Cynopsis: Kids!
12/01/11
Good morning. It’s Thursday, December 1, 2011, and this your first early morning briefing.
Kids in Afghanistan get their own version of Sesame Street today with the launch of Baghch-e-Simsim (26×30) today, December 1, 2011. Produced by Sesame Workshop in partnership with TOLO TV and LEMAR TV stations, and in consultation with Afghanistan’s Ministry of Education, Baghch-e-Simsim will broadcast in both Dari and Pashto languages on TOLO TV Thursday through Sunday at 4p, and on LEMAR TV on Thursdays and Fridays at 5p and Saturdays and Sundays at 3:30p. Baghch-e-Simsim, which translates as Sesame Garden, includes 13 locally produced live-action films (2-3 minutes each) featuring traditions, culture and other aspects of what daily life is like for young kids across Afghanistan. Sesame Street Muppets including Elmo, Big Bird and Grover will also be featured in the series, as will Sesame Muppet characters from co-productions around the world such as Egypt, Bangladesh, Mexico and Russia. There are upwards of five million kids under the age of five in Afghanistan, and only a fraction of those are served by the country’s kindergarten system.
Marblemedia and Seven24 Films are partnering to develop Dark Horse, a new teen-targeted multiplatform property for YTV (Canada). A live-action coming-of-age drama, Dark Horse will include 13×60 episodes, an online world and mobile interactive elements. Showrunners Shelley Scarrow (Instant Star) and James Hurst (Degrassi: The Next Generation) have also joined the project. Dark Horse revolves around Lyla, the daughter of rancher who becomes involved with Micah, an outsider who also happens to be able to shape-shift into a wild horse. Distribution360 will handle international sales and distribution for Dark Horse.
LICENSING
Warner Bros. Consumer Products and ScrollMotion Kids, part of digital publisher ScrollMotion, release the first DC Super Friends interactive storybook app for iPad, DC Super Friends: Race to Save Christmas. In the new kid-targeted app, Superman and The Flash must find Santa when he doesn’t show for a holiday party. This interactive reader app features tappable puzzles, digital coloring pages, sticker activities (kids can create their own DC Super Friends stickers), and hidden DC Super Friends Points that users can collect to receive an in-app reward (an exclusive emailable holiday postcard). The app also includes professional narration, sound effects, word highlighting, and record-your-own audio options. Additionally, kids can use multi-touch to grow, shrink, and spin the characters, and can also save and share their creations.
Target will launch the new D-Signed apparel collection on December 26, 2011 featuring items based on styles worn by Disney Channel’s A.N.T. Farm character Chyna Parks (China Anne McClain). The new D-Signed products will be available at Target’s brick and mortar stores as well as via Target.com.
Disney Channels orders a second season of its series A.N.T. Farm. Created by Dan Signer (The Suite Life on Deck, The Suite Life of Zack & Cody) and executive produced by Signer and Stephen Engel, A.N.T. Farm is a production of It’s A Laugh Productions. New episodes of A.N.T. Farm continue to debut Fridays on Disney Channel.
Teletoon Canada unveils its winter/spring 2012 programming lineup that rolls out beginning January 2012. The new lineup includes the first season of the new Teletoon original production My Babysitter’s a Vampire, The Series (season one), based on the TV movie of the same name, which will premiere on the network on Thursday, January 5 at 8p. Joining the networks roster is the mixed live-action/animated series Mudpit, about the ups and downs of four teenage musicians who want to win the cyber battle-of-the-bands, and debuts January 5 at 7:30p. Also new to the programming grid is R.L. Stine’s The Haunting Hour (season one) premiering Monday, January 2 at 8:30p, and Detentionaire (season one), Total Drama: Revenge of the Island (the fourth series in the Total Drama franchise), debuting January 5 at 6:30p and 7p respectively. Several of these shows will be part of Teletoon Canada’s Thursday night programming block, Can’t Miss Thursdays!
CBeebies, the BBC’s preschool channel, expands the reach of its website, to make it available to the US Hispanic market. The initiative is part of a strategy to offer preschoolers and parents/caregivers a more entertaining and interactive experience with additional information and activities directly related to the channel’s programming. Set in an underwater environment, CBeebies.com main navigational tool is a submarine that features video content and activities. The site also features Rose, the channel’s host, as well as games and other activities such as Crea y Colorea (Create and Color), Ver y Escuchar (Look and Listen), and Tiempo de Canciones (Music Time), the latter featuring songs from series including El Jardín de los Suenos, Roly Mo and Las Aventuras de Wibbly. There is also an at adult targeted section that offers educational articles about the channel’s programming and the benefits of the various activities offered.
Head over to the Cynopsis Kids !magination Awards to enter your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns, which support that content, for our first annual awards program. To enter the Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011. We look forward to seeing your entry and honoring the winners at the June 2012 Awards ceremony in New York City.
EXECUTIVE MOVES
Disney/ABC Television Group appoints Chris Thomes as VP/Digital Media Studios for ABC Television Network. He will report to Albert Cheng EVP and Chief Product Officer/Digital Media. In his new position, Thomes is responsible for general management and oversight of branded digital programming. He also oversees creative development for content created by external producers, including webisodes, original series and special event live programming for the Disney/ABC Television Group’s broadcast and cable networks, including Disney Channel, ABC Entertainment, ABC Daytime, ABC Family, and SOAPnet. Most recently, Thomes oversaw digital production and programming for Saban Brands. Prior to that, he oversaw ABC.com’s Digital Oscar Experience and was previously executive producer at Disney’s Interactive Media Group overseeing and working on a range of projects including Disney Xtreme Digital. He also produced The Muppets Kitchen with Cat Cora and Jim Henson’s The Possibility Shop.
RATINGS
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 11/21-11/27/11 :
Total Day (000) Primetime (000)
NICK° : 1090 DSNY* : 1414
DSNY* : 1062 NICK JR°°: 446
CARTOON: 624 NAN** : 428
NICK JR°°: 369 ADSM** : 294
NAN** : 247 DXD: 208
ADSM** : 235 ESPN: 184
DXD: 202 NICKTOONS: 152
NICKTOONS: 110 SPROUT***: 123
SPROUT***: 93 MTV: 82
ESPN: 62 DISCOVERY: 81
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 11/21-11/27/11 :
Total Day (000) Primetime (000)
DSNY* : 777 DSNY* : 1124
NICK° : 599 NAN** : 258
CARTOON: 406 ADSM** : 193
ADSM**: 163 DXD: 174
NAN** : 157 NICKTOONS: 115
DXD: 150 ESPN: 114
NICKTOONS: 78 NICK JR°°: 70
NICK JR°°: 64 MTV: 65
TEENNICK: 51 DISCOVERY: 57
ESPN: 42 ANIMAL PLANET: 46
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 11/21-11/27/11 :
Total Day (000) Primetime (000)
DSNY* : 619 DSNY* : 898
NICK° : 403 NAN** : 246
CARTOON: 328 ADSM** : 260
NAN** : 187 DXD: 153
ADSM** : 244 ESPN: 124
DXD: 121 MTV: 116
NICKTOONS: 62 COMEDY: 99
TEENNICK: 69 NICKTOONS: 86
MTV: 69 DISCOVERY: 72
ESPN: 50 TEENNICK: 63
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing
Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 10/31-11/27/11 vs. 11/1-11/28/10, Cable Networks Only:
Network: (000) %diff
DSNY: 648 +8%
NICK° : 543 -21%
CARTOON: 341 -4%
NAN*: 268 -42%
ADSM**: 170 +19%
DXD: 127 +9%
NICKTOONS: 75 +6%
NICK JR: 59 -11%
TEENNICK: 41 -24%
ESPN: 39 Flat
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
*NAN Total Day: Sun-Thurs 8p-6a; Mon-Thurs 6a-7a; Fri 9p-7a; Sat 10p-6a;
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a?The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, November 26, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1174; K6-11 865; TWEENS 9-14 650
NICKELODEON: K2-11 1026; K6-11 648; TWEENS 9-14 436
CARTOON NETWORK: K2-11 693; K6-11 433; TWEENS 9-14 366
DISNEY XD: K2-11 217; K6-11 149; TWEENS 9-14 121
NICKTOONS: K2-11 86; K6-11 54; TWEENS 9-14 50
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, November 27, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1260; K6-11 989; TWEENS 9-14 758
NICKELODEON: K2-11 1184; K6-11 775; TWEENS 9-14 537
CARTOON NETWORK: K2-11 686; K6-11 437; TWEENS 9-14 336
DISNEY XD: K2-11 203; K6-11 146; TWEENS 9-14 98
NICKTOONS: K2-11 96; K6-11 69; TWEENS 9-14 47
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, November 28, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 890; K6-11 520; TWEENS 9-14 371
NICKELODEON: K2-11 833; K6-11 324; TWEENS 9-14 216
CARTOON NETWORK: K2-11 430; K6-11 283; TWEENS 9-14 212
DISNEY XD: K2-11 185; K6-11 141; TWEENS 9-14 129
NICKTOONS: K2-11 112; K6-11 75; TWEENS 9-14 51
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, November 29, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 828; K6-11 463; TWEENS 9-14 333
NICKELODEON: K2-11 795; K6-11 311; TWEENS 9-14 214
CARTOON NETWORK: K2-11 458; K6-11 279; TWEENS 9-14 213
DISNEY XD: K2-11 197; K6-11 131; TWEENS 9-14 127
NICKTOONS: K2-11 108; K6-11 81; TWEENS 9-14 55
Source: MTVN Research from Nielsen Media Research Data
A CYNOPSIS MESSAGE
Entry Deadline: January 11, 2012 | Late Submissions: January 20, 2012
Awards Event: June 2012 (NYC)
Learn about the Awards Program & Enter: http://www.cynopsis.com/kidsawards .
Answer to Yesterday’s Trivia Question: Who’s arch enemy was Powerful Pierre? Huckleberry Hound. Kudos to: Nobody
Today’s Trivia Question: What was the name of Fred Flintstone’s pet dodo bird? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis Kids!
12.01.11
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JOB OPENING: WEB DESIGNER/BBC America/NY: Oversee design/redesign & prod wide range online mktg graphics. Strong orgnztl/comm skills a must. Sftwr knwlg: MacOSX, Photoshop, illust, flash.Res/cvr: www.bbcamerica.com/employment.jsp (12/7)
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JOB OPENING: ON-AIR PROMO PREDITOR/ NY: Write, produce, edit & direct promos, short form, BTS or interstitial segments. Utilize writing skills and present multiple concepts for each assignment. Apply: www.disneycareers.com #9923 (12/7)
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SITUATION WANTED: SPORTS BROADCASTER: Currently working with CBS Sports, YES Network, and Army Athletics. Broadcasted games for Hudson Valley Renegades. Resume and demo reel upon request. FT/Contract. Contact [email protected] (12/7)
SITUATION WANTED: RESEARCHER w/mkting background. Analyzes and infers meaning from resrch, illuminates big picture, acts on results. Makes #s come alive. Agency & publishing, x-platform experience. FT/contract. [email protected] (12/6)
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SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (12/2)
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SITUATION WANTED: Award-winning WRITER/PRODUCER is looking for his next job. Shows I’ve written and produced have aired on TLC, Discovery, ESPN,and PBS, among others. Please contact [email protected] or 626-437-2698 (12/2)
SITUATION WANTED: PRODUCTION/OFFICE ASSISTANT: Recent grad with a BFA in Arts Management seeks entry level position in NY. Interested in all departments of entertainment and media. Dedicated & passionate- [email protected] (12/2)
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