Cynopsis: DIGITAL
01/19/12

Good morning. It’s Thursday, January 19, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

Break Media, a creator and publisher of male-targeted digital video content, launches its new Social Video Accelerator, designed around the trend of Cost per View (CPV) advertising technology. The CPV model charges advertisers based on how many times their video advertisement is actually viewed. The Social Video Accelerator combines video distribution with a group of social analytics to maximize view and pass-along of advertiser content, such as trailers and videos as well as branded entertainment content created in partnership with Break Media’s in-house production studio Creative Lab. The Social Video Accelerator debuts across Break Media’s sites, including its comedy video site Break.com and the Break Media Network, which reaches 120+ million unique viewers per month.

USA Network launched two new digital initiatives celebrating the mid-season return of White Collar earlier this week. The first component was a six-week game that tests players skills to see if they are ready to partner with Mozzie to locate a hidden stash, utilizing memory, attention to detail and ability to solve riddles. When all six of the challenges are completed, a secret sweepstakes will be unlocked. The network also debuted a new White Collar SideShow app that allows viewers to comment on what’s happening on the show, get trivia, share quotes, answer polls, and check-in to get exclusive badges.

Streamworks inks a deal with Level 3 Communications to use its content delivery network (CDN), which will allow Streamworks to deliver live, uncut video news feeds to digital publisher across its breaking news video service, Associated Press Television News (APTN). The Associated Press (AP, which launched its live broadcasting via satellite in 2003, partnered with Streamworks last year to employ its proprietary encoding technology to deliver excellent quality to online, mobile and tablet devices. Streamworks is part of Black Ocean, a digital media company, group of companies.

New research from Nielsen says the fall 2011 launch of Apple’s iPhone 4S has had a big impact on smartphone purchases. Among recent purchasers, those who bought a new mobile device within the last three months, 44.5% of those surveyed in December said they selected an iPhone compared to just 25.1% in October. Even more specifically, 57% of new iPhone owners surveyed in December said they got an iPhone 4S. Android continues to be the leader among all smartphone users with 46.3% of all smartphone owners surveyed in fourth quarter 2011 saying they have an Android-based mobile phone. According to reports from fourth quarter 2011, 46% of US mobile consumers say they own smartphones and that number is rapidly rising. Furthermore, 60% of those who bought a new mobile device within the last three months said they chose a smartphone over a feature phone.

At the NRF 101st Annual Convention & Expo, retailer Best Buy revealed the company’s mobile strategies. In the panel discussion “Has mobile marketing revolutionized shopper engagement?” executives from Best Buy, Shopkick and Simon Brand Ventures, owners and operators of 300 malls in the US, talked about certain challenges they face when trying to bridge mobile with bricks-and-mortar stores as well as online commerce. For Best Buy, mobile is still used mainly as a communication tool and their strategy is focused in three targeted areas: enhance the store experience, focus on contextual and local information and thirdly, to allow commerce to happen anywhere a consumer is shopping. Best Buy debuted Shopkick technology in 2010 to reward shoppers for visiting their stores. Best Buy also uses QR codes, mobile apps and a mobile website to help consumers find electronics while on the go.

Sony is counting on the company’s new Mobile Communications division in an effort to integrate its products and leverage the entire Sony brand. A new CNN article states that the corporation is expected to place Sony’s Music Unlimited and Video Unlimited services as well as The PlayStation Network into the Sony Network for all mobile platforms. In addition, Sony Mobile developers are developing a feature that will let people project a video from their Sony phone’s screen to their Sony television set, according to company executives.

Georgia’s first domestic DTH platform is set to make its grand debut on Jan. 23. The platform, called MagtiSat, will employ Astra transponders and broadcast in the DVB-S2 standard and MPEG-4 encoding, to offer viewers a total of 75 TV channels in three packages – start, basic and HD.

Social media program managers are finding new ways to deal with customer interaction as they oversee an increasing number of social media accounts, according to a new study by The Altimeter Group, per eMarketer. The advisory firm’s Q2 2011 survey found that, on average, companies owned 178 social media accounts across the corporation, including an average of 39.2 Twitter accounts, 31.9 blogs and 29.9 Facebook accounts. Forums and message boards were more popular than YouTube, with an average of 23.4 accounts per company, compared to YouTube’s 9.4. Monitoring several social networks, different accounts and pages, and responding to comments take time and resources, Altimeter said. Of the social media program managers surveyed, 59% said they will streamline the internal processes for handling social media conversations, 44% want to encourage customers to respond to one another and 33% plan to use new monitoring technologies. But many also said they didn’t know how they would respond to an increasing number of customer conversations.

MTV is launching a new app designed to connect students to dollars, teaming with Get Schooled and the College Board for My College Dollars. The app will take information from a user’s Facebook profile, using elements such as age, gender and state, and then connect the student with potential financial aid opportunities. The service will also offer info, guidance and tools designed to help users make decisions to pay for college. To promote the launch, the companies created “The My College Dollars Sweepstakes,” offering a trip and gift cards for early adopters. More info can be found at mycollegedollars.com.

The Hollywood Radio and Television Society (HRTS) welcomes three new members to its Board of Directors. Joining the HRTS Board are Paul Buccieri, ITV Studios International Managing Director and President & CEO, ITV Studios America, Michael Kassan, MediaLink Founder and Eileen O’Neill, Group President, Discovery and TLC Networks. Buccieri, Kassan, and O’Neill have all been appointed for a two-year term running 2012-2014.

TV advertising company PrecisionDemand names advertising veteran Jon Mandel as its CEO. Mandel takes over the CEO reins from Tyson Roberts, who will now serve as PrecisionDemand’s Chief Revenue Officer. Mandel has served on PrecisionDemand’s Board of Directors since August 2011. He also serves as Chairman of the Board of Directors for Proximic, and in various board roles for companies including Loop, Analytics, Akoo International, eXelate, and Indoor Direct. Mandel’s previous leadership positions include as CEO of NielsenConnect, and for more than a decade as Chairman and CEO of Mediacom. He also toiled in various roles for 22-years with Grey Advertising, including Director/National Broadcast.

A CYNOPSIS MESSAGE

Yesterday’s Website of the Day was targeted for guys, and to be fair to everyone, today is for the ladies. Outblush defines themselves as “the shopping weblog for women. Like having your own team of personal shoppers, we dig up the best products for you five days a week.” Although specifically geared toward women, it’s a Mecca of unique gift ideas that everyone can benefit from… especially when birthdays or Mother’s Day rolls around. The site showcases the best Skin Care/Make Up products, Jewelry, Art/Decor, Paper/Cards and Apparel (to name a few categories) along with prices, links to buy, and a brief yet quirky description. Best of all, they offer a Personal Shopper service where readers request help for finding an outfit for a special occasion and Outblush publishes a post featuring great options they’ve pulled from the web, and sometimes with accessories and shoes to match! The website is updated daily, but you can also sign up for their free email updates or RSS feed.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital
01.19.12

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: VP/DIR, INT’L SALES/JIM HENSON CO/LA: Oversee sales TV, DVD & dig platforms for current & catalog series. Exp selling. Sig relationships w/buyer of children’s content internat’l mkts a must. [email protected] (1/26)

JOB OPENING: DIR-PROD/TLC/MD: Talented EP to lead all aspects of Ntwrk prod projects; create/produce/mng ground breaking innovate tv prgms; 10+yrs field/studio prod exp in doc/reality; http://careers.discovery.com/ # 4972 (1/26)

JOB OPENING: DIR, BRAND MTKG/USA NTWK/NYC: Strategic dvlpment of all off-air mktg & branding efforts: media campaigns, affiliate mktg programs, cross promotions. 5 yrs exp TV mktg and/or media planning. www.nbcunicareers.com/4104BR (1/26)

JOB OPENING: NAT’L ACCT EXEC- IPTV/AT&T AdWorks/Detroit: Nat’l Acct Exec-IPTV. 2+ gen mkt TV ad sales in automotive/agency contacts. Apply- https://att.taleo.net/careersection/10161/jobdetail.ftl?lang=en&job=1202963&ctx=1 (1/25)

JOB OPENING: EDITOR, AD STANDARDS/NY: Ensure ads for NBC Network comply with internal & external standards, laws & regulations, & public interest considerations. 1+ yr exp. To apply, visit www.nbcunicareers.com Job# 4133BR (1/25)

JOB OPENING: SALES PLAN’R/CHI Loop: Captivate Network  need enthusiastic sales support 4 VP+Team – facilitate presales + add creativity & gr8 cust skillz. U need BS+2yrs advrtsng support+Pivotal/similar CRM exp. Apply: [email protected] (1/25)

JOB OPENING: ADMIN ASST/BBC WORLDWIDE AMERICA/NYC: Provide admin supprt to 2 Execs.  2+ yrs exp w/in TV, film, cble or dig mdia indstry.  Fluency in Spanish required. www.bbcamerica.com/jobs (1/25)

JOB OPENING: WRITER/PRODUCER/Atlanta: Write and produce on-air promotional campaigns for TNT. 4-5 yrs brdcst &/or cable exp. Include link to reel. http://www.turnerjobs.com/careers#/careers/job-details/128145BR (1/25)

JOB OPENING: SR WRITER/PRODUCER/On-Air Promotions/ATL: 5+yrs exp writing and producing on-air promotional campaigns at the network level. Include link to reel. http://www.turnerjobs.com/careers#/careers/job-details/127102BR (1/25)

JOB OPENING: ASSOCIATE PRODUCER/Scholastic/NYC: Freelance position avail to assist in all aspects of developing and producing high-quality console/mobile/interactive games for kids. 1-3yrs interactive exp req’d. Apply: [email protected] (1/25)

JOB OPENING: VIDEO EDITOR/PRODUCER/Omega Institute/Rhinebeck NY: shoot, edit, produce video, b-roll & graphics for web/social platforms; Final Cut Pro 7, Adobe Creative Suite, HTML, Photoshop, CMS. 1-3 min exp. http://eomega.org/ (1/25)

JOB OPENING: MGR CONSUMR INSIGHTS & CORP RESEARCH/BBCWW AMERICAS/NYC: do qualitatve/quantitatve/3rd prty resrch. Primry & secndry resrch skills. SNL Kagan Forrester Nielsen NPower  & socl mdia monitr tools www.bbcamerica.com/jobs (1/25)

JOB OPENING: RESEARCH ANALYST/NICKELODEON/Chicago: 2+ years in media research; Working knowledge of Nielsen ratings’ systems; Experience using consumer based syndicated studies. Apply: www.mtvnetworkscareers.com (1/25)

JOB OPENING: MGR NTL PRTNRSHPS/Home Team Sports/CHI: Sell TV driven multi-platform sponsorships (nat’l, local & dig). Dvlp partnerships w/new & existing clients/props. BA/BS pref.5 yr min ad sales exp. www.foxcareers.com FNG0000906 (1/24)

JOB OPENING: ACCOUNT EXECUTIVE/Oakland, NJ: Seeks AE for local ad sales.4+ yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NJ DL. See full posting and apply to www.cablevision.jobs req 16187BR (1/24)

JOB OPENING: ACCOUNT EXECUTIVE/Elmsford, NY: Seeks AE for local ad sales.4+ yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NY DL. See full posting and apply to www.cablevision.jobs req 14320BR (1/24)

JOB OPENING: MEDIA RATINGS MGR/STAMFORD CT: 2+yrs Nielsen Ratings Exp (Arianna & Galaxy) & working knwede of Sports Broadcasting. Knwldg of SQAD CPMs exp helpful as well as referential DB knwldg. RESUME: [email protected] (1/21)

JOB OPENING: SALES PLANNER/TV Guide/NY: 2+ yrs digital exp. Plan/ execute online media plans, wrk w/ mktg to devlp client presentations, monitor campaign delivery & deliver superior custmr service to clients [email protected] (1/21)

JOB OPENING: DIGITAL SALES PLANNER/Weather Chan/NY: Motivated, self-starter, exc. comm skills. Strong PC skills; PP word, excel. Solid presentation skills & using multi media tools; BA/BS req’d. Res: [email protected] (1/21)

JOB OPENING: RSRCH DIR/MEREDITH/ATLHUB: Supports offsite sales mgmt in DMA 25+ stations. BA & min 3 yrs in brdcst TV/cable. More info/apply: http://www.meredith.com/meredith_corporate/careers.html (1/21)

JOB OPENING: ACCOUNT MGR/NASCAR/NY: support sponsors strategic mktg & activations. 7+ yrs exp in sports sponsorship w/ league/property &/or agency exp. www.employment.nascar.com (1/20)

JOB OPENING: AD SALES COORD/COMCAST SPOTLIGHT/LA: Targets and launches campaign ads and provides quality assurance for live ads. Maintain ad sales inv. 2-5 yrs related exp. Apply: www.ecentralmetrics.com/url/?u=2810867504-10 (1/20)

JOB OPENING: DIR AD SALES MKTG/TRAVEL CHANNEL/GAC/NY: Create sponsorship proposals, mng prtnrshp relationships, dvlp integ & talent related plans & proactive sponsorship campaigns. Info: http://www.scrippsnetworks.com & # 2764 (1/20)

JOB OPENING: CONSUMER INSIGHTS/RESEARCH SR ANALYST/L.A.: Coord & execute qual/quant research studies across Mattel brands. 4-yr degree & 2- 5 yrs exper in consumer research required. Resume to: http://www.mattel.com/careers (1/20)

JOB OPENING: ADVANCED MEDIA ACCT EXEC/COMCAST SPOTLIGHT/LA: Maint customer & prospect records as instructed & participates in dvlpmnt of sales forecasts.  BA deg. 3-5yr exp.  Info/apply: www.ecentralmetrics.com/url/?u=8303869037-11 (1/20)

JOB OPENING: DIRECTOR, MEDIA AD SALES RESEARCH/NY-Warner Bros. Media Sales: (Syndication) strong analytical and presentation writing skills. Adept w/Nielsen systems, MRI and Simmons. Email: [email protected] RE: UCTC/128416BR (1/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION FILM/TV/NY: 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (1/26)

SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (1/26)

SITUATION WANTED:  I’M ALL YOURS N.Y. Seeking to Assist, Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm. Contact, [email protected] (1/26)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (1/25)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/(NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (1/21)

SITUATION WANTED: ASSISTANT/LA: 2+ years talent agency exp., 4+ years of administrative exp., and an MA in media, preferring an entry-level network, agency or management assistant position. [email protected] (1/20)

SITUATION WANTED: RED CARPET HOST/LA Based: Awards Pre-show edutainment Host, Stephen Seidel w/massive prep, great improv, 5+ exp. [email protected] (1/20)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/(NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (1/20)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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