A CYNOPSIS MESSAGE FROM DISNEY MEDIA

Cynopsis: Kids!
02.28.13

Good morning. It’s Thursday, February 28, 2013, and this is your first early morning briefing.

Today’s Top Headlines

Parental guidance gets more help: The TV and film industries are launching a broad campaign to educate parents so they can better manage their kids’ media. A response to the widespread call for a more proactive stance to help stem violent behavior, the MPAA, NAB, NCTA, National Assn. of Theater Owners and American Cable Assn. will disseminate information about the ratings system and parental blocking technologies through public service announcements, social media, informational web sites, in-theater messaging and other media. The newly redesigned web site TheTVBoss.org will serve as the nexus for information on ratings, technology and media literacy.

Just one day after Radio Disney Music Awards tickets went on sale, it was announced that Selena Gomez will be headlining the event, which will be held April 27 from Los Angeles’ Nokia Theatre L.A. Live. Gomez will be joined by other kid-friendly performing talent including Bridgit Mendler, Cody Simpson, Austin Mahone and Coco Jones. Recognizing the multiplatform media tastes of its audience, Radio Disney will present the awards in segments, across multiple platforms: on Vevo and on Disney Channel, Radio Disney, RadioDisney.com and Disney.com. Fans are invited to vote on categories including Ultimate Breakout Star – Biggest Viral Artist and Best Crush Song. Additionally, in collaboration with Disney Friends For Change, kids ages 5-18 across Radio Disney’s 31 markets can enter to win a $500 grant to benefit their community project and a chance to be honored onstage at the awards.

Viacom CEO Philippe Dauman took the stage at Nickelodeon’s Upfront on Tuesday, praising the network as “one of the most important brands in the Viacom family.” He said Nickelodeon is reinventing itself once again and is hitting a “generational reset button” to do so. Dauman talked up the strong ties between Nick and Viacom-owned Paramount Pictures’ animation label, noting the SpongeBob SquarePants Movie 2 is due next year, as is a new Teenage Mutant Ninja Turtles movie, slated for spring 2014.

A CYNOPSIS MESSAGE

Speakers:
Elie Dekel: President [Saban Brands] & Co-President [Vortexx]
Stacy Isenhower: SVP Programming & Scheduling [Cartoon Network]
Anne Richards: Creative Director [No Crusts Interactive]

Programming Picks

Hallmark Channel is kicking off its new “Walmart and P&G present Walden Family Theater” franchise on March 15 with a sequel to the theatrical release Nim’s Island that returns wildlife enthusiast Bindi Irwin to the role of Nim. The new family programming brand was created for Hallmark by Walmart, P&G, Walden Media and indie studio ARC Entertainment.

More Kids News

Seuss-amania! Timed to coincide with the great man’s birthday on March 1:

• PBS Kids will debut new episodes of science-focused series The Cat In the Hat Knows A Lot About That!, plus a new online game, Swirly Whirly Pearl Hunt, filled with aquatic creatures of all colors, shapes and sizes that players can catch explore via a Seuss-ian deep-sea Thinga-ma-jigger.
• The National Education Assn. is hosting its 16th annual Read Across America Day. An event at the New York Public Library will feature actors Uma Thurman and Jake T. Austin reading along out loud to visitors with the Cat in the Hat to promote good reading habits and good dental hygiene in a tie-in with Renaissance Dental.

• Oceanhouse Media‘s latest Seuss digital book app, Hunches in Bunches, is available for iOS and Android devices for an introductory price of $3.99.

Executive Moves

Fox Consumer Products appointed Rosalind Nowicki EVP, global sales and retail. Nowicki will oversee licensing sales and major retail programs for Fox’s entire portfolio, as well as all retail divisions. She previously was EVP, global marketing and licensing, for 4Kids Entertainment.

Answer to Last Week’s Trivia Question: What cartoon characters got around in a 1968 Chevy Sportvan 108? The kids from Mystery Inc., Scooby-Doo and pals. Kudos to: Deedra L. Roberts-Turner/Atlanta; Brad Stern-Mobileye, Inc./Jericho, NY; Michael Ratliffe-B.E.T. Networks/Washington DC; Chris Devine Dailey-Simply Devine Marketing Group/Deposit, NY; Ellen Donahue-Fisher-Price/NY; Bob Eisenstaedt-Granite Springs Productions/Tampa FL; Joe Swaney-Cartoon Network/Atlanta; David Larson/CBS; Tom Boyd-WGN/Chicago; Heather R. Floore-CW33 – KDAF-TV/Dallas; Squirrel Rippley-Dark Horse Media/Tucson; Richard Quan-BSSP/San Francisco; Pat Brady-CESD/LA; William “Chip” Beaman-Soundelux Design Music Group/Hollywood.    

Today’s Trivia Question: What did the “DC” in DC Comics originally stand for? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

Cheers — Cathy
[email protected] for Cynopsis Kids!
02.28.13

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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