Good morning, it’s Thursday, December 16, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

Now your kids will have something to read aimed at them when they wrest your iPad or NOOKcolor away from you. HarperCollins Children’s Books is releasing more than 30 of its classic color picture books for digital platforms including Fancy Nancy, Splat the Cat, and Marley. The titles are among the first children’s picture books to be offered on Apple’s iBook store. Simon & Schuster Children’s Publishing has also gotten into the ePublishing line with a variety of electronic titles including a selection of the Oliva picture books, for viewing on the iPad, iPod Touch, iPhone or via the NOOKcolor by Barnes & Noble.
 

 
USA Network is partnering with social media start-up GetGlue to integrate its social entertainment check-in service with USA Network’s loyalty rewards program, Club PSYCH. The program rewards users for watching videos, sharing and retweeting specific content with points that can be redeemed for virtual and real world goods.
 
Buoyed by its popular simultaneous Oxygen Live viewing platform, Oxygen Media announced double and triple digit increases across digital metrics including unique users (+62%,) ave. monthly uniques (+250%) and video streams (+111%) YTD, per Omniture.
 
CBSSports.com and CBS Mobile has once again secured the rights to stream more than 20 NCAA college basketball games from the Big East, Big Ten and SEC conferences, giving users the ability to access in-game statistics as well as track college basketball scores and standings from around the country. New this year is ability to “check in” during live NCAA games.
 
Univision Interactive Media launched its financial-themed Dinero site on Univision.com, available at online and via mobile. The site consists of news and resources on employment, personal finance, small business management and real estate targeted toward U.S. Hispanics.
 

 
This shouldn’t shock – Time Magazine named Facebook CEO Mark Zuckerberg as its Time Person of the Year. Runners up include: #2 The Tea Party; #3 Julian Assange; #4 Hamid Karzai and #5 The Chilean Miners.
 
Contextual online content syndication platform Mochila closed on an unspecified series E round of financing led by Mission Ventures, The Greenspun Corp. and Jerry Colonna.
 
Mobile social game developer Pocket Gems, creator of iPhone games such as Tap Farm, Tap Store and Tap Jungle, has secured a $5 million round of funding led by Sequoia Capital.
 

A CYNOPSIS MESSAGE FROM ROVI

Reach time-shifting, on-demand viewers before they start watching
With DVRs, on-demand, and online video, people are spending a lot less time watching live TV:

•    Only 52% of Americans’ viewing time is spent on live TV. 

(Morpace, 8/10)

•    86% of time-shifting viewers always fast-forward through ads.

(Deloitte, 7/10)

Rovi TV guides give you a DVR-proof way to reach engaged viewers in up to 15.8MM households …  before they make their viewing choice.

Download our media kit today:  http://www.roviadvertising.com.

                                                       
Apple unveiled a high-budget commercial for the iPad interactive iAd platform – a video-based promo of Disney‘s “ Tron: Legacy” release. The movie’s iAd package, which features trailers, images and extras and allows viewers to send tweets and emails from inside the ad, heralds a broader roll-out of the platform next year.
 
Meredith Corp. announced the launch of the women-targeted Meredith Video Network, based on established magazine brands including Parents, Family Circle, More and Fitness. Video content will be accessible from direct channel sites linked to each magazine, with users having the ability to search, build playlists, customize their own channel page or share via social networks.
 
Online video ad network SpotXchange, currently ranked #3 in the U.S. according to ComScore, has closed on a $12 million round of funding backed by H.I.G. Growth Partners. The company will use the funding to expand its auction-based platform both in the U.S. and abroad.

YouTube is in talks to acquire web video producer Next New Networks in what would be its first major content acquisition, reports the NYTimes. NNN has raised $26 million in venture capital to date from Spark Capital, Fuse Capital and Goldman Sachs and recently celebrated its one-billion-view mark.
 
Leading electronics retailer Best Buy took it on the chin with lower-than-expected earnings during Q3, with sales at existing stores down 5% y/y. Slow sales of newer lines such as 3D and web-connected TVs are partly to blame, according to the retailer.
 

 
Game consoles are quickly becoming entertainment hubs in households that enjoy broadband access, according to an upcoming Nielsen Gaming Report. Nearly half of Xbox 360 and PlayStation 3 users say they play games online, but Microsoft’s Xbox platform leads in terms of online play and watching on demand video via a subscription service. Sony’s PS3 leads in actively using the console’s browser for surfing the net, social networking or watching online video.
 
% of Users Who Do Each Console Activity, Ages 13+
Activity                           Xbox 360  Sony PS3 Nintendo Wii
Play video games (net)        87%          80%          87%
Play video games (offline)    75             72             81
Play video games (online)    54             46             27
Watch DVD/Blu-ray             43             72             n/a
Watch VOD/subscription       26            23              23
Streaming service                     
Listen to CDs, MP3s, other    23            23              8
Music (online or purchased)
Watch Downloaded Movies    22            21           n/a
Or TV Shows
Use Internet for Browsing,     20           27             20
Social networking, watching video
Source: The Nielsen Co.

Following up on the launch of its TV Check service, TV Guide.com has now added a Movie Check-in service accessible by clicking “I’ll Watch” buttons throughout the site, including over 40,000 movies fan pages featuring reviews, trailers, DVDs, on demand and TV listings.
 
A new software update to ESPN’s app on Xbox LIVE will enable fans to play the ESPN3.com College Bowl Showdown pick ’em game against other friends on the Xbox 360 console.  Users predict who will win each game, earn points for correct predictions and compete against friends to determine a winner.
 
CBS News announced the launch of an iPhone and iPod Touch app based on its Sunday Morning news program. Developed by CBS Mobile, app features video segments and clips about current events and stories about fine art, music, nature, sports, science and Americana, along with kitschy “postcards” from destinations around the world.
         

 
Mike McCue and David Rosenblatt have joined Twitter‘s Board of Directors. Mike was the CEO of Tellme Networks, and currently serves as CEO at Flipboard. David is the former CEO of DoubleClick and an ex-Google executive.
 

 
The year 2010 has been another banner year for microblogging darling Twitter (175 million registered users and counting) and the company has announced yet another round funding valuing the start-up at $3.7 billion. The company has now raised $360 million from various deep-pocketed VC firms, but there are those who are still waiting for a credible business model to emerge around the excitement. Remaking Twitter as a B2B platform is one approach. The company unveiled a revamped version of its Business Center site featuring tips and tools to help businesses follow their customers and spread good marketing cheer on the site. Short of a self-serve ad portal for small businesses promised for next year, Promoted Products, Trends, Accounts and Tweets are all up for sale, the latter which will appear on top of users’ Twitter feeds when they search Twitter or are using third party apps such as TweetDeck. Promoted Trends, which appear on the site‘s list of Trending Topics, sell for as high as $100,000/day.
 

A CYNOPSIS MESSAGE

Later –
Wayne Karrfalt for Cynopsis Digital
12.16.10

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / mike@cynopsis.com
Classifieds – Trish Pihonak- 203-381-9096 / trish@cynopsis.com

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to Trish@cynopsis.com.

JOB OPENING: CREATIVE DIRECTOR/2C Media/Miami: Dvlp promo campaigns for major nat’l networks. Strong writing, conceptual, editorial, & 3-5 yrs cable, studio, or ntwrk promo exp. Co info @ 2cmedia.com. Contact: workhere@2cmedia.com (12/23)

JOB OPENING:   MARKETING ASSISTANT/ION/NY: Asst w/network sales/consumer marketing initiatives, college deg a must, 1-2 yrs mktg exp. EOE  See full ad: http://www.ionmedianetworks.com/page.php?p=careers&job=1249 (12/23)

JOB OPENING:  CREATIVE DIR/ON-AIR/Lifetime/NY: Create/manage/execute high level mktg campaigns. Strong campaign launch exp. Apply www.aetn.com/careers.html (12/22)

JOB OPENING:  WRITER/PRODUCER/ Lifetime/NY: Conceptualize/write/produce high impact promo launch campaigns. 3+ yrs exp in on-air promo. Strong writing skills. Appy: www.aetn.com/careers.html (12/22)

JOB OPENING:  TEMP ON-AIR DESIGN DIR/AMC/NY: Creative visionary w/7+yr motion gfx exp. Oversee on-air design, produce gfx.  Mgmt/communication skills, good rolodex–all musts. Rez & salary reqmts to: www.cablevision.jobs (12944BR) (12/22)

JOB OPENING:  CREDITS PRODUCER/Stamford, CT: Night shift -produce reformatted credits Lifetime aetn.com/careers https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=85469 (12/22)

JOB OPENING:USA & SYFY SALES RESEARCH ANALYST/NBC UNIVERSAL/NYC:Support Sales positioning of USA & Syfy. Strong interest in TV Research, Knowledge of Excel/PowerPoint.Apply @ researchjobs@nbcuni.com (12/22)

JOB OPENING:  EVENTS/TOUR MANAGER/NYC/Multimedia Co:  Exp. mgr to run all aspects of 100-city promotional tour for in-house marketing team. 6-mo. assignment managing vendors and local in-market staff. Talentr1@gmail.com (12/22)

JOB OPENING: SENIOR COORDINATOR, TRAFFIC/SIRIUS XM Radio/NYC: Handle copy assignments, manage daily format changes against traffic logs. 2-3 yrs traffic exp req’d. EOE/M/F/D/AAP. Apply at http://www.sirius.com/careers (12/21)

JOB OPENING: MARKETING COORD/iN DEMAND/NYC: Support planning/execution of on-air/online & off-channel marketing plans. Degree in Mktg/Advert & 1+ yr exp with media preferred. Apply: resume@indemand.com (12/21)

JOB OPENING: DIR, PRGRMNG & DVLPMNT/GAC/NASH TN: Dvlp prgrmng concepts for internal/external prod . 7 yrs hands-on TV prod exp in variety of formats (studio, field, mag, doc, etc) Full info/ apply: www.scrippsnetworks.com #2034 (12/18)

JOB OPENING: DIG SALES PLAN’R/ACCT MGR/NBC/NYC: Mng daily partner relationships & sales processes to gty Sales team hits rev goals. Cover all dig brands across NBCU. Apply: http://www.nbcunicareers.com/ Job ID# 1286227 (12/18)

JOB OPENING: ASSOCIATE MEDIA DIR/PHD Media/NY: Lead a media planning team in strategy development & overall administration of client media needs for a major entertainment client. Send resumes to: estee.jinjihashvili@phdnetwork.com (12/18)

JOB OPENING: DOCUMENTARY PRODUCERS/EDITORS/COORD/LA: Producers needed w/strong story/journalism skills for doc series. Exp Coord/editors also needed. Reply w/pos in subject line to jobs@luminantmedia.com www.luminantmedia.com (12/18)

JOB OPENING: SCORING TICKER PRODUCER/GOLF Channel/ORLANDO: 5+ yrs in stats & graphics exp. preferable/strong writing skills/Sports knowledge required. Resumes @ tbaker@golfchannel.com  Comcast EEO/AA/Drug Free Workplace (12/17)

JOB OPENING: RESEARCH ANALYST/Fuse/NY:  Create custom presentations to support all Ad Sales efforts. Strong data comm skills req’d. 2+ yrs exp w/Nielsen Toolbox & syndicated research systems. Rez to msghr@thegarden.com “RA” in sub (12/17)

JOB OPENING: DIRECTOR, TRADE MKTG/Syfy Network/NYC: Responsible for directing all stages of strategic develop., creative execution, & production involved in marketing Syfy to the advertising community NBCunicareers .com Req# 1287863 (12/17)

JOB OPENING: CNBC.COM INVENTORY MGR/NBC/NYC:  Resp for processing inv related requests determine inv levels/usage patterns; coord w/sales planning team in discussing allocation & pricing considerations. www.Nbcunicareers.com Job#1280400 (12/17)

JOB OPENING: ACCT EXEC AFFILIATE DIST/GSN/NY:  BA/BS 3+years exp cable network. Relationships w/ MSO’s. Heavy Travel. Send res + CL to careers@gsn.com   (12/17)

JOB OPENING: SLS AC/BBC/NYC:  Work w/ internal & external contacts to provide sales support, internal reporting & agency coordination. Excellent communication skills. apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: ACCOUNT MNGR SLS/BBC/NYC: Gen rev & deliver to target, dev rltnshps & biz w/ agencies/clients. Must know US media landscape. Apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: SNR MGR IT/BBC/NYC: Key contact for staff, lead dev of tech strat, support biz units, maintain systems. www.bbcamerica.com/employment.jsp to apply (12/17)

JOB OPENING: OPS MGR/BBC/NYC:  Manage workflow b/w CS team & Tech Services, ensure delivery of assets and compliance of CS edit systems, software versions & media management. To apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: FREELANCE JR WEB DESIGNER/BBC/NYC: Dev & maintain internal & external web designs. To apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: EDITORIAL DIR/BBC/NYC:  Drive strategic direction of CS team, provide feedback on scripts/pieces. To apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: DIR COMMUNICATIONS/Miami:  cover all channel activity in Latam, position channel in consumer & trade press, event org etc. Must have exp in Latam & media industry. To apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: CREATIVE ASST/BBC/LA: Provide research, creative concept dev & artwork for new projects/games. Apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: ASSOC VP MRKTNG/BBC/NYC/BBC:  Lead mrktng for BBCA, manage 4 ppl, determine & Deliver mrktng strat. 5-10 yrs exp, strong communication skills. Apply: www.bbcamerica.com/employment.jsp (12/17)
 
JOB OPENING: AFFILIATE SALES ASST/NYC/BBC:  Sales support/admin. Learn ropes of affiliate sales and media industry. Must be detail oriented and highly motivated. Apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING:   SR DIGITAL MARKETING MGR/Music Choice/NY:  Develop online mktng/social media strategy and execute online/social/mobile mktng programs for Music Choice. 6+ years online mktng exp. required. http://tinyurl.com/2esubou (12/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

WINTER/SPRING INTERNSHIP CREDITS ONLY:  TV DEVELOPMENT/GRB Entertainment/LA: Award winning TV company seeks organized, self-starting interns for administrative/writing/producing/editing support. Final Cut & Photoshop a plus. Resume/cover: jobs@grbtv.com (12/23)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  Intern will learn Production Assistant duties at the same time honing their writing, producing, and editing skills with Creative Directors. Should have major related to television/film. betintern@yahoo.com (12/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at trish@cynopsis.com

SITUATION WANTED: MEDIA SALES/MARKETING STRATEGIST/NY: Extensive exp in all forms of media. print/digital/OOH. Smart consultative seller. Can identify new niche mkts & use analytics to generate revenue. Contact: stevelehman7@gmail.com (12/22)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: ericadlerresearch@gmail.com (12/22)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity petermichael0809@hotmail.com (12/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- runelyon@aol.com (12/17)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.
 

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