Thursday, February 10th, 2011



 TRANSFORMERS PRIME debut mini-series event on THE HUB
achieved highest % of co-viewing for a program in kids cable!*

Transform your brand by contacting
Brooketicon Goldsteinus-Prime at (212) 548-5860

*(Source: Nielsen; most current; 11/29/10-12/3/10, co-viewing in NPower, L+7, K2-11 watching w/A18-49 in M-F, 6:30P time period)

Cynopsis: Kids!


Good morning. It’s Thursday, February 10, 2011, and this is your first early morning Kids briefing.

CBBC orders up two seasons of the new game show Gory Games (13×26) from the team the produces Horrible Histories.  Hosted by Dave Lamb (Come Dine With Me) and puppet Rattus Rattus (Horrible Histories), Gory Games will pit kid contestants against one another answering questions about history and featuring foul facts, putrid props and scary sketches.  Set to debut later this year, some of the questions on Gory Games will be presented by members of the Horrible Histories historical ‘stars’ as well as the author of Horrible Histories books Terry Deary.  Gory Games is a Lion TV and Citrus Television co-production for CBBC.


Cookie Jar Entertainment grows its production and development slate featuring Cookie Jar projects aimed at kids and tweens, and from The Jar for teen and adult primetime programming, all for broadcasters in the US and Canada.

Cookie Jar projects for kids/tweens/family

  • Know It Alls – the story follows a group of kids at a school for geniuses. Created by Todd Greenwald (Wizards of Waverly Place), the series is being developed for The Hub (US) and Family Channel (Canada).
  • Varsity – revolves around a adventures of a misfit cheerleader.  From Christy Stratton (King of the Hill), the project is created for TeenNick.
  • Ella – based on the kid’s books about an elephant, the imagination-centric preschool series is being developed by Sheila Dinsmore (Caillou) for Disney (US).
  • Untitled – a new animated project from Scott Fellows (Big Time Rush) for Teletoon Canada
  • Dr. Dimensionpants – an animated series from Brad Peyton (cats & Dogs, Journey to the center of the Universe 2) – in development for Teletoon Canada.
  • Currently in production are: Mudpit (26 episodes) a mixed animated/live-action series about high schoolers competing in an online band contest, set to debut on Teletoon Canada in fall 2011; and the live-action series Debra! (13 episodes), about a precocious teen that is starting her own business – slated to launch in May 2011 on Family Channel (Canada).

The Jar projects for young adults/adults

  • Blah Girls – the project is based on a web series featuring animated girls that satirize pop culture.  Produced by Katalyst and The Jar for MTV.
  • Lords of the Playground – a comedy (30min) created by Andrew Orenstein (Malcolm in the Middle) for CBS
  • All Over You – a project created by Lori Kirkland Baker (Frasier, Desperate Housewives) for Lifetime Channel
  • Spyburbia – follows a family that happens to be a team of spies.  Created by Steven De Souza (Die Hard, Beverly Hills Cop), the show is produced by The Jar for Global Television Network (Canada), and also in development for Fox Broadcasting (US).


Teletoon in Canada gets into spring break mode with March Break From Reality, a five day on-air and online event, Monday-Friday, March 14-18, 2011.  March Break From Reality will feature the Canadian broadcast premiere of the animated movie Scooby-Doo! Camp Scare (March 15, 6:30p), and a sneak peek at the network’s new original series My Babysitter’s A Vampire (Monday-Thursday, March 14-17 at 8:30p).  My Babysitter’s A Vampire is based on Teletoon’s original TV movie of the same name.  Other special on-air and online programming for March Break From Reality includes:

  • The week will also feature Action Force Mini-Marathons daily (9a-12p) of series including Ben 10: Ultimate Alien, Transformers Prime, G.I. Joe Renegades, The Super Hero Squad Show, and Generator Rex.
  • The network premiere of LEGO Ninjago and new episodes of LEGO Hero Factory
  • The Teletoon premieres of Kung Fu Panda on Saturday, March 12 (7p) and Madagascar 2: Escape to Africa on Saturday, March 19 (7p)
  • Online at ( ) viewers are invited to search for a hidden ‘virtual button’ on the site each day March 6-31.  Fans will be awarded a letter for each button they find, which in the end they can unscramble to reveal a network secret.
  • Additionally, each day March 14-18, Teletoon will feature a Contest Break of the Day, offering prizes to viewers.

Starz acquires all three seasons of DHX Media‘s teen-targeted live action comedy The Latest Buzz (65×22) for the US.  An original commission for Family Channel (Canada), The Latest Buzz revolves around a group of 14-year-olds hired to take over a struggling youth-centric magazine, Teen Buzz.

Entertainment One Family (eOne Family) signs broadcast deals for the first season of the 3D animated preschool series Rob the Robot for air this year.  Picking up the first season of the series, which is based on the Australian book series of the same name, are NRK (Norway), EBS (Korea) and Lagardere’s preschool-targeted channel Tiji (France).  Currently in production, the first 26 episodes of season one of Rob the Robot (out of 52) is set to deliver this year.  Rob the Robot was initially commissioned by TVO Kids (Canada), which has already ordered a second.  The series is a co-production between Amberwood Entertainment of Canada and One Animation of Singapore and is funded with the support of the MDA, CMF, and the Shaw Rocket Fund.

9 Story Entertainment inks a broadcast deal with Super RTL for 9 Story’s animated comedy Almost Naked Animals (52×11).  Under the pact, Super RTL acquires the TV rights, including pay, free and cable rights, to the series for Germany and German-speaking Europe.  Almost Naked Animals revolves around a group of underwear-clad animals that run a beachfront hotel and are always on the look out for fun.  Heading up the dysfunctional group is top dog/hotel manager, Howie, who has the attention span of an 11-year-old.

Build-A-Bear Workshop is re-developing its virtual world, ( ), to offer entertainment content for kids/families.  The site will is set to re-launch in open beta on March 1, 2011, featuring programming, celebrity interviews, and a craft show in the coming months.  Additionally, the new will offer a blog, an arcade of games, while still providing ongoing access to the existing virtual world.  The new site is also integrated into Build-A-Bear Workshop stores, the Build-A-Bear mobile app and license product.

BabyFirst, a cable and satellite channel aimed at babies, toddlers and their families, launch a new online learning area BabyU on .  Specifically created for the under three set, BabyU and its activities are designed with child development and educational psychology experts with three goals in mind: to encourage babies/toddlers sense of curiosity through numbers, language, art and music; as an introduction to computers; and further critical thinking skills.


Classic Media finalizes new licensing deals for the preschool animated series Tinga Tinga Tales, which premieres in the US on Monday, February 14 at 11, as part of the launch of Disney Channel’s new Disney Junior block.  New US licensees for Tinga Tinga Tales include Ravensburger (puzzles), Pressman Toy Corp. (games), and University Games (Colorforms products).  Existing licensees include master toy partner Bandai and master publishing partner Grosset & Dunlap.  Bandai plans to release interactive toys based on the property in fall 2012.  Inspired by traditional African folktales and the Tingatinga art style of Tanzania, the series is created by producer Claudia Lloyd (Charlie and Lola) and produced in Africa in association with Homeboyz Entertainment (Kenya), Tiger Aspect Productions working with local African artists and musicians that created design, look and sound of the series.

Wild Creations will introduce its line of Dino Dan licensed Geoworld products for the US next week at Toy Fair.  Based on the preschool animated series Dino Dan, which focuses on scientific method and airs on Nick Jr. (US), the new toy line will be available here beginning in fall 2011.  The Wild Creations line of Dino Dan products includes excavation kits, prehistoric playsets, fossil replica kits, action figures and Dino Dan outdoor adventure gear.  Produced by Sinking Ship Entertainment, the Dino Dan TV series is distributed by Breakthrough Entertainment.

Big Idea Entertainment grows the licensing program for its VeggieTales property with new partnerships for products that will debut at retail this year.  New licensees for VeggieTales include: Chick-fil-A (kids meal promotions set for August 2011 featuring one of five different stories on CD with Kids Meal), CTI Industries (Mylar and latex balloons), American Puzzle Company (wooden puzzles and trains), Zoobies (plush pillow and blanket combinations), Victory Designs (kid’s guitars), and Tabbies (index tabs, stickers, temporary tattoos, wall clings).

Coolabi selects enteraction, the social gaming subsidiary of etv media group, to develop the new Facebook application, Purple Ronnie’s Express Yourself ( ), based on its Purple Ronnie brand.  The social gaming app allows Facebook users to send poems, Valentine’s Day messages and other Purple Ronnie-branded messages (e.g. invites, thank you notes) through online avatars.  Users can also acquire avatar items by unlocking some and via in-game purchases for others.  A similar mobile version of the app is being developed.


Adam Sanderson is appointed to the new position of SVP/Franchise Management, Disney/ABC Television Group (DATG).  Sanderson, who is currently SVP/Brand Marketing, Disney Channels Worldwide, will report to Peter Seymour, EVP/Strategy and Research, Disney Media Networks.  Sanderson will head the development of franchise strategy across all DATG business units. He will be responsible for leveraging properties created by Disney Channel, Disney XD, Disney Junior, Radio Disney, ABC Family, ABC Entertainment Group, ABC News, ABC Daytime and Hyperion Publishing.  Sanderson joined Disney in 1997 as VP/Marketing, Disney Channel.  He previously toiled for FX Networks. MTV Networks, and Conde Nast Traveler, as well as serving as President/Founder Sanderson Associates, an entertainment-marketing firm.  Congrats Adam!

ESPN appoints publishing executives to head up two of its female-targeted entities.

  • Aimee Crawford is named editor-in-chief for the high school female athlete magazine and digital business, ESPN Rise for Girls.  Crawford was formerly Sr. Editor, Sports Illustrated.  She has also written/edited for Sports Illustrated for Kids,, CNN/SI, and was Managing Editor for  The ESPN Rise for Girls magazine is published five times a year.
  • Tina Johnson, Women’s Health founding editor-in-chief, is appointed editor-in-chief espnW (
  • ), ESPN’s new content and digital business for women.  Previously, Johnson also served as Executive Editor, Teen People, and for Hearst Magazines and Reader’s Digest.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, February 8, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1109; K6-11 465; TWEENS 9-14 290
DISNEY CHANNEL:     K2-11   829; K6-11 465; TWEENS 9-14 370
CARTOON NETWORK: K2-11   452; K6-11 294; TWEENS 9-14 199
DISNEY XD:               K2-11   195; K6-11 126; TWEENS 9-14   88
NICKTOONS:             K2-11     73; K6-11   51; TWEENS 9-14   44
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:  Who am I?  I’m oversized for my kind and some even would characterize me as a blowhard. Pay attention boy!  I say, I say, there!  Who am I? FOGHORN LEGHORN  Kudos to: Meredith Wayne-Cox Reps/NY; Adrien Schriefer-Nickelodeon/NY; Fred Petrosino-JBG/NY; Dan Werther-Sorbee Int’l/Philadelphia; Roberta Piedra-Radio Disney/Chicago; Matt Sautter-Dish Network/Denver; Ken Van Fossen-Mattel/El Segundo; Katherine Kaufman-Televix Ent/Beverly Hills; David Shapiro-HUGE/LA; Steve Granat &  Cynde Clark-Bupkis Ent/Tarzana; Shira Abel-Aniboom/Jerusalem; Kelly Winger-Centennial College Children’s Entertainment Program/Toronto; Dave Hiltz-HBC/Toronto; Candace Irving-Candace Irvine & Assoc/Tortola BVI

Today’s Trivia Question:   Who am I?  I’m a professor of Anthropology and while on a test flight of the X-15, to avoid a crash, I had to crash-land in Tim’s backyard.  I stayed with Tim, a very nice reporter who thankfully kept his mouth shut about me, until I was able to fix my vehicle.  Who am I?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING:  REGIONAL MGR, SALES MKTG/NCC Media/LA or NY:  write strategic presentations and effective collateral to support ad sales and business dvlpmnt teams. Apply: or send resume to [email protected] (2/17)

JOB OPENING:  SR PRODUCER, ONAIR PROMOS/Nickelodeon/NYC. 5+yrs Wri/Prod exp & 3+yrs OnAirPromo exp TV, Exp w/LiveAct shoots, Strng Grphx knwlge, Strng Knwlge NICK brand/popculture EOE/M/F/D/AAP. Apply   (2/17)

JOB OPENING:  AD SALES ASST DIR RESPONSE/GMC Cable/NY: We are seeking a recent grad w/ previous ad sales/advertising internship exp to asst the direct response & pd prgrmng dept. Strong Excel & multi-tasking a +. Apply: [email protected] (2/17)

JOB OPENING:   ASSOC DIR, BROADCAST MKTG/MSLO/NYC: Direct sales mrktng efforts/branded ent for TV/radio supporting corp rev goals. Req exper: 6-7 years at broadcast network in sales mrktng or nat promo dept. [email protected] (2/17)

JOB OPENING: DIR, ADMIN/MTVN Legal/NYC: Asst SVP, Admin. Prepare/dist guild related contracts. 2-4 yrs bus. admin or ent indexp req’d. BA deg Bus Admin req’d. EOE/M/F/D/AAP. Apply (2/17)

JOB OPENING:  MGR STRATEGIC MKTG & DIGITAL/NYC:  Resp. for all stages of strategic dvlpmnt & execution of revenue generating, digital/multi-platform integrated solutions, online, mobile & emerging platforms. req#987 (2/17)

JOB OPENING:  ACCT EXEC/TV Guide Mag/Chicago: Exp/contacts ent media, pharma, & packaged goods.Increase existing bus, generate new ad rev, dvlp strategic plans, negotiate rates &schedules. Apply to [email protected] (2/17)

JOB OPENING:  TV SYND ACCT COORD/NYC: LOA’s/ Contracts/Sig. Follow Up/Fully Executed. Prepare sales presentations TV & Cbl ntwrks. Strong PC/MSO, Excel & Ppt, verbal & written comm. skills. More info & resume to: [email protected] (2/16)

JOB OPENING:  LONG TERM CONTRACT POSITION/ CROSS PLATFORM MEDIA PROD ASSOC/NBC/NYC:  Dvlp, edit & upload of editorial content to online & interactive platforms to support MSNBC produced shows. Apply to:  [email protected] (2/16)

JOB OPENING: ACCT EXEC/GolTV/LA: Develop, present & sell on-air proposals, grow existing business & develop new bus. Meet w/ & service clients, Must be a self starter, media/brdcst exp, 4yr deg. [email protected] (2/16)

JOB OPENING: FREELANCE RESEARCH ANALYST/GolTV/MIAMI: Collect, evaluate and report ratings data. Must be proficient with Nielsen and Simmons systems. media/brdcst exp; 4yr deg. [email protected] (2/16)

JOB OPENING: MKTG MGR/GolTV/MIAMI: Asst VP on creating, implementing & exec. mktg strats. Create multimedia campaigns for consumer branding & Ad & AF sales. Bilingual, media/brdcst. & social media exp a +. 4yr deg. [email protected] (2/16)

JOB OPENING:  SPECIAL EVENTS MGR/MTV NETWORKS/NYC:  Mng small/medium sized events. 5-7 yrs of proven success in event mngmnt.  Good oral/written comm skills. Travel/wknd & evening ability a must.  Resume: (2/16)

JOB OPENING:  PROMOTION COORDINATOR/iNDEMAND/NYC: Track movies/events/sports for On-Air Dept. Consolidate info as mktg/promotional planners. Bachelor’s + 1 yr exp in TV/movie environment. Apply: [email protected] (2/16)

JOB OPENING: VP DEVELOPMENT/LA based production company specializing in unscripted programming. Great opportunity w/ competitive salary. VP req’s 3+yrs exp. Res. and or bio with references: to [email protected] (2/16)

JOB OPENING:   SR MGR, MARKETING/NYC/Media Co: Marketing, advertising, promotions. Strategic, creative, tactical execution of consumer campaigns. Ad Agency Mgmt. Can juggle multiple projects. 5+yrs exp. [email protected] (2/16)

JOB OPENING: ACCOUNT EXECUTIVE/NESN/MA: Reporting to the Local Sales Manager, this position requires a team oriented, creative sales professional adept at growing existing accounts while developing new business (2/15)

JOB OPENING: VICE PRESIDENT OF MARKETING/NESN/MA: Responsible for developing and overseeing the successful implementation of NESN’s marketing strategy throughout New England and nationally throughout the U.S. (2/15)

JOB OPENING: SPRVSNG PROD/Bravo reality cooking competition show/NYC: Head up story dept on set & through post. Sprvs mult prod in mult edit rooms under deadlines. Bravo exp taking show thru post. Email: [email protected] (2/12)

JOB OPENING: ADVRTSNG MGR/Disney FamilyFun Mag/NY: 5yrs sales/1yr mgmt exp print.Estab’d relations- NY, NE, & SE. Grow rev. by mngng 3 sellers w/direct sales resp. for key accts. Multi-plat. sales exp a + [email protected] (2/12)

JOB OPENING: JR. DIGI ACCT EXEC/KidZui Ad Sales/LA: 2-3yrs exp. Self starter needed to join fast-growing nat’l sales team at dynamic Kids start-up. Quickly dvlp new business & excellent customer srvc. Resumes to: [email protected] (2/12)

JOB OPENING: MEDIA SCHEDULING COORDINATOR/The Hub/Burbank: Long term temp role. Must have exp in on-air promo scheduling & scheduling systems. Exp in 2E a +. Strong detail-orientation. Apply at (2/12)

JOB OPENING: GENERAL MANAGER/Danny Lipford Media/AL: Expanding media company needs very organized GM, exp. in national adv. sales, generating web revenue, production. More info: (2/12)

JOB OPENING: SR PREDITOR/CREATIVE SERVICES/NY1 & NY1 Noticias: Must be fluent in Spanish. Write,produce & edit promos for 24hr news channels in NYC. Exp.rqd. For more info: ref job #123562BR (2/12)

JOB OPENING: DIRECTOR, ORIG PROG/HGTV & DIY/KNOXVILLE,TN  6+ yrs exp in prog prod or mgmt for cable TV. Manages relationships w/prod companies, ad sales, and internal depts. Showrunning exp req’d., ref #2148 (2/12)

JOB OPENING: MGR PRIMARY MKT RSRCH/ABC FAM/NY: Initiate, execute primary mkt rsrch to support Ad Sls & Mktg; oversee linear & digital rsrch.Exp in executing digital rsrch studies essential. Apply at ID# 280275 (2/12)

JOB OPENING: MGR PRICING & PLANNING REVENUE/ABC FAM/NY: Manage reporting & audience deficiency units.Prepare budgets, quarterly forecasts. Aid in rate card development & financial reporting. Apply at ID#280276 (2/12)

JOB OPENING: MGR PRICE & PLAN INVENTORY/ABC FAM/NY: Manage proposals through order status. Ensure client orders in NCS. Aid in inventory moves & re-expressions. Exp 4 yrs media. Apply at ID# 280500 (2/12)

JOB OPENING:  PRODUCT DEVELOPER/Nickelodeon/NYC: 3+ yr exp. Must have built interactive digital products. Acting knowledge of presentation layer technologies. Creativity and desire to innovate. Apply (2/11)

JOB OPENING:  MGR SALES PLANNING/Galavision/NY: Support Dir. on inventory mgmt/stewardship/revenue rptg. Must be detailed/analytical/able to multi-task. Experience in media/DM/VCI/Spanish a +. Apply- [email protected] (2/11)

JOB OPENING:  CG MANAGER/NYC: 5 yr post exp. Manage/Schedule 3D artists, crew jobs, resource talent. Must understand VFX prod & artist skill sets. (2/11)

JOB OPENING:  MANAGER REVENUE PLANNING/DIRECTV/New York, NY: Assist the VP & SVP of Ad Sales with all revenue forecasting relating to the DIRECTV Ad Sales business. For additional info: job # 1001837  (2/11)

JOB OPENING:   DIR, PRODUCTION & DEVELOPMENT UNSCRIPTED: Develop, create & exec.-produce new shows for ION TV. 10+ yrs exp TV prod. Gen Entertainment. See full ad EOE  (2/11)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY:  SOCIAL MEDIA INTERN/Lunchbox Advertising/Culver City: Asst. Social Media Dept with all activities; hands-on w/ non-trad. agency; credit only; Inquire & apply to: [email protected]. Check us out at (2/16)

SPRING/SUMMER INTERNSHIP CREDITS ONLY: Cablevision Local Interactive Sales Internship: Provides practical experience in the communications industry and teaches daily operations within Optimum Homes and Auto Sales- Send resumes to [email protected] (2/15)

SPRING/SUMMER INTERNSHIP CREDITS ONLY: UNIVISION SALES MARKETING INTERNSHIP: Provides practical experience in the communications industry and teaches daily operations within sales and marketing for Send resumes to [email protected] (2/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED : SALES CLOSER in TV, FILM & MEDIA/ NY: 7+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ strong Rolodex of clients, sharp professional – email [email protected] (2/17)

, SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/17)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – Upfronts coming? 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (2/16)

SITUATION WANTED: EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (2/15)

SITUATION WANTED: ASSISTANT/INTERN L.A.: Looking to learn from 1/2hr comedy director, sitcom preferred. 4yrs experience in L.A. Would love to shadow/intern or be hired as assistant. Email: [email protected] (2/15)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (2/15)

SITUATION WANTED: ASSOCIATE PRODUCER/ASSISTANT in TV, FILM, MEDIA/LA: 5+ years production experience (writing, producing, coordinating) including pre-production, live tapings, and post. Efficient, organized, self-motivated. Contact [email protected] (2/12)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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