Thursday, February 28th, 2013

Cynopsis: DIGITAL
02.28.13

Good morning. It’s Thursday, February 28, 2013, and this is your first early morning digital briefing.

Amazon has inked a licensing deal with Sony Pictures Television to make the FX western Justified available exclusively on Prime Instant Video. The Timothy Olyphant-starring drama has already been available for purchase/rental via Amazon Instant Video. In addition, the deal also adds LA-based crime drama The Shield to the Prime Instant Video catalog.

~ MULTIPLATFORM CONTENT NEWS ~

TNT is making the first six episodes of the second season of Dallas available online and via its mobile app. The seventh episode of the season will join its brethren on March 6, the day before it airs. All seven episodes will remain online through March 12, the day after the network airs J.R. Ewing’s funeral episode. This way, TNT says, viewers can catch up on the season before this historic episode airs.

ABC News Digital and Yahoo News will provide live streaming coverage of the farewell to Pope Benedict XVI today. Anchored by George Stephanopoulos, coverage begins with an ABC News Special Report live from the Vatican beginning at 5:00am ET, followed by live coverage of the Pope’s departure from the Vatican at approximately 10:45am ET. The live streams will be available throughout the day across ABCNews.com, Yahoo news, GoodMorningAmerica.com, ABC News’ iOS apps, ABC affiliate sites, and the ABC News YouTube channel. 

Fox Broadcasting is launching a new content syndication network that will distribute second-screen content currently available through its Fox Now apps, across other second-screen/social TV TV app providers. Launch partners include Shazam, Viggle, ConnecTV, and NextGuide. This will allow these users to access extra content synced to Fox’s TV programming, including behind-the-scenes clips and social experiences. Fox says the syndication network is also designed to allow it to create, manage, and distribute content across smart TVs, connected TV devices, and other TV service providers. Additional partners and providers are to be announced soon.

During its Upfront this week, Nickelodeon announced a partnership with Brian Robbins (Smallville, One Tree Hill) to co-develop a new half-hour sketch comedy show that features a mix of new and existing content from Robbins’ YouTube original channel, Awesomeness TV. The kids network also announced the renewal of its Animated Shorts Program, which allows creators to pitch ideas for future Nick series. Twelve pitches were selected from the inaugural program, all of which will either air on the network or appear on Nick.com and the network’s newly launched iPad app.

CBS might consider creating original programming for SVOD services like Netflix and Amazon, according to Armando Nunez, President of CBS Studios International. Per Home Media Magazine, Nunez, who was speaking at the Morgan Stanley Technology, Media & Telecom conference in SF this week, said, “We view Netflix, Amazon, all the SVOD platforms as new players. If you can get the right model to work, I can see us doing that.” Check out the full transcript of his session here.


A CYNOPSIS MESSAGE


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~ DIGITAL ADVERTISING ~

Google is extending its TrueView ad product to games and apps, according to a presentation Susan Wojcicki, Google’s SVP/Advertising, gave at IAB’s Annual Leadership Meeting. Per Adweek, Wojcicki said the TrueView ads, which give users the option to skip the ad after five seconds, have led to a 40% decrease in the number of viewers who have clicked away from the video in order to avoid the pre-roll.

AOL is bolstering its Advertising.com platform by allowing customers to buy inventory available through the Facebook Exchange (FBX). “We know that advertisers want to include Facebook in their buys — we’re seeing it on RFPs — so we’re glad to be able to further meet their needs,” said Ned Brody, CEO of the newly branded AOL Networks, in a blog post. FBX is designed to allow advertisers to buy ad space on the social network using the same targeting methods they use for web pages.

Spafax Networks will be integrating PlaceIQ’s audience intelligence platform into its SN: Xchange, a real-time ad serving and reporting platform for digital place-based media networks. Spafax says that this deal, combined with earlier agreements with Nielsen (for its On Location research) and Vistar Media (for its ad serving platform) will allow the SN: Xchange to offer marketers a single solution to reach consumers on the go. PlaceIQ’s audience platform ingests location-based data to determine insights on audience, context, and intent, all broken down by time of day.

Earlier this week, IAB announced the winners of its 2012 Sales Excellence Awards. Chosen through a two-part survey of approximately 400 agency and marketing executives who have spent at least $1 million in online advertising over the past year, the winners are:

  • Overall Sales Excellence for Large Digital Sales Organizations: AOL
  • Overall Sales Excellence for Small to Mid-Size Digital Sales Organizations: YuMe
  • New Award Leadership Through Mentoring: Dave Simon, Regional VP, BrightRoll
  • Sales Person of the Year: Brad Kolodny, The New York Times Company (East Coast); Brent Richey, AT&T AdWorks (Central); and Laura Faigle, NBCUniversal (West Coast)

~ TECH DEALS, MERGERS & SKIRMISHES ~

White-label video publishing company thePlatform will provide back-end video management for Astral Television Networks’ newly launched The Movie Network (TMN) Go, HBO Go Canada, and TMN Encore Go streaming services in Eastern Canada. TMN Go will use thePlatform’s cloud-base, mpx video management system to collect, protect, and publish video across devices. The system will also handle user subscription authentication process central to most TV Everywhere offerings. The Movie Network is a pay-TV service that offers access to Hollywood movies, HBO content, Showtime series, and Canadian programming. thePlatform is an independent subsidiary of Comcast based in Seattle.

~ TRENDS, RESEARCH, ETC. ~

30% of interactive in-stream mobile video campaigns run by mobile video ad company Rhythm NewMedia in Q4 included social media buttons, generating a 36% average lift in engagement.In fact, Rhythm says social media activation in mobile campaign creative is on the rise, with advertiser use increasing 430% year-over-year across its network. Rhythm works with publishers and brands to deliver in-stream video and rich media ads across top mobile devices, including those powered by iOS and Android. Other key findings include:

  • Premium video viewing on tablets peaks slightly on the weekends, with roughly 17% of overall weekly video views occurring on Saturdays.
  • During weekdays, video viewing on tablets increases during primetime hours; during the weekends, it’s more spread out with the mornings and evenings seeing the most activity.
  • Premium video viewing on smartphones peaks slightly in the evenings during weekdays, and in the morning during the weekend.
~ EXEC MOVES ~

Meredith Corporation has named Stan Pavlovsky SVP/Meredith National Media Group and President/Allrecipes.com. Replacing Lisa Sharples at Allrecipes.com, Pavlovsky will be based in the Allrecipes.com offices in Seattle.


A CYNOPSIS MESSAGE


2013 Digital Content Newfronts Coverage
With the 2013 Digital Content Newfronts approaching, Cynopsis: Digital keeps you up on all of the latest news and information before, during and after the conferences.
To reserve ad space contact: Mike Farina | 203.218.6480 | [email protected]

Cynopsis: Digital Special eReports
[April 25] 2013 Digital Content Newfronts
[
All the top news leading into the Digital Newfronts]

[May 7] 2013 Digital Content Newfronts: Wrap-up
[A recap of the highlights and trends from the Digital NewFronts]


~ THE DIGITAL SPOTLIGHT OF THE DAY ~

Well, the awards season is finally over. Or is it? (Yeah, it is.) But here’s something fun from Netflix if you still need some sort of awards fix. The company has launched The Flixies, an awards program that allows members and non-members from all Netflix territories to vote on categories determined by what people are watching on the streaming service. For example, awards categories include: Best Tantrum Tamer, Best Hangover Cure, Best Guilty Pleasure, Best TV Marathon, and, of course, Best Bromance. Voting ends Sunday, March 10. The winners will be revealed on March 11.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
02.28.13

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: VP, FP&A/Crown Media Family Networks/LA: Deg req’d. Min. 7 yrs. FP&A exp. Resp: all aspects of financial plan’g/analysis incl analysis of alternative financial & strategic plans. View full/apply: www.hallmarkchannel.com Jobs (3/13)


JOB OPENING: RSRCH STRATEGIST/Discovery/NY: Provide spprt to ad sls & group by creat’g quantitative/qualitative. Nielsen analyses rprts & presentations; 4+ yrs media rsrch exp @ cable ntwk or similar nat’l media outlet. http://bit.ly/WDbnvs (3/7)

JOB OPENING: COORD, BRAND MKTG PROMO/USA Network/NYC: Min 1 yr. exp in brand or promo mktg. Self-starter who thrives in fast-paced environment. Passion for pop culture and television. Apply: www.nbcunicareers.com (8968BR) (3/7)

JOB OPENING: CREATIVE DIR/DESTINATION AMERICA/NY: Resp for dev of promo campgns, net brndg, mktg natives. 10+ yrs promo/mktg exp. In tv or ent, brand mgmt. or promo agcy. Proven 360 Mktg. Apply: http://tinyurl.com/cyckra9 (3/7)

JOB OPENING: FINANCIAL ANALYST/AJ America/NY: Min. 4+ yrs exp. Exp. TV or media pref’d. Build/mng budgets/forecasts/other models, support mthly close (var. analysis, mgmt. reporting), support ad hoc analysis. Res: www.aljazeera.com/america (3/7)

JOB OPENING: KIDS RESEARCHER/Insight Strategy Group/NYC: Looking for highly analytical Kids researcher w/5-7 years exp managing research projects and hands on exp working with kids Res/letter: [email protected] (3/7)

JOB OPENING: SALES DEV MGR/CAPTIVATE NETWORK/NYC: Create presentations & proposals to drive ad sales revenue. Strong writing skills, research insights, PPT. 3+ yrs proposal dev & sales support exp. Resume: [email protected] (3/6)

JOB OPENING: LOCAL SALES MANAGER/CSN Bay Area San Fran: 4+ yrs exp in Ad Sales; prior manager exp, a plus; Bachelor’s required; job # 9042, www.nbcunicareers.com (3/6)

JOB OPENING: ASSOCIATE PRODUCER/CSN Bay Area San Fran: 3+ yrs exp in sports tv; Bachelor’s req or equivalent required; job # 9053, www.nbcunicareers.com (3/6)

JOB OPENING: SR DIR DEVELOPING PLATFORMS RESEARCH/ESPN/NYC: Lead Ad Sales Research for all Digital and Emerging Media. 10+ years agency,  publisher exp. Proven leader and creative thinker. www.espncareers.com Job ID-89819 (3/6)

JOB OPENING: DIR, PRODUCTION MGT/DISCOVERY/NY: Mnge multiple projects from dev thru delivery. 8-10 years of exp. Exp in creating and negotiating non-fiction prod bdgts. Apply: http://tinyurl.com/cyckra9 (3/6)

JOB OPENING: TEMP ASSOCIATE PRODUCER/Studio City: Support dept. with content updates and production for company’s consumer web initiatives.More info & apply: http://www.hallmarkchannel.com/jobs (3/6)

JOB OPENING: ACCOUNTS PAYABLE ADMIN/CSN Bay Area San Fran: 1-2 yrs accounting exp; Bachelor’s in accounting or finance; job #9052, www.nbcunicareers.com (3/6)

JOB OPENING: MKTG ASST/COORD/SONAR ENTERTAINMENT/NYC: Sole support for SVP & VP MKTG, coord trade shows, liaison with vendors & agencies, manage mktg materials, 2-5 yrs exp in ent or media pref. Resume & cover to: [email protected] (3/6)

JOB OPENING: SALES COORDINATOR/NY: All aspects of account maintenance, liaison with ad agencies. Must be detailed/ able to multi-task. Excellent verbal and written communication skills. Apply-[email protected] (3/6)

JOB OPENING: SR ADMN ASST/AMC/LA: Provide high level adm suppt for SVP, Bus Affairs and team. 5+ yrs admin exp in tv/ent. Legal exp a plus. submit res to http://tinyurl.com/am23uxo (3/5)

JOB OPENING: MGR, MKTG SOLUTIONS/CLEAR CHANNEL/NYC: Support ideation & dev of programs and acct management for clients. Exp in digital/multi-platform pref’d. 6+ yrs in related field exp. Resume to: [email protected] (3/5)

JOB OPENING: SALES PLANNER/Los Angeles: For full job description details go to: http://www.aenetworks.com/careers, https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=156477 (3/5)

JOB OPENING: RESEARCH/ANALYST/NBCUniversal/LA: support primary research activities. For a full job description please visit: https://sjobs.brassring.com/1033/ASP/TG/cim_jobdetail.asp?partnerid=25354&siteid=5108&areq=8904br (3/5)

JOB OPENING: SVP TECHNOLOGY & ENGINEERING/Financial News Network/NYC: Int’l cable broadcaster seeks Sr. engineer. 10yrs exp for studio facilities & uplink. Similar operations CNN, CNBC. Career opportunity. Resume: [email protected] (3/5)

JOB OPENING: SR.MGR, PROGRAM RESEARCH/NBC Sports Group-Stamford, CT: resp. for the creation, content, & distribution of audience reports & insight analysis. Star Estimator and supervisory exp. a + click here to apply: (3/5)

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JOB OPENING: FREELANCE UNIT PUBLICIST/The Online Network/NYC & Stamford, CT: Daily on-set coverage and media outreach for launch of two well-loved daytime dramas. Exp in TV PR a must-Sal neg. Apply: [email protected] (3/5)

JOB OPENING: RSCH MGR/GSN Santa Monica: Mgr. Research opp 3+ yrs TV/CBL rsrch field/Sr. Analyst exp. Nielsen software, NPower, FOCUS, MarketBreaks, StarTrak/StarEstimator & Gabriel stewardship. Res/cover: [email protected] (3/4)

JOB OPENING: SR MGR SPONSORSHIP RESEARCH/NASCAR/CLT: Syndicated/Custom research solutions & insights for sales/renewals. Exp presenting to execs. Team environment. BA with 5+ yrs research exp. www.employment.nascar.com EOE(3/4)

JOB OPENING: MGR, GROWTH SEGMENT RSRCH/NASCAR/CLT: Mng rsch focused on youth, Gen-Y, Multicultural segments. Team environment. BS w/min 5 yrs mkt rsrch exp. Interest in sports, SPSS, Synd’d Tools Pref’d.  www.employment.nascar.com (3/4)

JOB OPENING: NEWS PRODUCER/NECN/Boston: 2+ yrs newsroom exp required, Bachelor’s degree req, Associate Producer or Producer exp preferred; apply: www.nbcunicareers.com job #8896 (3/4)

JOB OPENING: WEB PRODUCER/NECN/Boston: 1 yr news writing exp, HTML/web coding required, Bachelor’s degree req, social media exp a plus; apply: www.nbcunicareers.com, job #8902 (3/4)

JOB OPENING: DIGITAL MEDIA PRODUCER/CSN MidAtlantic DC: 3-5 yrs news producer/editor/journalist/reporter or talent req’d, web content mgt/DART/DSM req’d, FCP editing and Photoshop required, DC-Baltimore sports knowledge req’d; apply: www.nbcunicareers.com job #8910 (3/4)

JOB OPENING: GRAPHIC DESIGNER/TCN/Philly: Bachelors + 3yrs in tv/broadcast design and graphics, Adobe: Illustrator + Photoshop + After Effects required, 3dSMax and Cinema 4d a plus, Avid/FCP a plus; apply: www.nbcunicareers.com job #8916 (3/4)

JOB OPENING: DIGITAL ACCCOUNT EXECUTIVE/CSN Philly: Bachelor’s + 2 yrs ad sales exp req’d, pref digital media/publishing or sports media; apply: www.nbcunicareers.com job #8921 (3/4)

JOB OPENING: PRODUCER/EDITOR/CSN New England Boston: Bachelor’s + 1-3 yrs media production req’d, familiar w/all aspects of a newsroom, expert in FCP, basic knowledge of After Effects + Photoshop, must know Mac OS X, exp w Cinema 4D a plus; apply: www.nbcunicareers.com job #8939 (3/4)

JOB OPENING: ASSOCIATE PRODUCER/CSN MidAtlantic DC: 3 yrs tv production + Bachelors/equivalent, thorough knowledge of sports; apply: www.nbcunicareers.com job #8954 (3/4)

JOB OPENING: SR PRODUCER, ORIG CONTENT/CSN Chicago: 5-10 yrs regional/nat’l TV news, Bachelor’s degree, Chicago sports exp req’d, INEWS exp a plus; apply: www.nbcunicareers.com job #8964 (3/4)

JOB OPENING: EDITOR/SNY/NYC: Bachelor’s + 1 yr Avid editing in news, expert knowledge in sports, Interplay knowledge req’d; apply: www.nbcunicareers.com job #8965 (3/4)

JOB OPENING: SR. MARKETING MGR/SNY NYC: 7-10 yrs marketing/advertising in sports/tv req’d, exp in NYC req’d; more info, apply: www.nbcunicareers.com job #8990 (3/4)

JOB OPENING: VP, TALENT DEVELOPMENT/CMT/LA: 7 – 10 yrs. successful exp. as a Casting/Talent Exec. or Booker for TV/film req.; well-established contacts a must. EOE/M/F/D/AAP apply www.viacomcareers.com (3/4)

JOB OPENING: SLS SUPPORT SPECIALIST/Discovery/NY: Assist National Sls Asst w/day-to-day ntwrk admin responsibilities; 2nd sls support trainer; 4+ yrs biz exp, 3+yrs Ad Sls environment http://bit.ly/WZ8tBR (3/4)

JOB OPENING: PRODUCTION MGR/OUTSIDE TV/WESTPORT CT: create/mng budgets, book crews, orgnz logistics, coord and track costs, actualize and wrap out prod/prgrmng. 3 yrs exp within a prod mngmnt. Resume: [email protected] (3/4)

JOB OPENING: VP GLOBAL DISTRIBUTION/FINANCIAL NEWS NTWRK/NYC: International experience imperative (Asia, Africa, India, etc).  Salary/bonus/stock options.  Career opportunities. Resume/cover to: [email protected] (3/4)

JOB OPENING: HEAD OF SALES PLANNING/OPS/Outcast Media/NYC: lead team of 4, reporting, pricing, Salesforce, advanced Excel, operations-focused http://www.outcast.net/careers/ (3/4)

JOB OPENING: ACCOUNT EXECUTIVE/Outcast Media/NYC: Eastern Reg, digital, broadcast, video, major agency contacts, strategic http://www.outcast.net/careers/ (3/4)

JOB OPENING: ANALYST, SALES/NYC: Pricing/Plan’g Analyst/freelance & perm positions avail/Fox Networks: 1-2 yrs TV or media ind exp, EXCEL exp, det orientated, Mutitask a must; Sales Rep, Services Apply: http://tinyurl.com/aj6pekt (FNG0001899) (3/1)

JOB OPENING: NBC SPORTS GROUP/Stamford, CT: AVID EDITOR(8340), PRODUCER(8768), MKTG OPS  MGR(8641). Visit us: www.nbcunicareers.com and reference job id#. Join the team at our state of the art production facility (3/1)

JOB OPENING: SR RESEARCH ANALYST/A+E NETWORKS/NY: Prov analyses/estimates for Prog/Mktg. Assist with presentations & strategy. Min 3ys TV rsch. Knowledge of Nielsen/secondary rsch tools. #155099, www.aenetworks.com/careers (3/1)

JOB OPENING: MARKETING SUP/SHOWTIME/NYC: Coordinate consumer mktg, branding and on-air campaigns for Smithsonian Channel. Min 3 yrs adv agency or network exp. Organized, creative, media and marketing savvy.  Apply at www.sho.com/careers (3/1)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY: SHOWTIME/NYC: positions are available in all departments. Our internships are professional & educational experiences; students will learn the workings of a successful cable network. Apply at www.sho.com/careers (3/6)

WINTER INTERNSHIP CREDITS ONLY: DEVELOPMENT INTERNS/LA: Join television production company Red Varden Studios’ unparalleled internship/assistant training program. College credit available. For more information, and to apply, view www.redvarden.com (3/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: MEDIA PLANNER & BUYER/CONSULTANT: 16+ yrs in Local, Nat’l TV, and Radio (category exp: entertainment, retail, auto). Strong industry relationships. Agency liaison or client direct. Contact: [email protected] (3/7)

SITUATION WANTED: TRAFFIC PROFESSIONAL/NYC: 15 yrs.+ working in all areas of TV Network Traffic and Traffic System Implementation. [email protected] (3/1)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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