Thursday, December 8th, 2011

Cynopsis: Kids!

Good morning. It’s Thursday, December 8, 2011, and this your first early morning briefing.

Chris Bridges, better known to most as actor/recording artist Ludacris, launches his newest project this week, the kid-targeted, interactive educational  Inspired by his 10 year old daughter Karma Bridges, the interactive site features kid-targeted and well-produced original pop songs with educational lyrics, as well as games and stories that underline basic academic concepts (math, science and geography) for kids in grades 1-3 and 4-6, and ideas of ethical and social responsibility (manners, honesty, kindness).  The site also offers teaches and parents suggestions of activities, new books and movies for kids, as well as lesson plans and quizzes for teachers and parents that will be refreshed regularly.  Of course songs from are also available on ($.99/each).  Plans for the site also include offering giveaways among other things.

Pacific Entertainment, the developer/marketer of the Baby Genius line of music and education products, content and characters, has officially changed its name to Genius Brands International to bolster its brand extension growth strategy.  Simultaneously Genius Brands International has also changed its ticker to GNUS from PENT.


Marathon Media, a Zodiak Kids company, signs a coproduction deal with Southeast Asia-based animation studio Scrawl to produce the new animated series Star Princess (working title), developed in partnership with France Televisions and Disney Channel France.  Marathon Media (Redakai, Rekkit Rabbit, Totally Spies) and Scrawl (Nanoboy, Milly Molly) have committed to two seasons of Star Princess (52×30), which will begin production at the end of 2012.  The series revolves around three alien princesses posing as musical performers to cover their identity and their mission, to save their endangered planet.  Zodiak Kids will hold worldwide TV, home video and licensing and merchandising rights to the series (excluding South East Asia).


MEG Toys inks a master toy distribution deal with US-based Jakks Pacific for the Puppy In My Pocket property.  Under the agreement, Jakks Pacific will serve as the North American distributor for the toy line based on the animated series Puppy In My Pocket Adventures in Pocketville, which will feature collectible figures, accessories, play sets and plush, and is slated to start shipping to retailers nationwide in spring 2012.  This deal comes on the heels of MEG’s pact with Cartoon Network for the Puppy In My Pocket Adventures in Pocketville series to air on its Boomerang channel.  In addition to the TV series based toy line, Jakks has also secured North American distribution rights to the core In My Pocket franchise, which is based on the classic Puppy In My Pocket brand.  Jakks previously served as the US distributor for the Puppy In My Picket brand for several years until 2009.

Marvel Entertainment enters into several new home furnishing licensing deals for its Super Hero franchises.  Marvel has signed a deal with Delta Children’s Products, which will develop a line of furniture (e.g. beds nightstands, chests, chairs, shelving units and desks) and infant-targeted accessories (e.g. playpens, booster seats, walkers, swings and strollers) featuring both the movie look and comic versions of a range of Marvel’s franchises, including The Avengers movie (May 4, 2012), Spider-Man (classic comic style), and Marvel’s Super Hero Squad.  The initial products in the line are set to be available at retail in early 2012.  Additionally, Marvel inks a licensing deal with DreamSeat, which will produce a collection of Marvel-themed interchangeable chair panels (zip logo panels) for its personalization XZipit System (includes recliners, office chairs, video game rockers, club chairs, among others).  DreamSeat has initially been granted the rights to develop panels featuring Marvel’s The Avengers movie, Spider-Man (classic comic styles), Marvel Heroes brand, and Marvel Comics. The initial line is now available.


The Annoying Orange toy line will be featured at Toys “R” Us for a holiday promotion.  In collaboration with The Collective and The Bridge Direct, the master toy partner for Annoying Orange, the initial Annoying Orange toy line will debut at Toys “R” Us.  The Annoying Orange toys that will be available include talking plush, figurines, clip-on’s, and mini collectibles. A dedicated Annoying Orange brand page on is now available and features the toys along with the first ever The Annoying Orange episode. Additionally, all products will include a QR code (Quick Response code) on packaging which consumers can scan with their smartphone to access an exclusive, previously unseen Annoying Orange video.


Fox International launches the kid-targeted 24-hour channel BabyTV on cable provider Skycable in the Philippines.  Skycable has added the commercial free BabyTV channel to its programming lineup as part of its Platinum Tier Package titled Metro Pack, and will make the channel more widely available via the Kids Pack in early 2012.  BabyTV content is also available on demand as part of Skycable’s broadband lineup on iWanTV.  BabyTV is already available in the Philippines via Destiny Cable and Cable Boss.

Malaysia’s Animasia Studio is developing an educational English-language series, ABC Monsters, which will air on Turner Broadcasting‘s kid aimed networks beginning in January 2012.  Targeted to K4-6, ABC Monsters is designed to promote learning English and begin that endeavor by introducing the alphabet in various ways, including sing-a-long activities.  Developed and produced by Animasia Studio, ABC Monsters is co-funded by Malaysia’s Ministry of Science, Technology & Innovation’s E-Content Grant.  Animasia also plans to release a DVD specials and a full range of merchandising products, such as stationery, activity books and toys that will be distributed throughout Malaysia, Singapore, Indonesia and the Philippines.  ABC Monsters is currently being broadcast in Poland and Korea, with DVDs of the series available across Malaysia, Singapore, Hong Kong, Macao and Indonesia.

Vme unveils its Christmas Day, Sunday, December 25, kid-targeted programming for Vme Ninos 6a-12n.  The morning includes a Holiday Marathon 9a-12n, which features holiday themed episodes of series including Dougie in Disguise (9:30a), Baby Triplets (9:45a), Manon (10a) and Henry’s World (11a), and Lazytown (11:30a).  Vme is available free over-the-air and on basic digital cable in 40+ markets. Vme is carried nationally via satellite in the basic and Hispanic packages of Dish Network and DirecTV and on Verizon FiOS and AT&T U-verse where available.

Nickelodeon Networks will host a number of holiday-themed premieres and new episodes of various series this month.  Some of the holiday programming for Nickelodeon, Nick at Nite, Nick Jr., Nicktoons, and TeenNick include:


  • Friday, December 9  the network premieres a new Bubble Guppies episode Happy Holidays, Mr. Grumpfish! at 10a, and the new Kung Fu Panda: Legends of Awesomeness Po Fans Out episode at 8:30p.
  • Saturday, December 10  premieres include T.U.F.F. Puppy with A Doomed Xmas at 10:30a; Fanboy & Chum Chum, A Very Brrr-y Icemas at 11a; and a new episode of Power Rangers Samurai Christmas Together, Friends Forever at 12p.
  • Friday, December 16  new episodes of Max & Ruby Perfect Tree/Max’s Christmas Present/Max & Ruby’s Christmas Carol at 10a; Kung Fu Panda: Legends of Awesomeness Challenge Day at 8:30p
  • Monday, December 26  Nick will debut a new special blooper episode of Victorious with Victorious Blooptorious at 7p
  • Wednesday, December 28 – Nick will debut a new special blooper episode of iCarly with iCarly iBloop 2: Electric Bloopaloo at 7p
  • Saturday, December 31  the new hour-long iCarly iStill Psycho at 8p.  To support this special, from December 26, will feature the new iStill Psycho game.

Nick at Nite

  • Every Saturday night beginning December 17 at 10p, Nick at Nite will feature holiday-themed episodes of classic shows such as That 70’s Show, George Lopez, Family Matters, The Nanny and Friends.

Nick Jr.

  • Sunday, December 18 – features an all-day Warm and Fuzzy marathon of new episodes of preschool series such as Peppa Pig Santa’s Grotto/Santa’s Visit premieres at 6p; The Wonder Pets! Help the Groundhog/Help the Lion Club with guest-star actor/singer Mandy Patinkin; a special one-hour encore presentation of Dora the Explorer Dora’s Christmas Carol Adventure at 7p; a new Yo Gabba Gabba! half-hour holiday special, featuring a range of musical guests, debuts at 8p.


  • Monday  Friday beginning December 19, the network will debut new episodes of Dragon Ball Z Kai at 8p
  • Saturday, December 24  the previously unseen pilot episode of Invader Zim will land at 9p.


  • December 12-25 (Monday-Sunday) – Tis the Season for Degrassi nightly marathons of Degrassi Season 10 from 9p-11p
  • Monday, December 26  Party Like it’s the ’90s Week when the network features the original Snick line-up (1995-1996)
  • Saturday, December 31 – Stick Clark will host a special New Year’s Eve Party  featuring viewers picks. Viewers will be able to vote the week of December 23 via Twitter, Facebook, and on what Stick will be dipped into at the stroke of midnight.

Hey, over here.  The first annual Cynopsis Kids !magination Awards is currently for accepting submissions for your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns that supports that content.  To find out more about the Cynopsis Kids !magination Awards at (  To enter the Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011.  We look forward to seeing your entry and honoring the winners at the June 2012 Awards ceremony in New York City.


Club Penguin is encouraging its kid members to play to help trigger positive social change in the real world as part of its fifth annual Coins For Change event.  Designed to show kids that they can make a difference and inspire them too, Coins For Change asks kids who visit the virtual world to donate virtual coins they earn playing games online to real world causes that matter to them.  The various kid, family and planet-centric causes are pre-selected projects. This year, kids are being challenged to fill the island lighthouse with donated coins, which apparently takes US $1 million to fill because if this goal is reached, Club Penguin says it will double its overall cash donation to $2 million.  The annual event will take place December 15-27, 2011, and at the end the players’ virtual donations will serve as votes to determine how the real world monetary contribution from Disney Online Studios will be divided come January 2012.


Discovery Communications welcomes Elizabeth Newell and Savalle Sims to its senior legal team, both will report to Bruce Campbell, Chief Development Officer and General Counsel.


  • Sims is named SVP/Litigation and Intellectual Property.  Based at Discovery’s Silver Spring office, Sims oversees its Litigation and Trademark legal teams that handle the company’s litigation and intellectual property matters worldwide.  She also leads all legal efforts relating to the company’s intellectual property, including trademark, patent and copyright portfolios.  Most recently, Sims was a partner with the Washington DC office Arent Fox.
  • Newell joins Discovery as SVP/Global Corporate Legal.  Based in New York, she will lead Discovery’s global corporate and mergers and acquisitions legal efforts.  Newell will oversee the Corporate Legal team in Silver Spring and regional counsels in Miami, London and Singapore.  Most recently, Newell was with GE, where she was the lead transactional lawyer for NBCUniversal and GE Healthcare, as well as the lead lawyer for CNBC.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, December 6, , 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 872; K6-11 316; TWEENS 9-14 228
DISNEY CHANNEL:     K2-11 806; K6-11 433; TWEENS 9-14 322
CARTOON NETWORK: K2-11 406; K6-11 245; TWEENS 9-14 187
DISNEY XD:               K2-11 165; K6-11 130; TWEENS 9-14   99
NICKTOONS:              K2-11   90; K6-11   57; TWEENS 9-14   38
Source: MTVN Research from Nielsen Media Research Data



Cynopsis: Kids !magination Award
The competition for best kids’ programming and marketing initiatives

Entry Deadline: January 11, 2012
Late Submissions: January 20, 2012
Awards Event: June 2012 (NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.

Answer to Yesterday’s Trivia Question:  What famous cartoon was created by Belgian cartoonist Peyo? Les Schtroumpfs or better known as The Smurfs. Kudos to: Jerry A. Kapner-Kapner Group/Montclair, NJ; Brian Yanish-ScrapKins/NYC; Chris Devine Dailey-Simply Devine Marketing Group/Deposit, NY; Rich Thomas-Disney Publishing Worldwide/NYC; KevinSchmidt/Chicago; Matthew C. Bergeron-Disney Channels Worldwide, Research/Burbank; Rori Caffrey-Radical Sheep Productions/Toronto; Alice Sam-Disney Online Studios/Sydney Australia.

Today’s Trivia Question:  When Yogi Bear is misbehaving, where does Ranger Smith threaten to send him? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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JOB OPENING: PRODUCER-ON AIR PROMOS/NICKELODEON/NYC: Resp: conception to delivery of Nick on-air promotions. 5+yrs writer/prod exp & 3+yrs Cable/Network On Air promotion exp a must. Apply: (12/15)

JOB OPENING: DIR, CNBC ON-AIR AD SALES MKTG/NY: Partner w/key CNBC stakeholders to market & increase sales of the network (domestic & int’l mkts). 8+ yrs exp. To apply, visit Job#3623BR (12/15)

JOB OPENING: COMMUNICATIONS MANAGER/Scripps Networks/Knox TN: Develop internal & external communications/5+yrs experience in corporate communications or PR exp.: Req.# 2561 (12/15)

JOB OPENING: FIELD PROD/WGBH/BOSTON: Mngmnt, FT, 52 Weeks. Oversee prod of field unit. 5 yrs field producing. Exp w/ reality TV & supervising staff. Ability to travel. Apply: (12/15)

JOB OPENING: SR MGRAD SALES MKTG/Discovery/NY: Mng dvlpmnt & fulfillment of solutions/sponsorships/Value-Earned Mrktg opportunities for DCI ntwrks; 7+yrs integrated mktg exp; exp TV/Cable & ad sls mktg +; #4659 (12/15)

JOB OPENING: LINE PRODUCER/VH1/NYC: 5 + yrs exp. in reality series or specials production mgt; Strong budget, calendar development & vetting exp on various productions a must; B.A EOE/M/F/D/AAP (12/15)

JOB OPENING: RESEARCH DIRECTOR/Zoom Media/NY: lead audience measurement, sales research & effectiveness studies for fast-growing video media co. 7+ yrs research exp w/ TV, agency or vendor background. Apply [email protected] (12/14)

JOB OPENING: ADVRTSNG ACCT EXEC/Burbank: Leverage relationships w/top clients/agencies to create new accts & expand rev of current accts. 5-7yrs media selling exp TV &/or interactive ad sales.  COVER/RES: [email protected] (12/14)

JOB OPENING: SR RESEARCH ANALYST/FX Ad Sales/NY, NY: Provide audience tracking & trending reports to Ad Sales mgmt through analysis of research database applications. BA plus 2-3+ yrs ad sales research exp in advertising req. FNG0000834 (12/14)

JOB OPENING: PRICING/PLANNING ANALYST/Fox Cable Networks/NY, NY: Conduct high level analytic reprt’g, confirm deal inventory, reconcile prog. grids. BA plus 2+ yrs sales plan’g, pricing exp at media co. FNG0000822 (12/14)

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JOB OPENING: DIR, ON-AIR PROMO/REELZ/Albuquerque, NM: Manage promo team. Develop & execute strategy. Editing a must. 5 yrs mgmt exp. Apply: [email protected] (12/14)

JOB OPENING: MGR, CONSUMER & DIGITAL MKTG/REELZ/Albuquerque, NM: Manage Media & Digital campaigns. Social media a must. Cable, Agency exp a must. Apply: [email protected] (12/14)

JOB OPENING: DOCUMENTARY PRODUCERS & PROD MGR/LA: Producers needed w/strongstory/journalism skills for doc/bio series. Also looking for Prod MGR. Reply w/position in subject line to [email protected]  (12/14)

JOB OPENING: MGR, INTEGRATED SALES/MKTG/FUEL TV/LA: Plan, dvlp/mng ad sales mktg bus. activities. BA/BS plus 5+yrs ad sales or mktg exp in sports or ent. Understand gen mktg in TV, web, digital media & print. (12/14)

JOB OPENING: MGR CORP OUTREACH/A+E Networks/NY: Prod Mgr for educational, mktg & pgmg projects. Video exp. pref. (12/13)

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JOB OPENING: MGR CORP OUTREACH/NY: Oversee broad spectrum of marketing, educational, & programming projects for Corporate Outreach. (12/10)

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JOB OPENING: DIRECTOR, FINANCE/NY: Manage the day-to-day financial operations of the Consumer Products Division for A+E Networks. (12/10)

JOB OPENING: TRAFFIC COORD/DAS/Cablevision/ Woodbury L.I: 3rd party Ad Serving exp. such as DFP, DFA, DSM helpful. Sales Planning and HTML exp a plus. To see full posting and apply visit job # 15981BR (12/10)

JOB OPENING: MKT MGR/RLTV/NYC: Execute ad sales, aff. sales, on-air promo and cons mkt strategy, 5+ yr exp w/in cable or tv. Cover letter and resumes: [email protected] (12/10)

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JOB OPENING: SR ACCT DIR/Dom Distro/NY: Responsible for Discovery’s 18 ntwrks distro & mrktg; plan & attend local mrkt events/ensure affiliate contract compliance; 6+yrs cable distro; # 4823 (12/9)

JOB OPENING: SR DIR- US DIST/OWN-HUB-3NET/LA: Mng all aspects of Discovery’s acct mgmt relationships w/MSOs; dvlp/implmnt strtgy for top affiliates & internal comm; 8+yrs cable TV/business dvlpmnt/mktg/sls; # 4286 (12/9)

JOB OPENING:  MGR, PARTNERSHIPS/NY: Develop & execute integrated partnership opportunities for potential & existing A&E advertising clients (12/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  NBCU’s Jerry Springer and Steve Wilkos Show. TV Production/Audience Coordination. Studio in Stamford, CT, short walk from MetroNorth. Fast paced & hands on! Re: [email protected]  (12/15)

FALL INTERNSHIP CREDITS ONLY: PR SPRING INTERNSHIP/BRAVO TV/NYC: Gain a rare opp at a fast-paced PR dept by monitoring press coverage, fielding media requests and more at a multi-platform media company. Resume to [email protected] (12/14)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (12/15)

SITUATION WANTED: Award-winning network/agency CREATIVE DIRECTOR commercials, promos, ad sales, online, print, strategy, brand, integrated marketing and live action production. Please contact at (12/14)

SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (12/14)

SITUATION WANTED: I’M ALL YOURS Seeking to Assist, Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm. Contact, [email protected] (12/13)

SITUATION WANTED: SOCIAL MEDIA CONSULTANT/PROMOTER: Looking for work promoting web content (articles, videos, pictures, etc.) All budgets considered. I can get you views on your blog! [email protected] (12/13)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (12/10)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (12/10)

SITUATION WANTED: STAND IN FOR KIDS/Los Angeles, 20 + years experience, seeking a Pilot, TV series, Feature Film. Stats: SAG and AFTRA, Height 4’7, Blonde, Blue eyes. Contact Desiree Szabo, [email protected] for pix and resume (12/10)

SITUATION WANTED: DIG SALES & MKTG ACCT MGR looking for freelance projects. ~7 yrs of digital ad sales/acct mgmt/mktg exp.. Detail oriented/highly org./able to multi-task. Resume + Ref. available email: [email protected] (12/9)

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