Thursday, August 1st, 2013

Cynopsis: Sports

Good morning. It’s Thursday, August 1, 2013, and this is your first early morning Sports briefing. 

A couple of big stories out of the NFL yesterday beginning with the news that Steve Bornstein, President and CEO of the NFL Network and Executive VP of Media for the NFL, had opted to step aside when his contract expires next May. The New York Times broke the story, and the league confirmed that Brian Rolapp, COO of NFL Media, would succeed Bornstein. Recently, Bornstein was instrumental in the landmark nine-year extension the league inked with CBS, FOX and NBC though the 2022 season. Bornstein previously spent 22 years at ESPN and ABC where he helped establish ESPN as the leader in sports programming.

On the Air

The NFL announced that the 2014 Pro Bowl, presented by McDonald’s will be completely overhauled in order to make the event more fan-friendly. With the AFC vs. NFC format out the window, the league revealed that players will be selected by top votes no matter which conference they play in with players then assigned to a Pro Bowl draft where two top fantasy football champs will draft players with alumni captains Jerry Rice and Deion Sanders. The Pro Bowl Draft will air on NFL Network on Jan. 22 with the Pro Bowl on NBC on Jan. 26.

Meanwhile, ESPN and NFL Network announced plans for this weekend’s 2013 Pro Football Hall of Fame Induction Ceremony. ESPN2 will televise the Pro Football Hall of Fame Induction Ceremony this Saturday, Aug. 3, beginning at 7p with NFL Live host Trey Wingo, along with tom Jackson and Sal Paolantonio covering the festivities. Chris Berman once again serves as emcee for the event, which will honor names that include ESPN NFL analyst Cris Carter and NFL contributor Bill Parcells, along with Larry Allen, Curley Culp, Jonathan Ogden, Dave Robinson and Warren Sapp.
Around the dial, NFL Network offers its own coverage of the Enshrinement ceremony Saturday at 7p with its own personality Sapp being honored. Programming leading up to the festivities will include Class for the Ages, a roundtable discussion of current Hall of Fame members tonight at 10p and NFL Total Access airing live from Canton from 4-7p.

ESPN Networks will carry 69 live weekday college football games this season, with the company detailing schedules for weekly Thursday and Friday night matchups and on select Tuesdays and Wednesdays throughout the season. Weekday games will include at least one team from all 10 Football Bowl Subdivision conferences as well as independents BYU and Navy, including 12 teams currently ranked in an early ESPN preseason top 25 poll. Overall, the 2013 college football season on ABC, ESPN, ESPN2, ESPNU, ESPN3, ESPN Radio, ESPN Mobile TV, ESPN Regional Television and ESPN GamePlan will total more than 450 regular-and post-season games.

NBC Sports Group’s Fight Night is back on Saturday at 10:30p on NBC Sports Network with a three-bout card headlined by middleweights Curtis “Showtime” Stevens (24-3, 17 KOs) of Brooklyn, N.Y., against Saul “La Fiera” Roman (37-9, 31 KOs) of Tijuana, Mexico. Kenny Rice handles play-by-play with analyst B.J. Flores and reporter Chris Mannix will call the action. Special guest and former boxer Ray “Boom Boom” Mancini will join the booth.

SoCal’s KCAL 9 drew the highest local television rating for a Los Angeles Dodgers regular season game since June 1998 on Tuesday night with its broadcast of the Dodgers’ 3-2 victory over the Yankees at Dodger Stadium. The station drew an average of 603,000 viewers with its broadcast, based on live plus same-day data provided by Nielsen. In households, Tuesday’s game scored a 7.0 rating and 12 share  the highest local rating for regular season Dodger game on any broadcast or cable outlet since June 25.
ESPN Dallas announced that Ivan “Pudge” Rodriguez signed on to serve as a contributor for ESPN Dallas 103.3 FM and 1540 AM ESPN Deportes Dallas for the remainder of the 2013 baseball season. Rodriguez will work for both stations including a bi-weekly call-in segment, the voice of featured “Pudge’s Eye” vignettes as well as personal appearances.

We are less than two weeks away! Don’t miss our Sports and the Second Screen panel at the Cynopsis Sports Business Summit on Aug. 14 at the Grand Hyatt in NY. Moderated by Jeff Price, President of Sporting News Media, panelists are set to include Neulion’s Chris Wagner, Google’s Frank Golding, the NFL’s Tyler Slocum, ESPN’s Ryan Spoon and Learfield Sports’ Joe Ferreira in a can’t-miss conversation about how we will engage with sports in the years ahead. Register now at


How to (Really) Increase Kid Brand Revenue through Licensing
August 27, 2013 | Time: 1:30-3:00 p.m. ET | Price: $295/site

Hosted by: Cathy Applefeld Olson – Editor, Cynopsis Kids

Daisy Kline – VP, Marketing & Brand Management (Scholastic)
Pete Yoder – VP, U.S. Consumer Products (Cartoon Network Enterprises)
Melissa Segal – EVP, Global Consumer Products (The Jim Henson Company)
Sean Gorman – President (American Greetings Properties)

Sponsorship & Promotion

Major League Soccer and Soccer United Marketing locked in a multi-year sponsorship deal with Wells Fargo that makes the company the exclusive retail banking and commercial lending sponsor of MLS. The agreement media extensions that include field level signage during nationally televised MLS broadcasts, as well as national broadcast partner and MLS Digital Properties support. The deal allows Wells Fargo and MLS to work together on philanthropic programs, including the MLS WORKS Community MVP program.

Subway is getting a head start on Brazil’s time in the spotlight over the next few years, signing soccer icon Pele as the chain’s newest brand ambassador where he will join the likes of Michael Phelps, Nastia Liukin and Robert Griffin III. Pele will appear in advertisements and in-store promotions in the U.S. and around the world for the company.

IMG Worldwide acquired J. Patton Sports Marketing, Inc. (JPatton), a “provider of brand protection and brand management solutions specializing in patented holographic security technologies and digital asset management.” The company will continue to operate as JPatton and will become a business unit under IMG’s Sports and Entertainment division.

Digital & Technology

Bleacher Report is expanding its global appeal and has launched a new home page and Team Stream app geared towards the U.K. sports fan. The will now display a home page featuring World Football, Cricket, Rugby, Formula 1 and other sports craved by fans in the home country. Team Stream will more prominently showcase real-time streams capturing the latest information touching sports such as World Football, Cricket, Rugby, Formula 1, etc., along with access to each of the sports categories previously highlighted (NFL, NBA, NHL, MLB, etc.). In addition, Bleacher Report has also expanded its editorial team to include a full-time, London-based staff with Lee Walker, former managing editor of Eurosport, serving as managing editor of Bleacher Report in the U.K.

Roster Moves

Jason Kint, General Manager of and Sr. VP of CBS Interactive announced via Twitter than he was departing the company, writing “Moving on from @CBSSports after 6+ years. I depart feeling extremely fortunate to have worked with such talented people and great content.”

Leverage Agency is bringing in some new blood, announcing the hiring of Jay Williams, a recurring ESPN basketball analyst, on board to serve as Managing Partner where he will “enhance the agency’s sports and entertainment properties as well as open up new strategic channels of business.” In addition, the agency tapped Brad Brown, former VP of the Sports & Entertainment Marketing Group at Anheuser-Busch InBev, to lead the new Sports & Entertainment Consulting division at the agency. 

The Main Event
St. Louis Cardinals/Pittsburgh Pirates on MLB Network at 7p.


Cynopsis: Sports Presents…

Women of Action                      Sports Business Summit

      AUG. 13 | YALE CLUB | NYC                 AUG. 14 | GRAND HYATT | NYC
                  REGISTER NOW                                REGISTER NOW

For sponsor information, please contact Mike Farina at (203) 218-6480.
For registration information, please contact Pete Romas at (203) 899-8483

ON THIS DAY in 1975: Billy Martin replaces Bill Virdon as manager of the NY Yankees.

In The Know: Billy Martin’s first stint as a manager was with what MLB team (hint: not the Yankees)? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What two clubs participate in the famed soccer game known as “El Clasico”? Answer: FC Barcelona and Real Madrid. Kudos: Joe Isabella-WCBS TV/NY; Chris Halpin-NFL/NY; Kevin Broderick-The Lippin Group/NY; Sam Berg-Golf Digest/NY; Tom Wetzel-MMSI/Warwick; Synda Kollman-Charter Marketing Group/Boca Raton; Max Nelson- Kevin Broderick / The Lippin Group/Baltimore; Matt Sautter-OpenTV/Golden; David Westberg-SAG-AFTRA Los Angeles local/LA; Brian Robin-BZA/Reseda; Jan Capanzana-KPIX 5/KBCW/San Francisco; Paul Gygli-NBCUniversal Television Distribution/Universal City.


Cynopsis Future TV: Content Innovation and Next Gen Advertising Models
October 17| Grand Hyatt | NYC
**More Info/Website Coming Soon**

This summit will examine what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success.

For sponsor information, please contact Mike Farina (203) 218-6480.
For registration information, please contact Pete Romas (203) 899-8483.

Later — Chris
Chris Pursell for Cynopsis | Sports

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: DEV EXECS: Magnetic LA. Fast-growing TV prodco looking for dvlpment execs. Strong writers, knwldg of current prgrmng/trends, dvlpmnt casting, sizzle reel production, format dvlpmnt, Photoshop, AVID. Send resume HERE (8/13) 

JOB OPENING: SR ACCT EXEC AD SALES/NY: Expanding Ad Dept. 70m+ Sports Net. 10+ yrs. TV ad sales exp. Excellent agency relationships. Send resume and cov ltr ATTN: ROSE: [email protected] (8/13)

JOB OPENING: CREATIVE DIRECTOR/PROMO PRODUCER/NY: Min 10 yrs TV Network exp. TV Promo & Avid/AE exp req. Sports background a plus. Send res and cov ltr: ATTN: ROSE [email protected] (8/13)

JOB OPENING: EDITOR/NY: Min 10 yrs TV Network exp. Post production, Avid, Adobe AE exp. req. Sports background a plus. Send res and cov ltr: ATTN: ROSE [email protected] (8/13)

JOB OPENING: GRAPHIC DESIGNER/NY: Design/animate graphics for TV network. Digital exp. a plus. Sports background a plus. Send res and cov ltr: ATTN: ROSE [email protected] (8/13)

JOB OPENING: DIR, CREATIVE SERVICES/NBCU/EAST COAST: Description: Develop and work with Creative Services Team to identify and define brand identity for Comcast SportsNet Chicago. Apply HERE (8/8) 

JOB OPENING: SR DIR, BRAND & MEDIA STRATEGY/History/NY: Oversee & guide all facets of HISTORY’S consumer mktg & paid media strategy. Min 6 yrs exp on client side or at an agency working w/cable of brdcst client. Apply:  HERE (8/8)

JOB OPENING: PREDITOR/WUSA/DC: Proficient on Avid Media composer & Adobe Creatve Suite. Min 3 yrs. producing/editing/writing promos. After Effects & Photoshop skill pref. Need prvn track rec. of success creating finished promos Resume to: [email protected] (8/8)

JOB OPENING:  DIR, SCRIPTED SERIES DEVEL/MTV/Santa Monica: 7 yrs exp  scripted series. Solicit/dvlp new ideas for scripted series dev/mng current series. Supervise existing devel/production from paper-prod, post prod & del. Apply HERE (8/8)  

JOB OPENING:  VP, ORIG PRGRMNG & DEVEL/Comedy Central/Santa Monica. 8+ yrs exp. Maintain strong relationships w/talent comm, representatives & prod. Oversee paper dvlpmnt, hiring producers, casting, staffing & prod supervision. Apply: HERE (8/8) 

JOB OPENING: FREELANCE PA/Viacom/NY: 1 yr exp. digi content, prod & CMS. Resp. incl. tracking schedules, gathering assets, CMS content entries & launching wkly content updates across mult-plat. site. Note: not a video prod role.  Apply to: [email protected] (8/7)

JOB OPENING: FREELANCE PA INT’L MUSIC AWARDS/Viacom/NYC: 1 yr exp. digi content, prod & CMS. Resp. incl. tracking schedules, gathering assets, CMS content entries & launching daily content updates across mult-plat. site. Resume: HERE (8/7) 

JOB OPENING: DIRECTOR, AD OPERATIONS/Crown Media Family Networks/New York: Oversee all aspects of digital advertising operations for Hallmark Channel and Hallmark Movie Channel. 4 year degree and 5 yrs experience.  Apply HERE (8/7)

JOB OPENING: DIR. PRICING AND PLANNING/El Rey Ntwks/NY: Ad/Media netwk experience preferred strong exp with Ad Sales. Must be detailed/analytical/able to multi-task. BS/BA Deg req,must have strong analytical & math skills.  Apply HERE (8/7)     

JOB OPENING: MGR, DIGITAL METRICS & ANALYTICS/Discovery/NY: Critical thinker to turn data into insights with expert-level analytic capabilities & best practices. 6-8 yrs digital analytics exp req’d. Omniture preferred. Apply HERE (8/7) 

JOB OPENING: BUSINESS DVLPMNT/NY: 10yrs Pay TV Channel Exp. Exp’d in affil. agreements, content acquisitions, evaluating deal structures, drafting, negotiating w/sr level lawyers & exes. Sports background a +. Res/cvr to Rose: HERE (8/6)

JOB OPENING: MGR. PRIMARY RESEARCH/NBCU/NYC: 3+ yrs exp in media research w/brdcast or cble ntwrk or agency. Passion for TV & exp in qual & quan research. Apply HERE (8/3)

JOB OPENING: LOG COORD/TVONE/MD: Mng On-air prgm log, playlist delivery & reconciliation of logs. Resp. meeting delivery sched deadlines & directing sales/promo dept. BA pref’d. 2 yrs exp brdcst cable log ops. Apply: (8/3)

JOB OPENING: DIR, SOCIAL MEDIA MKTG/Fandango/West LA: Implement social media strategy/best practices across various platforms & SM communities. 4-6? yrs mktg exp w/demonstrated exp in & passion for the SM space. Apply HERE (8/3)

JOB OPENING: MARKETING COORDINATOR/Crown Media Family Networks/New York: Support the Marketing Dept. (Consumer, Affiliate, Ad Sales). 4 year degree and 2 yrs exp entertainment/cable. Full info/apply HERE (8/3)

JOB OPENING: AD SALES RSCH MGR/NBC UNIVERSAL/NYC: 4+ yrs exp in media (cable ntwk pref’d) incldng ntnl TV ratings analyses & sales positioning. Expertise in Nielsen, TV Toolbox & MRI/Simmons Apply HERE (8/3)

JOB OPENING: MGR, MKTG SOLUTIONS/CLEAR CHANNEL/Sherman Oaks CA: Help support ideation/dvlpmnt of strategic sales prgrms & provide acct mngmnt for advrtsing clients. 6yrs relevant work exp Media, mktg or a related field. Apply HERE (8/2) 

JOB OPENING: DATA & INSIGHTS ANALYST/The Weather Channel/NYC: Preferred candidates should have knowledge of Ad Campaigns, ad sales, ad systems and technologies including DoubleClick. Send resumes to [email protected] (8/2)

JOB OPENING: ANALYST RESEARCH CONTENT/TELEMUNDO/NYC: support programming team with audience insights and measurements. 2 yrs using Nielson req’d. Apply HERE (8/2)

JOB OPENING: RESEARCH MGR/SPROUT/EAST COAST: Responsible for supporting kids network with audience research metrics and reporting. 3 years of TV research exp req’d. APPLY (8/2)

JOB OPENING: AD SALES RESEARCH DIR/GSN/NY: V. strong ind. exp.; 7+ yrs TV/Dig. rsch: ratings/primary & synd.: Mastery of Comscore, Nielsen data (Npower, FOCUS, MktBrks, Startrk/StarEst & Gabriel), Simmons. Presentation skills req’d. Res HERE [email protected] (8/2)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIPS CREDITS ONLY: INTERNSHIPS/Norwalk CT: Video/Post prod/Content & story dvlpmnt/social media/PR/Editorial/Advrtsng & mkgt + others. Full & PT hrs avail & Open to Jr & Sr yr undergrad or grad students. Res/cvr: [email protected]  (8/8)

FALL INTERNSHIP CREDITS ONLY: INTERNSHIP/Jigsaw Prods NYC: Assist producers @ Oscar-winning filmmaker Alex Gibney’s prod co. Major/minor in film, TV, media or journalism a +. Submit resume/cover letter to [email protected] (8/7)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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