Thursday, August 25th, 2011

Cynopsis: Kids!

Good morning. It’s Thursday, August 25, 2011, and this is your first early morning Kids briefing.

3net ( ), a joint venture 24/7 3D TV network from Sony, Discovery and Imax, plans to expand its programming lineup with a kid/family-targeted 3D programming block debuting, titled 3net Three Dee Kids, this fall.  Aimed at K7-12/families, the block will launch in a special primetime premiere with the new 3D animated series Bolts & Blip (26×30) and Dream Defenders (26×30), Sunday, September 25 at 8p.  Three Dee Kids will take up its regular weekend timeslots, Saturday and Sunday at 10a, from Saturday, October 1.  Other programming that will debut in the block includes the world 3D TV exclusive premieres of Sony Pictures 3D family movies, and the live-action original series Feeding Time, the 3net exclusive Puppy Bowl, a new short-form kid-centric content among others.  Bolts & Blip is produced by ToonBox Entertainment in partnership with South Korea’s Red Rover, and Dream Defenders is produced by Tiny Island Productions.

Nickelodeon Consumer Products (NCP), a division of Viacom International Media Networks (VIMN), moves its Canadian licensing and merchandising business in-house with the establishment of the NCP Canada office this October 1, 2011.  The Toronto-based NCP Canada will headed by Tanya Visano, Sr. Director, and will exclusively represent VIMN’s properties and brands, including Nickelodeon, MTV and Comedy Central, as well as manage operations and retail and licensee relationships for NCP.  The NCP Canada team also includes Jeremy Potvin, Director/Softlines, Jean Brozny, Sr. Manager/Marketing and Brand Management, Daniel Christamtsis, Sr., Manager/Hardlines, and Matthew Spataro, Coordinator/Retail Marketing.  NCP Canada will focus its energies on its Something for Everyone portfolio, which includes properties across all demos – preschool, kids, tweens, teens, and adults.


Hoho Entertainment has begun pre-production on its first CGI animated preschool series Cloudbabies (52×10) for CBeebies (UK), which acquired the series for air in 2012.  Cloudbabies follows four childlike characters, Baba Pink, Baba Blue, Baba Yellow and Baba Green, who are responsible for caring for the sky and their Sky Friends  Sun, moon, Rainbow, Fuffa Cloud and Little Star.  The characters live together with Bobo White, a little imp, in a house on a fluffy cloud.  Created by art director Bridget Appleby, Cloudbabies will be animated by Studio Liddell, which also serves as co-production partners on the series.  Hoho Entertainment was founded earlier this year by Oliver Ellis and Helen Howells.


TeenNick adds two classic Nickelodeon animated series, Rocko’s Modern Life and Hey Arnold!, to its new The ’90s Are All That ( ) two-hour programming block.  Rocko and Hey Arnold, added by viewer request, will debut in the line up with back-to-back episodes on Monday, September 5 at 12a and 1a, respectively.  The following day the two series will take up their regular timeslots in the block at 1a and 1:30a, along with other Nick series All That and Kenan & Kel.  The ‘90s Are All That airs Monday-Friday 12-2a, and replays on TeenNick 2-4a.

Associated Television International has now cleared its new educational/informational (E/I) series Elizabeth Stanton’s Great Big World in 85+% of the US.  The show is scheduled to debut the week of September 12, 2011 on Fox O&Os, with station groups Sinclair, Cox, Meredith, Tribune, and CW+ signed on as well.  The series, which follows teen Elizabeth Stanton as she travels and learns about history, geography and cultures, is also produced by Associated Television International.

IDW Publishing and Nickelodeon unveil the inaugural issue of the first Teenage Mutant Ninja Turtles comic series, which is now available across North America.  With Teenage Mutant Ninja Turtles co-creator Kevin Eastman, the new TMNT series feature a new take on the original series, led by Eastman ad co-writer Tom Waltz (Silent Hill: Past Life, Infestation: Outbreak).  The new comic series also features interior art by Dan Duncan, and cover art on the first two issues by Sam Kieth and Walter Simonson.  Issues 3-5 will artist Fred Hembeck will pay homage to classic covers.  Additionally, IDW will also offer Teenage Mutant Ninja Turtles: The Ultimate Collection, with volume 1 set for release in October 2011.  The Ultimate Collection includes Mirage Studio’s issues 1-7, and the Raphael one-shot by Eastman and co-creator Peter Laird.

Two young members of the Scholastic News Kids Press Crops sat down to interview President Barack Obama at the White House this summer.  Kid reporters, Topanga Sena (10, Florida) and Jacob Schroeder (12, New Mexico) spoke with the President about a range of topics including the economy’s effect on families trying to make ends meet, the importance of education for jobs of the future, the relevance of the US Constitution, and what books were important when he was a kid.  President Obama also spoke about how he talks to his daughters about the events of September 11.  The full video interview is available at  Additionally, portions of the interview will be featured in Scholastic classroom magazines Scholastic News, Junior Scholastic and The New York Times Upfront this fall.

Program Call:  Cynopsis Media will be producing our annual MIPCOM Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, September 29, the week before MIPCOM 2011 in Cannes. If you’re exhibiting programming at MIPCOM or MIP Jr. this year, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-read special edition, please send your submission to Lisa Ball at: [email protected] no later than Friday, September 23, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


Winnipeg-based Ameba, a multiplatform digital distribution service for kids aimed entertainment, inks a new partnership with LG Electronics.  Under the deal Ameba becomes a partner on the LGE Smart TV platform in Canada, including having the Ameba Smart Kids TV digital distribution service pre-installed on all LGE Smart TV< DVD and Blu-ray consumer electronic devices available in Canada.  The new agreement will see Ameba reach 1.5+ million homes in North America over the next year.  Ameba has 2,000+ episodes available to kids/families.

In the UK, P2 Games releases the first app for the boy-targeted construction brand, My 1st JCB, which is now available for iPad, iPhone and iPod touch.  Targeted to preschoolers, the My 1st JCB App features all ten characters from the My 1ste JCB team and focuses on interactive early learning skills.  Players can select from nine mini-games and activities on their own, with Joey JCB to help them through.  Games/activities include painting, memory, matching, sorting, connect the dots, jigsaws, racing and the chance to create a vehicle.


Jakks Pacific appoints Jack McGrath as COO.  A 15-year toy industry veteran, McGrath joined Jakks Pacific in 1999 as VP/Marketing and Production Development.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, August 23, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1016; K6-11 677; TWEENS 9-14 517
NICKELODEON:          K2-11 1007; K6-11 550; TWEENS 9-14 436
CARTOON NETWORK: K2-11   594; K6-11 400; TWEENS 9-14 280
DISNEY XD:               K2-11   186; K6-11 150; TWEENS 9-14 116
NICKTOONS:              K2-11    98; K6-11   65; TWEENS 9-14   62
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:
Friend and bodyguard to the Quest family, what was “Race” Bannon’s real first name?   Roger Bannon on the cartoon, Johnny Quest.  Kudos to:  Richard Quan-Butler Shine Stern Partners/San Francisco

Today’s Trivia Question:   How many years after the debut of Mickey Mouse was it before Minnie Mouse made her first appearance?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIGITAL AE/CHICAGO: Sell A+E Networks suite of dig advertising opportunities within assigned territory to agencies/clients (9/1)

JOB OPENING:  ACCOUNT SALES MGR/KGTV, the McGraw-Hill owned ABC affiliate in San Diego: Resp for existing bus & generating new bus.  Exp brdcst ind. Please apply online at (9/1)

JOB OPENING:  ACCT EXECUTIVE/TV AE w/ 2+ yrs digital ad sales exp a must. Consumer exp preferred. Competitive salary commensurate w/ exp & excellent benefits prgm. [email protected] (9/1)

JOB OPENING: EDITORIAL ASST/NYC: PT Assisting with on-boarding writers, organizing contracts and managing invoices. College graduate with major in Journalism, English or related field. Email: [email protected] (8/31)

JOB OPENING: PHOTO EDITOR/NYC: Research and edit compelling photography for humorous articles and photo-driven features. 1-2 years of online photo editing experience required. Email: [email protected] (8/31)

JOB OPENING: VP PRGM ACQUISITIONS/Lifetime/NY: Mng the acq process for all Lifetime nets, incl off-net, first run series, formats, co-prod. 7+ yrs exp buying /selling prgmng within TV industry. Apply: (8/31)

JOB OPENING:  MGR, DIGITAL MARKETING & PROMO/ABC/NY: Work w/AEs, Ad Ops,Integrated mktg, pre & post-sale dev of digital ad custom solutions;4-5 yrs digital mktg & sales support exp Please apply: Req #319007 (8/31)

JOB OPENING: PST/PROD TECH 2nd Shift/MD: Mng videotap/MPEG QC, Avid ditgitizing, encoding, duplication,& DVD author, knwlg sign flow, video scope. 2+yrs exp, broadcast tape/acq format +, traf log exp + Visit: (8/31)

JOB OPENING: OPS CONTENT COOR/Captioning/MD: Mng daily caption schd, prog log, mng work tapes/caption files to/fm vend; meet deadlines; verify billing, scheding process, bck-up to Netwk Ops log, 2+yrs exp Visit: (8/31)

JOB OPENING: DIR PRGM RESEARCH/REELZCHANNEL/Albuquerque, NM: Provide rsrch-based analysis & trends to Sr Mgmt & Prgmng in support of prgm strategy. 7+ yrs exp in TV Rsrch. Proficient w/ all apps. Apply: [email protected] (8/31)

JOB OPENING: DIR AD SALES RESEARCH/REELZCHANNEL/NYC: Analyze data, support Ad Sales, develop decks. Creativity a must. 7+ yrs exp in TV Research. Proficient with all applications. Apply: [email protected] (8/31)

JOB OPENING: MGR, DIGITAL MKTG/TV Land: Mng overall dig mktg plns/ deliverables, help dev strategy/ exec tactics. Str knwldg anlyzng/optimizing SEM,mobile, social ntwks. TV mktg exp a plus EOE/M/F/D/AAP Apply (8/28)

JOB OPENING: DIR, SOCIAL MEDIA/USA/NYC: Lead and develop the Network’s social media strategy. Min 5 years exp in digital media marketing, some experience in the social media space. BA/BS Req. Apply: (REQ#2234) (8/28)

JOB OPENING: PROGRAM DIR/VeriaTV/NY: Looking for a program content leader w/ exp running multiple long-form shows. Lifestyle genre exp pref. 5+yr TV Production at a network. http://www… (8/28)

JOB OPENING: INTERACTIVE PROD/MD: Act as lead prod/PM for digital ad campaigns; effectively applying digital campaign dvlpmnt production & traffic process from start to finish; Strong digital prod mgmt exp # 4405 (8/28)

JOB OPENING: SR. ANALYST USA DIGITAL RESEARCH/NBCUNIVERSAL/NYC:Support USA Digital Rsrch team. Knowledge of Omniture, Hitwise, Quantcast, Nielsen NetRatings & comScore Media Metrix. Apply online at (#2620BR) (8/28)

JOB OPENING: Dir-Dvlpmnt/Animal Planet/NY: Create/Conceptualize series/specials/stunts/franchises/properties/etc for AP domestic & international; +7yrs exp broadcast/cable industry in production/dvlpmnt # 4368 (8/28)

JOB OPENING: ACCT DIR/Health Club Media Network/CHI: Drive ad sales for emerging health club ntwrk. Creative media sales professional w/ strong work ethic & est’d agency/client relationships pref’d. Apply: [email protected] (8/28)

JOB OPENING: ACCOUNT EXECUTIVE/Piscataway, NJ AE for local ad cable tv/radio/e-media adv. sales. Must have e-mail mktg exp. Valid NJ DL See full posting and apply to req 14533BR (8/28)

JOB OPENING: PROG SCHED/NY: Scheduling, dissemination, track all scheduling info & program records for Lifetime Movie Network (LMN) (8/28)

JOB OPENING: VP SCHED & PLNG/Lifetime/NY:Plan & direct all long & short term strategic plng & sched for Lifetime & Lifetime Real Women. 10+ yrs sched exp in cable or brdct tv. Apply: (8/28)

JOB OPENING: MANAGER OF PRICING AND PLANNING/Fox Cable Networks/NY: Daily comp Sales Planning func., reporting, inventory mgmt. BA/BS & 3+ yrs exp in P&P or sales planning, Adv Excel req. FNG0000614 (8/26)

JOB OPENING: INT’L SR MGR DIGITAL MEDIA/MTV Networks/NYC: BS Acct/Fin; 6 yrs of Acct/Fin corp exper. Knwldge intl business a plus. Exp w/online, mobile, and/or technology a plus. EOE/M/F/D/AAP. Apply (8/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (9/1)

FALL INTERNSHIP CREDITS ONLY: SALES/MARKETING FALL INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected]   (8/31)

FALL INTERNSHIP CREDITS ONLY:  GSN SM Creative Services Fall Internship. Unpaid School Credit Only. Learn creative process, print design and prod. Send Resume and CL to [email protected] (8/31)

FALL INTERNSHIP CREDITS ONLY: GRAPHICS ON AIR PROMO FALL INTERNSHIP/GSN/SM: Unpaid School Credit Only. Design and Graphics Projects. Send Resume and CL to [email protected] (8/28)

FALL INTERNSHIP CREDITS ONLY: iN DEMAND/NYC: seeks self-starter supporting DIGITAL MEDIA/PR/MARKETING PROMOTIONS/RESEARCH. Familiarity w/social networks. Apply to: [email protected] (8/28)

FALL INTERNSHIP CREDITS ONLY: GSN NY Digital & Aff Sales Distribution Fall Internship. Unpaid School Credit Only. Learn client partnerships, industry research and analysis. Send Resume and CL to [email protected] (8/26)

FALL INTERNSHIP CREDITS ONLY: GSN Santa Monica Marketing & Promotions Digital Video Fall Internship. Unpaid School Credit Only. Development and Prod of short form digital video content. Send Resume and CL to [email protected] (8/26)

FALL INTERNSHIP CREDITS ONLY: GSN Santa Monica Distribution & Affiliate Marketing Fall Internship. Unpaid School Credit Only. Learn tools and tactics used in developing promos to drive value with affiliates. Send Resume and CL to [email protected] (8/26)

FALL INTERNSHIP CREDITS ONLY: GSN Santa Monica Programming Fall Internship. Unpaid School Credit Only. Learn Programming department goals towards network identity. Send Resume and CL to [email protected] (8/26)

FALL INTERNSHIP CREDITS ONLY: GSN Santa Monica Marketing & Promotions Fall Internship. Unpaid School Credit Only. Strategic partnerships, promotions, digital marketing. Send Resume and CL to [email protected] (8/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  ASSISTANT POSITION/LA:  Executive, writer, or creative producer with a comedy focus preferred. I have 1 year related experience, a B.A. and great references. Hard working with a reliable car. [email protected] (9/1)

SITUATION WANTED: MANAGER/DIRECTOR/CONSULTANT, PROGRAMMING/SCHEDULING/LA. Exp at broadcast/cable nets. Extensive knowledge of programming/scheduling strategies. Exp in short/long term scheduling. Please contact: [email protected] (9/1)

SITUATION WANTED: DIGITAL WRITER & PRODUCER/social media, experience in producing web series, ARGs, digital content, 360 integration. [email protected] (9/1)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (8/31)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, , , [email protected], Cell: 845-721-9681. Specializes in unique character voices for various animated productions. (8/31)

SITUATION WANTED: SALES PLANNER/ASST-LA: 2+ yrs Sales Ntwrk exp. created sales proposals/power point presentations, online marketing/promotions, media math, detail-oriented, multitask, prioritize, MS Office. Contact [email protected] (8/31)

SITUATION WANTED: Recent college grad with internship experience in music and film production/post-production industries seeks full-time or part-time position in ANYTHING related to these fields. B.A in English. [email protected] (8/28)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (8/28)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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