Thursday, February 17th, 2011

Cynopsis: Kids!


Good morning. It’s Thursday, February 17, 2011, and this is your first early morning Kids briefing.

Corus Entertainment, Nelvana Studio and family-targeted YTV (Canada) will begin production on the new live-action series Life with Boys (26×30) next week in Toronto.  Created by Michael Poryes (co-creator/executive producer Hannah Montana, That’s So Raven), the series is scheduled to premiere on YTV in September 2011.  Life with Boys follows the life of Tess Foster (13) as she struggles to get through her teen years trying to understand and be understood.  Tess is the only girl in her family, which includes her single overprotective dad (he’s a high school coach), and her three brothers; the oldest Gabe is a heartthrob, her studious twin brother Sam, and eight-year-old Spencer.  Nelvana Enterprises will distribute the series in Canada, Latin America, Africa, Asia (excluding Japan) and France.  Classic Media and Helion Pictures will cover distribution across all media in all other territories worldwide.  Poryes is working with his previous collaborators Steven Peterman (executive producer of Hannah Montana) and Douglas Lieblein (co-executive producer of Hannah Montana) on this series.  Nelvana and YTV are both owned by Corus.


DreamWorks Animation has added another cast member to its 3D feature film Rise of the Guardians, which is based William Joyce’s kid book series The Guardians of Childhood.  Eleven-year-old Dakota Goyo (Reel Steel, Thor) is set to lend his voice to a character in the upcoming movie, per Variety.  The cast, as previously announced, will also feature Hugh Jackman, Chris Pine, Alec Baldwin, Jude Law, and Isla Fisher.  Directed by Peter Ramsey and co-directed by William Joyce, from a screenplay by David Lindsay-Abaire, the movie will be produced by Christina Steinberg and Nancy Bernstein, and executive produced by Guillermo del Toro and Michael Siegel.


The first Cartoon Network Hall of Game Awards ( ) hosted by skateboarder Tony Hawk, and which I hear tell will feature some awesome extreme sport stunts, is set to air on Cartoon Network on Friday, February 25, 2011 at 7p.  In addition to the previously announced First Lady Michelle Obama on tape, the Cartoon Network Hall of Game Awards will feature a lineup of celebrities and athletes including:  Nnamdi Asomugha, Jake T. Austin, Drew Brees, Shannon Brown, Kobe Bryant, Chewbacca, Chris Cole, Lucas Cruikshank (aka Fred), Stephen Curry, Landon Donovan, Carl Edwards, Roger Federer, Arian Foster, Rick Fox, Zachary Gordon, A.J. Hawk, David Henrie, Dwight Howard, DeSean Jackson, Greg Jennings, Joe Johnson, Tony Kanaan, Lisa Leslie, Robbie Maddison, Sal Masekela, Terrell Owens, Rico Rodriguez, Ryan Sheckler, Matthew Stafford, Amar’e Stoudemire, Andrew W.K., Venus Williams, Tiger Woods and the cast of Cartoon Network’s Dude, What Would Happen, as well as Jessica Aney (SI Sportskid of the Year).  The show will also feature performances by Travie McCoy, Far East Movement, and the Inglewood High School Marching Band. Magic Johnson will also be presented with the first Gameblazer Award for lifetime achievement in sports.  Created and produced in association with IMG Media, the Cartoon Network Hall Of Game Awards is multiplatform event that invites kids to go online and vote for their favorite sports stars and sports moments of the last year.  The special is executive produced by Michael Dempsey and Steve Mayer, with The Sports Illustrated Group’s SI Kids serving as the official media partner.

Disney launches its first branded Android app, Radio Disney app.  The Radio Disney app offers a 24-hour live stream of the channel, while also allowing listeners to use other features and apps on their devices.  Additionally, the app enables users to request songs, learn about local Radio Disney events, and send shout outs to the network and its on-air hosts.


Toys based on Chapman Entertainment‘s preschool TV series Roary the Racing Car are set to be available this spring in the US, where the series can be seen on Sprout.  The new Roary toy line includes products from Bandai America, which is the US master toy licensee, and K’Nex, which will be available at Toys “R” Us stores and  The first Roary US DVD, Roary The Racing Car, from Lionsgate Home Entertainment, will be available at retail from Tuesday, June 7, 2011.  Additionally, episodes of the series that have not previously been seen in the US will air on Sprout in April 2011.  Roary the Racing Car is represented by HIT Entertainment in North America.

Ludorum completes new licensing deals for its preschool series Chuggington across Spain, in partnership with its local licensing agent, Biplano.  Signing on as the publishing partner for the region is Random House, which will release its first Chuggington story, activity, pop-up and novelty books in May 2011 that will be supported by a retail promotion at the supermarket chain, Carrefour.  Big Picture will serve as the Chuggington home entertainment partner, with its first DVD title set for release in September 2011.  Other new Chuggington licensees for Spain include Munecas Saica (outdoor toys, sporting goods), Artesania Cerda (fashion bags, accessories, footwear), and Trudeau (melamine).  Learning Curve is the worldwide Master Toy partner for the property.  Chuggington currently airs in Spain on the TVE1 platform, and is slated to launch on TVE’s digital kid’s platform, Clan, on March 17, 2011.

4Kids Entertainment and Cinedigm Digital Cinema will release the new 3D animated movie Yu-Gi-h! 3D: Bonds Beyond Time ( ) in 300 digital US theaters (up from 250) beginning February 26, 2011, as part of the 10th anniversary of Yu-Gi-Oh!  Targeted to K6-14, the movie will be supported by a full marketing effort including:

  • Cinedigm Digital Cinema will promote the movie in several ways to let fans know the movie will be shown on consecutive weekends (February 26 & 27 and March 5 & 6), including via Share Square, a free service that enables the sharing of Yu-Gi-Oh! special features and updates to participating mobile smartphone users.
  • Konami Digital Entertainment will launch a 10-city mall tour on five consecutive weekends running now through March 13.  At select Simon Malls (, fans can learn to play the Yu-Gi-Oh! Trading card game, and learn about the property. Konami is also producing a limited edition movie-related pack of Yu-Gi-Oh! TCG cards available February 22.  And finally, Konami will release a new video game in Spring 2011, Yu-Gi-Oh! 5D’s World Championship 2011: Over the Nexus.
  • VIZ Media, publisher of the Yu-Gi-Oh! manga, is providing a free mini-manga to all moviegoers.
  • 4Kids Entertainment is working with the Make-A-Wish Foundation of Metro NY and will invite several local families to the premiere.  Proceeds from the premiere’s merchandise raffle will benefit the organization.


Courtney Simmons is named SVP/Publicity, DC Entertainment (DCE) at Warner Bros.  Based in Burbank, Simmons will report to John Rood, EVP/Sales, Marketing and Business Development.  Simmons is set to oversee and manage media relations and internal communications for DCE and its executives, and is also responsible for developing and leading the PR strategy for DC Comics’ range of characters across all media platforms as well as Vertigo Publishing and MAD Magazine.  In addition, she will oversee the NYC-based DCE publicity team.  Simmons previously served as VP/Communications, Disney Interactive Media Group, and was a communications executive for Sony Online Entertainment and prior to that with The LEGO Group at Legoland California, The Six Flags Theme Park.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, February 15, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1151; K6-11 481; TWEENS 9-14 349
DISNEY CHANNEL:     K2-11 1003; K6-11 481; TWEENS 9-14 341
CARTOON NETWORK: K2-11   323; K6-11 193; TWEENS 9-14 156
DISNEY XD:               K2-11   171; K6-11 127; TWEENS 9-14   98
NICKTOONS:              K2-11    97; K6-11   57; TWEENS 9-14   41
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:  Who am I?  I live in Tarrytown USA. and I and my friends all work at the airport near Lightning Bug Lake. Who am I?  JAY JAY THE JET PLANE  Kudos to: Adrien Schriefer-Nickelodeon/NY; Hank Bordowitz-The Bordowitz Media Werx/NJ; Christine Ferrara-WSBK WBZ/Boston; Heather Floore-KDAF/Dallas; Michael Hawkins-PromoDoctors/Irving; Katherine Kaufman-Televix Entertainment/Beverly Hills; Kristina Taylor-LeapFrog/Emeryville; Tanya Pirozzo-Nelvana Marketing/Toronto

Today’s Trivia Question:  The Lone Ranger had his silver bullet; Batman had his  Batzooga, but who had a Gas Gun instead of a gun with bullets?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the very bottom of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SR. BUYER LOCAL TV & RADIO /Active Int’l in Pearl River, NY (15 miles from NYC): Min 3 – 5 yrs in major market radio buying exp. req’d. Resumes to:  [email protected] or call 845-732-8943 1/19/11 (2/25)

JOB OPENING: ASST. MKTG MGR/truTV/NYC: Assist w/development & execution of multi-platform consumer campaigns; support brand strategy dept in daily activities(develop adv. strategy, briefs, show positioning)    122065BR:Asst. Mkt Mgr (2/25)

JOB OPENING:  PRODUCTION ACCOUNTANT/TalkShow/NY: 10 yr+ experience in production accounting/cost reporting/estimating. Apply: [email protected]  (2/25)

JOB OPENING: DESIGN DIRECTOR/USA Network/NYC: Responsible for the overall look & feel of network’s on-air design, extending onto new media platforms, Maintain/evolve visual style, mng/sprvs a team. req#1039 (2/25)

JOB OPENING: MOBILE ADVRTSING SALES EXEC/Greystripe Mobile Advertising/ATL: If you have 3+ yrs interactive or mobile advrtsng sales exp you may be our perfect teammate. To apply: (2/24)

JOB OPENING: OUTREACH MGR/HITN-TV/NYC: Oversee local/national outreach for children’s media education initiative. Early childhood education, literacy, fluent in Spanish a +. Apply at: (2/24)

JOB OPENING: MANAGER, CONSUMER MARKETING & MEDIA STRATEGY/National Geographic Channel/DC: Mktg campaigns for off-air priorities. 5+ yrs promo mktg/ ad agency/ media exp. Apply: , FNG0000254 (2/24)

JOB OPENING: SR. WRITER/PROD, CLIENT SOLUTIONS/HGTV/Knoxville, TN: Create innovative content for brand & advertisers wkg w/Ad Sales Mktg & Prgming to drive ratings/revenue. 5yrs promo/commercial exp. #2159 (2/24)

JOB OPENING: AD SLS ACCOUNT EXEC/20TH TV/NY: 4+ yrs sls exp; dev strong relationship w/advertisers, grow existing and new business; prform v. budget/sales; (EOE) for more info/apply: Email: [email protected]  (2/24)

JOB OPENING: PROJECT MANAGER/CORP SIZZLES, NIC CREATIVE ADV/Nickelodeon/NYC: 4+yrs Proj/Prod Mgmt exp in video production, Strng Org & Negotiating skills, TV spot prod exp EOE/M/F/D/AAP. Apply (2/23)

JOB OPENING: DIRECTOR PACKAGED GOODS/Nickelodeon/NYC: 4+yrs Licensing/Marketing in CPG Industry, HealthBeau Cat exp A+, Strng Org/Comm/Negotiation/Presentation skills, EOE/M/F/D/AAP. Apply (2/23)

JOB OPENING: SR RSCH ANALYST/DISCOVERY/NY: 2+ yrs exp Nat’l media rsrch from cable, brdcst, synd or ad agency; Nat’l Nielsen systems & data knwlg a must. Detail oriented/strong written/oral comm skills. # 3024 (2/23)

JOB OPENING: VP, DIST MKTG/DISCOVERY/SS: dvlp & oversee implmnt of all DCI Ntwrk strgy; 8+ yrs exp Mrktg, sls &/or acct mgmt.; 5+ yrs client facing role; cable TV exp strongly preferred. # 3240 (2/23)

JOB OPENING: VP, MTVN STANDARDS & PRACTICES/NICKELODEON/NYC: responsible for implementation of brand consistency & risk mngmnt for all Nickelodeon brands on all platforms. BA deg. pref’d. (2/23)

JOB OPENING: DIGITAL SALES PLANNER/NYC: High paced digital advertising music focused company. We are one of largest music centric companies on web. DIGITAL EXPERIENCE A MUST IN ORDER TO APPLY. Email resume: [email protected] (2/23)

JOB OPENING: WRITER, ONAIR CREATIVE/NICKjr/NYC: 3+ yrs copywriting/brand communication. Relate to a preschooler mindset & develop level. Excellent promo writing/org/comm skills. EOE/M/F/D/AAP Apply (2/23)

JOB OPENING: BUS DEV INTERACTIVE VIDEO / Introduce new hyper-interactive video tech to agencies, ad servers & brands; neg. partnership deals; 3+yrs relevant exp. Resumes [email protected] (2/23)

JOB OPENING: SHOWRUNNER/NYC: Needed for home two construction shows. Must have recent construction show experience as EP or Showrunner. Please send resume to [email protected] (2/23)

JOB OPENING: SR ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP (2/19)

JOB OPENING: ACCT EXEC/Universal/NBC Sports/NYC:Maint/growth of existing biz. Dvlp new biz; focus on endemic clients w/in endurance/Olympic sport cats.; 5+ yrs AE/mgr media/brdcst; BA/BS req’d. Res: [email protected] (2/18)

JOB OPENING: RESEARCH ANALYST/(F/T)/CTAM/DC area: seeks FT Analyst to provide rsrch support & assist in study production. Description: . Email: [email protected] (2/18)

JOB OPENING: EDITOR/iNDEMAND/NYC:  HowardTV seeks editor/raw footage, 10-12 shows monthly + original productions/special projects. Show synopses. Bachelor’s +3 yr exp editing in TV/cable. Apply: [email protected] (2/18)

JOB OPENING: RESEARCH & ANALYTICS/iNDEMAND/NYC: Qualitative & quantitative research to support business objectives. Bachelor’s degree +4 yrs exp mngng primary & secondary research in media/entertainment. Apply: [email protected] (2/18)

JOB OPENING: COUNSEL/MTV NETWORKS LEGAL/NYC: handle bus/legal affairs matters across various MTV prgrmng srvces. J.D. & 3+ yrs exp of law practice at ent law firm. CERT, LICENSES, REGISTRATIONS  Apply: (2/18)

JOB OPENING: SR DIRECTOR, PROGRAMMING RESEARCH/MTV/NYC. 7 + yrs TV ratings research/data analysis; Expertise in research methodology, competitive TV landscape & industry trends; B.A req. EOE/M/F/D/AAP apply (2/18)

JOB OPENING: DIRECTOR DISTRIBUTION/Hallmark Channel/New York: 5 yrs exp w/Sales req. Req exp handling MSO accts (pref Top 10) incl. carriage negotiations. See full posting and apply @ (2/18)

JOB OPENING: VP,  LEGAL AFFAIRS/MTVN/NYC:   Draft/negotiate agreements re: dist of broad portfolio of basic cable prgrmng srvcs & related content offerings. 8-10yrs in-house or law firm exp req’d.Apply: (2/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING/SUMMER INTERNSHIP CREDITS ONLY:   INTERN/ CG Animation studio Speakeasyfx/Westfield, NJ:  needs detail oriented interns for TV show. Must know MS Office. Hrs are flex. Our website is [email protected] (2/24)

SPRING/SUMMER INTERNSHIP CREDITS ONLY. START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected] (2/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:CAMERA OPERATOR/LA Based… ABC, E!, MTV, TRUTV Watch my reel at: . I shot clip of the year “The Soup” 2010 “Dunka Doo Balls”. Contact email: [email protected] (2/22)

SITUATION WANTED:ADMIN ASST/ NYC :Professional, driven, well orgnzd administrative asst with7+ yrs exp in a corp atmosphere. Comfortable working in a creative, fast paced environment. Willing to travel. E-mail: [email protected] (2/22)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm. 3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (2/22)

SITUATION WANTED: Experienced TV Producer with MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (2/22)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm.3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (2/19)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (2/19)

SITUATION WANTED: RESEARCH MGR/NYC: Need data turned into dollars? 10+ yrs attracting advertisers, meeting client needs. Exp w/variety of systems (Nielsen, MRI) and metrics (Live/C3, reach). E-mail: [email protected] (2/18)

SITUATION WANTED: ON-AIR PROMOTIONS/TRAFFIC MANAGER/Austin, TX:  5+ yrs exp including launch of a network.  Masters Cert. in Leadership.  Passion, drive, and organization.  Contact [email protected] (2/18)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from future mailings, please click here.   

Related Stories

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]

Cynopsis 04/17/24: Amazon picks up Travis Kelce-hosted game show

Wednesday April 17, 2024 Today’s Premieres Hulu: Under the Bridge; See You in Another Life Netflix: Our Living World; Don’t Hate the Player; The Grimm Variations; The Circle Speedvision: Helping Hands Garage at 8p TVMonde5USA: Sortez-mol de moi at 11:30p IN THE NEWS Rep. Jerry Nadler (D-NY) and Rep. Joaquin Castro (D-TX) want details about […]

Cynopsis 04/16/24: “Tamron Hall” renewed for season six

"Tamron Hall" renewed for season six

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment TV & Family Movie Classics The Family networks run by a real family, serving families • Quality Programming • • Brand-Safe Environment • • Valuable Audience • Click here to learn more Tuesday April 16, 2024 Today’s Premiere Paramount+: CTRL+ALT+Desire Today’s Finale HGTV: […]