Thursday, December 23rd, 2010


Merry Christmas | Happy Holidays | Happy New Year

Cyn opsis Media will be off the week of December 27 – 31, 2010.
Don’t forget to read the 2010 Year in Review on January 1st 2011!

Past e-publications, classifieds & industry calendar of events can always be found on our website.

Cynopsis: Kids!

Good morning. It’s Thursday, December 23, 2010, and this is your first early morning Kids briefing.

Ice Age‘s Scrat, the prehistoric squirrel/rat, will star in the animated short Scrat’s Continental Crack-up, in 3D, at showings of the new Fox movie Gulliver’s Travels, starring Jack Black, which opens Christmas Day, Saturday, December 25, 2010.  The short features Scrat scrambling after the after the acorn he’s been craving since the first Ice Age movie.  By the way  the whole formation of the continents by way of tectonic shifts and volcanic eruptions ripping land masses that you learned in school  well this short will set you straight … it all comes down to Scrat and the acorn.  Fox is set to release Ice Age: Continental Drift, the fourth Ice Age movie, in 3D on July 13, 2012.


Universal Pictures names director Harald Zwart (The Karate Kid, Agent Cody Banks) is set to helm its new Bakugan movie, per Coming Soon.  The movie is based on the well-known strategy game and anime TV series Bakugan Battle Brawlers.  Scott Stuber is producing the movie under his Universal-based Stuber Pictures banner, with toy company Spin Master’s Ronnen Harary.  Jon Mone is serving as executive producer for Stuber Pictures.  No word yet if the Bakugan movie will be animated or live-action.


Super RTL (Germany) acquires the broadcast and licensing rights to the new CG animated preschool series Angelina Ballerina: The Next Step (80×13) from HIT Entertainment.  Super RTL plans to premiere the series as part of its Toggolino preschool block in spring 2011.  The deal will also see Super RTL manage the Angelina Ballerina consumer products, home entertainment and publishing rights in the German market.

Sesame Workshop and Callaway Digital Arts ( ), interactive publisher of kid’s and lifestyle apps for the iPad, release The Monster at the End of This Book for iPad.  The first Sesame Street app designed specifically for iPad, The Monster at the End of This Book, which is based on the classic 1971 book by Jon Stone and illustrated by Mike Smollin, features narration by Grover, interactive animation that responds to a users touch, sound effects, music, and vocabulary building skills, as well as critical thinking and listening activities ($.99).  Additionally, the new app offers parent tips from educational experts.

Barney gets a new app, with HIT Entertainment‘s release of Barney’s Super-De-Duper Fun Day! app for the iPhone and iPod touch at the Apple App Store worldwide.  Developed by Blit Interactive, the new app provides three new games with Barney, BJ, and Baby Bop and of course features classic Barney songs.

Program Call: Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 20, the week before NATPE 2011 in Miami.  If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, January 14, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


Bestseller Children’s Picture Fiction (top 10), Week of December 13, 2010: Title; Author (Publisher)
The Lost Hero; Rick Riordan (Disney-Hyperion)
The Red Pyramid; Rick Riordan (Disney-Hyperion)
Big Nate Strikes Again; Lincoln Peirce (HarperCollins)
Matched; Ally Condie (Dutton)
Bit Nate: In a Class by Himself; Lincoln Peirce (Harper)
The Book Thief; Markus Zusak (Knopf)
Dork Diaries: Tales from a Not So Popular Party Girl; Rachel Renee Russell (Aladdin)
Dork Diaries: Tales from a Not So Fabulous Life; Rachel Renee Russell (Aladdin)
Pathfinder; Orson Scott Card (Simon Pulse)
Torment; Lauren Kate (Delacorte)
Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly

Casting: Nickelodeon is looking for contestants for new episodes of its game show BrainSurge.  Specifically, the network is looking for kids 11-15-years-old, who will compete with a parent or legal guardian as a team.  For information and applications go to  Some of the qualifications include that contestants need to be a US or Canadian citizen, and filling will take place in LA between February-March 2011.  Applicants must be 11-15 between February 24-March 14, 2011.


Sprout‘s, a 24/7 preschool TV channel, play of the animated special Caillou’s Holiday Movie on December 19 (1p-2:30p) earned the network a K2-5 3.1 coverage rating, with the final hour of Caillou’s Holiday Movie, 1:30-2:30p, earning Sprout its biggest rating with K2-5 3.5, since the Nielsen began tracking Sprout on November 1, 2010.  The 1:30-2:30p K2-5 rating was also the biggest for the K2-5 demo across all TV for the time period that day.

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, December 21, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1399; K6-11 680; TWEENS 9-14 444
DISNEY CHANNEL:     K2-11 1273; K6-11 879; TWEENS 9-14 725
CARTOON NETWORK: K2-11   566; K6-11 374; TWEENS 9-14 282
DISNEY XD:               K2-11   288; K6-11 195; TWEENS 9-14 158
NICKTOONS:              K2-11   133; K6-11   92; TWEENS 9-14   86
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:   Entirely too rugged to be considered a doll, this 12″ toy featured a scar on its right cheek and came well equipped to fight any enemy.  Who is he?  GI JOE  Kudos to: Tony Ferranti-MMSI/Warwick; Mara Anastas-Simon & Schuster/NY; Alex Garber-HarperCollins Publishers/NY; Rick Gallagher-Bookazine/Bayonne; Katherine Kaufman-Televix Entertainment/Beverly Hills; Sherri Lawson-American Forces Network/March ARB, CA; Elize Morgan-Slainte Pictures/Toronto

Today’s Trivia Question:  In 1978 this was the toy to have for the holiday season – parents across the country camped out in front of their local toy store hours in advance of the shipments arriving, just to be sure their little ones at home could say they too had one of the most coveted toys of the season.   The toy line was soon known as “the greatest success story in the long history of dolls.”  What doll is this?      (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: WEB METRICS COORDINATOR/Lunchbox Studios/LA: Entry level, Execute tracking, reporting, analysis of website data to understand behavior of customers & site visitors. More info @ Apply: [email protected] (1/6)

JOB OPENING:  DIRECT CLIENT SOLUTIONS/HGTV/Knoxville TN:  Develop innovative client offerings, working in collaboration with Ad Sales Mktg & Programming, to drive both ratings & revenue. Full info/ apply: (1/6)

JOB OPENING: SYNDICATION AE/Sony Pictures TV/Chicago: 38 Midwest markets. Heavy travel. Strong sales & TV background a must. Apply: (1/6)

JOB OPENING: DIR PR/IFC tv/NY: 6+yr Agncy/Corp PR exp in TV/Cble indstry. Launch scrptd ent in media, execute premieres/screengs/pres junkets/film festvls. Creatve w/excllt comm skills/Media contcts. Rez: [email protected] (1/6)

JOB OPENING: TELEVISION AD SALES MANAGER/NYC: 10yrs+ TV Ad Agency or Sales exp. Minimum 5 yrs DRTV & Per Inquiry Sales Exp. Send resume & salary req’s to: [email protected] (1/5)

JOB OPENING: SALES ASSISTANT/AMC & WEtv/Chicago: 2+yr admin exp in sales envmt of Cble/Tv/Ent indstry. Assts VP & AEs w/daily sales & clients. Handls high call vol. Excllnt comp/comm/orgztnl skilz. Rez: (1/4)

JOB OPENING: MANAGER II RESEARCH/Discovery Communications/SS: Directs primary rsrch efforts; analyzes Nielsen data & other syndicated info dvlpmnt, prod, prgrm, schd, & mrktng strtgy. (req 2997) (1/4)

JOB OPENING: DIGITAL ACCT EXEC/Discovery Communications/NY: AE w/5+ yrs digital ad sales exp a must to sell national advertising for Discovery’s Digital properties including web, mobile, VOD and podcasting. (2795) (1/4)

JOB OPENING: SR. Web RSRCH ANALYST/TRAVEL CHANNEL/ CHEVY CHASE MD: 3 + yrs media/web research. Strong analytical/data interpretation skills. Media Research/team player a must. Apply, & select 2049 (12/25)

JOB OPENING: DIRECTOR OR MANAGER, COMMERCIAL CLEARANCES/The Hub/NYC: Must have strong background in commercial standards, within kids TV/content highly desired. Apply at (12/24)

JOB OPENING: DIR, INT’L MERCHANDISING/NY: Mng SKU dvlpmnt from a creative & fiduciary point of view. Dvlp overall product mix 7-10+ merch exp working in retail/wholesale envir. Lots of travel. Resume: [email protected] (12/24)

JOB OPENING:  MGR, PROGRAM RESEARCH/Oxygen/NYC:  Min 4 yrs exp in media research. Supports mgmt, programming, development, scheduling, press/publicity, marketing & pricing/finance. Apply to [email protected] (12/24)

JOB OPENING: DIGITAL ACCOUNT EXEC/NY: Sell AETN’s digital advertising w/ assigned territory to agencies & clients. Apply: (12/24)

JOB OPENING: FRONTLINE ASSISTANT ACCOUNT EXECUTIVE/WGBH/Boston: FRONTLINE Assistant Account Executive (Social Media & Promotions). AEEF, FT 52 Weeks. Job Req # 4878 Please apply online at (12/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY:  START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected] (1/5)

WINTER/SPRING INTERNSHIP CREDITS ONLY: Bynum Artist Management/LA: Looking for an unpaid intern to manage actor submissions. Approx. 3 to 4 hours/work day. Respond to [email protected] and include “Manager Intern” in subject line. (1/4)

WINTER/SPRING INTERNSHIP CREDITS ONLY: Intern will learn Production Assistant duties at the same time honing their writing, producing, and editing skills with Creative Directors. Should have major related to television/film. [email protected] (12/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (1/4)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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