dvlpng 7 Figure+ deals – brand/client contacts/agencies. [email protected] (2/2)

JOB OPENING: MANAGER, DIGITAL RESEARCH/FOOD NETWORK/COOKING CHANNEL/New York: 5 yrs digital analytics exp; competence with web metrics tools: Omniture SiteCatalyst & Discover. Aptitude for analyzing & synthesizing data. Apply HERE (2/2)

JOB OPENING: TEMP MKTG SUP/SHOWTIME/NYC: coordinate consumer mktg, branding and on-air campaigns for Smithsonian Channel. Min 3 yrs exp. Organized, creative, media and marketing savvy. Apply at (2/2)

JOB OPENING: CAMPAIGN MGR/Crackle Ntwrk Ad Ops/NYC: Lead dvlpmt of the ad trafficking team to support US ops. Be liaison regarding tech integrations/ad serving upgrades/custom unit implementations, etc. Resume: [email protected] (2/2)

JOB OPENING: SUPV CONSUMER CONNECTIONS/St Louis: Asst mgr. in dev. strategic recommendations for achieving media & marketing obj’s. 3 yr media exp. Resume to: (2/1)

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JOB OPENING: SVP, INT’L PROG & CONTENTMUSIC & YOUTH/NYC/London: 15+ yrs exp. in TV Prog/Acquis/Dev; Min 3yrs @VP level & above; Exp. Youth demo across cultures/languages; Exp. w/Brdcst TV. EOE/M/F/D/AAP apply (2/1)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERSHIP CREDITS ONLY: Intern/NUVOtv/NY: Support Pricing & Planning/Ad Sales Dep. NY Office. Strong comm. & writing skills a must. Strong MS Office Skills req. Must be enrolled in a credit-only course. Resume to: [email protected] EOE (2/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: RESEARCHER/NYC: 20+ years of experience in market research including director level experience with digital publishers including CBS Interactive, Everyday Health & NYTimes/ [email protected] (2/6)

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SITUATION WANTED: MARKETING CONSULTANT: Over 20 years marketing experience in digital video and cable TV. Capabilities include branding, positioning, mkt plan’g, strategy creation and execution.  Contact: [email protected] (2/6)

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SITUATION WANTED: PRODUCER (LA): 10+ years exp. Field & Story; Shooter; Casting; Discovery, NBC, VH1, E!, CMT, Disney, History, CNN, etc. LA based, can work local in NY. [email protected] (2/2)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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