Cynopsis: Kids!
02/17/11
Good morning. It’s Thursday, February 17, 2011, and this is your first early morning Kids briefing.
Corus Entertainment, Nelvana Studio and family-targeted YTV (Canada) will begin production on the new live-action series Life with Boys (26×30) next week in Toronto. Created by Michael Poryes (co-creator/executive producer Hannah Montana, That’s So Raven), the series is scheduled to premiere on YTV in September 2011. Life with Boys follows the life of Tess Foster (13) as she struggles to get through her teen years trying to understand and be understood. Tess is the only girl in her family, which includes her single overprotective dad (he’s a high school coach), and her three brothers; the oldest Gabe is a heartthrob, her studious twin brother Sam, and eight-year-old Spencer. Nelvana Enterprises will distribute the series in Canada, Latin America, Africa, Asia (excluding Japan) and France. Classic Media and Helion Pictures will cover distribution across all media in all other territories worldwide. Poryes is working with his previous collaborators Steven Peterman (executive producer of Hannah Montana) and Douglas Lieblein (co-executive producer of Hannah Montana) on this series. Nelvana and YTV are both owned by Corus.
NEW PRODUCTION & DEVELOPMENT
DreamWorks Animation has added another cast member to its 3D feature film Rise of the Guardians, which is based William Joyce’s kid book series The Guardians of Childhood. Eleven-year-old Dakota Goyo (Reel Steel, Thor) is set to lend his voice to a character in the upcoming movie, per Variety. The cast, as previously announced, will also feature Hugh Jackman, Chris Pine, Alec Baldwin, Jude Law, and Isla Fisher. Directed by Peter Ramsey and co-directed by William Joyce, from a screenplay by David Lindsay-Abaire, the movie will be produced by Christina Steinberg and Nancy Bernstein, and executive produced by Guillermo del Toro and Michael Siegel.
MORE KIDS STUFF
The first Cartoon Network Hall of Game Awards ( www.hallofgame.com ) hosted by skateboarder Tony Hawk, and which I hear tell will feature some awesome extreme sport stunts, is set to air on Cartoon Network on Friday, February 25, 2011 at 7p. In addition to the previously announced First Lady Michelle Obama on tape, the Cartoon Network Hall of Game Awards will feature a lineup of celebrities and athletes including: Nnamdi Asomugha, Jake T. Austin, Drew Brees, Shannon Brown, Kobe Bryant, Chewbacca, Chris Cole, Lucas Cruikshank (aka Fred), Stephen Curry, Landon Donovan, Carl Edwards, Roger Federer, Arian Foster, Rick Fox, Zachary Gordon, A.J. Hawk, David Henrie, Dwight Howard, DeSean Jackson, Greg Jennings, Joe Johnson, Tony Kanaan, Lisa Leslie, Robbie Maddison, Sal Masekela, Terrell Owens, Rico Rodriguez, Ryan Sheckler, Matthew Stafford, Amar’e Stoudemire, Andrew W.K., Venus Williams, Tiger Woods and the cast of Cartoon Network’s Dude, What Would Happen, as well as Jessica Aney (SI Sportskid of the Year). The show will also feature performances by Travie McCoy, Far East Movement, and the Inglewood High School Marching Band. Magic Johnson will also be presented with the first Gameblazer Award for lifetime achievement in sports. Created and produced in association with IMG Media, the Cartoon Network Hall Of Game Awards is multiplatform event that invites kids to go online and vote for their favorite sports stars and sports moments of the last year. The special is executive produced by Michael Dempsey and Steve Mayer, with The Sports Illustrated Group’s SI Kids serving as the official media partner.
Disney launches its first branded Android app, Radio Disney app. The Radio Disney app offers a 24-hour live stream of the channel, while also allowing listeners to use other features and apps on their devices. Additionally, the app enables users to request songs, learn about local Radio Disney events, and send shout outs to the network and its on-air hosts.
MARKETING/LICENSING
Toys based on Chapman Entertainment‘s preschool TV series Roary the Racing Car are set to be available this spring in the US, where the series can be seen on Sprout. The new Roary toy line includes products from Bandai America, which is the US master toy licensee, and K’Nex, which will be available at Toys “R” Us stores and toysrus.com. The first Roary US DVD, Roary The Racing Car, from Lionsgate Home Entertainment, will be available at retail from Tuesday, June 7, 2011. Additionally, episodes of the series that have not previously been seen in the US will air on Sprout in April 2011. Roary the Racing Car is represented by HIT Entertainment in North America.
Ludorum completes new licensing deals for its preschool series Chuggington across Spain, in partnership with its local licensing agent, Biplano. Signing on as the publishing partner for the region is Random House, which will release its first Chuggington story, activity, pop-up and novelty books in May 2011 that will be supported by a retail promotion at the supermarket chain, Carrefour. Big Picture will serve as the Chuggington home entertainment partner, with its first DVD title set for release in September 2011. Other new Chuggington licensees for Spain include Munecas Saica (outdoor toys, sporting goods), Artesania Cerda (fashion bags, accessories, footwear), and Trudeau (melamine). Learning Curve is the worldwide Master Toy partner for the property. Chuggington currently airs in Spain on the TVE1 platform, and is slated to launch on TVE’s digital kid’s platform, Clan, on March 17, 2011.
4Kids Entertainment and Cinedigm Digital Cinema will release the new 3D animated movie Yu-Gi-h! 3D: Bonds Beyond Time ( www.yugiohmovie3D.com ) in 300 digital US theaters (up from 250) beginning February 26, 2011, as part of the 10th anniversary of Yu-Gi-Oh! Targeted to K6-14, the movie will be supported by a full marketing effort including:
- Cinedigm Digital Cinema will promote the movie in several ways to let fans know the movie will be shown on consecutive weekends (February 26 & 27 and March 5 & 6), including via Share Square, a free service that enables the sharing of Yu-Gi-Oh! special features and updates to participating mobile smartphone users.
- Konami Digital Entertainment will launch a 10-city mall tour on five consecutive weekends running now through March 13. At select Simon Malls (www.simon.com), fans can learn to play the Yu-Gi-Oh! Trading card game, and learn about the property. Konami is also producing a limited edition movie-related pack of Yu-Gi-Oh! TCG cards available February 22. And finally, Konami will release a new video game in Spring 2011, Yu-Gi-Oh! 5D’s World Championship 2011: Over the Nexus.
- VIZ Media, publisher of the Yu-Gi-Oh! manga, is providing a free mini-manga to all moviegoers.
- 4Kids Entertainment is working with the Make-A-Wish Foundation of Metro NY and will invite several local families to the premiere. Proceeds from the premiere’s merchandise raffle will benefit the organization.
EXECUTIVE MOVES
Courtney Simmons is named SVP/Publicity, DC Entertainment (DCE) at Warner Bros. Based in Burbank, Simmons will report to John Rood, EVP/Sales, Marketing and Business Development. Simmons is set to oversee and manage media relations and internal communications for DCE and its executives, and is also responsible for developing and leading the PR strategy for DC Comics’ range of characters across all media platforms as well as Vertigo Publishing and MAD Magazine. In addition, she will oversee the NYC-based DCE publicity team. Simmons previously served as VP/Communications, Disney Interactive Media Group, and was a communications executive for Sony Online Entertainment and prior to that with The LEGO Group at Legoland California, The Six Flags Theme Park.
RATINGS
Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, February 15, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1151; K6-11 481; TWEENS 9-14 349
DISNEY CHANNEL: K2-11 1003; K6-11 481; TWEENS 9-14 341
CARTOON NETWORK: K2-11 323; K6-11 193; TWEENS 9-14 156
DISNEY XD: K2-11 171; K6-11 127; TWEENS 9-14 98
NICKTOONS: K2-11 97; K6-11 57; TWEENS 9-14 41
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s Trivia: Who am I? I live in Tarrytown USA. and I and my friends all work at the airport near Lightning Bug Lake. Who am I? JAY JAY THE JET PLANE Kudos to: Adrien Schriefer-Nickelodeon/NY; Hank Bordowitz-The Bordowitz Media Werx/NJ; Christine Ferrara-WSBK WBZ/Boston; Heather Floore-KDAF/Dallas; Michael Hawkins-PromoDoctors/Irving; Katherine Kaufman-Televix Entertainment/Beverly Hills; Kristina Taylor-LeapFrog/Emeryville; Tanya Pirozzo-Nelvana Marketing/Toronto
Today’s Trivia Question: The Lone Ranger had his silver bullet; Batman had his Batzooga, but who had a Gas Gun instead of a gun with bullets? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later —
Gwen Billings for Cynopsis Kids!
02.17.11
Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]
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JOB OPENING: SR. BUYER LOCAL TV & RADIO /Active Int’l in Pearl River, NY (15 miles from NYC): Min 3 – 5 yrs in major market radio buying exp. req’d. Resumes to: [email protected] or call 845-732-8943 1/19/11 (2/25)
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JOB OPENING: DIRECTOR PACKAGED GOODS/Nickelodeon/NYC: 4+yrs Licensing/Marketing in CPG Industry, HealthBeau Cat exp A+, Strng Org/Comm/Negotiation/Presentation skills, EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (2/23)
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SITUATION WANTED: RESEARCH MGR/NYC: Need data turned into dollars? 10+ yrs attracting advertisers, meeting client needs. Exp w/variety of systems (Nielsen, MRI) and metrics (Live/C3, reach). E-mail: [email protected] (2/18)
SITUATION WANTED: ON-AIR PROMOTIONS/TRAFFIC MANAGER/Austin, TX: 5+ yrs exp including launch of a network. Masters Cert. in Leadership. Passion, drive, and organization. Contact [email protected] (2/18)
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