Cynopsis: Kids!
02/03/11
Good morning. It’s Thursday, February 3, 2011, and this is your first early morning Kids briefing.
Marblemedia and UK-based Whole Hog Creations‘ James Fox and Richard Brookes (creators of Skatoony) are teaming up to develop Chugga Chugga Wow (52×11), a new preschool mixed live-action animated series and website. The educational series is in development for Canada’s Kids’ CBC ( www.kidscbc.ca ), the commercial-free preschool block that airs weekdays 7a-12p on CBC. Chugga Chugga Wow features real kids hopping on board an animated train and setting out on an adventure through a cartoon world. At each stop, the kids interact with characters, and help them solve everyday problems through learning-based activities. Online kids will be able to go on the adventures themselves and interact with the characters. International distribution and format sales for Chugga Chugga Wow will be handled by marblemedia’s distribution arm, Distribution360.
A CYNOPSIS MESSAGE LITTLE AIRPLANE
“HOW TO MAKE A GREAT PRESCHOOL SERIES”
February 19 through February 21
Little Airplane Productions is offering limited enrollment in a unique workshop led by accomplished preschool TV veterans on creating a hit preschool series. Lectures include Pitching, Writing, Research, Producing, Design, Music, Directing, Legal, Licensing, and more plus a notable panel of children’s television network executives.
Disney Channel celebrates Black History Month with the premiere of the music video for the song Anything Is Possible performed by Roshon Fegan (he plays Ty on the network’s series Shake It Up), on Friday, February 4 at 2:12p. Anything Is Possible is a rap song that focuses on iconic African American individuals including Martin Luther King, Rosa Parks, Mae Jemison and Jackie Robinson. Penned by Disney Channel’s Erika McCarden and choreographed by Roshon Fegan, the music video will also be available on DisneyChannel.com ( www.disneychannel.com ) and YouTube.com/DisneyChannel ( www.youtube.com/disneychannel ).
Corus Entertainment‘s Kids Can Press, Nelvana Studio and Treehouse celebrate the 25th anniversary of the preschool animated turtle Franklin, with the Treehouse premiere of the new CGI-animated series Franklin and Friends on Friday, March 4 at 6p, and the release of a special, large format edition of Franklin in the Dark (initially published in 1986), available at retail this week. The anniversary year will also feature the re-release of 12 classic Franklin stories including titles such as Franklin Goes to School, Franklin and the Thunderstorm, Franklin Rides a Bike and Franklin and the Tooth Fairy. From Tuesday, February 15, fans can explore the world of Franklin and Friends online at http://franklin.treehousetv.com, where they’ll find games, activities, as well as show and character information, and fan-submitted artwork. Additionally, Nelvana Enterprises has completed sales of the Franklin and Friends series to TF1 (France), Minimax (Eastern Europe), YLE TV2 (Finland), NRK (Norway), TVN (Poland), Discovery Channel Latin America, Spacetoon (Indonesia), among others.
Teachers across the nation report interest in utilizing digital instruction materials in the classroom but a lack of computing devices and infrastructure make the task impossible for many, according to a new report released by PBS and Grunwald Associates. Over half of K-12 teachers report using digital media in the classroom frequently, (76% of teachers stream or download TV and video content, up from 55% in 2007,) but cost continues to grow as the main barrier to using fee-based digital resources, with 46% of teachers citing this as a barrier. Also, digital content is found to be more effective when integrated with other materials. More than two-thirds (67%) of teachers said that digital resources help them differentiate learning for individual students, with 68% believing TV and video content stimulates discussion.
Weekly Reader is looking to 11-year-old Brayden Madden to cover the Super Bowl this week/weekend in Dallas, Texas. A football fan, Madden will spend the week interviewing players from both the Green Bay Packers and the Pittsburgh Steelers and then attend the big game on Sunday. Madden is sharing his coverage with readers daily at www.weeklyreader.com/superbowl .
Discovery Communications enters into a partnership with Penguin Young Readers Group to develop and publish two kid’s books based on Animal Planet‘s annual popular Puppy Bowl event. Under this North American deal only, the kid-targeted books are scheduled for release in February 2012, to coincide with Animal Planet’s airing of Puppy Bowl on Super Bowl Sunday 2012. The two books will feature one full color book ($6.99) that will showcase all aspects of Puppy Bowl, including players, main event, cheerleaders and the half-time show, with the other title ($5.99) being a full story sticker activity book for K5-8. The 6the annual Puppy Bowl ( http://www.animal.discovery.com/tv/puppy-bowl/puppy-bowl.html ) will take place this Sunday, February 6, 2011 on Animal Planet at 3p. The Joester Loria Group brokered the new publishing deal on behalf of Animal Planet.
EXECUTIVE MOVES
Oliver Ellis and Helen Howells, formerly senior executive with Target Entertainment, have set up their own London-based kid’s production/rights company, Hoho Entertainment. With a development slate in place, Hoho Entertainment plans to announce its first production soon.
Mind Candy, a UK-based developer and publisher of social online games, appoints Nicola Duarte as Head of PR, for its new internal global PR team. First up for Duarte is to raise the company’s profile and that of its Moshi Monsters ( www.moshimonsters.com ) brand worldwide, with a special focus on the UK, US and Australia, through consumer and trade campaigns. Duarte joins Mind Candy from Classic Media, where she was Director/PR, overseeing UK/ROW Pr for the company’s family-targeted brands. She previously managed Internal Communications for the European arm of Global TV network, Discovery Communications.
Kidz Entertainment/EEMC unveils corporate restructuring to reflect the company’s ongoing growth and to strengthen its relationships with existing partners. The re-organization sees key executives taking on new territory sales management roles: Soren Buhl will now oversee the Nordic region; Slawek Ekiert Poland; Claus Tomming Russia/CIS; and new to the company, Adam Solyom (previously Sales Manager, Carta Mundi) CEE (Hungary, Czech Republic, Slovakia, Romania, Bulgaria, and the Ex-Yugoslavia. Additionally, Strategic Sales Director, Darran Garnham, is leaving the company to take on the new position as Head of Licensing, Mind Candy.
Heather Tilert is named as Development Director, Puppet Heap Workshop. Tilert is charged with growing and expanding the company’s development slate, and overseeing the creative on all original properties from origin through pre-production. Most recently, Tilert was Head of International and Head of Development, Little Airplane Productions. She previously worked as a voiceover director on a wide range of projects for networks and companies such Nick Jr., CBeebies, BBC Worldwide, Nickelodeon UK, Cranium, Disney, and Fisher Price. Based in Hoboken, NJ, Puppet Heap Workshop is a design studio that creates, designs and products puppetry.
RATINGS
Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, February 1, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1213; K6-11 544; TWEENS 9-14 406
DISNEY CHANNEL: K2-11 1146; K6-11 749; TWEENS 9-14 591
CARTOON NETWORK: K2-11 532; K6-11 342; TWEENS 9-14 249
DISNEY XD: K2-11 247; K6-11 195; TWEENS 9-14 159
NICKTOONS: K2-11 116; K6-11 84; TWEENS 9-14 63
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s Trivia: The hardest metal in the world was found under Wayne Manor. The episode villain bought the property next door to the Waynes, and drilled sideways running into the batcave. Who was the villian and what was the metal? KING TUT and NILANIUM Kudos to: Michael Siglain-Disney Publishing Worldwide/NY; Tanya Pirozzo-Nelvana Enterprises/Toronto
Today’s Trivia Question: What baby animal escaped from a zoo and was then mistaken for an oversized mouse, and later provided an animated cameo in the film Space Jam?? (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later —
Gwen Billings for Cynopsis Kids!
02.03.11
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