Thursday, February 23rd, 2012

Cynopsis: Kids!
02/23/12

Good morning. It’s Thursday, February 23, 2012, and this your first early morning briefing.

Spunky, 14-year-old singer and X-Factor alumnus, Rachel Crow, inks a development deal with Nickelodeon and, has been signed to a recording deal by Columbia Records/Syco. Syco is a joint venture between Simon Cowell‘s, The X Factor creator, judge, and Crow’s mentor on the show, and Sony Music. You may recall young Rachel’s crying on X Factor  well, as many have predicted she’s doing great. For her new deal with Nickelodeon, the network is developing a comedy pilot for Crow.  Additionally, Crow will take on a recurring role in Nickelodeon’s new series Fred: The Show, which stars Lucas Cruikshank and airs on Friday nights. In Fred, Crow will play Starr, an imaginative, confident, yet awkward teen. Starr’s perception of herself doesn’t quite match with how others see her… her classmates think she is somewhat eccentric, but she sees herself as a wildly talented actress/singer that is ready to get outta Dodge.

LICENSING

Australian-based mobile developer, Halfbrick, has finalized a range of sweetly sliced licensing deals in multiple categories for its Fruit Ninja game app. New Fruit Ninja partners include, in the toy arena include Basic Fun (handheld electronic devices, key chains), Jazwares (plush, figures, electronics), Mattel (card, board games), and Nanco-Nancy Sales (amusement plush and novelty toys). For the apparel category, signing on as licensee are Bioworld Merchandising (headwear, bags, accessories), Hybrid (apparel), and MjC (sleepwear, loungewear, underwear). Meanwhile, Fruit Ninja deals for other categories and products include Coveroo (phone cases), Calendar Holdings (2013 calendars), Healthy Food Brands (fruit snacks and gummies), SmileMakers (stickers), and Trends International (posters). The Fruit Ninja franchise recently released three new versions on different platforms, Fruit Ninja Kinect on Xbox Live Arcade (XBLA), Fruit Ninja: Puss in Boots for all iOS devices and Fruit Ninja Frenzy on Facebook.

Jakks Pacific‘s infant/preschool toy division, Tollytots, inks a worldwide master toy license to manufacture, market and distribute a line of early learning toys based on the Little Angels property, created by actress/executive producer Roma Downey (Touched by an Angel) and writer Phil Lollar (Adventures in Odyssey). Little Angels is a faith-based animated preschool DVD series from Fox Home Entertainment. In addition to educating preschoolers about the ABCs and numbers, the Little Angels DVD series, and books, CDs and apps, is designed to introduce them to the Bible. Set to launch in fall 2013, Tollytots’ line of Little Angels toys will feature products in categories including dolls and accessories, plush, preschool, role play, electronic learning toys, games and puzzles, educational and musical toys, building and construction toys, kids furniture, ride-ons, etc.

Discovery Bay Games, creator of games, apps, and tablet and iOS game accessories, teams with HIT Entertainment to create Thomas & Friends apps for the Duo line of iPad game accessories. Slated for introduction in fall 2012, the new Thomas & Friends-branded Duo “appcessory” will provide a new form of app-supported active play for the iPad.

MARKETING

Twentieth Century Fox Consumer Products taps Toys”R”Us to serve as the North American retail destination for products based on the upcoming animated feature film Ice Age 4: Continental Drift, releasing July 13, 2012. Just a head of the movie, Toys”R”Us will introduce Ice Age 4 products and promotions beginning July 1, including a toy line from Just Play (plush, novelty toys, 2.5-inch poseable figures, a Shivering Scrat vibrating plush with sound effects) and The Promotions Factory (playsets, including a Pirate Ship set, 2-inch figures, 4-inch figures) at special Ice Age in-store boutiques.  Other partners include Cardinal (Memory Match game, wood puzzle box with floor puzzles, Ice Fishing game) and Accessory Innovations (backpacks, lunch bags). Toysrus.com will also feature Ice Age products (toys and gear). While this specific partnership is exclusive to North America, Ice Age products will be available at Toys”R”Us stores worldwide with specific programs for individual territories.

MORE KIDS STUFF

Stephen Colbert has it – the power of fans – and okay, it helps that he and his writers are super clever too. To that end, Colbert’s many fans have helped drive his new kid’s book deal with Grand Central Publishing, a division of Hachette Book Group, which will publish his kid’s book I Am A Pole (And So Can You!) on May 8, 2012. The book was created for use during Colbert’s hysterical interview with kid’s book author/illustrator Maurice Sendak (Where the Wild Things Are, In the Night Kitchen, Outside Over There, among many others), on The Colbert Report. After the interview, which promptly went viral, Colbert fans started clamoring for copies of the satirical, but not harmful, I Am A Pole (And So Can You!). And here it comes… Grand Central Publishing, who published Colbert’s first book (for grown ups) I Am America (And So Can You!) in 2007, is set to publish his next book, America Again: Re-Becoming the Greatness We Never Weren’t, in October 2012.

Italy’s Rai Gulp, the kids’ channel produced by Rai, will premiere the new second season of Atlantyca Entertainment‘s animated series Geronimo Stilton beginning Thursday, March 1, 2012, The new episodes will air daily at 3:40p. Rai Gulp also continues to air the first season of the series. Additionally, season two of Geronimo Stilton, which initially premiered in October 2011 on RAI 2 (Italy), returns to the channel for a second run weekday mornings beginning February 29, 2012 at 7a. Geronimo Stilton is an Atlantyca Entertainment and Moonscoop Production with the participation of RAI Fiction, France Televisions and M6.

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 29, the week before MIPTV 2012 in Cannes. If your company is an official exhibitor at MIPTV this year and would like to have your programming included in our shopping guide, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, March 22, 2012. A confirmation email will be sent following each submission from Lisa (if you do not receive a confirmation email, please resubmit).

EXECUTIVE MOVES

Sesame Workshop promotes Noah Broadwater to VP and Chief Technology Officer. Broadwater determines the strategic technology direction for the company and leads the Information Systems team to serve the Workshop and its stakeholders. He will report to Daryl Mintz, EVP and CFO. Broadwater, who came to the Workshop in 2003 as a consultant, most recently served as VP/Information Systems. Prior to joining the Workshop, Broadwater was a consultant for a range of companies including the New York Times, J.P. Morgan Chase, Canon USA, and Sony. He has been featured in publications for his work and expertise about technology as a change agent, on topics like Identity controls, Open Source, Virtualization, and the consumerization of Enterprise IT, he has also co-authored books on Cloud Computing and Business Process Management.

RATINGS

Cartoon Network’s premiere of the second annual Cartoon Network Hall of Game Awards on Monday, February 20, 7-8:30p, grew its audience over last year’s show (2/25/11) with kid, tween and boys demos, as well as with total viewers.

  • Kids 2-11 (1,471,000) increased by +90%
  • Kids 6-11 (1,170,000) was up +92%
  • Tweens 9-14 (907,000) grew +57%
  • Boys 2-11 (1,025,000) was up +70%
  • Boys 6-11 (886,000) increased +87%
  • Tween Boys 9-14 (690,000) was also up +55%
  • Total Viewers 2+ (2,585,000) increased by 74%

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 2/13-2/19/12 :
Total Day     (000)   Primetime     (000)
DSNY* :         930     DSNY* :       1437
NICK° :          901     NICK JR°°:      567
CARTOON:      555     ADSM** :       281
NICK JR°°:      412     DXD:              261
NAN** :         171     NAN** :         260
ADSM** :       193     NICKTOONS:   174
DXD:              189     SPROUT***:   107
NICKTOONS:    102     DISCOVERY:     91
SPROUT***:     86     MTV:               86
TEENNICK:        55     ESPN:              72
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 2/13-2/19/12 :
Total Day      (000)  Primetime    (000)
DSNY* :          599     DSNY* :      1119
NICK° :           452     DXD:             207
CARTOON:       372     ADSM** :      184
DXD:              145     NAN** :         165
ADSM** :        137     NICKTOONS:   104
NAN** :          121     NICK JR°°:      100
NICK JR°°:         71     DISCOVERY:     59
NICKTOONS:      59     MTV:               56
TEENNICK:         49     ANIMAL PLANET: 51
ANIMAL PLANET:  28     TEENNICK:       44
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 2/13-2/19/12 :
Total Day      (000)  Primetime      (000)
DSNY* :         506     DSNY* :         950
NICK° :           334     ADSM** :       280
CARTOON:       311     NAN** :         210
NAN** :          170     DXD:             174
ADSM** :        238     MTV:             111
DXD:               129     NICKTOONS:    85
TEENNICK:         61     DISCOVERY:     70
NICKTOONS:      52     COMEDY:          65
MTV:                57     TEENNICK:        57
DISCOVERY:       36     ESPN:              56
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, February 18, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1202; K6-11 864; TWEENS 9-14 631
NICKELODEON:           K2-11 1099; K6-11 739; TWEENS 9-14 604
CARTOON NETWORK:  K2-11   821; K6-11 543; TWEENS 9-14 452
DISNEY XD:               K2-11   293; K6-11 219; TWEENS 9-14 168
NICKTOONS:              K2-11   119; K6-11   80; TWEENS 9-14  46
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, February 19, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1255; K6-11 941; TWEENS 9-14 769
NICKELODEON:           K2-11 1101; K6-11 707; TWEENS 9-14 538
CARTOON NETWORK:  K2-11   768; K6-11 521; TWEENS 9-14 340
DISNEY XD:               K2-11   245; K6-11 195; TWEENS 9-14 170
NICKTOONS:              K2-11   129; K6-11   82; TWEENS 9-14  71
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, February 20, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1339; K6-11 950; TWEENS 9-14 795
NICKELODEON:           K2-11 1310; K6-11 760; TWEENS 9-14 501
CARTOON NETWORK:  K2-11   830; K6-11 578; TWEENS 9-14 437
DISNEY XD:               K2-11   297; K6-11 229; TWEENS 9-14 173
NICKTOONS:              K2-11   169; K6-11 124; TWEENS 9-14 131
Source: MTVN Research from Nielsen Media Research Data


A CYNOPSIS MESSAGE


Cyn opsis: Kids! 2011 Year In Review eBook
*** Now available for purchase ***

Compiled by Cynopsis: Kids! Editor, Gwen Billings, it’s a great reference guide and must read for anyone who is new to the Kids industry, and a valuable reference for seasoned professionals as well. The eBook is easy to navigate and can be utilized as a search catalog of the production, development, licensing, and marketing deals covered in Cynopsis: Kids! 2011 daily editions.

  Visit the webpage to view a preview and download today!


Answer to Our Last Trivia Question: Despite its tiny size, this sidekick occasionally had impressive displays of strength handling little jobs that the rest of the crew could not and only spoke in unintelligible buzzes that few could understand. Name the sidekick and show. Zipper – Rescue Rangers. Kudos to: John Grossman-Cartoon Network/[adult swim]/NYC; Hank Bordowitz-The Bordowitz Media Werx/Ridgewood, NJ; Patrick Rieger-Burbank; Brett Ashy-The Ashy Agency/LA.

Today’s Trivia Question: In the history of Elmer Fudd versus Bugs Bunny, how many times was Elmer the victor? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
02.23.12

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: SR. AE/NIELSEN/NY: New bus dev & sales focus w/digital pb ind. 5-7 yrs exp sales & resrch. Tv/agncy/res suplr exp pref’d.Appl to https://nielsen.taleo.net/careersection/3/jobdetail.ftl?lang=en&job=1200585 (3/1)

JOB OPENING: SR. BUYER LOCAL TV/Radio Active Int’l in Pearl River, NY (15 miles from NYC): Min 4 – 5 yrs exp. in negotiating and buying local TV/Radio req’d. On location req.
[email protected] call 845-732-8943 (3/1)

JOB OPENING: MGR, BRAND INSIGHTS/A+E Networks/NY: Focus on brand rsch, provide ratings analysis/support prog & mktg divisions. 3-5 yrs TV rsch. Nielsen/MRI/Simmons req’d. More info & apply: www.aetn.com/careers.html, #121084 (3/1)

JOB OPENING: PROMO SVC REP/FBC Ad Sales/NY: Mng sponsors’ off-air mktg activity, incl in-store POS materials & consmr promos. 2+ yrs promo/mtkg sppt exp in adv, entmt, or evt plnng. More info/apply: www.foxcareers.com FNG0000952 (3/1)

JOB OPENING:  EXEC ASST (FREELANCE)/NY: Support to the SVP, Dev & Prog (Unscripted), Lifetime Networks managing day-to-day admin responsibilities https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=122825 (3/1)

JOB OPENING: VP, PRODUCT MANAGEMENT SHOWTIME ANYTIME/SHOWTIME/NYC: Responsible for overseeing day-to-day ops, ongoing development & product maintenance of Showtime Anytime. 10+ yrs exp req’d. Apply at www.sho.com/careers (2/29)

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JOB OPENING: DIRECT RESPONSE SALES PLAN/TV One/NY: 1-2yr DR/TV Sales Planner exp. Pref’d/BA req’d. Direct response Agency Buying/Plan exp. a +. Familiar w/ rsrch tools MRI, Nielsen. Full description at www.tvone.tv (2/29)

JOB OPENING: SALES OPS ASST TEMP/TV ONE/NY: Copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal DOE Visit www.tvone.tv (2/29)

JOB OPENING: MKTG DIR/NASCAR Foundation/CH: Dvlp & execute mktg & comm. strategy. 10 yrs exp in mktg or nonprofit cause mktg. www.employment.nascar.com (2/29)

JOB OPENING: ACCOUNT EXECUTIVE/DISH MEDIA SALES/NY: Join expanding team. Resp for developing & growing cable/Advanced TV Ad Sales revenue. Agency & client relationships req’d. 5+ yrs national sales exp. Apply here (2/28)

JOB OPENING: SALES MGR/DISH MEDIA SALES/LA: Resp for developing & growing cable/Advanced TV Ad Sales revenue in Western region. Manage staff of 3. Agency & client relationships req’d. 7+ yrs national sales/mgmt exp. Apply here (2/28)

JOB OPENING: AD SALES MARKETING COORD/DISH MEDIA SALES/NY: Join expanding team. Develop materials, presentations and other sales collateral for national Ad Sales team. 1-2 yrs related exp. Photoshop skills a plus. Apply here (2/28)

JOB OPENING: MGR, DIG. COMM/Disney Publishing Worldwide/NY: Dvlp/implmnt DPW’s PR plans in support of all dig. initiatives, incl. Apps, ebooks, social media outreach. Dig & consumer PR exp a must. Resume: [email protected] (2/28)

JOB OPENING: DIG SALES PLANNER/NEW YORK: Support Digital AEs thru Ad Sales Price/Plan Team to max ad revenues for A+E Networks web properties
https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=122293 (2/28)

JOB OPENING: DIRECTOR, PROGRAM RESEARCH & ANALYSIS/WBTV/LA: Monitor TV Lndscape & ntwks for prog & schd trends/asst VP in dsgn & implt/Dgre req/5+ yrs resrch exp @ TV prod co or ntwrk. App to www.warnerbroscareers.com #129303BR (2/28)

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JOB OPENING: DIR PUBLICITY/BBC AMERICA/NYC: Develop/maximize publicity opps for programming & online activities across all media. 7+ yrs exp. w/talent, publicity tactics & knowledge of UK programmg. Rez: [email protected] (2/25)

JOB OPENING: MANAGER, INTEGRATED MARKETING/CBS TV STATIONS/NY: Create integrated, multi-platform mktg programs, manage from pitch to activation; 5+yrs relevant mktg exp, prod’n exp a+ www.cbscorporation.com/careers (ID 10926BR) (2/25)

JOB OPENING: SALES PLANNER/TV Guide/NY: 2+ yrs digital exp. Plan/execute online media plans, wrk w/mktg to devlp client presentations, monitor campaign delivery & deliver superior custmr service to clients [email protected] (2/25)

JOB OPENING: DIR, ANALYTICS/VEVO/NYC: Own dvlpmt of dig. analytics capabilities, processes & best practices across bus. Expert in implementation/analyses of analytics & database tools & data. Info: http://www.vevo.com/About/Careers (2/24)

JOB OPENING: DIGITAL RESEARCH ASSOCIATE/ESPN/NY: 3+ yrs exp. Analyze/report ESPN digi platforms. Prof w/digital research tool skills & strong communicator req. Send resume: [email protected]  Descrip: //bit.ly/xE1wzr  (2/24)

JOB OPENING: MGR, AD SALES RSCH/A+E Networks/NY: Dev audience & consumer insights w/synd rsrch. Supp sales strat & dev estimates. Min 5yrs media research. More info & Apply: www.aetn.com/careers.html, #122172. (2/24)

JOB OPENING: MANAGER, AD SALES RESEARCH/ESPN/NY: manage projects focused on cross-media advertising effectiveness; 4+ years of research experience – media/agency exp. a +. REQ ID 26863 http://espncareers.com (2/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: EVENT PRODUCER/NY: – 15 yrs experience in major sports, entertainment and music properties/events. Freelance, part-time, full-time; available to travel. Contact: [email protected] (2/29)

SITUATION WANTED: STRATEGIC LEGAL/BIZ AFFS EXEC/LA: 15 yrs exp TV/Online. Motivated, strong negotiation, drafting, interpersonal & mgmt skills, industry contacts, works well under pressure & w/ others! [email protected] (2/29)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (2/28)

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SITUATION WANTED: DEVELOPMENT PRODUCER/LA BASED: Reality/Ent/Docs. NBC; CBS; Spike; Dis; A&E; TLC; E!; VH1; Sy-Fy; specializing in talent tape and paper deliverables; runs on Batteries. [email protected]  (2/24)

SITUATION WANTED: Award-winning, NY Times reviewed THEATRICAL SONGWRITER looking to collaborate on an animated children’s TV series. Passionate about storytelling through songs. Listen to my workat www.denvercasado.com/cynopsis (2/24)

SITUATION WANTED: I’M ALL YOURS N.Y. Seeking to Assist in more substantial & creative way. Currently an E.A. to Chief of Dept.5 Yrs. work exp. B.A. Mass Comm – Media Production Contact, [email protected] (2/24)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/24)

SITUATION WANTED: SALES ASSISTANT/CHI: Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (2/24)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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