Thursday, February 7th, 2013

Cynopsis: DIGITAL

Good morning. It’s Thursday, February 7, 2013, and this is your first early morning digital briefing.

125.9 million people in the US owned smartphones during the last three months of 2012, and a large majority of them were either powered by Android or iOS, according to newly released data from comScore‘s MobiLens service. Android was powering 53.4% of smartphones in the US during that time period, an increase of 0.9 percentage-points over the three-month period ending in September 2012. Apple’s iOS accounted for 36.3% of the market. One of the biggest stories of the past several months has been Microsoft’s and BlackBerry’s attempts at turning the smartphone market into a three- or four-horse race. According to comScore, Microsoft smartphones accounted for 2.9% of the market in the last three months of 2012, while BlackBerry smartphones accounted for 6.4%. Both companies saw their shares drop (two percentage-points for Microsoft; 0.7 percentage-points for BlackBerry) in that time period.

Apple was the top smartphone manufacturer during the last three months of 2012, capturing a 36.3% share of the US smartphone subscribers. The iPhone-maker actually jumped two percentage-points when compared to the three-month period ending in September 2012, during which it held a 34.3% share of the market. Samsung, the second-place manufacturer, saw its share of US smartphone subscribers increase as well, jumping from 18.7% during the three-month period ending in September 2012 to 21.0% during the last three months of 2012. Growth for Apple and Samsung meant losses for third-place HTC (from 12.0% to 10.2%) and fourth-place Motorola (from 9.8% to 9.1%).


The Xbox 360 will be the official “gaming console launch partner” for Redbox Instant by Verizon. In a post on his Major Nelson blog, Larry Hryb, Microsoft’s Director/Xbox Programming, said that beta users of the subscription streaming and DVD rental service will receive an email “in the coming days” that will give them access to the new Redbox Instant app for Xbox Live. Redbox Instant customers who are also Xbox Live Gold subscribers will have unlimited access to the service’s library of movie content. The app will also allow Xbox 360 users to purchase or rent movies without needing a subscription to Redbox Instant.

3net, a 24/7 3D TV network from Discovery, Sony, and IMAX, will premiere the last episode of a six-episode set of From the Basement on Sunday, February 10 at 9pm ET/PT. From the Basement is an intimate music concert series from Grammy-winning producer Nigel Godrich. All six episodes have also been available on Crackle, but in a 2D format. The episode features performances from the pop group Scissor Sisters as well as a set from jazz-fusion bass man Stephen Bruner, otherwise known as Thundercat. 3net programming is currently available in 40 million US households across five distribution outlets, including DirecTV, Comcast, Service Electric Cablevision, and Netflix.

MTV is partnering with American rock band Paramore to release their new music video, “Now,” on multiple platforms. The network plans to air a special segment called MTV First: Paramore on Monday, February 11 at 7:23pm ET. The three band-mates, Hayley Williams, Jeremy Davis, and Taylor York, will introduce the music video on-air before sitting down for an exclusive interview, which will be available across all MTV websites. Conducted by MTV News’ James Montgomery, the interview will also include a fan Q&A, for which fans can submit their questions via Twitter using the @MTVNews handle. Following the online interview, the music video will also be available on


TubeMogul is expanding into Japan. The real-time video-ad buying start-up has raised $1.24 million (100 million yen) from the Digital Advertising Consortium (DAC) and plans to open up a new division in the country under the banner of TubeMogul Japan. The division, which will be led by newly anointed CEO Masahiro Kano, will work with the DAC, a trading desk for Japanese ad agencies, to offer a custom version of TubeMogul’s video-ad buying platform that’s built specifically for the Japanese market. TubeMogul says the customized platform will feature a “completely-translated” site as well as access to new inventory. TubeMogul Japan has also inked a partnership with ad network and audience targeting company Omnibus. The two partners will work together to grow the video ad market in Japan. Omnibus also participated in this new financing round. TubeMogul Japan says it will use the new capital to scale quickly by making new hires and signing deals with top Japanese advertisers and trading desks. At launch, the company will offer a bunch of ad formats, including standard in-stream video, click-to-play in-display units, and in-app video interstitials.


2nd Annual Cynopsis Kids !magination Awards

Honoring the best in kids programming & marketing

Entry Deadline: February 20, 2013 | Awards Ceremony: June 2013

For more information + to enter online, visit the !magination Awards webpage:


Definition 6 has launched the Unified Communications Group, a new division within the agency that will focus on helping brands reach and engage with consumers via content marketing, social media, and influencer communications. The Group will operate as a global practice for Definition 6. While client programs will largely be managed from its Atlanta, New York, San Francisco, and London offices, Definition 6 says the Group will execute content marketing, social media, and influencer communications initiatives from local operations centers in Beijing, Mumbai, and Munich when necessary. Jeremy Porter, Definition 6’s former Director/Marketing, has rejoined the company to lead the Unified Communications Group as its new Director.


SpotXchange is reporting that its RTB video platform saw a 10X increase in revenue and a 596% increase in global bid requests from 2011 to 2012. The company says it has also witnessed a 10X increase in global RTB impressions, largely led by the European market, with EU impressions increasing 35X from 2011 to 2012. Among the other internal data provided by SpotXchange that it says signals the growth of RTB video, the company’s RTB marketplace has increased the number of media-buying organizations purchasing inventory to more than 50, and has expanded its international reach to over 45 countries. In addition to the growth, the platform has brought in an array of new partners, including Google’s DoubleClick Bid Manager, VideoHub, Acuity,, Digilant, and Struq.

Interactive video ads demonstrate superior engagement and completion rates when compared to simple pre-rolls, according to Innovid‘s Interactive Video Advertising Benchmarks report for Q4 2012. Per the report, marketers employing simple pre-rolls in their campaigns saw, on average, a 1.21% engagement rate and a 69.59% completion rate. In comparison, those who used interactive video ads saw, on average, 3.09% engagement rates and 71.58% completion rates.Innovid says interactive campaigns also delivered an additional 21.57 seconds in time spent as well as a 70% increase in brand exposure, without requiring any additional investment from the advertiser. For the report, Innovid says it analyzed over 900 campaigns in Q4 2012, examining metrics from “hundreds of advertisers across 15 different categories.” Other findings include:

  • 15-second spots demonstrated higher completion rates than 30-second spots, though not by a lot: 74.41% versus 68.91%.
  • Consumers were more likely to engage with longer content, clicking on 30-second spots 2.99% of the time and on 15-second spots 2.01% of the time.
  • Interactive campaigns recorded a 44.54% “awareness rate,” which Innovid describes as “the number of times the video environment is moused over by the user while the pre-roll plays and then divided by all the impressions served.”


The Weather Company (TWC) has named Denise Chudy to the newly created position of VP/Local Platform Sales Strategy. In the role, she will be responsible for developing the business model, including product and sales strategy, for TWC’s hyper-local platform, a new division focused on expanding the company’s presence in the local and mobile space. She will report to Matthew Corbin, GM/Local Platform & Business Development at TWC.

Shout! Factory, a multiplatform entertain company, has appointed Jeffrey L. Thompson as its new VP/Digital Strategy and Business Development. In the newly created role, Thompson will lead development of strategies and video partnerships for the entertainment company’s digital businesses, while placing a special focus on cross-platform initiatives. He will report to Garson Foos, Co-Founder and President of Shout! Factory.


Cynopsis Webinar: Maximize Hispanic Market Engagement to Increase Viewership & Brand Lift – Our experts will discuss the newest tactics & strategies to harness and monetize the $1 trillion buying power of the Hispanic consumer.

FEBRUARY 27  *  1:30-3:00 p.m. EST  * REGISTER TODAY

Hosted by: Lisa Ball (Editor, Cynopsis) along with the following panelists:
Diane Librizzi
(CEO/EP) La Loca Entertainment
Steve Mandala
(EVP of Advertising Sales) Univision Communications
Tony Ruiz
(Partner, Communications Planning) The Vidal Partnership


I have to give a lot of credit to Fuse and the people behind its YouTube original channel. They’ve managed to combine one of my all-time favorite things (Mystery Science Theater 3000) with one of my all-time most-hated things (the Insane Clown Posse) and turn it into something thoroughly entertaining. If you haven’t yet, check out ICP Theater on the channel. It’s a series of videos in which the people from Fuse sit the two dopes from the Insane Clown Posse in front of large screen, play some sort of music video, and record their comments in real time. The first episode in the series showed the rappers commenting on the music video for Carly Rae Jepsen’s eardrum-shattering single “Call Me Maybe.” Since then they’ve moved on to the likes of Justin Bieber, Katy Perry, and, yes, even Psy.


Cynopsis Sports Webinar
How to Leverage Social Media to Boost Fan Engagement
Tuesday * February 26 * 1:30-3:00 p.m. ET

Hosted by: Cynopsis: Sports Editor, Chris Pursell, along with:
Kate Guerra, Social Media Manager, INDYCAR
Susie Lokey, Sr. Director Consumer Marketing, Golf Channel
Gabe Lozano, Co-Founder/CEO, LockerDome
Caty Marzi, Manager of Social Media Business Devel., NHL

Register here:

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: MOBILE PRODUCT MGR/NYC: Asst in leading dvlpmnt of branded products for mobile phones/tablets & new platforms for Ent Group properties.3 yrs exp Dig Media space. 2 yrs exp dvlping products for mobile devices. Apply: here (2/14)

JOB OPENING: MGR COMMERCIAL OPS/BBCWA/NYC: 8yrs exp. in traffic, net ops, or broadcast ops in cable. Mng. bcast logs, copy accounts & delivery of VOD. Ensure log placement and continuity of integrated elements.  [email protected] (2/14)

JOB OPENING:  VP CURRENT PROGRAMMING/GSN/Santa Monica: 5-7 yrs prod, post & delivery exp; strong studio game, game-show format & docusoap exp. Strong freelance staffing & vendor contacts. Send res & CL to [email protected] (2/14)

JOB OPENING: PRICING & INVENTORY ANALYST/THE WEATHER CHANNEL/NYC: Provide wkly pricing & inventory reports/updates. Asst in maximizing inventory. BA Deg, sales plan’g, media math Excel/PP. Apply only to: [email protected] Full job info here. (2/13)

JOB OPENING: AD SALES ACCOUNT EXEC/CSN Philly PHL: 3-5 yrs exp in media ad sales; sell tv ads and promotional programs for PHL sports teams; req #7092, (2/13)

JOB OPENING: ACCOUNT EXECUTIVE/CSN Bay Area/San Fran: 2 yrs min, 3-6 pref, tv/radio ad sales; exp in SF important; connections to SF sports teams good; req #6942, (2/13)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/CSN Bay Area/San Fran: 1-3 yrs digital sales exp pref; DART, DFP, DSM exp a plus; media sales pref; req #8337, (2/13)

JOB OPENING: DIR, ON-AIR STRATEGY/Food Network/NY: Est. strat, drv media plns/initiatives across all priorities (digital, TV, new biz…). 8+ yrs strat exp within an agency or ent media needed. Apply: [email protected] (2/13)

JOB OPENING: MGR MEDIA RESEARCH/NASCAR/CLT: Sports viewership, TV ad/exposure analysis and comms. Industry decision support/reporting. Team environment. BS w/min 4yrs Nielsen software Exp.  EOE (2/13)

JOB OPENING: MGR AD SALES MKTG/NBCUNIVERSAL/NYC: 4 mons consultant role at USA Network. Dev/exec revenue generating, multplatfrm mktg for advertisers. 5+ yrs TV/agency/promo firm exp. Apply: [email protected] (2/12)

JOB OPENING: SALES RESEARCH CONSULTANT/NBCUNIVERSAL/NYC: 6 month role with Ad Sales Research at USA. 1-3 yrs. exp. using Nielsen, MRI/Simmons. CV: [email protected] (2/12)

JOB OPENING: DIGITAL RESEARCH CONSULTANT/NBCUNIVERSAL/NYC: 6 month role supporting USA Digital Research team. 1-3 yrs. exp. Omniture reporting req’d; comScore, Nielsen a plus. CV: [email protected] (2/12)

JOB OPENING: DIR, DIGITAL AUD DEV/A+E NETWORKS/NY: Drive audience growth across A+E sites, apps & games through SEO, SEM, & display/mobile/social advertising; 7-10 yrs dig mktg exp; More info/apply: (2/12)

JOB OPENING: MGR PRICING/NY: Update/analyze models. Provide sales metric updates. Must be detailed/analytical/able to multi-task. Exp. in media req. Excel a must. Apply- [email protected] (2/12)

JOB OPENING: WRITER/PRODUCER/EDITOR/ReelzChannel/ABQ: Conceptualize/write/prod high impact promo campaigns for scripted/unscripted series & movies. Relocation pd to Albuquerque. TV exp. Apply: [email protected] (2/12)

JOB OPENING: SALES ASSISTANT – CSN MidAtlantic DC: 1-2 yrs sales support incl. internships pref; exp in tv, sports, or cable a plus; BA/BS preferred; req#8277 at (2/12)

JOB OPENING: AUDIO TECH 2/SNY/NYC: 5+ yrs; audio mixing 5.1 in live news/sports; exp w/RF mic, IFB, PL systems req’s; exp w/SSL boards & ENCO servers a plus; req#7851 at (2/12)

JOB OPENING: ACCOUNT EXECUTIVE-NECN/Boston: 5+ yrs sales; tv, radio, online sales preferred; sales presentations, prospecting, cold calling; meet/exceed revenue goals; req#8710 at (2/12)

JOB OPENING: MORNING MAINTENANCE ENGINEER/NECN/Boston: MIS/IT/Egr deg; 5+ yrs w/ tv or broadcast corp; install and maintain equipment; cover during live events; req#8410 (2/12)

JOB OPENING: SPECIAL PROJECTS EP/NECN/Boston: 5+ yrs segment tv producing; generate, research, shoot stories; conduct intv’s, write scripts, oversee editing; req#7463 (2/12)

JOB OPENING: TRAFFIC COORDINATOR/NECN/Boston: 1 yr exp in office enviro; BA/BS preferred, h.s. degree required; prep 24 hr daily log; track commercial sales, trade and promo acct’s; req#8493 at (2/12)

JOB OPENING: DIR, AD SALES DEVELOPMENT/AMC/NYC: Drive Digital Ad Ops strategy, yield mgmt, identify/build dig sales platforms partners. Technical & mktplce knwldg of Dig/Advd Platform ad products. Resume: (2/12)

JOB OPENING: EXEC PRODUCER/TLC: Create/produce ground break’g prgms; partner w/internal & external dvlpmnt/prod cos.; Exp’d & Dynamic EP/Showrnr of successful docuseries/soap reality/etc; (2/12)

JOB OPENING: ACCT EXEC/Discovery/Chicago: Seeks a highly motivated, energetic person to mng existing Ad Sls accts & dvlp new business for US Hispanic ntwrks; (2/12)

JOB OPENING: SLS SUPPORT SPECIALIST/Discovery/NY: Assist National Sls Asst w/day-to-day ntwrk admin responsibilities; 2nd sls support trainer; 4+ yrs biz exp, 3+yrs Ad Sls environment; (2/12)

JOB OPENING: SALES PLANNER/TV One/NY: Prepare post analysis, prepare advertiser’s scheds; create presentations, research; track liability schedules. Exp sales/planning preferred. Visit (2/8)

JOB OPENING: MORNING NEWS PRODUCER/NECN/Boston: 2+ yrs news production; format show, choose news stories, coord w/assign desk, reporters, directors; prep anchors; BA/BS req’d; more info/apply: job 7684 on (2/8)

JOB OPENING: TRAFFIC COORDINATOR/NY: Min 7yrs TV Ntwk exp. Maintain and allocate inventory for channel. Schedule promos, ads & coord. w/Ad Agencies. Traffic software exp. req. Send res/cov ltr Att Rosanne to [email protected] (2/8)

JOB OPENING: DIR, DIGITAL MKTG/20 CENTURY FOX (DOMESTIC THEATRICAL)/LA, CA: Oversee mktg domestic theatrical releases that touch Advrtsng, Mktg, Promotions, Public Relations/sales  Mgr Apply: (FFE0000797) (2/8)

JOB OPENING: TEMP DIGITAL PROJECT MANAGER/SHOWTIME/NYC: coordinate online, social and mobile projects while streamlining a workflow process to increase distribution for Smithsonian Channel Min 3 yrs exp. Apply (2/8)

JOB OPENING: BROADCAST ENGINEER/Comcast SportsNet/PHL: 5+ yrs exp, IT/MIS/Broadcast Egr background; support IT/Hardware/Network/VOIP issues; assist ENG, Studio, Remote staff; incoming/outgoing feeds; job #8687: (2/8)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERSHIP CREDITS ONLY: Intern/NUVOtv/NY: Support Pricing & Planning/Ad Sales Dep. NY Office. Strong comm. & writing skills a must. Strong MS Office Skills req. Must be enrolled in a credit-only course. Resume to: [email protected] EOE (2/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Writer/Director/Producer/Editor: 15+ years experience in every facet of the creative and executive side of film and television production, looking for a position in NYC. Contact: [email protected] (2/12)

SITUATION WANTED: SALES EXECUTIVE/LA: 12+ yrs exp in Media licensing/distribution, Book publishing, and online advertising is looking for a position in Chicago. Contact [email protected] for full resume (2/8)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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