Cynopsis: DIGITAL
02/16/12
Good morning. It’s Thursday, February 16, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.
In Comcast’s 2011 fourth quarter and year-end earnings report, the company said that it only lost 17,000 video subscribers in the last quarter, which was the lowest number in five years. Furthermore, the company brought in 336,000 new broadband customers. However, the company does not expect positive net growth in regards to video subscribers in the first quarter of 2012. In the report, Comcast also announced that revenue from licensed content increased 23% ($305 million) in 2011 over the previous year, which was “primarily the result of a licensing agreement for prior season and library content.” According to AllThingsD, this licensing agreement is a multi-year renewal deal that NBCUniversal, which is owned by Comcast, signed with Netflix last year.
Popular sports website The Bleacher Report has launched four new web series that will premiere on its YouTube channel this week. B/R5 is a daily show that will cover the five biggest sports stories of the day; NFL Draft 365 will feature year-round coverage of the NFL draft; Full Ride will provide weekly window into the world of college football recruiting; and Why We Watch will offer short-form sports documentaries. It is yet another part of YouTube’s ongoing original programming initiative.
The first four seasons of Wainy Days, a popular online web series from David Wain (Role Models, the upcoming Wanderlust) that was produced for MyDamnChannel.com, are now available on DVD. The series follows Wain’s (fictionalized) adventures looking for love in New York City. The series, which won David Wain the 2012 NATPE Digital Luminary Award for Best Original Web Content, has welcomed a solid roster of guest stars, including Elizabeth Banks, Lake Bell, Rashida Jones, Nick Offerman, Amanda Peet, Paul Rudd, Jason Sudeikis and more. The DVD can be purchased on Amazon. Season five is currently available for streaming on MyDamnChannel’s website.
Telemundo and iVillage have announced a multi-platform partnership designed to reach Hispanic women online. Beginning in May, Telemundo.com’s “Mujer de Hoy” channel page will be rebranded as “iVillage Mujer de Hoy,” and will be populated with bilingual content covering topics important to Hispanic women: food, family and fashion. It will be available on Telemundo.com and iVillage. As part of the partnership, the rebranded page’s editor, Jessica Serrano, will make regular appearances on Levantate, a morning show on Telemundo. There, she will report on stories geared toward the channel’s audience, after which she will continue the engage the audience online at Telemundo.com and iVillage. The new partnership will include integration with both properties’ Facebook and Twitter pages. And finally, Telemundo’s female talent will participate in iVillage’s celebrity blogger program and will also appear in the website’s video series, such as iVillage 5.
Evolve Media Corp.‘s CraveOnline, a lifestyle website designed for men, has re-launched Sherdog, a website devoted to MMA aficionados that covers every major fighting promotion. Among the notable new features is MMA Pick ‘EM, a fantasy sports/challenge game that allows fans to choose winning fighters, how they are going to win and in what round they will achieve victory. After creating a personal account, users will be able to join public or private leagues with friends, receive expert picks and analysis and see how they rank globally. The revamped Fight Finder provides new fighter metric data, bio videos and fight statistics, while the new Sherdog All Access media center offers fight coverage, an original lifestyle video series, Sherdog radio shows and podcasts, interviews with fighters and more. The redesigned Sherdog will also offer several ad units, along with placement on the original video series, for brand marketers who want to reach the website’s 1.4 million unique visitors.
International Data Group has renamed its PCWorld and Macworld business unit as IDG Consumer & SMB. “Our new name encompasses both our technology brands and marketing services and clearly identifies the audience and marketers we serve,” said Mike Kisseberth, CEO of IDG Consumer & SMB. “We offer products and services for the consumer and small/medium business markets that go beyond the PCWorld and Macworld brands.” The IDG Consumer & SMB group includes a marketing services arm led by its Content Works group, which produces and distributes custom content for clients. In the past year, Content Works has worked with the likes of Microsoft, Cisco, Sprint, Samsung and Toshiba, to deliver content and engage with targeted audiences on IDG sites as well as the brands’ own web properties. As part of the announcement, Jason Snell has slid into the role of SVP and Editorial Director for IDG Consumer & SMB.
FreeWheel has published its latest quarterly Video Monetization Report, which indicated that viewers continue to accept an increased number of ads in order to view long-form content (20+ minutes). In fact, there are now nearly seven video ads per long-form video, which is more than double the ad load from early 2011. In addition, Mid-roll video ad placements witnessed the biggest growth in 2011. FreeWheel attributes this growth to three reasons: more mid-form (5-20 minute) and long-form content being made available online; more mid-roll commercial breaks created within such content; and more video ads per commercial break. The report analyzed more than 45 billion video views and nearly 28 billion ad views, based on aggregated data from FreeWheel’s customers like ESPN, Discovery, AOL, VEVO, Turner, FOX, CBS, A+E Networks and more. Here are some other interesting findings:
- From Q1 to Q4, video viewing grew 47% while ad viewing grew 49%. However, the ratio between the two has recently narrowed: by Q4, three-fourths of all digital video content had a video ad associated with it, up from just over half in Q1.
- The iPad has its own viewing dayparts distinct from other wireless devices and wired/broadcast viewing: an early primetime during the morning commute (7am to 10am) and a second primetime between 9pm and 11pm.
- Professional video viewing dipped in Q4, partly due to seasonal viewing patterns and a dearth of new, professionally produced content showing up in linear and digital markets.
31% of U.S. broadband households regularly watch movies and TV shows accessed from the web on their TVs, according to a new report from Parks Associates. In addition, Park finds that the sale of digital video media receivers, such as Apple TV and Roku, were strong this past holiday season, with a penetration of nearly 13% of U.S. broadband households. It highlights a growing trend in nontraditional approaches to viewing video, as Park estimates that over 14 million of such media units will be sold in 2012. “While this trend does not yet frequently equate to canceling pay-TV services, it can mean shaving some premium channels for a set of households,” said Kurt Scherf, VP, principal analyst, Parks Associates. “That is a risk that pay-TV providers must address and a trend that both manufacturers and content providers are following with eagle eyes and plans for defensive actions.”
New NPD In-Stat research predicts that shipments of low-cost Android smartphones ($150 or less) will reach 339 million worldwide in 2015. Currently, NPD In-Stat finds that customers seeking low-cost smartphones only have one option in terms of operating system, Android. Therefore, this is a market for Android to lose as other OS developers might begin to target this space.
Following the recent address book data fiasco of mobile social network Path, Apple has announced that, soon, any app that wants access to its users’ address book data will need explicit permission from users, according to AllThingsD. This announcement followed an inquiry sent from Congress to Apple in regards to Apple’s role in this practice of mobile apps accessing and storing user data without proper permissions. “This incident raises questions about whether Apple’s iOS app developer policies and practices may fall short when it comes to protecting the information of iPhone users and their contacts,” said Rep. Henry Waxman and Rep. G.K. Butterfield in a letter to Apple CEO Tim Cook.
Unruly has opened two new offices in Chicago and Berlin, and has hired two new executives to oversee each of the new spaces. Tim Bierman has been appointed as Midwest Sales Director for the social video advertising platform provider, while Olaf Kroll has joined Unruly in the role of Managing Director, Germany. Both Bierman and Kroll have already begun assembling their staffs, and are expected to hire five and ten new team members, respectively. The expansion comes a month after the company announced a $25 million Series A round of funding, led by Amadeus Capital Partners.
Sharethrough has hired Hanz Kurdi to be the social video advertising company’s new Senior Director of Publisher Strategy and Operations. In his new role, Kurdi will be responsible for expanding the company’s publisher relationships and developing Sharethrough’s network of “native” placements for branded video content, which are placements that seek to emulate the site’s actual content, instead of coming off as interruptive ads. The company partners with social web publishers to build these native, non-interruptive brand video placements that “support this shift away from ads to content,” says Sharethrough CEO Dan Greenberg. The San Francisco-based company’s technology is currently being used by many Fortune 1000 brands, including Sony, Microsoft and General Motors.
Outfit7, the mobile entertainment network behind the popular Talking Friends apps for the iOS and Android platforms, has announced that Andy Mooney, the former chairman of Disney Consumer Products, will join the company as an Advisor. He will look to help Outfit7 grow the Talking Friends franchise, and further entrench the company as “pioneers in new entertainment development.” Launched in July 2010, Outfit7 says the Talking Friends characters have been downloaded over 300 million times and currently boast over 90 million monthly active users.
ooVoo, a provider of a free HD-quality video chat service for over 40 million register users across the globe, has made two new additions to its C-level leadership team. Yuval Baharav has been appointed Chief Executive Officer, while Paul Mattison joins the company as its new Chief Operating Officer and Chief Financial Officer. ooVoo’s former CEO, Philippe Schwartz, will remain a key advisor to the company as co-founder. In the coming year, Mattison said ooVoo will focus its efforts on driving user growth, deepening users’ engagement and giving them “even more, and better, ways to interact with our service.”
Itai Elizur has been hired by the Jewish Daily Forward to be its new Audience Development Associate. At the newly created position, Elizur will manage The Forward’s social media presence, mobile marketing efforts and online community outreach. He will aid Bob Goldfarb, the director of marketing and audience development at The Forward, in expanding the audience, visibility and influence of the newspaper and website’s multilingual and multiplatform products through traditional marketing, digital platforms, social and mobile media channels and events.
A CYNOPSIS MESSAGE FROM CABLEFAX
CableFAX Daily: Cable industry leader’s must-read
Get vital business insights, regulatory updates and insider analysis every business day.
Join your peers today with our Cynopsis Special Rate.
Every business day for more than 20 years, CableFAX Daily has been bringing the industry the day’s vital business and regulatory updates. We sum up the day’s most pressing news as well as strategic initiatives driving the cable industry forward. Subscription includes full access to our website www.cablefax.com.
CareerFuel is a new website that provides a “one-stop shop” for the information one would need to find a job or start his or her own business. The site features both original and aggregated content, including blogs and testimonials of success stories, as well as original videos; all available for free. The site is the brainchild of CEO AnnMarie McIlwain, who wanted to build a digital platform to provide job seekers access to important information, tips and content on their path to finding a new job or starting a business. “Think of CareerFuel as the cliffs notes for job seekers and entrepreneurs,” says McIlwain. CareerFuel’s executive team includes Marian Melcher Hanson, a former vice president of content strategy at ESPN; Click 3X, a digital agency that has worked with HBO, MSG and BET, among others; and Brad Reisner, partner at Igicom, an “interactive services” company that has worked with Time Warner, AIG, Nike and others.
Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital
02.16.12
Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]
To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .
JOB OPENING: DIR, ANALYTICS/VEVO/NYC: Own dvlpmt of dig. analytics capabilities, processes & best practices across bus. Expert in implementation/analyses of analytics & database tools & data. Info: http://www.vevo.com/About/Careers (2/24)
JOB OPENING: DIGITAL RESEARCH ASSOCIATE/ESPN/NY: 3+ yrs exp. Analyze/report ESPN digi platforms. Prof w/digital research tool skills & strong communicator req. Send resume: [email protected] Descrip: //bit.ly/xE1wzr (2/24)
JOB OPENING: MGR, AD SALES RSCH/A+E Networks/NY: Dev audience & consumer insights w/synd rsrch. Supp sales strat & dev estimates. Min 5yrs media research. More info & Apply: www.aetn.com/careers.html, #122172. (2/24)
JOB OPENING: MANAGER, AD SALES RESEARCH/ESPN/NY: manage projects focused on cross-media advertising effectiveness; 4+ years of research experience – media/agency exp. a +. REQ ID 26863 http://espncareers.com (2/24)
JOB OPENING: AD TRAFFICKER/MLS Dig. Properties/NYC: Resp for implementing/mngng processes & coordinating & providing support to Ad ops. 1 to 3 yrs trafficking exp. Knwldg of OAS 24/7 Real Media or DART/DFP Res: [email protected] (2/23)
JOB OPENING: SOCIAL MEDIA MGR/Atlanta: Exp’d PR/Social Media Strategist; Create integrated social media/PR strategies. Avid sports fan. www.foxcareers.com req# FNG0000649 (2/23)
JOB OPENING: REGIONAL SALES MGR/Comcast Spotlight/D.C.: Lead successful media sales team. Minimum 7+ yrs brdcst/cable experience including management . EOE/M/F/D/AAP Online Apply URL: www.ecentralmetrics.com/url/?u=2929911569-44 (2/23)
JOB OPENING: PROJ MGR RSRCH/NY: 5+ yrs TV rsrch brdcst/cable exp in data analysis & dvlpng estimates. Kwldg of Star/Nielsen sys. BA deg req’d. To apply, contact: [email protected] (2/22)
JOB OPENING: SALES PLAN’R/Captivate Network/Mdtwn/NYC: Need enthusiastic sales support 4 VP+Team – facilitate presales+ add creativity & gr8 cust skillz. U need BS +2yrs advrtsng support+ Pivotal/similar CRM exp. Apply: [email protected] (2/22)
JOB OPENING: RESEARCH STRATEGIST/TRAVELCHANNEL/MD: Develops and assists in the design, execution and analysis of research for the network. Nielsen ratings exp. req’d. Full details, www.scrippsnetworks.com – Req 2832 (2/22)
JOB OPENING: CLIENT SOLUTIONS MGR/USA Today/NY: Help drive rev via the effective mgmt of a team, focused on the dev of creative multi-platform adv. solutions that leverage content equity of USA TODAY. Resume: [email protected] (2/18)
JOB OPENING: CLIENT SOLUTIONS SR MGR/USA Today/NY: Help drive rev via the effective mgmt of a team, focused on the dev of creative multi-platform adv. solutions that leverage content equity of USA TODAY. Resume: [email protected] (2/18)
JOB OPENING: DIG. SLS/Discovery/LA: Support AE in prospect/dvlpmnt/proposal/maint/post analysis; help sls team deliver proposals to clients. 2+ yrs ad sls media exp. http://careers.discovery.com/ #5271 (2/18)
JOB OPENING: VP SALES/LA: License Paramount & DreamWorks films to US TV. Min. 8 yrs work exp. in TV Sales/Programming/Acquisitions. Resume to: http://www.paramount.com/studio/jobs (2/18)
JOB OPENING: RSCH ANALYST/NCM MEDIA NETWORKS/NYC: Prepare sales materials using syndicated & primary rsrch based around ad effectiveness & audience positioning; 1 yr media/agency exp. a + Apply: www.ncm.com (2/18)
JOB OPENING: SSE/SALES PLANNER/Current TV/CHI: Seeking exp planner to oversee TV and digital sales plan creation for sales team. Target new biz, create presentations and manage developmental account list. [email protected] (2/18)
JOB OPENING: ANALYST, PRIMARY RESEARCH/SYFY, NBCU/ NYC: Resp include analyzing consumer research projects. Degree in social science, media, stats, or related field preferred. www.nbcunicareers.com (4490BR) (2/18)
JOB OPENING: VP, CREATIVE DIR/Comedy Central/NY: SEEKING AWESOME. Excellent creative abilities, production sense and aesthetic judgment. Develop, lead and guide execution. Apply: www.mtvnetworkscareers.com (2/17)
JOB OPENING: DIR.,AD SALES MKTG/Screenvision Cinema/NYC: 7+yrs B2B mktg/agy/mda exp. Run mktg team ops; mng strategic idea generation & delivery to sales. Res/apply at https://home.eease.adp.com/recruit/?id=1221321 (2/17)
JOB OPENING: SR. RESEARCH ANALYST/OWN: Oprah Winfrey Network/LA: 2-3 yrs exp in TV Research, detailed oriented, knowledge of Star & NPower required. Apply at: http://careers.own.tv/ (2/17)
JOB OPENING: DIGITAL SALES MGR/OWN: Oprah Winfrey Network/CHI: 5 yrs exp in Ad Sales, xlnt biz dev/client & agency mgmt skills, great team player. Apply at: http://careers.own.tv/ (2/17)
JOB OPENING: RIGHTS CLEARANCES COORD/BBC WW/NYC: Spprt US & Lat Am progrm sales to TV, Digital clients by mng info on prgrm rts, costs. Maintain content & rts data. 1+ yr exp + strg wrtg, math. www.bbcamerica.com/jobs & [email protected] (2/17)
JOB OPENING: GRAPHICS COORDINATOR/VH1/NYC: 2-3 yrs exp as a broadcast graphics coord/asst; BA req; Strg interpersnl/org skills, detail oriented. EOE/M/F/D/AAP. Apply: www.mtvnetworkscareers.com (2/17)
JOB OPENING: NBCU/LA/SENIOR PUBLICIST, E! Entertainment: Publicize and promote E! Entertainment Television’s various News and Information programming. To apply, go to www.nbcunicareers.com #4359BR (2/17)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected].
SITUATION WANTED: DEVELOPMENT PRODUCER/LA BASED: Reality/Ent/Docs. NBC; CBS; Spike; Dis; A&E; TLC; E!; VH1; Sy-Fy; specializing in talent tape and paper deliverables; runs on Batteries. [email protected] (2/24)
SITUATION WANTED: Award-winning, NY Times reviewed THEATRICAL SONGWRITER looking to collaborate on an animated children’s TV series. Passionate about storytelling through songs. Listen to my workat www.denvercasado.com/cynopsis (2/24)
SITUATION WANTED: I’M ALL YOURS N.Y. Seeking to Assist in more substantial & creative way. Currently an E.A. to Chief of Dept.5 Yrs. work exp. B.A. Mass Comm – Media Production Contact, [email protected] (2/24)
SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/24)
SITUATION WANTED: SALES ASSISTANT/CHI: Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (2/24)
SITUATION WANTED: STAGE MGR/STAGE DIRECTOR/NY Based: AD/SM – 15 years in Network News as SM, Tape AD and control room AD. Resume and references available at [email protected] (2/23)
SITUATION WANTED: AD SALES EXECUTIVE/LA: 15+ yrs of ad sales exp (National, Regional, Network – Agency, DR and Direct to Client) in Cable TV/Radio w/ desire to sell Digital, covering the Western Region from Los Angeles. [email protected] (2/22)
SITUATION WANTED: Nationwide: COPYWRITING AND CONCEPT CREATION: for On-Air, On-Line, Print and Radio. Former-NBC Promo Gun/Producer. Cost effective – stunningly accurate. Secret weapon of many vendors and Fortune 500 Entertainment entities. email: [email protected] (2/22)
SITUATION WANTED: PRODUCTION, NEWS ASSISTANT/NYC: Interned at NBC for TODAY Show; CNN for Campbell Brown, Rick’s List; Production Assistant for DOC NYC film festival. Hard working. For resume, please email [email protected] (2/22)
SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (2/22)
SITUATION WANTED: NON-FICTION PRODUCER/DIRECTOR/LA: 10+ yrs exp. NBC, TLC, CMT, Vh1, Disc, CNN, E!; field and post; writes, shoots, manages, sizzles; avail to travel. ophelial@earthlink.net (2/18)
SITUATION WANTED: ASPIRING TV PRODUCER/NY: 2+ yrs at audio post house. Looking to get into PROduction! Extremely organized and meticulous/confident, friendly personality/dedicated and hard working. [email protected] (2/18)
SITUATION WANTED: ONLINE/RADIO PROD: Great ear for radio & exp creating content for brdcst & online audiences. Exp in delivering a compelling mix of relevant local, regional & nat’l content. [email protected] & for an mp3 recording. (2/17)
SITUATION WANTED: PROJECT MANAGER-DIRECTOR/LA: 15 years in film and television as a writer, director and producer, and experienced at multimedia and digital. Knows how to make the most with a little. [email protected] 818.252.1815 (2/17)
E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855
Copyright Cynopsis 2012
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012
To unsubscribe from just this Cynopsis Digital email, please click here.
