Thursday, December 14th, 2006


Cyn opsis: Kids!


Good morning. It’s Thursday, December 14, 2006 and this is your first early morning Kids! briefing.

The European Parliament yesterday gave its support for the newly-proposed revamping of TV advertising standards, last updated in 1997, which would make product placement legal throughout Europe.  Additionally, the European Parliament voted in favor of limiting commercial breaks to one every 30 minutes during kid’s programs, news shows, and made-for-TV movies, feature films.  As for the product placement, the proposed guidelines for the new amendment are:

  • No product placement within kid’s, news/current affairs and documentary programming.
  • For programming where product placement is used, broadcasters need to alert viewers that product placement was contained in the program prior to its broadcast and then remind the audience every 20 minutes.
  • The use of tobacco and alcohol product placement is forbidden.
  • Product integration” – described as when a specific brand is used as part of the storyline versus a prop – is prohibited.

Nintendo’s Wii video game console has taken over as the fastest selling game console ever across Europe and the UK.  Nintendo reports that in the first two days that the new console was available this weekend in Europe and the UK, sales totaled 325,000 and 105,000 respectively.  It was a good news for Nintendo in Europe overall last week as its Nintendo DS set new sales records, with 515,000 DS units sold, the most in one week since the DS was launched there in March 2006 as well as the best selling week for any game console.


VOOM HD NetworksFamily Room HD, a family-focused movie and entertainment channel, announced two new original 13×30 series, Totally Frank and Maddigan’s Quest, set to premiere in January 2007. The former, acquired from the UK’s Channel 4 International, is a teen drama series that chronicles the lives of four headstrong girls as they go through the process of forming a band. Maddigan’s Quest, purchased from ALL3MEDIA International, is a tween adventure series that follows the cast as they set out on a quest to save their home from ruin and their future from evil. It was produced in New Zealand by South Pacific Pictures.

The animated Jetix Europe series, Oban Star Racers, will launch on UK terrestrial TV network GMTV in 2007, following an agreement with Buena Vista International Television. The 26 x 30′ series chronicles the Great Race of Oban, an intergalactic competition that takes place every 10,000 years to determine the winner of a mysterious Ultimate Prize and the balance of power within the Galaxy. Oban Star Racers is a mix of Japanese anime with western design and 3D CGI and 2D animation. It is a co-production between Jetix Europe, France’s Sav! The World Production, France 3, Super RTL, Bandai Visual, and Hal Film Maker. This was the first time a Jetix Europe co-production had involved a Japanese partner.

Anime Network has signed linear carriage deals with Puerto Rican cable providers One Link and Liberty Cablevision (as of January 21, 2007). These deals, which represent more than two-thirds of the island, will bring in 178,000 new subscribers. The channel has secured additional 24/7 linear deals in Missouri, Texas, Florida and Wisconsin, with launches on Longview, Optical Entertainment Network (January 2007), Home Town Cable (December 15) and Community Antenna (December 15), respectively.

Joining the Nickelodeon’s programming line-up in India this month is Go, Diego, Go! and Perman.

  • A Nick Jr. original animated preschool spin-off series of Dora: The Explorer, Go, Diego, Go will air Sundays (10a).
  • Targeted to kids and tweens, Perman is an acquired animated series created by the Japanese team Fukko Fujio, which airs M-F (7p).  Perman revolves around the small group including two boys, a girl and a monkey who are selected by the mysterious Super Perman to product their city.


Brighter Minds Media, Inc. and Marvel Entertainment have published two new interactive books for kids, Marvel Super Hero Fact Book and Marvel Mix & Match Storybook.  Brighter Minds Media, Inc. is the newly-formed parent company for educational publisher Brighter Child Interactive, LLC and its imprints, including Brighter Minds Children’s Publishing. Brighter Minds Media, Inc.

Mattel and Emerson Radio Corp. have entered into a new licensing deal under which Emerson will produce a line of Barbie Real Electronics designed for girls 4-8.   Mattel and Emerson will launch the new line at the International Consumer Electronics Show in January 2007.  Slated to be available in spring 2007, the Barbie Real Electronics line will include the Tune Blossom (CD player), the Hour Garden (talking alarm clock/nightlight), Bloombox (portable CD player and 13” TV and matching DVD player).  The items also feature a “gemstone fun button” that activate various Barbie themed features.


MTV India’s Cyrus Oshidar has stepped down as SVP/Creative and Content, where for the last 10 years he oversaw and drove the creative vision across MTV India’s MTV, Nickelodeon and VH1 channels.  Oshidar will serve as a consultant for Contests2Win, an online contest and entertainment service, as well as joining its board.  Oshidar will also maintain a relationship with MTV India as a consultant on individual brand solutions and multi-platform communications projects.  MTV has divvied up Oshidar’s responsibilities: Ashish Patil who takes over as VP/Creative & Content and GM, MTV; Nina Jaipuria as VP and GM, Nickelodeon; Keertan Adyanthaya as VP and GM, VH1.

Chris Hendrie has been appointed Head of Acquisitions, DVD and Home Entertainment, FremantleMedia Enterprises.  Hendrie is charged with acquiring content specifically for Fremantle Home Entertainment.  Working out of the London office, Hendrie will report jointly to Pete Kalhan SVP/Home Entertainment and Archive Sales and Mark Gray, VP/Co-Production and Acquisitions, TV content.  Most recently, Hendrie was with Universal Pictures where he acquired UK programming in several genres including TV series, interactive DVDs, kids, music and stand-up comedy.

Access 360 Media, the young adult consumer-focused entertainment network, has added three new executives: Lauren de la Fuente as SVP/Strategic Partnerships and Marketing to create content for young adults via media partnerships and to oversee the positioning of the company; Jeff Elgart as SVP/Advertising Sales to develop revenue strategies across all platforms; and Christopher M. Goumas as VP/Retail Development to increase the company’s partner and retail strategies.

Answer to Yesterday’s Trivia Question:
In this holiday film the main character was watching a classic holiday film on television when he heard this line:  “You was smoochin’ with my brother!”  What is the title of this latter day holiday film?   HOME ALONE    Kudos to: Eddy Gregory- Thirteen/WNET/NY; Kathy Goldstein-TNS/Horsham PA; Jenn Santee-PBS Kids Sprout/Philadelphia; Melissa Picarello-Active International/NY; Kerri Huyck-KIDK-TV/Idaho Falls/ID; Bruce Carter-TI/Dallas; Barrett Travis/Denver; Mike Patterson-Cartoon Network/Chicago; Damon Parry-Horizon Media Inc/LA; Ashley Holmes-MediaCom/Burbank; Sandra Dibble-Ice Box Advertising/Van Nuys, CA; Patrick Wong-Sandylion Sticker Designs/Toronto
Today’s Trivia Question: On which show did a little peculiar boy named Eddie have a doll named Woof Woof?  (click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: SALES PLANNER/Ad Sales/Oxygen/NY: 2+ yrs media buying/sales planning exp req’d, strong math skills, great comm & writing skills nec, Gabriel knowledge a +. Send res 2 [email protected] and ref job title in subj Ln.   (12/21)

JOB OPENING: ACCT SALES MGR/Eclipse Mrktng Services/NJ: 5 yrs exp sales/mktg/acct mngmnt in cable TV or advtsg. Direct Mail exp pref’d. Exc comm & project mngmnt skills. BA req’d. Ability to travel. Resume: [email protected]  (12/21)

JOB OPENING: DIR. PROGRAM DEVELOPMENT/Court TV/NY: 5+ yrs TV dvlpmt exp.(pref cable) w/ proven track record in non-fiction programming. A+ relationships w/ non-fiction producers/agents.  Apply to: req#71694BR  (12/21)

JOB OPENING: FREELANCE CREATIVE DIRECTOR/VOOM/NYC: 6 month gig for on-air promotions guru with 7+ yrs ent/media exp. Strong detail/org/comm skills. Starts
immediately. Resumes and reels to: [email protected] (12/21)

JOB OPENING: FINANCIAL POSITION/New York, NY: Production company KPI seeks accounting manager. Responsibilities include cost controls, accounting supervision and purchasing. Please send cl and crv to [email protected]    (12/21)

JOB OPENING: SERIES PRODUCER/NYC: Daily live show, 2-3 yrs exp as prod w/ live studio bkgrnd.  Must know pop culture, music, trends, new media, & film.  Solid leadership/mgmnt/people skills. Resume to: [email protected] .  (12/21)

JOB OPENING: SUPERVISING PRODUCER/NYC: new daily live show, 2-3 yrs exp as sup prod w/ live studio bkgrnd.  Must know pop culture, music, trends, new media, & film.  Solid mgmnt/people skills. Resume to: [email protected] (12/21)

JOB OPENING: DIRECTOR, ONLINE REVENUE AND TRAFFIC ANALYTICS/NY: Utilize financial analysis& modeling to optimize online business and influence key internal stakeholders. Apply : under Digital Media. EOE (12/20)

JOB OPENING: DIRECTOR DIGITAL MRKTNG/PARENTS & PRESCHOOL/Nick Jr./NYC: 5+yrs direct/consmr mrktg exp, 4+ exp digital & promotions mrktg, Strng comm & mgmt skills, Moms/Parent mrktng exp A+ EOE/M/F/D/AAP. Apply (12/20)

JOB OPENING: MGR, MUSIC PROMOTION/MTV/NYC: 4+yrs promo/consumer mrktg exp, Exp in digital, sweepstakes & promo tactics Strng creative writing skills/presentation/negotiation skills EOE/M/F/D/AAP. Apply (12/20)

JOB OPENING: DIRECTOR, MRKT DEVELOPMENT/NY: Translate the business goals of the co. thru strategic, creative& effective negotiation, thereby meeting our year-end distribution goals and initiatives.Apply: EOE (12/20)

JOB OPENING: FREELANCE WRITER/NY: Three years prior experience for a daily magazine show with heavy emphasis on spiritual topics. Res: [email protected] (12/19)

JOB OPENING: LIC. MGR/LeapFrog-East Bay, CA:  Responsible for securing licenses incl. research and deal negotiations.  Excel/Ppt. and 2+ yrs in entertainment and/or lic. pref’d.  MBA+.  Email: [email protected] (12/19)

JOB OPENING: SR. CLIENT OPERATIONS MANAGER/MSA Media/NY: Client mgmt/bus development/Gabriel implementation/proj mgmt – enterprise systems exp a plus Res/Salary req’s to: [email protected] Full Description at (12/19)

JOB OPENING: RESEARCH MGR/NYC:  Cablevision seeks research mgr 5 + years TV Rsrch exp.Working knwlg new media/digital industry.Exp. using online and traditional rsrch tools preferred. Visit apply to 1786BR (12/16)

JOB OPENING: DEV PA POSITION AVAILABLE/NYC: Entry Level; PA for development team; Starts immed. Must have exc computer, research, organization, & writing skills; Familiarity w/TV business pref’d. Email: [email protected] (12/16)

JOB OPENING: MEDIA ANALYST/AETN-Stamford: Forecast, trend, monitor, tech resource utilization, media asset management, 3+yrs exp resumes to [email protected]  (12/16)

JOB OPENING: PREDITORS/NY Production Company: Sports producer/editors and Crime/Cop Reality producer/editors; must have at least 5 yrs. experience/Avid facility, please respond to [email protected] (12/16)

JOB OPENING: SALES ASST/Hallmark Channel-NY: Entry level position that works w/ AE’s and Planners to service & maintain agencies/clients on daily basis. See full posting at . Res: [email protected]  (12/16)

JOB OPENING: EXEC PROD/NAT GEO CH/DC: Expertise in doc. prod. 2yrs+ sprvsry prod exp overseeing prgrm prod for individual & series long-form prgrms. Assess/execute ratings winner concepts. BA pref. Apply: (12/16)

JOB OPENING: SALES EXECUTIVE/Cablevision/NY: Exp’d Mid/Sr level interactive/online/VOD sales profs. Work w/clients & agencies, manage multi prods & platforms. res ref #2007BR (12/16)

JOB OPENING: PRINT MEDIA BUYER/ Pearl River, NY (15 miles from NYC): Min 4 yrs exp. in both magazines and newspapers buying req’d. Resumes to: [email protected]  or call 845-732-8943 (12/22)

JOB OPENING: NET SALES ASST/UNIVISION/NY: Det’d-oriented, exc comm/inter-personal skills, tv/media/Spanish + . Excel, PP, Word a must. Asst AE’s w/ presentations reports, phones. Apply to: [email protected] EOE (12/15)

JOB OPENING: AD SALES COORD/ TV One/NY: Exp in order entry & creating flow charts a + but willing to train the right person. See our website for a detailed job description & other exciting career opportunities at (12/15)

WINTER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIP/CREDITS ONLY : ASSIST IN PROD/IFC Programming/ Jericho, NY: Field shoots, track series/documentary film pitches, maintain tape Library.  Video or Film Prod. Helpful. If interested please email resume to [email protected]    (12/21)

WINTER INTERNSHIP/CREDITS ONLY : MJRS COMM, PROD/Cablevision, Bethpage, NY:  Pref 6pm to 12am shift. Assist Master Control with prod of live MSG games. Log on air sponsorship.  If interested email resume  [email protected] (12/21)

WINTER INTERNSHIP/CREDITS ONLY : PRODUCTION INTERNS/Nate the Great/NYC: Animated Series. Assist in researching, script distribution and other supporting office tasks. Send resume & cover letter to [email protected] (12/21)

WINTER INTERNSHIP/CREDITS ONLY : TRAFFIC COORD/Cablevision/Jericho NY: Gain exp. in trafficking TV commercials.  Order entry, tape logging, filing.  Media/Comm, Adv, Mktg majors pref.  If interested, e-mail resume to [email protected] (12/21)

WINTER INTERNSHIP/CREDITS ONLY: RESEARCH INTERN/HARRIS INTERACTIVE/NYC: Exposure to all phases of research, from questionnaire design to reports. SPSS, PPoint, Excel, or familiarity with tabs/banners is ideal.  Contact [email protected]     (12/20)

WINTER INTERNSHIP/CREDITS ONLY : INTERNS /PBS/NYC: Award-winning kids math-adventure TV series. Admin tasks in production, research, content, shoots, etc. Word & Excel. Must be able to work 2 days/week. Credit available. [email protected]    (12/20)


E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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