Thursday, December 1st, 2011

Cynopsis: Kids!

Good morning. It’s Thursday, December 1, 2011, and this your first early morning briefing.

Kids in Afghanistan get their own version of Sesame Street today with the launch of Baghch-e-Simsim (26×30) today, December 1, 2011.  Produced by Sesame Workshop in partnership with TOLO TV and LEMAR TV stations, and in consultation with Afghanistan’s Ministry of Education, Baghch-e-Simsim will broadcast in both Dari and Pashto languages on TOLO TV Thursday through Sunday at 4p, and on LEMAR TV on Thursdays and Fridays at 5p and Saturdays and Sundays at 3:30p.  Baghch-e-Simsim, which translates as Sesame Garden, includes 13 locally produced live-action films (2-3 minutes each) featuring traditions, culture and other aspects of what daily life is like for young kids across Afghanistan.  Sesame Street Muppets including Elmo, Big Bird and Grover will also be featured in the series, as will Sesame Muppet characters from co-productions around the world such as Egypt, Bangladesh, Mexico and Russia.  There are upwards of five million kids under the age of five in Afghanistan, and only a fraction of those are served by the country’s kindergarten system.


Marblemedia and Seven24 Films are partnering to develop Dark Horse, a new teen-targeted multiplatform property for YTV (Canada).  A live-action coming-of-age drama, Dark Horse will include 13×60 episodes, an online world and mobile interactive elements.  Showrunners Shelley Scarrow (Instant Star) and James Hurst (Degrassi: The Next Generation) have also joined the project.  Dark Horse revolves around Lyla, the daughter of rancher who becomes involved with Micah, an outsider who also happens to be able to shape-shift into a wild horse.  Distribution360 will handle international sales and distribution for Dark Horse.


Warner Bros. Consumer Products and ScrollMotion Kids, part of digital publisher ScrollMotion, release the first DC Super Friends interactive storybook app for iPad, DC Super Friends: Race to Save Christmas.  In the new kid-targeted app, Superman and The Flash must find Santa when he doesn’t show for a holiday party.  This interactive reader app features tappable puzzles, digital coloring pages, sticker activities (kids can create their own DC Super Friends stickers), and hidden DC Super Friends Points that users can collect to receive an in-app reward (an exclusive emailable holiday postcard). The app also includes professional narration, sound effects, word highlighting, and record-your-own audio options.  Additionally, kids can use multi-touch to grow, shrink, and spin the characters, and can also save and share their creations.

Target will launch the new D-Signed apparel collection on December 26, 2011 featuring items based on styles worn by Disney Channel’s A.N.T. Farm character Chyna Parks (China Anne McClain).  The new D-Signed products will be available at Target’s brick and mortar stores as well as via


Disney Channels orders a second season of its series A.N.T. Farm.  Created by Dan Signer (The Suite Life on Deck, The Suite Life of Zack & Cody) and executive produced by Signer and Stephen Engel, A.N.T. Farm is a production of It’s A Laugh Productions.  New episodes of A.N.T. Farm continue to debut Fridays on Disney Channel.

Teletoon Canada unveils its winter/spring 2012 programming lineup that rolls out beginning January 2012.  The new lineup includes the first season of the new Teletoon original production My Babysitter’s a Vampire, The Series (season one), based on the TV movie of the same name, which will premiere on the network on Thursday, January 5 at 8p.  Joining the networks roster is the mixed live-action/animated series Mudpit, about the ups and downs of four teenage musicians who want to win the cyber battle-of-the-bands, and debuts January 5 at 7:30p.  Also new to the programming grid is R.L. Stine’s The Haunting Hour (season one) premiering Monday, January 2 at 8:30p, and Detentionaire (season one), Total Drama: Revenge of the Island (the fourth series in the Total Drama franchise), debuting January 5 at 6:30p and 7p respectively.  Several of these shows will be part of Teletoon Canada’s Thursday night programming block, Can’t Miss Thursdays!

CBeebies, the BBC’s preschool channel, expands the reach of its website, to make it available to the US Hispanic market.  The initiative is part of a strategy to offer preschoolers and parents/caregivers a more entertaining and interactive experience with additional information and activities directly related to the channel’s programming.  Set in an underwater environment, main navigational tool is a submarine that features video content and activities.  The site also features Rose, the channel’s host, as well as games and other activities such as Crea y Colorea (Create and Color), Ver y Escuchar (Look and Listen), and Tiempo de Canciones (Music Time), the latter featuring songs from series including El Jardín de los Suenos, Roly Mo and Las Aventuras de Wibbly.  There is also an at adult targeted section that offers educational articles about the channel’s programming and the benefits of the various activities offered.

Head over to the Cynopsis Kids !magination Awards to enter your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns, which support that content, for our first annual awards program.  To enter the Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011.  We look forward to seeing your entry and honoring the winners at the June 2012 Awards ceremony in New York City.


Disney/ABC Television Group appoints Chris Thomes as VP/Digital Media Studios for ABC Television Network.  He will report to Albert Cheng EVP and Chief Product Officer/Digital Media.  In his new position, Thomes is responsible for general management and oversight of branded digital programming. He also oversees creative development for content created by external producers, including webisodes, original series and special event live programming for the Disney/ABC Television Group’s broadcast and cable networks, including Disney Channel, ABC Entertainment, ABC Daytime, ABC Family, and SOAPnet.  Most recently, Thomes oversaw digital production and programming for Saban Brands.  Prior to that, he oversaw’s Digital Oscar Experience and was previously executive producer at Disney’s Interactive Media Group overseeing and working on a range of projects including Disney Xtreme Digital.  He also produced The Muppets Kitchen with Cat Cora and Jim Henson’s The Possibility Shop.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 11/21-11/27/11 :
Total Day          (000)     Primetime         (000)
NICK° :             1090     DSNY* :             1414
DSNY* :            1062     NICK JR°°:          446
CARTOON:          624     NAN** :              428
NICK JR°°:         369     ADSM** :            294
NAN** :              247     DXD:                  208
ADSM** :            235     ESPN:                 184
DXD:                  202     NICKTOONS:       152
NICKTOONS:       110     SPROUT***:       123
SPROUT***:         93     MTV:                    82
ESPN:                   62     DISCOVERY:         81
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 11/21-11/27/11 :
Total Day        (000)     Primetime           (000)
DSNY* :            777     DSNY* :             1124
NICK° :             599     NAN** :               258
CARTOON:        406     ADSM** :            193
ADSM**:          163     DXD:                  174
NAN** :            157     NICKTOONS:       115
DXD:                150     ESPN:                 114
NICKTOONS:       78     NICK JR°°:           70
NICK JR°°:          64     MTV:                    65
TEENNICK:          51     DISCOVERY:         57
ESPN:                 42     ANIMAL PLANET:   46
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 11/21-11/27/11 :
Total Day         (000)     Primetime           (000)
DSNY* :             619     DSNY* :               898
NICK° :              403     NAN** :               246
CARTOON:         328     ADSM** :             260
NAN** :             187     DXD:                   153
ADSM** :           244     ESPN:                 124
DXD:                 121     MTV:                   116
NICKTOONS:       62     COMEDY:               99
TEENNICK:          69     NICKTOONS:          86
MTV:                   69     DISCOVERY:          72
ESPN:                 50     TEENNICK:             63
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 10/31-11/27/11 vs. 11/1-11/28/10, Cable Networks Only:
Network:                                            (000)    %diff
DSNY:                                           648      +8%
NICK° :                                          543      -21%
CARTOON:                                     341      -4%
NAN*:                                           268      -42%
ADSM**:                                       170      +19%
DXD:                                             127      +9%
NICKTOONS:                                   75       +6%
NICK JR:                                         59       -11%
TEENNICK:                                      41       -24%
ESPN:                                             39        Flat
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
*NAN Total Day: Sun-Thurs 8p-6a; Mon-Thurs 6a-7a; Fri 9p-7a; Sat 10p-6a;
**Cartoon Network & Adult Swim share channel space ADSM airs
Sat.-Thurs. 9p-6a?The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, November 26, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1174; K6-11 865; TWEENS 9-14 650
NICKELODEON:          K2-11 1026; K6-11 648; TWEENS 9-14 436
CARTOON NETWORK: K2-11   693; K6-11 433; TWEENS 9-14 366
DISNEY XD:               K2-11   217; K6-11 149; TWEENS 9-14 121
NICKTOONS:              K2-11     86; K6-11   54; TWEENS 9-14   50
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, November 27, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1260; K6-11 989; TWEENS 9-14 758
NICKELODEON:          K2-11 1184; K6-11 775; TWEENS 9-14 537
CARTOON NETWORK: K2-11   686; K6-11 437; TWEENS 9-14 336
DISNEY XD:               K2-11   203; K6-11 146; TWEENS 9-14   98
NICKTOONS:              K2-11    96; K6-11   69; TWEENS 9-14   47
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, November 28, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 890; K6-11 520; TWEENS 9-14 371
NICKELODEON:          K2-11 833; K6-11 324; TWEENS 9-14 216
CARTOON NETWORK: K2-11 430; K6-11 283; TWEENS 9-14 212
DISNEY XD:               K2-11 185; K6-11 141; TWEENS 9-14 129
NICKTOONS:              K2-11 112; K6-11   75; TWEENS 9-14   51
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, November 29, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:    K2-11 828; K6-11 463; TWEENS 9-14 333
NICKELODEON:         K2-11 795; K6-11 311; TWEENS 9-14 214
CARTOON NETWORK: K2-11 458; K6-11 279; TWEENS 9-14 213
DISNEY XD:               K2-11 197; K6-11 131; TWEENS 9-14 127
NICKTOONS:              K2-11 108; K6-11   81; TWEENS 9-14   55
Source: MTVN Research from Nielsen Media Research Data


Cynopsis: Kids !magination Award

From the most outstanding achievements in content creation, marketing & promotion,Cynopsis: Kids !magination Awards honor the best in kids international programming and marketing. This unique awards program from the industry’s most trusted brand, Cynopsis Media, raises the bar on what’s good on and about TV.

Entry Deadline: January 11, 2012  |   Late Submissions: January 20, 2012
Awards Event: June 2012 (NYC)

Learn about the Awards Program & Enter: .

Answer to Yesterday’s Trivia Question:  Who’s arch enemy was Powerful Pierre? Huckleberry Hound. Kudos to: Nobody
Today’s Trivia Question: What was the name of Fred Flintstone’s pet dodo bird?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIR, STRATEGIC TV LANDSCAPE RESEARCH/NY: Reporting & analyses covering TV landscape including broadcast, cable & alternate platforms. 7+ years exp. To apply, visit Job#3572BR (12/8)

JOB OPENING:  ADMIN ASST/Hallmark Channel/NY: 3+ yrs Admin Asst exp supporting execs and multiple leaders. Exp w MS Office and database apps. Bachelor’s Degree req. View posting and apply @ (12/8)

JOB OPENING: WEB DESIGNER/BBC America/NY: Oversee design/redesign & prod wide range online mktg graphics. Strong orgnztl/comm skills a must. Sftwr knwlg: MacOSX, Photoshop, illust, flash.Res/cvr: (12/7)

JOB OPENING: MGR SALES PLANNING/Galavision/NY: Support Dir. on inventory mgmt/stewardship/revenue rptg. Must be detailed/analytical/able to multi-task. Experience in media/DM/VCI/Spanish a +. Apply- [email protected] (12/7)

JOB OPENING: ON-AIR PROMO PREDITOR/ NY: Write, produce, edit & direct promos, short form, BTS or interstitial segments. Utilize writing skills and present multiple concepts for each assignment. Apply: #9923 (12/7)

JOB OPENING: GENERAL MGR P&I/NYC: Daily mgmt of inventory. Revenue, inventory, pricing and liability reporting. Rate card maintenance. Prof in excel. Strong analytics & 5+ yrs exp in Media. Apply: [email protected] (12/6)

JOB OPENING: AD SALES MKTG MGR/Current TV/NYC: Xfnctnal role: Creative promo mktg dev, strat client solutions, project mgt, 3-5 yrs TV/Media/Mktg/Ad/or Online [email protected] EOE (12/3)

JOB OPENING: MGR, STRATEGIC MKTG/USA/NBCU/NYC: Develop & execute 360 multiplatform mktg opps for USA Ntwk’s ad partners. Min 5 years exp at a TV network or ad agency w/ TV clients. Apply online at (#3543BR) (12/3)

JOB OPENING: MGR, SALES RESEARCH/NBCU/NYC: Manage on-air sales research for Cloo & Chiller ntwrks, part of USA & Syfy research teams. Knwldg of Nielsen, Simmons, MRI, CMR, Excel/PP req. Apply online (#2970BR) (12/3)

JOB OPENING: SSR/CHICAGO: Assist to max ad revenue handle all facets of sales process/decision maker except sales negotiations (12/3)

JOB OPENING: BRDCST DESIGNER/AMC/NYC: Top cable net seeks temp After Effects Designers/Animators for in-house projects. Exp w/ on-air promos, snipes and bugs is a must. Send CV, link to reel, & day rate to: [email protected] (12/3)

JOB OPENING: MGR CLIENT SOLUTIONS/NY/ABC: Support ad sales, assist in the dev of solutions & prod of materials, 5+ yrs media exp, Keynote, research tools exp apply: Req  #9922 (12/3)

JOB OPENING: SENIOR SOFTWARE PRODUCER/NYC: Major children’s publisher seeks producer to oversee day to day production of cross-platform software, including PC and mobile. 5+yrs prod exp. Resume: [email protected] (12/2)

JOB OPENING: SHOWRUNNER for HGTV series in MPLS (willing to work in MN for production). Reality TV sprvsng prdcr credits req’d.Start Dec, 7-8 wks for pilot w/brk bfr continuing the series. [email protected] (12/2)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: Internship opportunity within the OWN Research department. TV/Online/VOD/Social Media Quant and Qual research. Must good w/ numbers and proficient w/ Microsoft Office (esp. Excel). For credit only! Re: [email protected] (12/7)

SPRING INTERNSHIP CREDITS ONLY: CBS TV Stations is seeking intern in Strategic Mktg to support biz dev/ad sales efforts. Detail-oriented & thrives in fast-paced environment. Must receive academic credit. Send res/cov. ltr to [email protected] (12/7)

SPRING INTERNSHIP CREDITS ONLY: Entertainment marketing firm seeking intern to join creative/fast-paced team. Will prepare presentations, research, onsite activation & organize/work on multiple tasks simultaneously. Contact [email protected] (12/7)

WINTER INTERNSHIP CREDITS ONLY: INTERNSHIPS for school credit only: -please forward resume to: [email protected] (11/30)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:   SALES & BUSINESS DEVELOPMENT EXECUTIVE/Chicago: 10+ yrs experience in Int’l Business Development, Media Licensing, and Online Advertising Sales. Recent transplant from L.A. – [email protected]   (12/8)

SITUATION WANTED: FIELD PRODUCER 20+ yrs. Covered Cannes, BH Film Fests, Red Carpets, Product Launches. Clients inc Dreamworks, Qantas, Carnival Cruises. [email protected] (12/7)

SITUATION WANTED: SPORTS BROADCASTER: Currently working with CBS Sports, YES Network, and Army Athletics. Broadcasted games for Hudson Valley Renegades. Resume and demo reel upon request. FT/Contract. Contact [email protected] (12/7)

SITUATION WANTED: RESEARCHER w/mkting background. Analyzes and infers meaning from resrch, illuminates big picture, acts on results. Makes #s come alive. Agency & publishing, x-platform experience. FT/contract. [email protected] (12/6)

SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (12/6)

SITUATION WANTED: I’M ALL YOURS Seeking to Assist, Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm. Contact, [email protected] (12/2)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (12/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (12/2)

SITUATION WANTED: Award-winning WRITER/PRODUCER is looking for his next job. Shows I’ve written and produced have aired on TLC, Discovery, ESPN,and PBS, among others. Please contact [email protected] or 626-437-2698 (12/2)

SITUATION WANTED: PRODUCTION/OFFICE ASSISTANT: Recent grad with a BFA in Arts Management seeks entry level position in NY. Interested in all departments of entertainment and media. Dedicated & passionate- [email protected] (12/2)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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