Thursday, August 28th, 2008


TMZ #1 IN L.A. AT 6:30PM! [July ’08]

Program                    Station       A18-34      A18-49      A25-54
TMZ  #1                 KTTV/F          1.8          1.4        1.5
Family Guy            KTLA/CW       1.7         1.3        0.8
News                    KABC/A        0.5         1.0       1.4
Millionaire              KCAL/I         0.4         0.4       0.5
King of Queens      KCOP/M        0.4         0.4        0.5
News                    KNBC/N        0.3         0.7        0.9
News                    KCBS/C        0.2         0.3        0.4
Source: NSI, WRAP Sweeps, Live+, LA July 08 Preview, rank on Rtg,



Good morning. It’s Thursday, August 28, 2008, and this is your first early morning briefing. 

Olympic multiple-gold medalist Michael Phelps has been tapped to host the season opening of Saturday Night Live on September 13.  Musical guest is Lil Wayne.  The same sort of on-TV notoriety befell Mark Spitz after winning his seven gold medals, and it didn’t work out well.  Hopefully, Phelps will well surpass Spitz in this arena, as he did in the swimming pool.


NFL Network revamped its Sunday programming calling it NFL GameDay and will launch a new show this Sunday morning called NFL GameDay Morning at 10a, to coincide with the opening weekend of the NFL season. The two-hour show will have Marshall Faulk and Warren Sapp as analysts, while host Spero Dedes will be based in Los Angeles, Adam Schefter reports from New York and Alex Flanagan from the field. The weekly show will visit the stadiums for news updates and analysis from the NFL teams. Rounding out the Sunday schedule, NFL Network will air NFL GameDay Red Zone at 1p, NFL GameDay Scoreboard at 4p, NFL GameDay at 730p and ending with NFL GameDay Final at 1130p.

Syndicated series The Martha Stewart Show returns for a fourth season September 15, distributed by NBC Universal Domestic Television Distribution (check local listings). Joining Martha this season as regular cooking contributors will be Emeril Lagasse and Sarah Carey, Martha Stewart Living Food Editor and “Everyday Food” TV host, who will help Martha introduce her weekly “Cooking School” segments that begin October 21.

Tonight Sundance Channel will begin airing Grey Goose Presents The Next Garde, a second season of short-form vignettes that showcase 12 emerging talents in a variety of fields. The dozen one-minute profiles are shot in hi-def and will air as interstitials on the linear network and via during the next month.

Results from night two of the Democratic National Convention per Nielsen as reported by Variety include total viewer numbers from Tuesday night’s broadcast and cable coverage at 10-11p.  The big draw on Tuesday was a speech by Senator Hillary Clinton: NBC 5.98 million, CNN 4.8 million, ABC 4.76 million, CBS 3.82 million, Fox News 3.48 million and MSNBC 2.57 million. Also per Nielsen, the combined total viewer number during 10p from eight networks offering live coverage  ABC, CBS, NBC, CNN, Fox News, MSNBC, BET and TV One was 25.97 million, up nearly 4 million from the previous night. The combined total among A18-49 viewers was up by a full 1 million to 8.6 million. PBS also reached an average of 2.7 million total viewers from night two where they provided coverage during all of primetime.

ABC Family premiered season two of its collegiate series Greek at 9p and drew in 841,000 Females 12-34, 1.2 million P12-34 and 1.6 million total viewers.

Last night’s fourth season opener of The Janice Dickinson Modeling Agency on Oxygen at 10p delivered 322,000 A18-49 viewers, 238,000 W18-49 viewers and 167,000 W18-34 viewers.

Retro Television Network (RTN) made a deal with New Age Media to add five new RTN affiliates in five markets for an expected sign on in early 2009. The new affiliates will air on digital streams of WQMY/Wilkes-Barre/Scranton, WPXT/Portland, ME, WTLH/Tallahassee, WYPN-CA/Gainesville, plus a new television station in Columbus-Tupelo, MS.


ABC approved a put pilot order for an untitled family comedy from writers Steven Levitan and Chris Lloyd, the team behind Frasier, Wings and last year’s Back to You. The single-camera comedy, shot docu-style, will focus on three families living in the same suburb from the perspective of a Dutch filmmaker who is back in the U.S. after living as an exchange student with one of the characters many years previously. 20th Century Fox Television is producing and ABC will likely go straight to pilot based on early casting and shooting.

NBC moved ahead and ordered nine additional episodes of Chuck for its second season. In addition, NBC gave a nod for a fourth season of America’s Got Talent. From Warner Bros. Television, Chuck is scheduled to premiere new episodes September 29, while America’s Got Talent, from FremantleMedia North America and Simon Cowell’s company Syco will end its current run October 1.

RSN Resort TV tapped Tina Dixon, snowboarder and TV personality, to co-host the winter episodes of RSN Outdoors, the network’s morning show.

Casting Call: Brides Night Out, a bachelorette party planning company, is casting for a television pilot featuring a soon-to-be-married bride and her girlfriend stories. The casting call dubbed “Project Adjustment: Bachelorette to Bride” wants engaged brides to submit single girlfriend stories starting September 1 at and . A winning story will be selected September 12 and the bride will win a deluxe bachelorette party and be in the television pilot. Participants must be engaged, at least 21 years old and live in the Southern California area at the time of the party. The pilot will be shot in the Los Angeles area this fall, produced by Brides Night Out, Inc. in collaboration with Story House Productions.

Casting Call: For a special airing this December, NBC is looking for funny family videos surrounding the holidays: Chanukah, Christmas and New Year’s. Submit memorable family videos or for more information contact Gina Gonzalez at


CYNOPSIS DIGITAL – TODAY’S TOP STORY: CSI creator Anthony Zuiker signed a deal with publishing house Dutton to create a trio of suspense/thriller “digital novels” that include print, online video and social networking components, reports Variety. At the end of each five chapters readers will receive a code they plug into a website in order to view filmed vignettes that act as a transition to the next part of the story. The first title, Sqweegel, is due out in the fall of 2009 about a retired FBI (who guessed it) forensic investigator who picks up cases on the side. Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY: WowWee USA, Inc., developer/marketer/distributor of high-tech robotic and entertainment products, today, acquires the assets and business of Think Tank Toys Inc., which develops/manufactures/markets plush toys, novelty items, action figures and promotional toys, including third-party licensed character and properties.  The deal enters WowWee into the lower-priced merchandise market making it less reliant on seasonal sales and furthers its reach with new distribution channels.  Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY: Discovery U.S.‘ 3-year old U.K. office is closing its doors for efficiency’s sake to focus commissioning efforts in its U.S. headquarters.  The changes will not have an effect on other Discovery offices such as Discovery UK, Europe, Middle East and North Africa based in London.  The three staffers in the Discovery U.S. will be affected, although it is unclear as of whether they will fill other positions.  The employees include SVP/Production and Development Peter Lovering and Director/Production and Development Alan Eyres.  Full edition: CYN INTERNATIONAL.


Top 10 M-F Syndicated Strip Series for the week of 8/11-8/17/08 ranked by HH Rtg
Wheel of Fortune (CTD)                                    6.0 AA
Jeopardy (CTD)                                               5.2 AA
Judge Judy (CTD)                                            4.3 AA / 6.4 GAA
Two and a Half Men (WB)                                 4.2 AA / 5.5 GAA
Oprah Winfrey Show (CTD)                               3.9 AA / 4.0 GAA
Family Guy (2/T)                                             3.7 AA / 4.3 GAA
Entertainment Tonight (CTD)                            3.6 AA / 3.6 GAA
Dr. Phil Show (CTD)                                         3.2 AA / 3.2 GAA
Seinfeld (SPT)                                                 3.0 AA / 3.4 GAA
Everybody Loves Raymond (CTD)                      2.7 AA / 3.0 GAA
George Lopez (WB)                                          2.7 AA / 3.8 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 8/11-8/17/08 ranked by A18-49 Rtg
Family Guy (2/T)                                            2.5 AA / 2.9 GAA
Two and a Half Men (WB)                                2.3 AA / 3.0 GAA
Seinfeld (SPT)                                                1.8 AA / 2.0 GAA
Friends (WB)                                                 1.7 AA / 2.0 GAA
King of Queens (SPT)                                     1.6 AA / 2.1 GAA
Everybody Loves Raymond (CTD)                    1.5 AA / 1.6 GAA
Oprah Winfrey Show (CTD)                             1.4 AA / 1.4 GAA
Wheel of Fortune (CTD)                                  1.3 AA
Entertainment Tonight (CTD)                          1.3 AA / 1.4 GAA
George Lopez (WB)                                        1.3 AA / 1.7 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday – A18-49 Analysis:  NBC led a clean sweep Tuesday night at 2.6/7 A18-49, -according to final national ratings from Nielsen Media Research. NBC’s two-hour America’s Got Talent drew in the most viewers at 8p with a 2.8/8 and again at 9p with a 3.4/9. For the second night in a row, NBC News’ coverage of the Democratic Convention was #1 at 1.7/5, while ABC and CBS tied with their convention coverage 1.1/3 each. 

Live + Same Day Household Ratings: Tuesday, August 26, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 5.9/10         America’s Got Talent 6.9/11, NBC News Decision ’08: Democratic National Convention 4.1/7

CBS: 3.9/6               NCIS [r] 5.1/8, Big Brother 10 4.1/6, CBS News Campaign 2008: Democratic National Convention 2.8/5

FOX: 3.9/6               House [r] 3.2/5, House [r] 4.6/7

ABC: 3.2/5              Wipeout 3.8/6, Wanna Bet 2.5/4, ABC News Vote 2008: Democratic National Convention 3.3/5

UNIV: 2.4/4            Al Diablo con los Guapos 2.6/4, Fuego en la Sangre 2.6/4, Aqui y Ahora 2.1/3

CW: 1.1/2              Smallville [r] 1.0/2, Reaper [r] 1.1/2

MNT: 0.9/1            Street Patrol [r] 0.9/2, Street Patrol 2 [r] 0.9/1, Jail [r] 0.9/1, Jail 2 [r] 0.9/1

TELE: 0.6/1            El Juramento 0.4/1, Dona Barbara 0.7/1, Sin Senos No Hay Paraiso 0.8/1

A18-49: NBC 2.6/7, FOX 2.0/6, UNIV 2.0/6, ABC 1.6/5, CBS 1.6/5, CW 0.6/2, MNT 0.5/1, TELE 0.5/1


Fuse added Valerie Green as SVP/Marketing to lead strategic brand positioning, marketing efforts and creative direction on behalf of the network. Previously, Valerie was with Cablevision where she led marketing efforts for the Digital Commerce and Marketing unit.

Lifetime Networks appointed Jen Duddy to the new position of VP/Digital Ad Sales. Jen will supervise all digital ad sales, working in tandem with the digital development team. Previously, Jen was the National Sales Director at iVillage since 2007.

Toni Molle advanced to VP/Content Development and Studio Relations with ReelzChannel. Toni’s new scope of work will now include strategic development, management and organization of content and program efforts across the network. She retains supervision of all talent booking for the network and relations with studios and industry organizations among other duties. Based at the network’s Los Angeles studios, Toni will report to Bob Reichblum, VP/Programming and Production, ReelzChannel Television Network.

Razor & Tie Entertainment made Beka Tischker its VP/A&R and Music Publishing. Based in New York City, Beka will report Cliff Chenfeld and Craig Balsam, Co-Owners. 






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This day in History:  2004
  At age 70, George Brunstad of Connecticut, became the oldest person to swim the English Channel. The swim from Dover, England, to Sangatte, France, took 15 hours and 59 minutes. Brunstad’s swim raised thousands of dollars for Center for Hope, a Haitian orphanage. George is the Uncle of actor Matt Damon.

Answer to Yesterday’s Trivia Question:  Eric Dane who plays Dr. Mark Sloan (a.k.a. McSteamy) on Grey’s Anatomy previously had a recurring role on two seasons of which Aaron Spelling produced TV series?  CHARMED (as Jason Dean) Kudos to: Michele Resnick-NBC Universal/NY; Kristyn Mangiamele-WE tv/NY; Allison Schultz-Discovery Communications/NY; Kristen Sauer-TBS/TNT/truTV/MI; Jim Smith-Oncor Dallas/Dallas; Mary Brannen-Merriam-Webster Inc./Encyclopaedia Britannica Inc./Chicago; Ayanna Grady-Millennium Sales & Marketing/Chicago; Shelli King-News Channel 5 Network/Nashville; Stephanie Leitner-Premier Retail Networks/LA; Curtis Kheel/LA; Dominica Myers/LA; Marci Polzin-Innovative Artists/Santa Monica, CA; Stephanie Watsa-Canwest/Toronto

Today’s Trivia QuestionIn the first season of what TV series was the Ice Truck Killer the primary subject of police investigation?   (Email
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For more information, call Trish Pihonak 203.926.9878
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Cynopsis Media: Top Tier

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

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WHAT’S ON TONIGHT –  Thursday, August 28, 2008

ABC: Ugly Betty [r], Grey’s Anatomy [r], ABC News Vote ’08: The Democratic National Convention
AZTECA: Fugitivos de la Ley, Historias Engarzadas, Pasiones Prohibidas
CBS: Big Brother 10, CSI [r], CBS News: Democratic National Convention
CW: Smallville [r], Supernatural [r]
FOX: The Moment of Truth
ION: Movie: Point of No Return, 48 Hours
MNT: My Thursday Night Movie: I Witness [r]
NBC: NFL Pre-Season Football: Jacksonville Jaguars at Washington Redskins [7p],
2008 Democratic National Convention
PBS: 2008 Democratic National Convention Coverage
TELE: El Juramento, Dona Barbara, Gran Celebracion Democrata
UNIV: Al Diablo con los Guapos, Fuego en la Sangre, La Gran Noche Democrata

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