Thursday, February 23rd, 2012

Cynopsis: DIGITAL

Good morning. It’s Thursday, February 23, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

The Digital Content NewFronts (DCNF), backed by AOL, Digitas, YouTube, Hulu, Microsoft Advertising and Yahoo!, will take place in New York City over a two-week period between April 19 and May 2. The DCNF’s mission is “to shape a new and practical marketplace for connecting the wealth of native digital content with brand marketers and their media and marketing agencies,” or simply, “where brands, meet content.” Each founding partner will host an independent event over the two weeks. The schedule is as follows:

  • April 19, 8am to 1pm ET: Hulu
  • April 24, 9:30am to 12:30pm ET: Microsoft Advertising’s Digital Showcase
  • April 24, 4pm to 7pm ET: AOL Digital Content NewFront
  • April 25, TBD: The Yahoo! Digital NewFront
  • April 26, 12pm to 5pm: Digitas NewFront
  • May 2, TBD: Google/YouTube
  • The Interactive Advertising Bureau will host “collateral events and forums” throughout the two-week period at the IAB Ad Lab.

Additional events and programming will be announced over the next several weeks. While there is no fee to attend, each event is invite-only and will be managed independently by the host organization.


BBC Worldwide has launched BBC Future, a new channel at that will feature content covering relevant topics and news in science, technology, health and the environment. The site’s lineup of contributors include science writer Ed Yong, paleofuturist Matt Novak and tech journalist Sharon Weinberger, as well as additional video content from BBC’s tech-centric TV show, Click. The new offering will look to explore and answer some interesting science, health and tech-bases questions, such as “Why do we remember faces but not names?” and the possibility of social media algorithms that can predict the future. BBC Worldwide Americas’ SVP of digital media Nick Anscheim says the launch is part of a commitment on the part of BBC to develop content that attracts both audiences and advertisers.

At its first Investor Day in New York City yesterday, Gannett executives outlined the company’s growth strategy, which includes several changes and additions to the company’s digital initiatives. Gannett will look to introduce a new subscription model for U.S. Community Publishing, regardless of the platform on which the content is available, and will launch new digital platforms under the same model as well. In addition, the company will re-launch its entire desktop, mobile and tablet offerings, in the next 12 to 24 months, beginning with USA TODAY. Gannett will also unveil a new digital marketing services business focused on small to medium size businesses. And finally, Gannett announced a new joint venture with MLB Advanced Media to develop and produce new content and products for sports fans across all digital and mobile platforms.


Resonate has received more than $20 million in funding from Revolution Growth, along with additional investment from Series A investors Greycroft Partners and iNovia Capital. The values marketing-focused advertising technology company will use toward business development, including the upcoming launch of a big data tool for political campaigns and corporate marketers. As part of its investment, Revolution Growth co-founder Ted Leonsis will join the Board of Directors at Resonate. Resonate’s technology looks to offer political campaigns, advocacy groups and corporations the ability to target and engage with consumers based on their values, such as patriotism, environmentalism, taste for luxury, interest in innovation and many more. The new product that Resonate is on the verge of unveiling will aim to help marketers understand the “values and beliefs that are drawing customers and voters online” by giving them access to the company’s big data platform of audience profiles.

Compass Labs, a San Jose-based start-up that aims to help brands and agencies execute, manage and measure social media campaigns through its self-service CLIQ advertising platform, has announced a $6 million Series B round of funding, led by New Enterprise Associates and Presidio Ventures. Initial plans for the new funding include investing it toward sales and marketing efforts and further development of Compass Labs’ proprietary CLIQ technology, as well as potential international expansion by the end of the year.


Canoe Ventures is axing its interactive TV advertising business and will refocus entirely on VOD sales, reports Multichannel News. The company, which was backed by the six biggest U.S. cable operators, was delivering interactive TV ads to over 25 million homes across eight cable networks, including AMC, Bravo, Discovery and USA Network. Canoe used overlays on top of 30 second commercials that allowed viewers to access more info, coupons or other promotions by clicking their remote. Citing the lack of demand from major advertising companies, Canoe has been forced to close its New York office and lay off 120 employees, including CEO Kathy Timko. According to the report, the company will now seek to build a VOD advertising platform that can cover traditional on-demand, as well as TV Everywhere services down the road. Based in Denver, Canoe will now be led by new CEO, and former CTO, Joel Hassell.

The Digital Place-based Advertising Alliance (DPAA) has announced that its fifth annual Digital Media Summit will be held on October 16 at the New York Hilton. The event will be geared toward topics relevant to digital place-based media, including contextual engagement and planning strategies. The DPAA aims to connect place-based ad networks with ad agencies in order to develop and promote the effectiveness of the medium.


Consumers will soon get the chance to connect to Wi-Fi hotspots and stay on the network as they move about, without having to input their log-in information each time they connect, thanks to a new industry-wide initiative from The Wi-Fi Alliance, reports GigaOM. The Alliance’s Passpoint program will begin to certify wireless devices this coming July. As long as a user is connected to a Wi-Fi network supported by Passpoint, he or she will have continuous access to the service. The service will support the use of SIM cards for authentication. According to the report, the initiative will probably receive the support of wireless carriers as they would be able to push a lot of mobile traffic on to Wi-Fi networks.

TiVo has inked a deal with Pace, a U.K.-based manufacturer that will now port TiVo’s software and user interface to its set-top boxes (STBs) and gateways. In doing so, Pace’s STBs and gateways will be a viable option for cable operators who license the TiVo solution. The new platform will be compatible with TiVo’s multi-room streaming capabilities and will support TiVo’s set-top, mobile and tablet offerings. Pace plans to offer implementations for both DVRs and advanced gateway STBs globally, starting with cable operators in “the Americas.”

Rapportive, the company behind the Gmail plug-in that shows users the latest social network updates from their contacts, has been acquired by LinkedIn. Rapportive’s Gmail product, which allows users to publish links from Facebook, Twitter and LinkedIn, but also the likes of Hulu, YouTube and Pinterest, will still be available for users. It will, however, now operate under LinkedIn’s terms of service and privacy policy.


When it comes to brands on social media, consumers are conflicted, according to new data from Insights Strategy Group. The research/strategy firm finds that 58% of people believe social media marketing is invasive, and 64% say they “hate” when a company targets them through their social networking profile; yet, 53% agree that a company needs a Facebook page to stay relevant. The most common reasons cited for following a brand on a social network is the possibility of receiving special news and deals (58%) and that it is the best way to give feedback to brands (55%).

Just another example showing that mobile advertising is set for a truly global boom, U.K.-based research firm FirstPartner finds that mobile ad spending in Italy will jump from $174.3 million in 2011 to $363.5 million in 2012, with mobile ad spending in the country forecasted to reach $1.26 billion in 2015, per eMarketer. According to the research, search will maintain a dominant share of mobile ad spending, but FirstPartner expects display ads, which include mobile banners and videos, to grow through its forecast period. eMarketer notes that it has a lower forecast for mobile ad spending in 2012 ($108 million; but, unlike FirstPartner, it excludes MMS and SMS-based ads). However, it cites similar expectations for compound annual growth (53.1% from 2010 to 2015).

The Android operating system was powering 36.9% of all smartphones in the U.K. in January, up from 20.1% in January 2011, according to Kantar Worldpanel ComTech, per The Guardian. Next on the board was Apple’s iOS, which runs on all iPhone models, at 28.5% of all smartphones that are in use in the country. It was a slight dip for Apple from the previous January, in which it accounted for 29.1% of all smartphones. The biggest tumble came at the expense of Nokia’s Symbian operating system, which saw its market share of installed smartphones fall from 26.7% in January 2010 to 13.1% in January 2011. Overall, the report found that over 50% of the U.K. population owned a smartphone.


AdRoll has appointed Suresh Khanna, the former director of new advertiser sales at Google, to be its new Vice President of Sales, according to TechCrunch. In his new role, Khanna will be responsible for building the online ad retargeting company’s sales team, as well as developing relationships with “larger advertisers and agencies.”



We all have our opinions on the sports radio juggernaut that is Mike Francesa. Personally, I find him highly entertaining (very similar to a certain type of uncle I’ve always wished I had). For likeminded people, here is the free Audio Roadshow mobile app to accompany Francesa’s popular show on WFAN, courtesy of CBS Local Digital Media. The app live-streams the show and provides a regularly updated lineup of topics on deck to be covered, as well as a list of scheduled guests who will appear on the show, including the one slated to be on air next. The app also aims to bring more interaction between the program and its listeners. To do this, it offers:  “Spot polls,” where Francesa will pose a question to listeners, who can then immediately respond via the app; “On air,” which lets listeners decide if they like what a guest is saying or not; and, “10 Seconds of Glory,” which lets users record an audio clip answering a question from Francesa and then send it to a producer on the show with the possibility of it being played on the air. It is currently only available in the Apple App Store.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SR. AE/NIELSEN/NY: New bus dev & sales focus w/digital pb ind. 5-7 yrs exp sales & resrch. Tv/agncy/res suplr exp pref’d.Appl to (3/1)

JOB OPENING: SR. BUYER LOCAL TV/Radio Active Int’l in Pearl River, NY (15 miles from NYC): Min 4 – 5 yrs exp. in negotiating and buying local TV/Radio req’d. On location req.
[email protected] call 845-732-8943 (3/1)

JOB OPENING: MGR, BRAND INSIGHTS/A+E Networks/NY: Focus on brand rsch, provide ratings analysis/support prog & mktg divisions. 3-5 yrs TV rsch. Nielsen/MRI/Simmons req’d. More info & apply:, #121084 (3/1)

JOB OPENING: PROMO SVC REP/FBC Ad Sales/NY: Mng sponsors’ off-air mktg activity, incl in-store POS materials & consmr promos. 2+ yrs promo/mtkg sppt exp in adv, entmt, or evt plnng. More info/apply: FNG0000952 (3/1)

JOB OPENING:  EXEC ASST (FREELANCE)/NY: Support to the SVP, Dev & Prog (Unscripted), Lifetime Networks managing day-to-day admin responsibilities (3/1)

JOB OPENING: VP, PRODUCT MANAGEMENT SHOWTIME ANYTIME/SHOWTIME/NYC: Responsible for overseeing day-to-day ops, ongoing development & product maintenance of Showtime Anytime. 10+ yrs exp req’d. Apply at (2/29)

JOB OPENING: SR. DIR, TECH DEVELOPMENT SHOWTIME ANYTIME/SHOWTIME/NYC: Lead technical development for Showtime Anytime. 10+ yrs exp in digital media and software development req’d. Apply at (2/29)

JOB OPENING: DIR., PRODUCT MANAGEMENT- ON DEMAND/SHOWTIME/NYC: responsible for product strategy & management of Showtime’s On Demand services. 5+ yrs product management experience req’d. Apply at (2/29)

JOB OPENING: TEMP PROJECT MANAGER, DIGITAL MEDIA/SHOWTIME/NYC: Oversees & coordinates digital projects across all platforms for the Smithsonian Channel. 2-3 yrs project management experience req’d. Apply at (2/29)

JOB OPENING: EDITORIAL DIRECTOR-CREATIVE-SVCS/BBC America/NYC: editorial/art directn of on-air/dig promo projects. 8+ yrs exp in On-Air Promos w/ 2+ yrs Editorial/Creative Director exp in natl brdcast/cble ntwrk. [email protected] (2/29)

JOB OPENING: DIRECT RESPONSE SALES PLAN/TV One/NY: 1-2yr DR/TV Sales Planner exp. Pref’d/BA req’d. Direct response Agency Buying/Plan exp. a +. Familiar w/ rsrch tools MRI, Nielsen. Full description at (2/29)

JOB OPENING: SALES OPS ASST TEMP/TV ONE/NY: Copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal DOE Visit (2/29)

JOB OPENING: MKTG DIR/NASCAR Foundation/CH: Dvlp & execute mktg & comm. strategy. 10 yrs exp in mktg or nonprofit cause mktg. (2/29)

JOB OPENING: ACCOUNT EXECUTIVE/DISH MEDIA SALES/NY: Join expanding team. Resp for developing & growing cable/Advanced TV Ad Sales revenue. Agency & client relationships req’d. 5+ yrs national sales exp. Apply here (2/28)

JOB OPENING: SALES MGR/DISH MEDIA SALES/LA: Resp for developing & growing cable/Advanced TV Ad Sales revenue in Western region. Manage staff of 3. Agency & client relationships req’d. 7+ yrs national sales/mgmt exp. Apply here (2/28)

JOB OPENING: AD SALES MARKETING COORD/DISH MEDIA SALES/NY: Join expanding team. Develop materials, presentations and other sales collateral for national Ad Sales team. 1-2 yrs related exp. Photoshop skills a plus. Apply here (2/28)

JOB OPENING: MGR, DIG. COMM/Disney Publishing Worldwide/NY: Dvlp/implmnt DPW’s PR plans in support of all dig. initiatives, incl. Apps, ebooks, social media outreach. Dig & consumer PR exp a must. Resume: [email protected] (2/28)

JOB OPENING: DIG SALES PLANNER/NEW YORK: Support Digital AEs thru Ad Sales Price/Plan Team to max ad revenues for A+E Networks web properties (2/28)

JOB OPENING: DIRECTOR, PROGRAM RESEARCH & ANALYSIS/WBTV/LA: Monitor TV Lndscape & ntwks for prog & schd trends/asst VP in dsgn & implt/Dgre req/5+ yrs resrch exp @ TV prod co or ntwrk. App to #129303BR (2/28)

JOB OPENING: SYNDICATION DIRECTOR/Danny Lipford Media: Exp., highly-motivated exec to market/sale Today’s Homeowner with Danny Lipford & Homefront. 5 yrs TV or Radio program syndication req. Send resume to [email protected] (2/28)

JOB OPENING: SALES PLANNER/AMC,WE,IFC/TROY,MI: Create/maintain national sales proposals, facilitate traffic, allocations, and flighting. 1-2+ yrs ad sales exp, Gabrielle Sales System exp. Resumes: [email protected] (2/28)

JOB OPENING: DIR/ADSALES OPERATIONS/NY: Wk w/Ad Sales, create formats for live/delay/rpt tournaments, coord sponsorships, optimize plan’g/pricing/inventory. 3-5 yrs Cbl/Netwk/mgmt exp req Sports exp pref. Apply: [email protected] (2/25)

JOB OPENING: DIR PUBLICITY/BBC AMERICA/NYC: Develop/maximize publicity opps for programming & online activities across all media. 7+ yrs exp. w/talent, publicity tactics & knowledge of UK programmg. Rez: [email protected] (2/25)

JOB OPENING: MANAGER, INTEGRATED MARKETING/CBS TV STATIONS/NY: Create integrated, multi-platform mktg programs, manage from pitch to activation; 5+yrs relevant mktg exp, prod’n exp a+ (ID 10926BR) (2/25)

JOB OPENING: SALES PLANNER/TV Guide/NY: 2+ yrs digital exp. Plan/execute online media plans, wrk w/mktg to devlp client presentations, monitor campaign delivery & deliver superior custmr service to clients [email protected] (2/25)

JOB OPENING: DIR, ANALYTICS/VEVO/NYC: Own dvlpmt of dig. analytics capabilities, processes & best practices across bus. Expert in implementation/analyses of analytics & database tools & data. Info: (2/24)

JOB OPENING: DIGITAL RESEARCH ASSOCIATE/ESPN/NY: 3+ yrs exp. Analyze/report ESPN digi platforms. Prof w/digital research tool skills & strong communicator req. Send resume: [email protected]  Descrip: //  (2/24)

JOB OPENING: MGR, AD SALES RSCH/A+E Networks/NY: Dev audience & consumer insights w/synd rsrch. Supp sales strat & dev estimates. Min 5yrs media research. More info & Apply:, #122172. (2/24)

JOB OPENING: MANAGER, AD SALES RESEARCH/ESPN/NY: manage projects focused on cross-media advertising effectiveness; 4+ years of research experience – media/agency exp. a +. REQ ID 26863 (2/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: EVENT PRODUCER/NY: – 15 yrs experience in major sports, entertainment and music properties/events. Freelance, part-time, full-time; available to travel. Contact: [email protected] (2/29)

SITUATION WANTED: STRATEGIC LEGAL/BIZ AFFS EXEC/LA: 15 yrs exp TV/Online. Motivated, strong negotiation, drafting, interpersonal & mgmt skills, industry contacts, works well under pressure & w/ others! [email protected] (2/29)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (2/28)

SITUATION WANTED: EVENT PRODUCER/NY: 10+ yrs developing/producing/managing experiential, press confs, launches, guerilla, branded. Can work w/ talent. [email protected] (2/28)

SITUATION WANTED: DEVELOPMENT PRODUCER/LA BASED: Reality/Ent/Docs. NBC; CBS; Spike; Dis; A&E; TLC; E!; VH1; Sy-Fy; specializing in talent tape and paper deliverables; runs on Batteries. [email protected]  (2/24)

SITUATION WANTED: Award-winning, NY Times reviewed THEATRICAL SONGWRITER looking to collaborate on an animated children’s TV series. Passionate about storytelling through songs. Listen to my workat (2/24)

SITUATION WANTED: I’M ALL YOURS N.Y. Seeking to Assist in more substantial & creative way. Currently an E.A. to Chief of Dept.5 Yrs. work exp. B.A. Mass Comm – Media Production Contact, [email protected] (2/24)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/24)

SITUATION WANTED: SALES ASSISTANT/CHI: Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (2/24)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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