Thursday, February 18th, 2010

Cynopsis: DIGITAL

Good morning, it’s Thursday, February 18, 2010, and this is your first early morning digital briefing.

HBO unveiled its broadband video service, launching initially today with some 600 hours of programming to Verizon FiOS HBO customers with the tagline, “It’s HBO. On Your Computer.” (HBO content is also available through Comcast’s newly rebranded Fancast Xfinity TV service.) Entire catalogues of original shows won’t typically be available (The Wire and The Sopranos are notable exceptions,) but new episodes will be offered just one hour after their start time on linear broadcast, per B&C. Another selling point will be the ability to offer movies online within HBO’s negotiated window – earlier than rival services like Netflix who are finding their access pushed back by companies like HBO’s sister studio Warner Bros. The network is currently in discussions with other cable and satellite providers to offer the service and hopes to also enable Droid handset owners to view the content in the coming months.


Premium content services including Blockbuster On Demand movies, Paramount Pictures films and Barnes & Noble eReader titles will be available on T-Mobile‘s new 3G powered HTC HD2 handset, launching on the Windows mobile platform March 24. One cool feature will be the ability to pause a Blockbuster movie you’re watching, then resume it on your broadband-connected television or Blu-ray player. is featuring a live interactive video through today allowing users to view the Vancouver Olympic set from the same perspective as Matt, Meredith, Ann and Al. The Immersive Media-powered live video stream, which like those virtual home tours allows you to view the set from a 360-degree perspective, runs from 7 am to 10 am ET.
Turner’s NBA Digital reported a bump in usage with its coverage of the NBA All-Star game, attracting more than 17 million viewers and delivering a record 4.95 million video streams on Sunday. NBA Mobile initiatives, including a slam dunk app for Android and the iPhone, also experienced a 146% y/y increase in visitors. is streaming the Academy of Interactive Arts and Sciences’ (AIAS) 13th annual Interactive Awards Show live again this year tonight at 10 pm ET, hosted by gaming enthusiast Jay Mohr.


LA-based online video producers Pith-e Productions are shopping a spin-off of its C.S.I. take-off Safety Geeks. One of the first live action web series to be shot in digital stereoscopic 3D, “Safety Geeks 3D” will be positioned for platforms and devices that support the technology, such as Sony’s upcoming 3D-compatible BRAVIA line of LCD TV’s.
Mobile content sharing service Thwapr is teaming with NY-based ad agency The Ad Store to develop a new type of social mobile advertising utilizing Thwapr’s mobile video platform and service.
Q&A app maker ChaCha has launched three Application Programming Interfaces (APIs) to developers, providing free access to integrate ChaCha’s database of questions and answers to third party apps.


Coming out of the latest downturn with some impressive growth numbers, online video ad player YuMe has raised an additional $25 million of funding in round led by newcoming investor Menlo Ventures. With customers such as MSN, Glam Media and MSNBC, YuMe says it reached profitability last year, serving an average of 30 million in stream video ads/day in Dec. to multiple video platforms. Recent YuMe innovations include a new interactive video format that allows advertisers to customize the experience and a dynamic live video ad insertion product.
The iVdopia mobile ad network announced the release of an Android SDK, enabling developers to extend video ad formats to Google’s Android platform. Following iPhone campaigns with major brands including Coke Zero, Warner Brothers and Miller Lite, iVdopia is adding social features, sponsorship, and “instant-play” video to its Android solution.
is launching a two-pronged user-generated themed “Have it Your Way” campaign with Burger King. It includes offering fans the chance to vote on pilot episodes to determine which new shows should make it to Adult Swim’s air.  The top-ranked viewer-selected pilot will air on Adult Swim the week of Mar. 22. An on air and online sweepstakes will then offer one viewer the chance to program the network for an entire night.


An analysis of how Super Bowl ads effected social media engagement by OpenAmplify found that Audi had the most powerful bump following the game. The company analyzed how people commented on, linked to and reacted to the ads posted on YouTube’s adblitz Channel, examining how links to the ads were commented on and circulated across social media in platforms. Google’s Parisian Love spot attracted the most reactions by far, but finished second overall as nearly half of the chatter around the ad was negative. Dodge, Volkswagen and Kia ads also finished in the top 10.

  • Super Bowl ads for Snickers (89%), Google (87%), Volkswagen (79%), and Coke (74%) had the highest percentage of positive reactions across social media
  • ‘Love’ and ‘LOL’ were the most used terms associated with positively-received ads from Snickers, Google, Volkswagen and Coke
  • Audi and Dr. Pepper had a polarizing effect, where audiences were split nearly down the middle on whether they liked the ad or not

The made for broadband content industry continues to grow in fits and starts in the U.S. and Europe where some $50 million was spent on original series last year, according to a new analysis from Content Economics Research. Not surprisingly UK public broadcaster BBC has spent more money producing made-for-broadband content than any US TV broadcasters, but indies and Sony’s Crackle portal helped to pick up the slack. (Overall, U.S. web production leads other countries by a long shot.) The total market is forecast to grow by 31% CAGR to $150 million in 2013.


Sony‘s answer to the iPad is the $199 Dash Personal Internet Viewer due out in April, a Wi-Fi capable tablet device with a 7″ LCD WVGA touch screen that also automatically adjusts the display for horizontal or vertical viewing. Sony is leveraging existing content partnerships struck through its Bravia line of TVs to bring lots of popular services including Netflix movies, eHow videos and Pandora music stations. A partnership with Chumby will also deliver over 1,000 internet apps.
Meredith‘s new The Mixing Bowl iPhone app gives users access to recipes and activities on its food site. Social features include the ability to rate recipes, share recipes and connections or chat with other home chefs while they cook.
A trio of free newly updated real estate apps from business forecaster Dan Burrus offers location-based access to MLS listed properties. “Complete Foreclosures” targets bank owned and short sale properties; “Complete Homes” covers all local listings; and “Complete Rentals” scans rental properties.


Former Chairman and CEO of The Interpublic Group David Bell will be joining online ad technology firm Resonate‘s Board of Directors.
As part of a new investment round, Shawn Carolan, a Managing Director for Menlo Ventures, joined YuMe‘s Board of Directors.
SB Nation has hired NBC Sports and Olympics veteran Zach Chapman and former MySpace executive David Borstein, formerly of MySpace, to round out its Direct Sales Team. Both will be responsible for driving revenue nationally and furthering partnerships with clients and agencies.
Santa Monica, CA-based content management platform ContentBridge named Christian Solomon to its Board of Advisors.


Meet Me at The Forum ~ March 5-6, 2010 ~ Washington, DC
Designed to educate leaders in all forms of communication!

The American Women in Radio & Television Women’s Media Forum is the event where professionals &
students renew their commitment to lifelong learning, promote diversity and strengthen the influence of the
media community. Join AARP, AT&T, Campbell Mithun, Greater Media, ION Media Networks, Katz 360,, NAB, NCTA, NPR, Oxygen Media, Turner Broadcasting, TV One, and many others.



Introverts will soon have nowhere to hide on the internet. Microsoft announced it is expanding it Outlook Social Connector feature that is a part of Office 2010, now enabling users to connect their LinkedIn accounts to their Inbox after downloading the new LinkedIn for Outlook add-on.  Outlook users will be able to view colleague status updates, sync LinkedIn contact information with Outlook contacts and add new connections directly from their Inbox. The upcoming Go Live add on to Windows Live will bring Google Buzz like features, enabling you to see pictures, profile updates and personal status messages of your friends from Windows Live Messenger. Outlook is also working on integrating with Facebook and MySpace to bring status updates and photo sharing from these social networks.

Check for the current primetime broadcast schedule, “Some TV things I like … and a few I don’t like,” as well as Sports, International and more general industry news.


Upfront 2010 Special Edition Series
Beginning March 24, a 5-part, 8-week Cyn opsis Media Special Series

Publishing to the entire Cyn opsis Media Audience, Upfront 2010 will provide an in-depth look at the 2010 Upfront selling season, by category, from both the Buyer and Seller perspectives.

Upfront 2010 Special Edition Schedule is:
Kids! –
March 24,    Cable – April 7,
Syndication – April 21, Spanish Language – May 5, Broadcast – May 19


Ad Space is limited. Contact Mike Farina to reserve today!  [email protected], 203.218.6480

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Check for the current primetime broadcast schedule, “Some TV things I like … and a few I don’t like,” as well as Sports, International and more general industry news.

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING:  DIRECTOR, BUSINESS & LEGAL AFFAIRS at The Hub/LA. Must have TV acquisition and development experience. Apply at:  req # 9490   (2/25)

JOB OPENING:  SALES ASSISTANT/Gameshow Network/NYC:  Report to VP Sales and Operations. Data entry in Gabriel system. Please send resume and CL to [email protected]  (2/25)

JOB OPENING: VP DEV & PRGMNG HISTORY/A&E TV/NY: Direct dvlpmnt & prod process for History prgmng inc series, docs & orig films. 7 yrs dev/prgm exp reality, docs, special or series. 2+ yrs mgng staff. Apply: (2/24)

JOB OPENING:  DIR PR HISTORY/A&E TV/NY:Dev/implement results-driven PR strat & campaigns for both prgrmng & brand.8 yrs exp TV pgrm publicity or media relations.Exc written verbal presentation skills.  Apply: (2/24)

JOB OPENING:  SENIOR ACCT EXEC/LATV NETWORK/TX-CHI: Sell nat’l ads for Hispanic network and 2 Synd TV shows; 5-10 yrs sales exp req. Fast growth opp in an entrepreneurial environment . Travel req. Info: (2/24)

JOB OPENING:  DIR OF DVLPMNT/GO GO LUCKEY ENTERTAINMENT/LA: Must be exp’d & highly orgnzd. Creative w/good writing & format skills. Able to take projects from start to pitch ready. Good references a must. Resume: [email protected] (2/24)

JOB OPENING: AP’s/PRODUCERS/WRITERS/SHOW-RUNNERS: NY prod co seeking for science based and reality shows, in-style of Kardashians/Housewives. Please email [email protected] (2/23)

JOB OPENING: DIRECTOR RESEARCH/OWN: THE OPRAH WINFREY NETWORK/LA: Story-teller who uses data to inform, inspire & connect to our audience. Expert in core & 3rd party ratings systems. Digital a huge +. Apply @ (2/20)

JOB OPENING: DIR TV SLS & COPRO DRAMA/BBC/NYC: Mng Drama TV Sls & Copro, sell, license & Coprod BBC Catalogue in US. Strong rltnship mngmnt w/ buyers, know mkt landscape, strong negotiation skills. (2/20)

JOB OPENING: ONLINE WRITER/PROD/BBC/DC: US edition of BBC News website, originate & prod PS of multi-media news/analysis/background. Understand what appeals to US audience, strong writing skills. (2/20)

JOB OPENING: ONLINE REPORTER/BBC/DC: Generate news mat for, take photo, text & audio/Vid reports. Strong writing, editorial & judgment skills. To apply: (2/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  NYC TV PRODUCTION COMPANY INTERN: Learn show development, story producing and biz dev. Across variety of network/Cable shows for NY based International Prod Co. Apply to [email protected] (2/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DEVELOPMENT PRODUCER/LA: To dive in, develop, and create presentation materials for your unscripted/factually based ideas-from concept to pitch. Email: [email protected] (2/25)

SITUATION WANTED:  MARKETING COORD/NY: 3+ yrs exp at tv companies including MTV & Fuse; organized, creative, sense of humor, great at ppt; strong refs available [email protected]  (2/24)

SITUATION WANTED:  EXEC BIZ DEV/STRATEGY/HEAD OF DIGITAL MEDIA: tired of shoveling snow @ work? 10 yrs TV & Movie exp diligently clearing driveway. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (2/24)

SITUATION WANTED:  PRGRMNG/PROD ASSIST/LA: A creative, multi-tasking quick learner – with a “fire in belly” desire; to continue growing 3yrs experience in Film/TV. LA Native, currently in GA will relocate. [email protected] (2/24)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:  [email protected] (2/24)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/24)

SITUATION WANTED:  MEDIA SALESMAN WITH RECORD SALES TRACK. 8+ years of experience in media sales with strong knowledge of contracts and sharp professional relationship with clients. 646-300-0546 or email [email protected] (2/24)

SITUATION WANTED: Looking for Entry-level work in television production.Experienced and versatile, with over 2years experience. [email protected] (2/23)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/23)

SITUATION WANTED:  MAKEUP ARTIST/NY: Over 20 years experience, including keying several top network and cable TV programs. Competitive rates, resume available upon request. Contact Michelle 917-359-0452  (2/23)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit (2/20)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010

Related Stories

04/14/24: Cynopsis Jobs

Jobs Clads

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/12/24: ABC News/NatGeo’s “Eclipse Across America” Outshines Competition

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

FETV: Special Delivery for Viewers and Advertisers

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Thursday April 11, 2024 At Family Entertainment Television (FETV), It’s All in the Family Cathy Applefeld Olson Family-operated with a passion for family-centric programming, Family Entertainment TV (FETV) continues to rise and shine amidst a sea of media conglomerates by overdelivering for viewers and brand partners […]

Cynopsis 04/11/24: Ad Engagement for Women’s Final Four up 97%

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY TNT Sports Scores Big During March Madness With the 2024 NCAA Men’s Basketball Tournament averaging 9.9M viewers across 67 games on TNT, TBS, truTV, CBS + Max, including double-digit growth with younger viewers P18-34 (+14% YoY) And there’s more to come… MLB Regular Season (TBS, Max, Bleacher Report) […]

04/10/24: Cynopsis Jobs

jobs 10

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]