Thursday, January 27th, 2011

Cynopsis: DIGITAL


Good morning, it’s Thursday, January 27, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Netflix continued its meteoric rise in the home entertainment business, posting a 34% increase in revenue to $596 million and a 52% jump in profit to $47 million. The company added over 3 million Q4 subscribers to put it over the 20 million subscriber mark, placing it second only to Comcast (23 million) in the subscription video business. (That may be comparing apples to oranges, given the vast difference in ARPU (Ave. Revenue Per Unit,) but at some point the relationship with the customer trumps all.) In fact most of company’s new subscribers sign up for the new $7.99/mo. streaming-only service, or the $10/mo. service that allows you to rent 1 DVD at a time. Next up for Netflix is to renew its distribution deal with Starz, which expires next winter and is expected to cost the company exponentially more in licensing fees.


Amazon has come up with a new short form digital format for the Kindle. Kindle Singles, priced at between $1-$5, will provide a platform for essays, ideas, memoirs and short stories that have been marginalized out of existence in modern publishing.
Disney-ABC TV Digital‘s official site will introduce new interactive features this year including a premium feature that allows fans to follow their favorite stars backstage and beyond. For $4.99, users will gain access to footage from the site’s “360 cam” – controlling multiple cameras with the click/drag functionality. “All-Access” coverage continues immediately following the Academy Awards presentation with peeks inside the Governor’s Ball.
Project Runway star Heidi Klum and the show’s producers Full Picture Entertainment are entering into a digital content partnership with AOL to create exclusive original programming for the portal focusing on fashion, beauty, parenting, arts and crafts, relationships and lifestyle. Heidi will host video content, contribute articles and pen blog entries that will live on
is hosting a special webcast on Saturday Jan. 29 in which Dexter director/cinematographer Romeo Tirone and editor Louis Cioffi will share secrets of the blood-splattered show. The webcast, powered by Createasphere, starts at 11 a.m. PST, and is limited to the first 200 online attendees.
Financial site continues with its ongoing redesign with new “Channel” pages, broken into Business, Investing, Technology, Entrepreneurs, Op/Ed, Leadership, Lifestyle and Lists, as well as a newly redesigned Home Page.


BBC Worldwide Productions is teaming with comedy site My Damn Channel to produce its first original web series featuring the comedy troupe The Lost Nomads. “Gigi: Almost American,” created by and starring Nomad member Josh Gad (“Love and Other Drugs,”) is a classic fish out of water tale parodying Gigi’s lack of street smarts, fashion sense and mastery of English.
Canadian online comedy series Moderation Town was named the winner of nextMEDIA Digital Launch Pad at the annual NATPE Conference in Miami. The 6-webisode show follows the lives of residents of a small Maritime town who turn to the internet content moderation business after their local factory shutters.


Earnings at Yahoo more than doubled during Q4 to $312 million as display advertising perked up, but the company warned of continued slowed growth and announced it would lay off an additional 1% of its workforce to help cut costs. (Yahoo has already laid off more than 700 workers in the past two months.) Revenue for the period fell 12% to $1.53 billion, from $1.73 billion a year earlier.
Cinema ad company Screenvision is enlisting the help of a group of stars who have ties to the Big Easy including John Goodman, James Carville, Harry Shearer and the Manning brothers for a new PSA and e-petition to raise support for Gulf Coast Restoration Efforts.


A major focus of President Obama‘s State of the Union address on Tuesday night was technology and the role it will play in lifting the economic fortunes of America in the future. He cited Google and Facebook as examples of company’s that flourished in the free market, but called for investment in infrastructure including wiring rural America and expanding 4G wireless networks to cover 98% of Americans within 5 years. The latter promise indirectly hit upon the FCC‘s controversial proposal to convince broadcasters to auction off spectrum.
Speaking of which, Sen. John D. Rockefeller (D-W.V.), Chair of the Commerce, Science and Transportation committee, reintroduced a bill on Tuesday that would authorize and provide a framework for the FCC to conduct a voluntary auction of broadcast television spectrum for mobile internet services. The NAB has reluctantly supported such as measure, provided the “incentive auctions” are truly voluntary.
Live Nation Entertainment announced it will pay $22.3 million to settle its class-action lawsuit with Ticketmaster over exorbitant delivery fees charged by its recent acquired subsidiary, Ticketmaster. The lawsuit accused Ticketmaster of misleading customers by charging anywhere from $14.50 to $25 in “delivery fees,” which the suit alleged were designed to gouge consumers.


Boys are obsessed with playing games on digital devices but girls say they want to multitask, engaging in chat, game play, sharing and music at the same time, according to a new report from research firm PlayScience. Boys, aged 6-14, call and text on cell phones, interact on social networks and chat while gaming as much as girls, but they tend to spend much more time immersed in games. On the other hand, girls say they want to engage in a host in activities via consoles and mobile apps, but they too tend also primarily play games in practice. “We think that this disconnect speaks to the continued gap in the potential of console platforms, games, and applications in reaching girls,” says PlayScience president Dr. J. Alison Bryant.
Usage is up across the board on Twitter according to new research from Experian Simmons, with Americans spending an estimated 2 hrs and 12 min. tweeting and reading tweets on in Nov. 2010, up from 1 hr and 51 min. spent on the site during Nov. 2009. The ave. number of visits/month rose 37% y/y, but the duration of visits to the site declined from 15 minutes/visit in Nov. 2009 to 13 minutes/visit in Nov. 2010.


Emerging linear cable network WFN: World Fishing Network launched a new iPhone/iPad app available at the introductory price of $2.99. The app features a live, interactive map with pinpoint GPS; a link to check tide and weather information; a personalized supply checklist for trip planning and a photo gallery to organize every catch you make.


Caroline Marks
has been named GM, Parents and Lifestyle Digital by Meredith Corp., a newly created position overseeing the business strategy and product development for the publisher’s Parents Network of sites. She will report to Liz Schimel, EVP CRM & Digital.
Jonathan Friedland
, former SVP/Corporate Communications at Disney, has taken a job with Netflix Inc. as VP/Global Corporate Communications.
RadiumOne announced the opening of a London-based office and named former Specific Media SVP Rupert Staines as the new Managing Director of Europe. Rupert will lead all aspects of RadiumOne’s financial, strategy, and corporate development activities in the UK. 
TV Ad network REVShare announced a reorg of its affiliate relations team: Chelle Lewis becomes VP/Global Affiliate Sales and will head the division, overseeing Matt Schulde, VP/National Accounts, and Shaia Ash, who was upped to Director/Network Operations. Chelle and Shaia will be based in the firm’s Temecula, CA headquarters while Matt will be based in New York.
Ad agency PM Digital hired Richard Chavez as Senior Director of SEO and John Iozzia as VP/Business Development. Richard will be based in Scottsdale, Arizona and John will be based in New York.


One reason why the TV ratings for the State of the Union are declining (viewership to Tuesday night’s address was down 11% from President Obama’s State of the Union address last year, according to Nielsen) is that more viewers are turning to the internet to watch such events, where its easier to chime into Twitter feeds and interact with the broadcast. Kudos to White House staffers for putting together an engaging podcast of the speech at The site produced a live split-screen video of the speech featuring video of the address itself on the left and a steady stream of graphs and visuals on the right designed to explain and illustrate the rapid-fire points the President was making. (Such material may provide a glimpse into what future television broadcasts will look like, particularly for news and information-related programming.) In addition to a full transcript of the speech (which was leaked and circulated widely on the internet hours before the address), the site is also fielding questions from users this week, a selection of which will be answered in a series of live online events by President Obama and senior administration officials. 
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: 2 SR. DIRECTORS: TOYS & GAMES/TOYS & SPORTING GOODS/Nickelodeon/NYC: 6+ yr licensing & toy mktg exp. Brand mktg/strategy exp. Experience with boys & girls toys a plus. EOE/M/F/D/AAP Apply (2/3)

JOB OPENING: SVP CONTENT/DISCOVERY COMM/MIA: Lead prgm, prod, mrktg, publicity & OAP; digital dvlpmnt; strgy implementation consistent w/brand values; 15yrs exp Latin America/USH w/deep content dvlp Req 3181 (2/3)

JOB OPENING: SR DIR TRAFFIC SALES/NYC: Mng daily operations. Incl order approvals, EDI, backup for log duties, resolve billing issues, maint integrity & enforce best practice.10+ yrs exp traffic/sales ops. (2/3)

JOB OPENING: ANALYST, RETAIL SALES/Nickelodeon/Bentonville AR: 1+ yr exp. BA/BS in Mktg, Business, Information Mgmt Systems required. Prof in Excel. Strong interpersonal comm skills.EOE/M/F/D/AAP Apply (2/2)

JOB OPENING: MANAGER, RETAIL SALES/Nickelodeon/Bentonville AR: 3-5 yr exp. Knowledge of assigned markets & retail structure. Background working with Wal-Mart. Strong comm skills EOE/M/F/D/AAP Apply (2/2)

JOB OPENING: VP, BUSINESS & LEGAL AFFAIRS/Sí TV/LA:  7+yrs entertainment law experience with a major studio or network.See full posting & apply @ EOE (2/2)

JOB OPENING: SALES SRVC MGR/LONG IS CITY NY: 4 yrs profess’l exp sales support, acct mngnt, client srvcs &/or prod req’d.  TV station exp & BA deg req’d.  Knwldg metadata, SEO best practices a + Res/cover letter: [email protected] (2/2)

JOB OPENING: ASSOC DIR, CREATIVE MKTG/AT&T Advanced Ad Solutions/NYC:  Energetic & motivated to play a key role in dvlpng advanced advertising business. Exp digital media or mktg req’d.  Resume to: [email protected] (2/2)

JOB OPENING: ASSOC DIR INTEGRATED PR & EVENTS/AT&T Advanced Ad Solutions/NYC:  Energetic & motivated to play a key role in dvlpng advanced advertising business. Exp digital media or mktg req’d.  Resume to: [email protected] (2/2)

JOB OPENING: RSRCH MGR/NFL/NY: Mng and  support design & execution of primary and secondary rsrch relating to NFL fan & brand.  4-7 yrs of mkt rsrch exp.  More info/apply: NFL – Research Manger Position (2/2)

JOB OPENING: SOCIAL MEDIA MODERATOR/EPIX/NY: ID opps, drive pltfrm dirctn; Eval UI. Sup Edit, Mktn & Prod. Excl writing & comm skls. Phshp, Exp Intnt Srvce, Multi-task. Detail, Col Grad, 2yrs+ exp. EOE (2/2)

JOB OPENING: PRODUCT MANAGER/EPIX/NY: ID emrging techn/consumer needs analysis, mrkt sizing & comp analysis/HTML,CSS & JavaScript/ Create & maintn prod vis/Min 2-5 yrs prod mgmt sftware dvlpmt exp / EOE (2/2)

JOB OPENING: MGR DIGITAL AD OPERATIONS/SONY PICTURES/CULVER CITY CA: Implement, plan & creative execution for SPT Ntwrk. Proactive person and deep understanding of online advtsng. Apply: Manager, Digital Ad Operations 204707-033 (2/1)

JOB OPENING: MANAGER, MEDIA AD SALES RESEARCH/Warner Bros. TV Dist/NY: (Syndication) Strong presentation, writing and math skills. Adept with Nielsen, Simmons and MRI. Email: [email protected] RE: UCTC/122055BR (2/1)

JOB OPENING: SHOWRUNNERS, LINE PRODUCERS, PRODUCTION MANAGERS, STORY PRODUCERS/NYC: Needed to staff several new home makeover/construction shows. Recent makeover/construction exp necessary.  [email protected] (2/1)

JOB OPENING: ONLINE ACCOUNT EXECS/ RMM Online Advertising/SEVERAL CITIES:  2+ yrs digital sales or campaign mgmt exp in Chicago, Detroit/Grand Rapids, NYC/New Haven. To apply visit: (2/1)

JOB OPENING: SVP CONTENT/DISCOVERY COMM/MIA: Lead prgm, prod, mrktg, publicity & OAP; digital dvlpmnt; strgy implementation consistent w/brand values; 15yrs exp Latin America/USH w/deep content dvlp Req 3181 (2/1)

JOB OPENING: SR ACCOUNT EXECUTIVE  ONLINE AD SALES/AccuWeather/LA or San Francisco: Creative media seller to sell ad space on website/7+ years of online ad sales. Full info/apply: (1/29)

JOB OPENING: ACCOUNT EXECUTIVE- ONLINE AD SALES/AccuWeather/Chicago: Creative media seller to sell ad space on website/4+ years of online ad sales. Full info/apply: (1/29)

JOB OPENING: AD SALES RSCH/DISCOVERY/NY: 3-5 yrs exp Nat’l media rsrch from cable, brdcst, synd or ad agency; Nat’l Nielsen systems & data knwlg a must. Detail oriented/strong written/oral comm skills. # 3024 (1/29)


JOB OPENING: SALES COORDINATOR/ CBSOuternet/GAMESTOPTV/NY: Prior media exp req’d. Be a self-starter, proven, & goal oriented. This digi placed-based division of CBS offers career growth and visibility. Email [email protected] (1/29)

JOB OPENING: MGR SALES PLANNING/Galavision/NY: Support Dir. on inventory mgmt/stewardship/revenue rptg. Must be detailed/analytical/able to multi-task. Experience in media/DM/VCI/Spanish a +. Apply: [email protected] (1/29)

JOB OPENING: TEMP, MARKETING MANAGER/Smithsonian Channel/NY: Work on mktg campaigns/initiatives & creative for print & on-air; Brand mngmnt. Contact b/w media & agencies. Min 5yrs industry exp. Apply @ Job 6820BR (1/29)

JOB OPENING: SR MGR TRAFFIC/Sirius XM Radio/NY: Develops/ mngs Traffic/Scheduling processes, procedures & systems. BA in Comm pref’d. 5+yrs traffic exp. EOE/M/F/D/AAP. Apply: (1/28)

JOB OPENING: DIRECTOR DISTRIBUTION/Hallmark Channel/Los Angeles OR New York: 5 yrs exp w/Sales req. Req exp handling MSO accts (pref Top 10) incl. carriage negotiations. See full posting and apply @ (1/28)

JOB OPENING: ADMIN ASST/Hallmark Channel/New York: 3+ yrs Admin Asst exp supporting execs and multiple leaders. Exp w MS Office and database apps. Bachelor’s Degree req. See full posting & apply @ (1/28)

JOB OPENING: RESEARCH ANALYST /Fox Latin American Channels/NY: Support busy Res. Dept. Strong analytical/comm/computer/presentation skills, PPT & Excel. Nielsen data & systems. a+  Bilingual a must. Email: [email protected] (1/28)

JOB OPENING:  DIG ACCT EXECUTIVE/New York: Sell AETN’s suite of digital advertising opportunities within assigned territory to agencies & clients. (1/28)

JOB OPENING:  COORDINATOR, TRAFFIC/SIRIUS XM Radio/NYC: Handle copy assignments, manage daily format changes against traffic logs. 2-3 yrs traffic exp req’d. EOE/M/F/D/AAP. Apply at (1/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY:  DIGITAL MEDIA MANAGEMENT/W Hollywood: Digital agency, managing high-profile clients. Interest in the PR/entertainment industry w/ great web skills. An opp to break into the biz and make contacts! [email protected] (2/2)

SUMMER INTERNSHIP CREDITS ONLY:  EDITORIAL ASST/Bedford Hills NY: Assist Editorial Team in curating & delivering top video news stories from around the globe.  very hand-on position and reqs a substantial level of maturity. RESUME: [email protected] (2/2)

SUMMER INTERNSHIP CREDITS ONLY:  BUSINESS DEVELOPMENT ASST/Bedford Hills NY: Work directly under the Manager of Business Development to learn the Ins and outs of the online digital media space. RESUME: [email protected]  (2/2)

SUMMER INTERNSHIP CREDITS ONLY:  WEB DVLPMNT/Bedford Hills NY: Asst Dir Tech. Learn underlining process of online video del to mult emerging platforms. Intro to Ruby & some knwlg HTML & Java Script req’d. RUBY ON RAILS EXP REQ’D. res: [email protected] (2/2)

SUMMER INTERNSHIP CREDITS ONLY: NBCU Integrated Sales Mktg team works across portfolio to develop custom, innovative ad sales solutions. Intern responsibilities: brainstorms, research, newsletter mgmt, etc. Res/cov ltr to [email protected] (2/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXPERIENCED DIRECTOR OF POST/POST SUPER: 20+ years in post production. Experienced with multi-format and tapeless workflow. Avid and FCP. Worked with HD since 2004. Contact: [email protected] (2/3)

SITUATION WANTED:  EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (2/3)

SITUATION WANTED: PROJECT MANAGER/PRODUCER/NYC: 15+ yrs media experience, across platforms with extensive production and creative. VERY knowledgeable on Internet trends. Thanks. [email protected]. (2/2)
SITUATION WANTED: COMEDY/REALITY ASSISTANT: 20+ years experience ( over 65 series) in television comedy, major multi-tasker. Willing to travel and able to work 24/7. Email: [email protected] (2/2)

SITUATION WANTED: RESEARCH MGR/NYC: Need data turned into dollars? 10+ yrs attracting advertisers, meeting client needs. Exp w/variety of systems (Nielsen, MRI) and metrics (Live/C3, reach).  E-mail: [email protected] (2/2)

SITUATION WANTED:  Experienced in Network TV and Radio Sales/Marketing/Online. Promotion/Sponsorship concept development, Sales presentation support. Excellent computer skills. Seeking new opportunities. Please contact [email protected] (2/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/1)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (2/1)

SITUATION WANTED: CORPORATE CONCIERGE/PERSONAL ASSISTANT/LA: Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected] (1/29)

SITUATION WANTED: 10 years of affiliate sales/relations experience in Radio, Cable and Broadcast TV. Strong organizational skills, great at building relationships and detail oriented. Please contact me at [email protected] (1/29)

SITUATION WANTED: DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (1/29)

SITUATION WANTED: PRODUCER/CREATIVE DEVELOPMENT: 4+ years in Producing and Creative Writing, Seeking Freelance to Full-Time Opportunities within a Network or Ad Agency, Portfolio Avail. [email protected] (1/29)

SITUATION WANTED: PERSONAL ASSISTANT/LA: 10 + yrs  Exp’d, honest, loyal, and dedicated. Exp in Film/Music. Strong Management, Accounting & technical background. Computer savvy, Microsoft Office Suites. Email [email protected] , (1/29)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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