Thursday, August 22nd, 2013

Cynopsis: DIGITAL

Good morning. It’s Thursday, August 22, 2013, and this is your first early morning digital briefing.


The rumor earlier this week was that Guggenheim Digital had bought a big stake in music video programmer Vevo, but it turns out that the joint venture between Sony Music Entertainment and Universal Music Group had a different deal cooking. Vevo, which brought in about $200 million in revenue last year from online advertising, has made a deal with Apple to deliver on-demand videos as well as a new 24/7 channel of original programming for Apple TV subscribers as well as Samsung TV owners, according to the Wall Street Journal.
In Other Words: Maybe this new access to revenue and audience will make Vevo more attractive to the folks at Guggenheim.

One of YouTube‘s largest networks, Maker Studios, has bought video producer and distributor Blip. Maker is responsible for billions of views on YouTube each month and has now bought itself a new place to distribute content and generate ad dollars that it doesn’t have to share with Google. Most of the Blip staff will remain in place and the Blip brand isn’t expected to disappear, AllThingsD reports.

TheStreet is ramping up its video production team and has added a few new employees (see Exec Moves below) to help make it happen. TheStreetTV team will be tasked with creating content across the company’s brands, including TheStreet, MainStreet, and The Deal. “As more people consume video on their smartphones and tablets, we want to be leaders in developing content that’s optimized for viewing on those devices,” Head of Video Ruben Ramirez told Cynopsis Digital exclusively. “This fall, we’ll launch a fresh look from our two state-of-the-art studios, with larger graphics and segments that are more focused on delivering the type of content The Street has become known for.” For example, its “Live on The Street” segments will deliver actionable ideas to investors six times a day.

DailyCandy, a site built to talk to women about fashion, food, and entertainment, has partnered with Tribeca Enterprises to create the first multiday, multiplatform Fashion in Film event. To be held on Sept. 19 and 20 and free to the public, it will feature two films commissioned by DailyCandy and produced by Tribeca Digital Studios as well as panel discussions and an exhibition of outfits from Oscar-winning costume designer Catherine Martin. All will be available on DailyCandy’s online and mobile platforms.

Last September, Apple hosted its annual iTunes Festival in London and added a channel to Apple TV in order to stream the concerts so folks with the set-top box could enjoy the tunes via live streaming and limited on-demand viewing even if they couldn’t make it to the actual shows. The company has just announced that it will do the same this year and feature such musicians as Lady Gaga, Queens of the Stone Age, Kings of Leon, Elton John, and Katy Perry.

San Francisco-based evox Television launched this week and plans to produce original online videos as well as an ecommerce platform and social network that are all targeted at people living what the company calls “a healthier and more sustainable lifestyle.” Evox has an app on Roku and is working on connecting with Apple TV, Xbox, Samsung TVs, iOS, and Android devices. One of the company’s planned shows is On Begley Street, which tracks green activist and actor Ed Begley Jr. and his family while their new home is being constructed. More shows will debut next year.

MTV’s annual Video Music Awards kick off on Sunday night so the network is in full-on promotion mode and online video is, of course, a part. The network has already started a livestream powered by Microsoft that give users a view of the lead-up to the event as well as special shows such MTV News’ RapFix Live and VMA All Access, featuring interviews with performers as well as related roundtable discussions. On Sunday, VMA All Access will provide fans with 10 different camera angles to choose from. It will also debut a synchronous, second-screen experience during the awards show, which featuring video, photos and factoids.


When Google’s Chromecast went on sale a few weeks back, they sold out in no time and it wasn’t clear just how quickly Google would be able to replenish its supply. But today, Google announced that new shipments will be out by Sept. 3.

Netflix has launched an upgrade on its Instant Queue, which has allowed users to earmark movies and TV shows to watch later. Now users also can create My List, which Netflix will sort automatically in order to present the titles that are most likely the ones that particular user would like to see first, based on past viewing history and ratings.


At the end of 2012, there were 178 million pay-satellite TV homes globally. That number is expected to grow to 251 million by 2018, according to Digital TV Research. India will have the largest growth with 24.4 million, followed by 9.2 million in Brazil. However, while pay satellite TV subs will grow overall, 11 countries will see the sub total fall as those homes convert to other platforms. It is expected that the U.S. will still be the revenue leader for pay satellite TV in 2018 even though India will have more actual subscribers and the U.S. market share is expected to drop from 43.5% in 2012 to 38.7% in 2018.
In Other Words: This surge could shift rapidly if ventures like Aereo really take off.


How to (Really) Increase Kid Brand Revenue through Licensing
August 27, 2013 | Time: 1:30-3:00 p.m. ET | Price: $295/site

Hosted by: Cathy Applefeld Olson – Editor, Cynopsis Kids

Daisy Kline – VP, Marketing & Brand Management (Scholastic)
Pete Yoder – VP, U.S. Consumer Products (Cartoon Network Enterprises)
Melissa Segal – EVP, Global Consumer Products (The Jim Henson Company)
Sean Gorman – President (American Greetings Properties)


The rise of digital has made it easier than ever for consumers to avoid watching commercials while viewing TV content. According to a new survey from STRATA, TV advertising still remains the top advertising medium with 44% of respondents saying they are more interested in advertising on TV than any other medium. However, this is the lowest level of interest seen in STRATA’s quarter surveys in almost three years. Meanwhile, digital, up 16% from last year, has 35% interest, the largest it’s had in the STRATA survey’s five-year history. Other key data.

  • 66% of respondents were more interested in online video than they were last year.
  • YouTube is the top online video site for agencies (69%), Hulu is second (35%), and Netflix and Vine are tied for third (14%).
  • 27% of agencies don’t think digital spend will ever overtake traditional; that’s a 45% drop in opinion from last year – and the lowest it’s ever been.


Konami Digital Entertainment and Kung Fu Factory have released their second game together, Domo Jump, for iPads and iPhones. Last month saw their first joint release, Slot Revolution.

The Cartoon Network is launching a strategic card game today for iOS, Ben 10 Slammers. An earlier game, Ben 10 Game Creator, available on, has already collected nearly 1.8 billion game plays to date.

Nearly 70 billion smartphone and tablet apps are expected to be downloaded this year, Reuters reports, but people aren’t paying as much attention to apps as they used to. A new study from ABI Research shows that people are opening their apps more than they did a year ago, but spending less time on them. The only sector where the average session length in the apps grew was – not surprisingly – in games. In July of last year, session length for games averaged 4.9 minutes. This past July, it had increased to 8.7 minutes.
In Other Words: Start placing ads in games. Now.


Mark Sugarman has joined as video creative director. Sophie Bearman and Jeremy Jennings have been added as associate producers, while Daniel Lebo has been appointed to a new role as video optimization manager after having served as a video producer for TheStreet. Sugarman was previously the lead graphic designer for MSNBC’s Ed Show. Bearman and Jennings are recent graduates from Harvard and Radford, respectively… Digital media management company Yangaroo has named Sarah Foss as president of the company’s advertising division. Foss has previously worked with Encompass Digital Media, VCI Solutions (acquired by Wide Orbit), and Harris Broadcast, among others.


Cynopsis Future TV: Content Innovation and Next Gen Advertising Models
October 17| Grand Hyatt | NYC
This summit will examine what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success.

For sponsor information, please contact Mike Farina (203) 218-6480.
For registration information, please contact Pete Romas (203) 899-8483

**More Info/Website Coming Soon**


Three years after Jackie Robinson took the field for the Brooklyn Dodgers and broke Major League Baseball’s color line, Althea Gibson became the first African-American tennis player of either sex to play in international tennis on Sept. 22, 1950. She won her first-round match at the U.S. National Tennis Championships (the precursor to the U.S. Open) and took on the reigning Wimbledon champ in her second match and came very close to winning. She went on to win two Wimbledons, two U.S. Opens, and a French Open on her own as well as an Australian Open, French Open, U.S. Open, and three Wimbledon titles in doubles.


Cynopsis Webinar
Reaching Millennials: New Ways to Activate Viewership & Revenue
Wednesday * September 18 * 1:30-3:00 p.m. ET

Moderated by: Roberta Caploe, Editorial Director – Cynopsis Media along with:
Joe Ortiz, SVP MarketingMTV
Noel Cottrell, Chief Creative OfficerFitzgerald + Co
Kent Rees, EVP Marketing, Scheduling & OperationsPivot/Participant Media
Patty Gillette,SVP, Integrated MarketingTurner Broadcasting’s Young Adults Group
Register here:

See you tomorrow,
Mark Miller 

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: VP FINANCE/NYC: Mng all financial & accnting for busy fast growing TV production cmpny. 7-10 yrs accnting exp in media/film. Strong kwldg of Quickbks + analytics essential. Resume: [email protected] (8/30)

JOB OPENING: RIGHTS & CLEARANCES SPRVSR/NY: Knwldg of clearances, S&P, copyright laws, network deliverables Track, compile, mgmt of workflows, flag issues, comm w/legal dept. 3-5 yrs exp. Start asap. Resume to: [email protected] (8/30)

JOB OPENING: DIR, DEVELOPMENT/WE/NYC: Develop, generate original unscripted prgrmmng for WEtv. Oversee projects thru all steps of the development process from concept to prod of first season. Submit res (8/29) 

JOB OPENING: AD SALES EXEC/NYC: Responsible for ad sales, developing new client relations, cold calling, reporting, maintaining accounts. Req’d 3 yrs exp in ad sales/DRTV. Send resume: [email protected] (8/29) 

JOB OPENING: VP, DEVELOPMENT/DC: Dvlp, rsrch & create treatments & pitch materials for prgrms to be produced by National Geographic Television. BA deg & 10 yrs  exp at ntwork/prod co. Resume: (job 5723) (8/29) 

JOB OPENING: SR RESEARCH ANALYST/AMC/NYC: design & prepare presentations to support ad sales, 3+ years research exp. Exp. w/syndicated research systems, ability to spot & analyze trends. Click HERE (8/29) 
JOB OPENING: DEVELOPMENT DIR, LONGFORM/NY-Weather Channel: Create, develop, & acquire original prog and show concepts for cable TV. Min 5 yrs exp @ntwrk/prod co. Knwldg pop culture, TV trends, ratings. Resume: [email protected] (8/29) 

JOB OPENING: MGR, PRICING & PLANNING/Fox Cable Ntwks/NY: 3 yrs+ Cable network experience preferred, strong exp with Excel, BS/BA Deg req, must have strong analytical and math skills. Apply: (8/29) 

JOB OPENING: EXECUTIVE ASST/Cablevision/Bethpage NY: 5 + yrs of demonstrable exp in an EA/Pers Asst role for C-Level executive team. More info/apply req id 21431 (8/29) 

JOB OPENING: TRAVEL MANAGER/Cablevision/Bethpage NY: Solid exp in concierge level travel services with Sr Execs. Must be avail 24/7 More info/apply req id 21271BR (8/29) 

JOB OPENING: MKTG MGR, ENTERPRISES/Comedy Central/NYC: Conceive/dvlp & oversee mktg plans for Home Ent, Records, Radio, Live Tours/Events, Publishing & new bus. initiatives. BA deg w/ 2 – 4 yrs relevant ind exp. More info/apply: HERE (8/28)

JOB OPENING: DEVELOPMENT PRODUCER/LA: Create concepts, cast, produce sizzles, oversee dev slate & activities for award-winning prodco;  Must know network trends, pop culture. Strng fld/post skills. Resume/cover: [email protected] (8/28)

JOB OPENING: PROGRAMMING MGR/Discovery/MD: Energetic critical thinker to contribute in devel/executing Investigation Discovery’s scheduling tactics. Strategic planning, prog/aud rsrch. 5+ yrs TV exp req’d, sched/rsrch a +. Apply HERE (8/28)

JOB OPENING: MANAGER, PROGRAMMING/MTV2/U/NYC: 5 yrs prog sched Exp in acq. & TV, Excel writ/oral skills, Strong project mgmt & problem slving skills. Nielsen fluency. EOE/M/F/D/AAP. Apply (8/28)

JOB OPENING: ACCT MNGR-SALES PLANNER/PEARSON/POPTROPICA/NYC: Int’l pub of major kids’ brand w/leading ad prgm seeks team player to asst w/RFPs and acct mng nat’l campaigns. 2-3 yrs dig exp, knwlg of metrics/tools. Apply HERE (8/28)

JOB OPENING: MGR MEDIA OPTIMIZATION/Weather Channel/NYC: Work w/advrtsng sales & pricing/plan’g leadership to dvlp new commercial optmztion methods leveraging new tech/data insights. 5 yrs media exp sales plan’g & media math. Resume: HERE (8/28) 

JOB OPENING: PROD/EDITOR, ON-AIR PROMO/REELZ/ABQ: Write, produce & edit on-air promotions, oversee graphics and VO talent. 3-5 years of relevant exp required. Relo available. Apply: [email protected] (8/28)

JOB OPENING: BUSINESS AFFAIRS/NY: 10 yrs Pay TV Channel Exp. Exp’d in affil. agreements, content acquisitions, evaluating deal structures, drafting, negotiating w/sr level lawyers & exes. Sports background a +.  Res/cvr to Rose: HERE [email protected] (8/28)

JOB OPENING: MGR MEDIA RESEARCH/NASCAR/CLT: Wkly viewership reporting and comms. TV ad spend/exposure analysis. Strong analytical skills. Sports/Ent knwldg a plus.BS w/min 2 yrs Media Research Exp EOE (8/27)

JOB OPENING: VP, GLOBAL AFFILIATE MKTNG/AMC/Sndnce/NYC: Oversee global mktng for Int’l affiliates. Establish strategic branding for AMC/Sndnce off/on-air, & adapt to changes in global market. Submit res (8/27)

JOB OPENING: AD SALES MKTG MGR/Discovery/NYC: Client focused auto fan to leverage Velocity’s assets to support dvlpmnt & execution of ad sales sponsorships. 5+ years sales and/or mktg exp req’d. prod exp a +. Apply HERE (8/27) 

JOB OPENING: AE DIRECT RESPONSE/ION Life/qubo/NY: Req’d 2 yrs DR Sales, strong agency & client relationships, grow & develop new business, inc revenue. Strong oral/written/computer skills. Apply at [email protected] EOE (8/27)

JOB OPENING: DIR AD SALES & INTEGRATED MKTG/Fuse/NYC: Lead the development and execution of integrated marketing solutions for potential/existing clients to drive ad revenue. Exp: Mktg/Ad Sales/Mgmt/Media. (8/27) Apply HERE 

JOB OPENING: MGR, ON-AIR PLANNING/SYFY/NYC: 2+ yrs On-Air Planning or Proj. Mgr exp. Coord promo delivery & schuling, execute sales initiatives, help new sys transition. 4mth asgmt. Send Resume: [email protected] (8/24)

JOB OPENING: RESEARCH ANALYST/FX NETWORKS/LA: Analyze ratings trajectory of FX Networks and key competitors. Service all FX Networks & partner on custom requests and ad hoc needs. 2 yrs exp. Apply here: (8/24)

JOB OPENING: DEVELOPMENT DIRECTOR/NY: Mng dev initiatives. Identify, cultivate & evaluate dev activities. BA deg & 5 yrs of exp at ntwrk/prod co. Knwldg audience & industry trends. Resume: (job 5720) (8/24)

JOB OPENING: DIGITAL SALES EXECUTIVE/NYC: 3-5 yrs exp, health & wellness media network interest send res & $ to: [email protected] (8/24)

JOB OPENING: SR SALES PLANNING ANYST/NYC: 1-3 yrs exp. Contract mainten, inventory mng, traffic coord, stewardship eval, ratings impact & system upkeep. Agency/Netwrk exp + . Apply: HERE (8/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALLINTERNSHIPCREDITS ONLY: PRODUCTION INTERNS: Hayden5 ( is a young, boutique PROD co in the Flatiron District looking for eager, hard working interns. Req’s a min of 2 days/wk from 9:45-6pm. Res/cover letter to [email protected] (8/27)

FALL INTERNSHIP CREDITS ONLY: EDITORIAL INTERNSHIP: Pitch programming ideas and brainstorm new shows for startup digital video network. Please send resume, cover letter, links and other work to [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: SOCIAL MEDIA: Brainstorm and manage social media initiatives for startup digital video network. Please send resume, cover letter, links and other work to [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: PROGRAMMING: Assist with business development and scouting of new talent for startup digital video network. Please send resume, cover letter, links and other work to [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: GRAPHIC DESIGN: Assist with the creation of graphics packages for startup digital video network. Please send resume, cover letter, links and other work to [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: SALES/INT MKTG: Assist on all aspects of sales and marketing efforts for startup digital video network. Please send resume, cover letter, links and other work to [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: MARKETING: Assist with all aspects of marketing campaigns for startup digital video network. Please send resume, cover letter, links and other work to [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: Raw Travel TV show debuts Oct. 5. Seeking 2 PRODUCTION & 1 MARKETING: interns to help with new season. Email: [email protected] (8/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED:  DEV. PRODCR/AP/Reality/Talk Shw/Docs: long/short formats A&E; Bravo; Dis; E!; CBS; Hist; Logo; MTV; Spike; TLC; VH1; Travel; solid showrunner/prodco/agency/network relationships, runs on batteries! [email protected] (8/24)

SITUATION WANTED:  LIFESTYLE HOST/NUTRITION EXPERT: available for television, spokesperson & hosting. Trained host, experienced, represented by agents. See Contact [email protected] (8/24)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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