Thursday, February 17th, 2011

Cynopsis: DIGITAL

Good morning, it’s Thursday, February 17, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here


If Apple can launch a tablet subscription service, Google can surely do it for cheaper. Google One Pass will allow publishers to customize their offerings as they experiment with different business models, including subscriptions, day passes, metered access or charging for a la carte articles through their websites or mobile apps, according to a Google blog post. More important, Google will only take a 10% share of the revenue according to reports `- one third of what Apple is demanding. The service is now available for publishers in Canada, France, Germany, Italy, Spain, the U.K. and the U.S, with Media General, Popular Science and Prisa among the publishers who have already signed on.


One way to sidestep iTunes’ limitations when it comes to adding extras and other goodies is to launch the movie as a free standing app. Warner Bros. became the first studio to take this approach, launching “App Editions” of feature films “Inception” and “The Dark Knight” across the globe, the first of a full line-up of planned releases. The cool touchscreen interface allows users to add to their social networking feeds and access behind the scenes videos, production stills, concept art and other extras while they’re watching. Although prices will vary by country, iPhone, iPod touch and iPad users in the U.S. can download interactive versions of `”Inception” for $11.99 and “The Dark Knight” for $9.99. (And yes, the movies are Airplay compatible, enabling easy viewing on your television through your in home Wi-Fi network.)


Digital coupon site Groupon has retained a headhunting firm and has approached Hulu CEO Jason Kilar to see if he’s interested in becoming the company’s head of worldwide operations, reports Bloomberg.
Playing upon the central theme of its stable of transformation-based reality shows, cable network A&E launched a community outreach program to inspire people to make positive changes in their own lives. Ad-supported PSAs and on-air vignettes will help promote the program and the website will entice users to commit to making changes involving diet, health, behaviors, etc. A&E is pledging $1 for every person who signs up, which they can direct to their favorite charity.
My Damn Channel unveiled a sneak peak of its fish-out-of-water comedy series Gigi: Almost American, co-produced by BBC Worldwide Prods. and created by Josh Gad and his fellow comedy troupe members of The Lost Nomads. (Josh is also starring in Matt Stone and Trey Parker’s Broadway Musical, “The Book of Mormon,” opening March 24, the day after the 10-episode show premiers.)


The WPP Group is forming a new umbrella digital agency dubbed Possible Worldwide to encompass the digital operations of multiple existing agencies including Schematic, Bridge Worldwide, BLUE and Quasar. Possible’s headquarters will be in New York and another 17 other offices will be maintained across the globe.
The length of video ads has less impact on completion rates than the length of the content they appear within or the position of the ads in the content, according to online video infrastructure company FreeWheel video ad network’s 2010 Video Monetization Report. Regardless of ad length, ads placed as mid-rolls within long-form content (20+ minutes) are most likely to be viewed through to completion (91%) – indicating higher engagement among longer form, premium content. Other trends include:

  • While pre-roll continue to make up the majority of ad placements, mid-rolls have grown faster in the past year
  • Video ad volume (pre-roll, mid-roll and post-roll) doubled overall to 6.3 billion impressions between Q3 and Q4
  • the :15 ad has emerged as the most common ad length, representing 58% of all video ads served

Hulu again topped all sites in delivering video ads in Jan. despite only reaching 8% of the U.S. population, with the ave. Hulu viewer watching 44 ads during the month, according to ComScore. Tremor Media remained the top ad network with 503.7 million ad views.
Top U.S. Online Video Properties by Video Ads Viewed
Ranked by Video Ads – Viewed, Jan. 2011
Property                             Video      Total Ad    Frequency    % Reach
                                      Ads (000)  Min. (MM) (Ads/viewer)   Total U.S. Pop.                                
Total Internet : Total Aud.  4,344,426      1,729       32.0         45.0%
Hulu                                 1,080,902         434       44.6           8.0%
Tremor Media *                    503,683         300         8.7         19.1%
ADAP.TV*                             431,908        259         8.7         16.5%
Microsoft Sites                      414,644        156       11.1         12.4%
BrightRoll *                          348,381        208         4.9         23.5%
SpotXchange                        318,832        205         8.7         12.2%
CBS Interactive                     211,593         60        8.6          8.1%
Viacom Digital                       193,685        104        8.1          8.0%
Crosspoint Media*                 185,127         60         7.1          8.7%
ABC Television                      154,716         64       22.3          2.3%   
Source: comScore Video Metrix, not including overlays, branded players, homepage ads, etc.,   * – indicates ad network                                


A group of Republican senators led by Senate Commerce Committee ranking member Kay Bailey Hutchison (R-Texas) filed a resolution of disapproval yesterday aimed at repealing FCC’s net neutrality order, which cleared the commission along party lines last year. The effort was joined by a similar measure by the ranking GOP chairmen of the House Energy and Commerce Committee and the Telecom subcommittee. A resolution blocking the measure would have to clear both houses of Congress and presumably survive a veto issued by President Obama, who has gone on the record several times supporting net neutrality. FCC Chairman Julius Genachowski issued a statement in response defending the measure.
Lawmakers criticized Google and Yahoo for turning down invitations to testify at yesterday’s Senate Judiciary Committee hearing on rogue websites that promote piracy. Both company’s search engines have been accused of pointing users to offending sites.


After a row that involved unauthorized usage of its Angry Birds franchise, Rovio and Microsoft have kissed and made up announcing plans to finally launch a version of the addictive mobile game for Windows Phone 7, per Pocket-lint. The developer is also working on a 3D version of the game.
The free Disney Radio app has now launched for Android, offering access to the 24/7 Disney Radio stream with multitasking functionality including the ability to request songs, text, browse the internet and email while listening. The iOS version of the app has been downloaded more than 1.4 million times, according to Disney.


Former Schematic CEO, Trevor Kaufman, will serve as Global CEO of WPP Digital’s new Possible Worldwide, joined by Jay Woffington as Global President, Michael Graham as COO, Bob Gilbreath as Chief Strategy Officer, Diane Holland as CFO and Harish Bahl as Chief Production Officer. Nick Worth will serve as President, Americas and Kenny Powar will serve as President, Asia Pacific and Europe, the Middle East and Africa.
Seattle-based social game developer Double Down Interactive (Double Down Casino) tapped former Big Fish Games executive Glenn Walcott as its new President.
Lisa Hsia
, credited with such innovations as the Bravo Talk Bubble, has been upped to the new position of EVP/Bravo Digital Media. She will continue to report to Frances Berwick, President of Bravo, in New York.
Simulmedia announced the formation of a strategic alliance with MAGNAGLOBAL, strategic investment unit for Mediabrands and IPG agencies, to produce research, case studies and recommendations on TV and commercial viewing targeting. As part of this partnership, Brian Wieser will join Simulmedia as Chief Marketing Officer to lead the effort.
Former Aniboom CMO Larry Lieberman has joined LA-based social advertising company SocialVibe as Chief Marketing Officer.
IGN Entertainment President and man about town Roy Bahat has joined Revision3‘s Board of Directors.


MTV is launching new live tagging contest around its hit reality series Jersey Shore with innovative TV watching app IntoNow, (a spin off from video management firm Auditude), that allows fans to connect around shows and share comments via Facebook and Twitter. The IntoNow app is kind of a cross between Shazam and Miso TV – it listens to what show you’re watching and pulls up the exact episode from its database, which covers 120 channels and 5 years of programming. Then it allows you to share with your friends what you’re watching, pull up what your friends have watched or are currently watching or even add back episodes of the show to your Netflix queue or iTunes wallet. MTV is providing an incentive to users to “tag” or check in live to the remaining 6 premiere episodes of Jersey Shore this season. Demonstrating you’re “Now Into” the show will provide you with a chance to win a trip for two to the season four premiere and admission to the season four premiere party. MTV is a also using IntoNow to enable viewers to peer a little closer into Liz Lee’s “Life as Liz”; users can now pull up the “My List with Liz” feature to see what current shows Liz is loyal to. (That’s a lot of alliteration from anxious anchors placed in powerful posts.)

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the very bottom of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SR. BUYER LOCAL TV & RADIO /Active Int’l in Pearl River, NY (15 miles from NYC): Min 3 – 5 yrs in major market radio buying exp. req’d. Resumes to:  [email protected] or call 845-732-8943 1/19/11 (2/25)

JOB OPENING: ASST. MKTG MGR/truTV/NYC: Assist w/development & execution of multi-platform consumer campaigns; support brand strategy dept in daily activities(develop adv. strategy, briefs, show positioning)    122065BR:Asst. Mkt Mgr (2/25)

JOB OPENING:  PRODUCTION ACCOUNTANT/TalkShow/NY: 10 yr+ experience in production accounting/cost reporting/estimating. Apply: [email protected]  (2/25)

JOB OPENING: DESIGN DIRECTOR/USA Network/NYC: Responsible for the overall look & feel of network’s on-air design, extending onto new media platforms, Maintain/evolve visual style, mng/sprvs a team. req#1039 (2/25)

JOB OPENING: MOBILE ADVRTSING SALES EXEC/Greystripe Mobile Advertising/ATL: If you have 3+ yrs interactive or mobile advrtsng sales exp you may be our perfect teammate. To apply: (2/24)

JOB OPENING: OUTREACH MGR/HITN-TV/NYC: Oversee local/national outreach for children’s media education initiative. Early childhood education, literacy, fluent in Spanish a +. Apply at: (2/24)

JOB OPENING: MANAGER, CONSUMER MARKETING & MEDIA STRATEGY/National Geographic Channel/DC: Mktg campaigns for off-air priorities. 5+ yrs promo mktg/ ad agency/ media exp. Apply: , FNG0000254 (2/24)

JOB OPENING: SR. WRITER/PROD, CLIENT SOLUTIONS/HGTV/Knoxville, TN: Create innovative content for brand & advertisers wkg w/Ad Sales Mktg & Prgming to drive ratings/revenue. 5yrs promo/commercial exp. #2159 (2/24)

JOB OPENING: AD SLS ACCOUNT EXEC/20TH TV/NY: 4+ yrs sls exp; dev strong relationship w/advertisers, grow existing and new business; prform v. budget/sales; (EOE) for more info/apply: Email: [email protected]  (2/24)

JOB OPENING: PROJECT MANAGER/CORP SIZZLES, NIC CREATIVE ADV/Nickelodeon/NYC: 4+yrs Proj/Prod Mgmt exp in video production, Strng Org & Negotiating skills, TV spot prod exp EOE/M/F/D/AAP. Apply (2/23)

JOB OPENING: DIRECTOR PACKAGED GOODS/Nickelodeon/NYC: 4+yrs Licensing/Marketing in CPG Industry, HealthBeau Cat exp A+, Strng Org/Comm/Negotiation/Presentation skills, EOE/M/F/D/AAP. Apply (2/23)

JOB OPENING: SR RSCH ANALYST/DISCOVERY/NY: 2+ yrs exp Nat’l media rsrch from cable, brdcst, synd or ad agency; Nat’l Nielsen systems & data knwlg a must. Detail oriented/strong written/oral comm skills. # 3024 (2/23)

JOB OPENING: VP, DIST MKTG/DISCOVERY/SS: dvlp & oversee implmnt of all DCI Ntwrk strgy; 8+ yrs exp Mrktg, sls &/or acct mgmt.; 5+ yrs client facing role; cable TV exp strongly preferred. # 3240 (2/23)

JOB OPENING: VP, MTVN STANDARDS & PRACTICES/NICKELODEON/NYC: responsible for implementation of brand consistency & risk mngmnt for all Nickelodeon brands on all platforms. BA deg. pref’d. (2/23)

JOB OPENING: DIGITAL SALES PLANNER/NYC: High paced digital advertising music focused company. We are one of largest music centric companies on web. DIGITAL EXPERIENCE A MUST IN ORDER TO APPLY. Email resume: [email protected] (2/23)

JOB OPENING: WRITER, ONAIR CREATIVE/NICKjr/NYC: 3+ yrs copywriting/brand communication. Relate to a preschooler mindset & develop level. Excellent promo writing/org/comm skills. EOE/M/F/D/AAP Apply (2/23)

JOB OPENING: BUS DEV INTERACTIVE VIDEO / Introduce new hyper-interactive video tech to agencies, ad servers & brands; neg. partnership deals; 3+yrs relevant exp. Resumes [email protected] (2/23)

JOB OPENING: SHOWRUNNER/NYC: Needed for home two construction shows. Must have recent construction show experience as EP or Showrunner. Please send resume to [email protected] (2/23)

JOB OPENING: SR ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP (2/19)

JOB OPENING: ACCT EXEC/Universal/NBC Sports/NYC:Maint/growth of existing biz. Dvlp new biz; focus on endemic clients w/in endurance/Olympic sport cats.; 5+ yrs AE/mgr media/brdcst; BA/BS req’d. Res: [email protected] (2/18)

JOB OPENING: RESEARCH ANALYST/(F/T)/CTAM/DC area: seeks FT Analyst to provide rsrch support & assist in study production. Description: . Email: [email protected] (2/18)

JOB OPENING: EDITOR/iNDEMAND/NYC:  HowardTV seeks editor/raw footage, 10-12 shows monthly + original productions/special projects. Show synopses. Bachelor’s +3 yr exp editing in TV/cable. Apply: [email protected] (2/18)

JOB OPENING: RESEARCH & ANALYTICS/iNDEMAND/NYC: Qualitative & quantitative research to support business objectives. Bachelor’s degree +4 yrs exp mngng primary & secondary research in media/entertainment. Apply: [email protected] (2/18)

JOB OPENING: COUNSEL/MTV NETWORKS LEGAL/NYC: handle bus/legal affairs matters across various MTV prgrmng srvces. J.D. & 3+ yrs exp of law practice at ent law firm. CERT, LICENSES, REGISTRATIONS  Apply: (2/18)

JOB OPENING: SR DIRECTOR, PROGRAMMING RESEARCH/MTV/NYC. 7 + yrs TV ratings research/data analysis; Expertise in research methodology, competitive TV landscape & industry trends; B.A req. EOE/M/F/D/AAP apply (2/18)

JOB OPENING: DIRECTOR DISTRIBUTION/Hallmark Channel/New York: 5 yrs exp w/Sales req. Req exp handling MSO accts (pref Top 10) incl. carriage negotiations. See full posting and apply @ (2/18)

JOB OPENING: VP,  LEGAL AFFAIRS/MTVN/NYC:   Draft/negotiate agreements re: dist of broad portfolio of basic cable prgrmng srvcs & related content offerings. 8-10yrs in-house or law firm exp req’d.Apply: (2/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING/SUMMER INTERNSHIP CREDITS ONLY:   INTERN/ CG Animation studio Speakeasyfx/Westfield, NJ:  needs detail oriented interns for TV show. Must know MS Office. Hrs are flex. Our website is [email protected] (2/24)

SPRING/SUMMER INTERNSHIP CREDITS ONLY. START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected] (2/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:CAMERA OPERATOR/LA Based… ABC, E!, MTV, TRUTV Watch my reel at: . I shot clip of the year “The Soup” 2010 “Dunka Doo Balls”. Contact email: [email protected] (2/22)

SITUATION WANTED:ADMIN ASST/ NYC :Professional, driven, well orgnzd administrative asst with7+ yrs exp in a corp atmosphere. Comfortable working in a creative, fast paced environment. Willing to travel. E-mail: [email protected] (2/22)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm. 3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (2/22)

SITUATION WANTED: Experienced TV Producer with MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (2/22)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm.3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (2/19)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (2/19)

SITUATION WANTED: RESEARCH MGR/NYC: Need data turned into dollars? 10+ yrs attracting advertisers, meeting client needs. Exp w/variety of systems (Nielsen, MRI) and metrics (Live/C3, reach). E-mail: [email protected] (2/18)

SITUATION WANTED: ON-AIR PROMOTIONS/TRAFFIC MANAGER/Austin, TX:  5+ yrs exp including launch of a network.  Masters Cert. in Leadership.  Passion, drive, and organization.  Contact [email protected] (2/18)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from future mailings, please click here.   

Related Stories

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]

Cynopsis 04/17/24: Amazon picks up Travis Kelce-hosted game show

Wednesday April 17, 2024 Today’s Premieres Hulu: Under the Bridge; See You in Another Life Netflix: Our Living World; Don’t Hate the Player; The Grimm Variations; The Circle Speedvision: Helping Hands Garage at 8p TVMonde5USA: Sortez-mol de moi at 11:30p IN THE NEWS Rep. Jerry Nadler (D-NY) and Rep. Joaquin Castro (D-TX) want details about […]

Cynopsis 04/16/24: “Tamron Hall” renewed for season six

"Tamron Hall" renewed for season six

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment TV & Family Movie Classics The Family networks run by a real family, serving families • Quality Programming • • Brand-Safe Environment • • Valuable Audience • Click here to learn more Tuesday April 16, 2024 Today’s Premiere Paramount+: CTRL+ALT+Desire Today’s Finale HGTV: […]