Thursday, February 14th, 2013

Cynopsis: Sports

Good morning. It’s Thursday, February 14, 2013, and this is your first early morning Sports briefing. 

Happy Valentine’s Day. It’s Thursday, February 14, and this is your first early morning sports briefing.

British Olympic Association CEO Andy Hunt will leave the organization after guiding the country to its most successful Games medal haul in 104 years. “Now that the Games are over, and the organization’s strategy for the next four years is taking shape, the BOA’s responsibilities and the job of the CEO are different, and I feel it’s the right time for me to move on to another leadership role with breadth and profile similar to the responsibilities I’ve fulfilled since 2008,” he said in a statement. Plans remain unclear on when a successor will be named.

On the Air

NHL realignment is once again on the table, and the league hopes to have a new look finalized within the next two weeks, according to Yahoo. The last plan to split the league into four conferences instead of two was shelved after players derailed the plans due to travel and playoff qualification concerns. This time around, deputy commissioner Bill Daly stated that the new plan will differ as the league revisits the idea.

TNT is set to run a special NBA All-Star edition of NBA TV’s Open Court on Feb. 16, at 7p, heading into the State Farm All-Star Saturday Night coverage. The special will feature both TNT and NBA TV analysts sharing All-Star memories, and discussing why NBA All-Star events are so popular with fans, and how the events continue to evolve. Ernie Johnson moderates the panel with Charles Barkley and Reggie Miller, Steve Kerr, Shaquille O’Neal, Kenny Smith, Chris Webber and Steve Smith.

Speaking of NBA All-Star, the league announced that this year’s events will have unprecedented global coverage, reaching fans live in 215 countries and territories in 47 languages on their televisions, computers, mobile devices, and tablets. The league has also added 11 new television partners for All-Star this year from countries such as China, Georgia, Germany, India, Russia and Tanzania.

ESPN SportsCenter anchor Kevin Negandhi has been tapped to host ESPN’s studio coverage of the NCAA Division I Women’s Basketball Championship, where he will replace seven-year host Trey Wingo. Negandhi will join analysts Kara Lawson and Carolyn Peck in studio for first- and second-round and regional action, as well as on-site in New Orleans for ESPN’s Final Four coverage. The trio will also take part in the network’s Play 4Kay initiative.

CBS Sports Network will carry ONE2ONE: Mike Krzyzewski on Tuesday, Feb. 15 at 6:30p. The 30-minute show features an in-depth interview with the all-time winningest coach in Division I men’s basketball history, who sits down with Alaa Abdelnaby to discuss how he and the sport have changed over the years, his rekindled passion for coaching, and the role his family plays in his success.

ESPN Deportes’ coverage of the Caribbean World Series last week featuring the baseball winter league teams from the Dominican Republic, Mexico, Puerto Rico and Venezuela, delivered a 1.1 average Hispanic household coverage rating to mark a 38% uptick over last year’s numbers, according to Nielsen. The games drew 77,000 Hispanic viewers. Coverage was highlighted by the Mexico/Dominican Republic matchup which drew a 1.8 Hispanic household score.

For the sixth consecutive year, BTN is gearing up to televise seven winter Big Ten Championships, with sports that include men’s and women’s swimming and diving, wrestling, men’s and women’s indoor track and field and men’s and women’s gymnastics. Coverage begins with the Big Ten Men’s and Women’s Indoor Track and Field Championships at noon on Saturday, March 2.

The Astros have found their voices. The team announced that Alan Ashby will be calling games with Bill Brown this season.

Time Warner Cable Deportes revealed its on-air team for the channel’s upcoming coverage of the LA Galaxy. Talent will include Martin “El Pulpo” Zuniga, Elmur Souza, Enrique AnibalGutierrez, Hipolito Gamboa, Ricardo Celis and Samuel Jacobo. Coverage begins with the Galaxy’s match against Club Tijuana Xoloitzcuintleson February 19.

Comcast SportsNet Bay Area is on a roll with telecasts of the Golden State Warriors this season. Through 50 games, the channel is averaging a 2.68 household rating, in the San Francisco DMA to score a 49% boost over the 1.80 average household rating posted at the end of the 2011-12 season.

ONE World Sports entered into a licensing agreement with the Nippon Television Network Corporation to bring Japanese baseball team, the Yomiuri Giants – current Nippon Professional Baseball (NPB) champion and holder of 22 NBP Championship titles – to audiences in North America. The deal calls for ONE World Sports to have exclusive North American rights to broadcast 72 Giants 2013 regular season games via television and broadband, from March 29 through September.

Join Cynopsis: Sports and our panel of experts on February 26 for a jam-packed webinar about leveraging social media to boost fan engagement. Prior to the event, we’re hoping to capture some insight into your social media questions and needs.Please help us by answering this quick 5-question survey. Thanks!


Cynopsis Sports Webinar | FEB 26 | 1:30-3:15pm ET | Register
How to Leverage Social Media to Boost Fan Engagement:
Must-have strategies to help you attract, captivate & connect your properties across multiple platforms, from mobile to tablet, and from Facebook to Google+ to Twitter via apps, games, original content & promotions.

INDYCAR: Kate Guerra (Social Media Manager)
GOLF CHANNEL: Susie Lokey (Sr. Director Consumer Marketing)
LOCKERDOME: Gabe Lozano (Co-Founder/CEO)
NHL: Caty Marzi (Manager, Social Media Business Devel.)

Sponsorship & Promotion

Joe Gibbs Racing announced the renewal of Sport Clips Haircuts as the primary sponsor for a total of nine races during the 2013 NASCAR season  the most in company’s five-year history with JGR. The deal will see Denny Hamlin driving the No. 11 Sports Clips Toyota for two Sprint Cup Series races on May 11 and Sept. 1. Elliott Sadler will carry the colors for seven races in the Nationwide Series.

The Spirit of Blue Foundation is partnering with Outdoor Channel for an initiative designed to keep law enforcement officials safe. The alliance will see Outdoor Channel runs PSAs, host web banners across online properties and assist the foundation with fund raising efforts. Actor Vincent D’Onofrio anchors the PSA.

Digital Fields

NBA Digital is taking fans inside NBA All-Star Media Day for the first time through a partnership with American Express. The deal will see digital and live stream access to their favorite players on Feb. 15th at 1:30p. In the days leading up to the event, fans can submit their questions via Twitter using #AmexAllStar for an opportunity to hear player answers live.

Roster Moves

MLB Network has picked up former ESPN and ABC Sports director Mike Martin. In addition, the channel has promoted Rich Ciancimino and Ethan Kleinberg to coordinating producers.

Rolanda Gaines has been named Director of Strategic Marketing and Communications at FOX Sports South, FOX Sports Carolinas, FOX Sports Tennessee and SportSouth. Gaines will oversee the strategic planning and execution of on-air promotions, off-channel marketing, joint marketing with team partners, and communications including public relations and social media.

The Main Event

Heat/Thunder on TNT at 8p.


Sports Social Media Webinar:
How to Leverage Social Media to Boost Fan Engagement

Please help us by answering this quick 5-question survey related to the February 26 Webinar:


ON THIS DAY in 1988: Bobby Allison becomes the oldest driver to win the Daytona 500 at age 50.

Answer to Our Last Sports Trivia Question: Which primary NBA venue has the largest seating capacity? Answer: The Pistons’ Palace of Auburn Hills. Kudos: Michael Ritz-BucStar Consulting/NY; Sarah Galvin-Flashpoint Marketing/NY; Noah Coslov-CineSport/NY; Rich; Synda Kollman-Charter Marketing Group/Boca Raton; RT Harris-WideOrbit/Detroit; TommyBuhr-Turner Sports/Chicago; Tom Moore-Kalt Productions/LA.

In The Know: Who is known as the Pink Panther in golf? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: PRGRM ANALYST, FREELANCE/NY: 2+ yrs exp in pgm rsrch to support Prgrmng w/ reporting/analysis of ntwrk performance & competitive skeds. Ability to pull #’s from NPower, Startrak a MUST. Reply to BET Program Analyst (2/22)

JOB OPENING: AVID EDITOR/Comcast SportsNet Philly: Philly 3+ yrs editing exp.; after effects required, cinema 4D a plus; avid or final cut exp required; search for #8828, (2/21)

JOB OPENING: DIGITAL MEDIA PLAN’R/NYC or LA: Responsible for day-2-day mgmt of all digital plng; RFP and proactive subs incl media plns, spec req’s, scrnshot decks & client proposals (outline prog concepts) Resume: [email protected] (2/21)

JOB OPENING: FREELANCE DEVELOPMENT EXEC: Cultivate relationships w/ind prod cos and structure greenlight process for brdcst TV group. 3-6 mo role. 8-10 yrs dvlpmt exp pref w/strong contacts in prod community. [email protected] (2/21)

JOB OPENING: DIRECTOR STATION SALES/Warner Bros/LA or NYC: Must currently sell syndicated TV shows for studio OR commercial time for TV station/rep firm. Min 7 years TV sales exp. 50% travel required. (2/20)

JOB OPENING: DIR, PARTNERSHIP MKTG/THE WEATHER CHANNEL/ATL: 7+ yrs mktg exp w/in cable industry or non-profit. Dev/exec strategic campaigns, relationship & proj mgmt, int/ext sales & mktg support. Apply: (2/20)

JOB OPENING: SALES ASSISTANT-DIRECT RESPONSE/New York City: Provide sales support to the Direct Response sales team for Crown Media Family Networks. More info & apply: (2/16)

JOB OPENING: DIRECTOR OF PROGRAMMING/NY: Min 10yrs TV Ntwk exp. Resp for planning/scheduling content for channel. Traffic software exp. req. Sports background a +. Send res/cov ltr Att Rosanne to [email protected] (2/16)

JOB OPENING: COORDINATOR, PROGRAM DEVELOPMENT/CMT/NYC: 2-4 yrs exp. in TV Production, Development, or Casting; BA TV Production or equiv. req. EOE/M/F/D/AAP apply (2/16)

JOB OPENING: VP, PROGRAM SCHEDULING/CMT/Nashville: 10+ yrs exp. in TV prog/sched; Min 2 yrs @ Sr. Dir level and above; Min 5 yrs exp managing a team. Prog research bckgd desired. B.A req. EOE/M/F/D/AAP apply (2/16)

JOB OPENING: STAFF ACCOUNTANT/NBC Sports Regional Networks Stamford, CT: 2-7 yrs exp corporate accounting; search, #8516 (2/16)

JOB OPENING: MANAGER, FINANCIAL REPORTING/NBC Sports Regional Networks Stamford, CT: 5+ yrs financial reporting + auditing; search, #7559 (2/16)

JOB OPENING: MANAGER OF ACCOUNTING/NBC Sports Regional Networks Stamford, CT: 5+ yrs accounting or auditing; search, #8577 (2/16)

JOB OPENING: OFFICE MANAGER/EXECUTIVE ASST/CSN Bay Area SF: 2+ yrs office management/ executive assistance, pref in media company; search, #8458 (2/16)

JOB OPENING: ACCOUNTS PAYABLE ADMIN/CSS Norcross/GA: 2+ yrs accounting exp, 5+ yrs preferred; search, #8533(2/16)

JOB OPENING: DIR PROG & SCHEUDLING/Nat Geo Channel/DC: 3-5 Mgmt exp in TV sched, exp in analysis and research of Nielsen ratings, exp with MS Office is req, Degree req. Apply: (2/16)

JOB OPENING: MGR COMMUNICATIONS/NBCUniversal/NYC: Generate publicity for Bravo programming. 3-5yrs comm exp pitchng, bookng & coverng media intvs. Exp workng w/talent. Reality exp strongly preferd. (8500BR) (2/15)

JOB OPENING: SEEKING WRITER/PRODUCER/EDITOR for MSG On Air Promo department/NYC: Seeking creative, stylized Preditor with 5+ years promo experience for sports related spots. Send links and resumes to [email protected] (2/15)

JOB OPENING: RSCH COORD/WTNH/WCTX/WTNH/New Haven CT: Have analytical drive & interpret data for Sales Dept & enhance mkt posture for all media properties. BA deg or equivalent work exp req’d. Resume: [email protected] (2/15)

JOB OPENING: DIGITAL ACCT EXECUTIVE/A+E Networks/NY: Sell A+E Networks suite of multi-platform advertising opportunities within assigned territory to agencies/clients. Full Info/Apply: (2/15)

JOB OPENING: DIR, SOCIAL MEDIA/EPIX/NY: Dev & execute marketing & digital ad campaigns. Create engaging user-directed exp. Trk digital media. 4-6 yrs exp in digital marktg & content industry. Apply at EOE (2/15)

JOB OPENING: EDITOR/EPIX/NY: Prog edit content & all add’l digital platforms; Oversee movie pages creation; Web & Platform QC; Directs Web Dsgnr in Banner and Movie Poster/Image creation 4-6 yrs exp. EOE (2/15)

JOB OPENING: COORD, RESEARCH (LA) WME: Assist Research Dept. with projects, TV/MP tracking, report dist. and work flow. Fast paced, MS Office required. Prefer exp. with Nielsen. BA deg, 1+yr exp. CV to: [email protected] (2/15)

JOB OPENING: CTO/WNET/NY: Identify and implement a technology vision aligned w/business and supports all technical facilities. 15 years exp in prodt’n environ, 5 yrs exp in exec tech leadership role. Resume to: (2/15)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: TALENT EXECUTIVE/PRODUCER: 15 + years experience booking, casting, producing (sports, news, entertainment, events). Network/Cable credits. Talent Management (Contracts, Press,Sponsor& Web). NY Based. Contact: [email protected] (2/20)

SITUATION WANTED: MULTI-MEDIA SALES EXECUTIVE/NYC: Digital, social & traditional media ad sales. Sell, build, train, motivate, Business Development & work via satellite office. Extensive Contacts. [email protected] (2/15)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013

Related Stories

Cynopsis 05/23/24: Apple asks, What If?

Apple asks, What If?

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Our Primetime Winning Streak Continues… Claiming the majority of P18-49 cable viewing on back-to-back Sunday nights (May 12: 57% | May 19: 66%) – WBD delivered massive primetime reach across iconic sports and entertainment brands, including: NBA Playoffs (TNT, truTV) | NHL Stanley Cup Playoffs (TBS) 90 Day […]

Cynopsis Esports 5/23/24: Larian Studios expands; MSI breaks records; Chipotle keeps fighting

Thursday May 23, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Larian Studios is doing something few people expect of any game studio in 2024: expanding. Following the commercial and critical acclaim Baldur’s Gate 3 received throughout the past year, Larian has become an example of how talented right-sized […]

05/22/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/22/24: Comcast offers details on StreamSaver

Comcast offers details on StreamSaver

Wednesday May 22, 2024 Today’s Premieres Apple TV+: Trying BET: Sistas at 9p Fox: Gordon Ramsay’s Food Stars at 9p Hulu: Chief Detective Magnolia: Happy to Be Home at 8p Netflix: Toughest Forces on Earth; Buying London Today’s Finales ABC: Jeopardy! Masters at 8p; Abbott Elementary at 9p; The Conners at 9:30p CBS: Survivor at […]