Thursday, February 9th, 2012



Cartoon Network is #1 with Boys 6-11 in Prime, season to date


Source: Nielsen Media Research based on Live+7 data Blended with Live+SD from 01/23/2012 to date. Program-based data. Period: STD 2011-2012 (08/29/11-01/29/12). Prime defined as M-Su 7p-9p. Claims based on (000)s. Compared to all cable.

Cynopsis: Kids!

Good morning. It’s Thursday, February 9, 2012, and this your first early morning briefing.

Nickelodeon unveils a new series pick-up and its development slate for NickMom, its mom-targeted, primetime, and advertiser-supported TV comedy block on Nick Jr., and convergent website ( The network picked the stand-up comedy series NickMom Night Out (26 episodes) for the TV block. Slated to launch in 4Q 2012 and air in primetime on Nick Jr., the series will feature comedians such as Judy Gold, Corey Kahaney, B Phlat and Deena Blizzard talking about the ups and downs of parenting. Additionally, Nickelodeon announced 50+ development projects across TV and digital. Nickelodeon also today announced that Johnson & Johnson, Target, General Mills and Reckitt Benckiser have signed on as sponsors for NickMom. These multi-million dollar deals will include brand integration, content development and sponsorships across both the NickMom TV block and Some of the projects on the development slate include:

  • A hybrid sketch/talk series starring and executive produced by comedian/actress Caroline Rhea and Emily Cohen (Title TBD).
  • It’s Nighttime with Annabelle Gurwitch – A talk show that looks at the world through Gurwitch’s mom-colored glasses, executive produced by Gurwitch and Elyse Roth (former The Daily Show producer).
  • The 5th Hour – A scripted comedy show inspired by morning news shows and hosted by mom comics as the news team. Executive produced by Mad Cow Productions (Madeleine Smithberg, executive producer The Daily Show with Jon Stewart), Sarah North and Jordan Tilzer (Roar).
  • The Judi & Kate Show – a show within a show, the series features two mom video bloggers talking about everything going on in their lives and their own take on motherhood. Executive produced by Coolfire Productions (Welcome to Sweetie Pies).
  • Mommy Double – what mom hasn’t said, “If there were only two of me?”  Here a mom double is brought in to help, or try to help, get the job done. Executive produced by Magda Liolis and Eileen Braun (Figure It Out, Bet the House).
  • Oblivious – A game show where unsuspecting moms get the chance to answer trivia for cash. Executive produced by Scott Stone (Stone and Company, Brain Surge).
  • My 63 Moms – comic and first-time mom Andrea Rosen asks moms across the country to tell her everything they think she needs to know, and then some. Executive produced by Linda Schaeffer and Barbara Kanowitz Small, with Andrea Rosen.
  • Road Mamas – This docu-series follows three stand-up comedian moms and eight kids in one RV. Executive produced by Chris Debeic/Triternal Studios.


Dan Angel, a partner in the production company, The Hatchery, options Dark Eden (Katherine Tegen Books), a new multimedia young adult novel by Patrick Carman (Land of Elyon, Atherton, Thirteen Days to Midnight, 39 Clues  The Black Circle, among others). The Hatchery will develop the novel into a feature with multimedia components. Dark Eden is a psychological thriller about seven teens sent to a remote, mysterious institution to be cured of their crippling phobias. The novel is enhanced by a downloadable mobile app that augments the traditional narrative. The digital components features new sequential episodes that further the storyline with the help of still images, audio recordings, videos, scans, and text entries.


Skyreader Media and the San Diego Zoo enter into a deal for a new interactive eBook series from author-in-residence Leslie McGuirk.  McGuirk will again team up with author-restaurateur Alex von Bidder to create a series of three interactive eBooks titled Wiggens at the San Diego Zoo (working title). The first title is slated to launch in early spring 2012. The eBook titles will follow the further adventures of Wiggens, the precocious Chocolate Labrador puppy, who will go behind the scenes to visit his Uncle, a Golden Lab based on a real-life dog, who works as a companion dog to a cheetah at the Zoo. The eBook series will also explore the San Diego Zoo’s day-to-day tasks such as the feeding and care of animals, conservation and eco-efforts that are part of the zoo’s operation. Utilizing the proprietary Skyreader technology platform, the eBooks will incorporate video footage and onsite San Diego Zoo visuals to offer readers with real experiences from Wiggens’ point of view as he learns to make friends at the Zoo. Each eBook will also serve as a gateway into the virtual world of the San Diego Zoo where kids and parents can safely take part in activities. Additionally, McGuirk and Skyreader Media are transforming her classic kid’s series, Pip the Penguin, into a new series of eBooks. How Many? Too Many!, It’s Only Me! and Here It Is! will be released in February 2012 for iOS.

In London, Penguin Children’s Books enters into a new licensing partnership with Deep Silver, a publisher and distributor of interactive games and related products, for the global gaming franchise, Risen. The deal will see Penguin Children’s Books publish Risen 2: Dark Waters, the official adaptation of the computer game under its Sunbird imprint. Aimed at teens 16+ the book is to be released in the UK spring 2012 to coincide with the release of Risen 2. Panini will publish the title in Germany in the summer. The Risen games are rated M for Mature.


Mattel and Universal Pictures enter into a worldwide marketing and distribution partnership for the first feature-length DVDs based on the Monster High franchise. The first direct-to-DVD title to be released under the deal will be the CG animated movie Monster High: Ghouls Rule! Featuring the perfectly imperfect teen offspring of famous monsters, each with their own personality, heritage and flaws, Monster High: Ghouls Rule! will follow the group on their quest to take back Halloween. Mattel will also introduce a new line of fashion dolls, to complement the DVD release, which will be available starting this fall. The Monster High characters are now available in 35+ countries, with a line of dolls and chapter books. The animated webisodes have had 140+ million video views.

Garfield gets a kids’ meal promotion at Wendy’s restaurants. Garfield licensor Paws, Inc. and The Wendy’s Company enter into a deal to launch a two month Garfield kids’ meals promotion in Wendy’s locations, February 20 through April 15, 2012, in Aruba, the Bahamas, Cayman Islands, Guam, Costa Rica, Dominican Republic, Dubai/UAE, El Salvador, Guatemala, Honduras, Indonesia, Jamaica, Mexico (Juarez), Mexico (Mexico City), Mexico (Monterrey), New Zealand, Panama, Philippines, Venezuela, Qatar, Singapore, Turkey, Trinidad, Tobago, and the US Virgin Islands.  The promotion will offer one of three Garfield-themed coloring activity packs (with coordinating stickers and two crayons each) with each kid meal. Atlanta-based Just 4 Fun Kids & Family Marketing is handling the promotion.


Franklin the turtle comes out of his shell as he returns in the new CG-animated half-hour preschool series, Franklin and Friends, which will premiere on Monday, February 13, at 9:30a on Nickelodeon. Based on the best-selling kid’s book series by Paulette Bourgeois and Brenda Clark, and published by Kids Can Press, the series follows Franklin on adventures as he experiences milestones and learns lessons along the way with his pals Snail, Rabbit, Beaver, Fox, Goose and best friend Bear. The new series features a slightly older and more mature Franklin, and is designed to underline the importance of relationships (family and friends), community, self-esteem, nature, and helping others. Produced by Nelvana and Infinite Frameworks, each half-hour episodes features two 11-minute stories. Nickelodeon will air the series weekdays at 9:30a.

Elsewhere on Nickelodeon… Love is on the air as Nickelodeon celebrates Valentine’s Day with the help of the Big Time Rush stars/recording artists, Kendall, James, Carlos and Logan, who will host Crush Night, this Saturday, February 11, 8-9p. The evening includes new episode premieres of Victorious at 8p and How to Rock at 8:30p, with Big Time Rush revealing tour secrets and crushes interstitially, as well as the exclusive premiere of their new music video, We Can Work it Out, and a sneak peek of their new original TV movie, Big Time Movie. The guys will also present the US debut of the music video for What Makes You Beautiful from the UK group, and tour mates, One Direction. Big Time Movie will premiere Saturday, March 10 on Nickelodeon. February 11 will also feature new episode debuts of Fanboy and Chum Chum and The Penguins of Madagascar from 11a. Preschoolers will get their love-themed programming on Friday, February 10 with a new episode of Bubble Guppies at 11a and a new Fresh Beat Band episode at 1:30p.

Buster Baxter is packed and headed India and Chile in two all new episodes of Postcards from Buster, premiering this month on PBS Kids Go! Buster sets out for India in Finding Family in Chennai, premiering Saturday, February 18, 2012 (check local listings), and then heads off to Chile in Vamos, Buster, premiering Saturday, February 25, 2012 (check local listings). Postcards from Buster follows the adventures of Buster (8), a popular character from PBS Kids Go!’s animated Arthur series, as he travels around the world making friends and learning about new cultures. Kids can also keep track of Buster’s newest adventures and catch up on previous ones by watching full episodes online at

The animated character Perry the Platypus, of Phineas and Ferb series fame, will be the focus of the multi-platform Platypus Day, Saturday, March 3, 2012. The event includes the introduction of The Platypus Walk, both a song and dance designed to get kids up and physical active, debuting March 3 on Disney Channel and Disney XD. The weekend event begins with a new Perry-centric Phineas and Ferb episode on Friday, March 2 at 8p followed by an 11-hour marathon, Saturday, March 3, 9a-8p on Disney Channel. Meanwhile, Disney XD will host a 12-hour Phineas and Ferb marathon begins with the premiere of another new Perry-focused episode of the series on March 3 at 8a. The weekend will also feature an interactive Perry the Platypus website, a giveaway and special Platypus Takeover at Disney Stores in the US and Canada, as well as events via local Radio Disney stations nationwide. Viewers can learn the steps to The Platypus Walk dance now at Also, Dr. Doofenshmirtz and Major Monogram will also co-host the Top 30 Countdown on Radio Disney on Saturday, March 3 and Sunday, March 4.

Corus Entertainment’s YTV (Canada) will host the Canadian premiere of the original TV movie Radio Rebel on Friday, March 9, 2012 at 8p. The TV movie stars Debby Ryan (Jessie), Serena Parmar (How to be Indie, Degrassi), Adam DiMarco (The Haunting Hour), Merritt Patterson (Kyle XY), Atticus Mitchell (My Babysitter’s a Vampire) and Nancy Robertson (Corner Gas, Hiccups). Based on the novel Shrinking Violet by Danielle Joseph, Radio Rebel was shot in British Columbia and is produced by MarVista and Two 4 the Money Media.

HBO Family Latin America acquires the second season of Pukeko Pictures‘ popular preschool animated series the Wotwots. Under the new two-year pact, the series will be dubbed into Brazilian Portuguese and neutral Spanish. The WotWots is currently broadcast in 90 territories around the world. American Greetings Properties (AGP) recently signed on for the worldwide licensing and merchandising rights to the preschool property. Pukeko Pictures is a business partnership between Richard Taylor the co-founder and creative lead of Weta Workshop (Lord of the Rings, King Kong), and celebrated author and kid’s TV creator/producer and great guy, Martin Baynton. Taylor and Baynton previously teamed up to create the kid-targeted series Jane and the Dragon.

The animated series The DaVincibles returns to Seven Network (Australia), with 26×11 new episodes airing every Saturday at 11a through April 28, 2012. Targeted to kids/tweens 8-12, The DaVincibles (52×11) had its world premiere on Seven Network in 2011, which included the first episodes (14×11). The series is produced by SRL Productions.

Ameba TV, Winnipeg-based kid content focused multiplatform digital distribution service, debuts the stop-motion animated series Ruffus The Dog (13 episodes). The series is part of Ameba’s Smart Kids TV library.  Based on Robert Millis Ruffus The Dog stories, Mills also lends his voice to Ruffus, as well as serving as director, producer, story editor and penned most of the series. Ruffus The Dog revolves around a wise-cracking dog that lives in a bookstore and loves to read stories, always becoming the hero of the adventure. The series was originally produced in 1998 for broadcast TV with funding from a variety of sources including Telefilm Canada, YTV Canada, the Shaw Children’s Television Fund, and the Independent Production Fund, Robert Mills regained the rights to the series and re-released the original episodes online under a Creative Commons (CC) license.

HIT Entertainment, wearing its distribution hat, has completed a number of TV sales around the world for Chapman Entertainment‘s preschool series Little Charley Bear. Broadcasters signing on for the rights to the first season of Little Charley Bear (52×7) are NRK (Norway), SVT (Sweden)), TVNZ (New Zealand), ATV (Hong Kong), S4C (Wales), Mini Mini (Poland), Minimax and Happy TV (Bosnia and Herzegovina, Croatia, Czech, Kosovo, Serbia, Slovenia, Slovakia, Macedonia, Moldova and Montenegro). These deals come on the heels of HIT’s recent sales of the series to Cbeebies (UK), ABC (Australia), YLE (Finland), HOP! (Israel), Minimax (Hungary, Romania and Poland) and RTE (Ireland).

Shaftesbury, a Toronto-based producer and distributor, completes TV deals for several of kid-targeted series including Baxter (13×30), Connor Undercover (39×30) and Overruled! (39×30). Dreamia acquires the pay TV and SVOD rights for Baxter, the first two seasons of Connor Undercover and seasons two and three of Overruled! for broadcast on the Panda Biggs channel in Portugal and Portuguese-speaking Africa. German kid-targeted pubcaster KI.KA picks up the free TV rights for Baxter in Germany.  Finally, in a deal brokered on behalf of Shaftesbury by Spain’s Imira Entertainment, which handles sales for the series in Latin America, Baxter has been acquired by new pay TV service YUPS in Latin America (excluding Argentina & Brazil). Baxter and Overruled! are both produced by Shaftesbury in association with Family Channel Canada, while Connor Undercover is co-produced by Shaftesbury and Heroic Film Company in association with Family Channel.


Nickelodeon‘s premiere of its new live-action series, How to Rock, on Saturday, February 4 at 8:30p drew 3.3 million Total Viewers, and won its time period among all kid and tween demos including K2-11 (1.7 million), K6-11 (1.4 million) and Tweens 9-14 (1.4 million). Additionally, last week the network premiered the new educational preschool CG animated series, Mike the Knight, on Friday, February 3 at 10:30a, earning 1.4 million total viewers, and winning its time period across all TV with K2-5 (665,000).

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, February 7, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:        K2-11 844; K6-11 440; TWEENS 9-14 344
NICKELODEON:             K2-11 769; K6-11 293; TWEENS 9-14 212
CARTOON NETWORK:    K2-11 462; K6-11 283; TWEENS 9-14 216
DISNEY XD:                 K2-11 205; K6-11 144; TWEENS 9-14 132
NICKTOONS:               K2-11 127; K6-11   93; TWEENS 9-14   71
Source: MTVN Research from Nielsen Media Research Data


Cynopsis: Kids! 2011 Year In Review eBook
*** Now available for purchase ***

Compiled by Cynopsis: Kids! Editor, Gwen Billings, it’s a great reference guide and must read for anyone who is new to the Kids industry, and a valuable reference for seasoned professionals as well. The eBook is easy to navigate and can be utilized as a search catalog of the production, development, licensing, and marketing deals covered in Cynopsis: Kids! 2011 daily editions.

  Visit the webpage to view a preview and download today!

Answer to Our Last Trivia Question: Who is the voice talent of Handy Manny? Wilmer Valderrama. Kudos to: Scott Jenkins-Tribune Media Services/Queensbury, N.Y; Meredith Wayne-CoxReps/NY; Marcy Pritchard-Nickelodeon/NY;Hilary Wolk – Heads Up Creative/NY; Heather R. Floore-CW33 – KDAF-TV/Dallas; Pat Brady-CESD/LA; Pam Lehn-Corus Entertainment/Nelvana/Toronto; Hila Sharif-Astral Media/Toronto; Martha Sepulveda-Sinking Ship Entertainment/Toronto.

Today’s Trivia Question: In the cartoon version of The Tick, what speed was faster than light? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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