Cynopsis: Kids!
08/12/10
Good morning. It’s Thursday, August 12, 2010, and this is your first early morning Kids briefing.
Cartoon Network unveils the official name and details of its new bullying prevention campaign, Stop Bullying: Speak Up, yesterday at the National Bullying Prevention Summer in Washington, DC. Stop Bullying: Speak Up is designed to educate and empower kids, who may find themselves bystanders, to take action to help reduce and/or prevent bullying. The on-air and online portion of the initiative will launch this October, in coordination with the fifth annual National Bullying Prevention Awareness Month, beginning with a public service announcement (PSA) Friday, October 1 at 9a introducing the initiative. Signing as the newest Stop Bullying: Speak Up partner is the Anti-Defamation League (ADL). Among the ADL projects that will dovetail with Cartoon Network’s online curriculum is its No Place for Hate, A world of Difference, and Cyber Ally. Additionally, CNN, one of Cartoon Network’s sister networks, will mark National Bullying Prevention Month with an Anderson Cooper 360 Town Hall event the first week in October, in conjunction with the previously announced month-long series of bullying-related segments that will run on CNN and HLN.
NEW PRODUCTION & DEVELOPMENT
Elf – The Musical, a new Broadway show based on the kid/family movie Elf (2003) will star Mark Jacoby (Sweeney Todd, Show Boat) as Walter (James Caan in the movie ) and George Wendt (Cheers, Hairspray) as Santa (Ed Asner in the movie), per Playbill. The roles of Buddy the elf (Will Ferrell in the movie) and Jovie (Zooey Deschanel in the movie) have yet to be cast. Elf the Musical will begin previews on November 2 at the Hirschfeld Theatre, opening November 14 and running through January 2, 2011. Directed/choreographed by Casey Nicholaw, the show features a book by Bob Martin (The Drowsy Chaperone) and Thomas Meehan (Annie, Hairspray, The Producers) and will include music and lyrics by Wedding Singer songwriters Matthew Sklar and Chad Beguelin respectively.
MORE KIDS STUFF
Nick Cannon re-ups his deal with Nickelodeon to serve as the Chairman of TeenNick, its tween/teen-targeted 24/7 network, through January 2012. Cannon will continue to help the TeenNick develop, produce and create original programming across its multiple platforms. Cannon is currently hosting and executive producing The Nightlife, a limited run series featuring new fashion trends, music, dance and entertainment and celebrities, which is airing each Thursday night this month from 9:30-10p on TeenNick. Additionally, Cannon will return as host and executive producer of the second annual TeenNick Halo Awards.
CBeebies, BBC’s preschool-targeted brand, launches it new series, The Green Club (El Club del Globo Verde), on Monday August 16 at 2:30p on CBeebies en espanol in the US. The series will run regularly Mondays-Fridays at 2:30p. The Green Balloon Club is a wildlife program that takes viewers on adventures through nature, which includes meeting real kids along the way. Additionally, CBeebies en espanol will run a back-to-school special block aimed at Hispanic preschoolers August 16-20 between 3-5p, including Numberjacks (Los Super Numeros), Nina and the Neurons (Nina y las Neuronas), and Garth and Bev (El Mundo Magico de Garth y Bev). CBeebies en espanol is available in the US via Dish’s Dish Latino package.
Toei Animation inks a TV broadcast deal with Turner Entertainment Networks Asia for its series Pretty Cure (49 episodes), which will premiere Cartoon Network in Australia and New Zealand later this year. Pretty Cure follows the adventures of two regular girls who are granted superhero powers and go up against an evil force called the Dark Zone.
Canada’s Teletoon is set to premiere a slate of new series and new episodes of returning series as part of its Extra Awesome Thursday evening three-hour programming block, beginning Thursday, September 9, 2010, 6p-9p. New series joining the lineup are Total Drama World Tour and Scooby-Doo! Mystery Incorporated, along with returning shows Johnny Test, Jimmy Two-Shoes, Spliced and Stoked. The Thursday night block was previously titled Really, Really, Really Awesome. Teletoon.com ( www.teletoon.com ) will feature bonus Extra Awesome Thursday content, including online games, a joke of the week, polls, exclusive videos and activities. The Extra Awesome Thursday lineup will go a little like this:
6:00p Scooby Doo! Mystery Incorporated
6:30p Spliced
7:00p Jimmy Two Shoes
7:30p Johnny Test
8:00p Total Drama World Tour*
8:30p Stoked**
*Total Drama World Tour premieres September 9 with two back-to-back episodes, then moves into its regular 8p time slot
**Stoked rejoins the lineup on September 16 at 8:30p
Nickelodeon premieres the hour-long TV movie Dora’s Big Birthday Adventure this Sunday, August 15 at 8p. The special, which features guest stars Rosie Perez, John Leguizamo and Hector Elizondo, will be followed at 9p by a 12-minute Dora 10th Anniversary documentary from executive producer Brett Morgen (The Kid Stays in the Picture) and directed by Debra Eisenstadt. Also marking Dora’s anniversary, this Saturday, August 14 is Dora the Explorer Day in 30+ US cities. The yearlong salute includes the recent launch of the multi-platform social initiative Beyond the Backpack ( www.dora.beyondthebackpack.com ), which supports school readiness for preschoolers. Additionally, this week Nickelodeon debuted 12 one-of-a-kind celebrity designed backpacks in NYC, where they will be displayed in the Macy’s Herald Square windows and then auctioned off on Charitybuzz.com ( www.charitybuzz.com/auctions/dora ) through September 2, 2010. Proceeds will benefit the Children’s Defense Fund, which is a partner in Nickelodeon’s Beyond the Backpack effort.
MARKETING/LICENSING
Nickelodeon Consumer Products (NCP) completes a range of video game deals ahead of Gamescom (www.gamescom.de), the Cologne-based gaming trade show held in that will be held August 18-22, 2010.
- 2K Play will release a new preschool targeted Dora the Explorer game, Dora’s Cooking Club, for Nintendo DS this November in the UK, Benelux, Canada, France and Australia. Additionally, the Dora Puppy game title will debut in Spain next month. NCP and 2K Play have also teamed to develop an exercise videogame for kids, Nickelodeon Fit for Wii, for release this November in the UK, France, Benelux and Australia. The title features characters from Nickelodeon series such as Dora the Explorer, Go, Diego, Go!, Ni Hao, Kai-Lan and The Backyardigans
- THQ will publish The Last Airbender video game across Canada, UK, France, Germany, Benelux, Spain, Australia and Italy throughout the summer, for Wii and Nintendo DS
- Activision Publishing releases iCarly 2: iJoin The Click!, its second iCarly game, this November for Wii and Nintendo DS in Canada, the UK Benelux, Spain, Italy, Mexico, Germany and Australia.
STONE SOUP
Talent Search: Kidz Bop debuts the first annual Kidz Star USA Talent Search, an online talent competition seeking kids/teens under the age of 15. Hosted on Kidz Bop’s ( www.kidzbop.com/kidzstarusa.com ) website, kids can go there and upload a :90 second performance video now through August 31. Judges include Jason Castro, an American Idol semi-finalist and Sherry Kondor, music producer/manager. Fans can watch audition videos and weekly Kidz Star USA webisodes, such as audition tips and judges comments. The final fan voting will take place October 19-28. The winner will earn a recording contract, a music video, and will be featured in a new Kidz Bop TV commercial.
RATINGS
Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, August 10, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1523; K6-11 956; TWEENS 9-14 672
DISNEY CHANNEL: K2-11 1277; K6-11 910; TWEENS 9-14 769
CARTOON NETWORK: K2-11 696; K6-11 435; TWEENS 9-14 312
DISNEY XD: K2-11 195; K6-11 145; TWEENS 9-14 109
NICKTOONS: K2-11 123; K6-11 86; TWEENS 9-14 85
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s Trivia: Recognize this quote? “We protest you calling us ‘little kids’. We prefer to be called ‘vertically-impaired pre-adults’.” YAKKO WARNER on ANIMANIACS Kudos to … nobody! Wow!
Today’s Trivia Question: What is Fifi Le Fume’s perfume of choice? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
08.12.10
Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]
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ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals. We get people all the time around the country asking us for names of local recruiters. Help us out – send us your contact information, name, company, address, phone, email and fax. NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere. We have people to send you! Email your info to [email protected].
JOB OPENING: NEWS DIRECTOR WANTED SW medium market. 5 yrs minimum News management. Successful ratings growth, budget & new media exp; hiring & teaching skills. Resume, philosophy, refs & salary to [email protected] (8/19)
JOB OPENING: SR. DIGITAL RESEARCH ANALYST/VH1/NYC: 1+ yrs media research; Exp w/web analytics such as Omniture, comScore, Media Metrix, Nielsen//NetRatings, @Plan, Forrester, eMarketer; EOE/M/F/D/AAP www.mtvnetworkscareers.com (8/19)
JOB OPENING: WEB PRODUCER/Eco science non-profit org/NYC-area: Edit, post multimedia content to Web; 7+ yrs online prod, reporting. Exp w/social media outreach, SEO, site traffic analysis. Apply: [email protected] (8/19)
JOB OPENING: DIR, OXYGEN NEW MEDIA RSRCH/NY: NEW RSRCH POSITION. The Rsrch team for Oxygen is growing! Produce insights to help drive new media decisions & overall content & rev. strategies.Apply: www.nbcunicareers.com job #1239782 (8/19)
JOB OPENING: SR. ANALYST, OXYGEN NEW MEDIA RSRCH/NY: NEW RESEARCH POSITION. The Rsrch team for Oxygen is growing! Handle prod/analysis of web, mobile, social & interactive consumer data. Apply: www.nbcunicareers.com job #1195467 (8/19)
JOB OPENING: SR. RSRCH ANALYST, WOMEN @NBCU/NY: NEW RSRCH POSITION FOR NEW VERTICAL! Support VP & SVP generating new insights to engage NBCU advertisers & their agencies. Apply @ www.nbcunicareers.com job # 1242719 (8/19)
JOB OPENING: DIGITAL MEDIA/Sesame Workshop/NY: Seeking freelance game producers, production assistants,and a QA manager to work on various digital platform projects. [email protected] (8/19)
JOB OPENING: SR ACCT EXEC(5)/Disney Interactive/SF/Chi/LA/NY/ATL: Online media, branded ent & mobile sales. Over 20 sites incl. Disney.com & Disney Mom’s & Women’s Ntwrk of sites. online Ad Sales exp a must. [email protected] (8/19)
JOB OPENING: NEWS DIRECTOR/San Diego: 6 News seeks qualified candidate to oversee all aspects of News programming. Previous experience at medium-small market CW, IND or Fox affiliate preferred. Email [email protected] (8/19)
JOB OPENING: SR COUNSEL/MTVN Bus. & Legal Affairs/NYC: Working w/ BALA team to support Content Dist & Mktg. Advise on variety legal buz matters. 4-7 yrs relevant in-house or law firm exp req’d. Apply: www.mtvnetworkscareers.com (8/18)
JOB OPENING: FORMAT PRODUCER/AETN/Stamford, CT: www.aetn.com 3 mon project https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=77230 (8/18)
JOB OPENING: SALES PLAN’R/BET/NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must.Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume: [email protected] (8/18)
JOB OPENING: MANAGER, DIGITAL BRAND/National Geographic/NY: to sell nationalgeographic.com as well as all NG global media assets. To apply, go to www.nationalgeographic.com/jobs . EOE (8/18)
JOB OPENING: MEDIA ASST/NYC: Fast growing Media Dept of Global Corp: Seeking a detail-oriented, resp person to work on various media accts. Strong PC, comm & mathematical skills are a +. B.A. req’d. Res to: [email protected] (8/18)
JOB OPENING: ACCOUNT SUPERVISOR/Dynamic Logic/NYC: 5+ yrs exp digital advertising research. Acct leadership. Build/maintain client relationships. Analyze/interpret data. Apply: www.dynamiclogic.com Dynamic Logic is an EEO Employer (8/18)
JOB OPENING: SYNDICATION DIST EXECS: Resourceful, self-starting, exp regional sales execs to join estab. syndie sales team. Strong negotiating skills. Nielsen data analytical skills a must. Resume: [email protected] (8/17)
JOB OPENING: DIR, DIGITAL MEDIA/Sí TV/LA: www.sitv.com/sitv-jobs: 5+yrs exp.Manage all online content. Provide social network strategy, best practices & tactics to grow online fan base & on-air viewership. Network exp req EOE (8/17)
JOB OPENING: SR. DEVELOPMENT EXECUTIVE/Hoff Productions/NY-DC: Celebrated global producer of factual television seeks a talented, smart, well-connected, creative development leader. Frequent travel required http://bit.ly/bNHemn (8/17)
JOB OPENING: ONLINE SALES COORDINATOR/tvguide.com/ NY: support team w/campaign & creative mgmnt. Liaison btwn agency & Ad Ops, assist w/billing discrepancies/process invoices, support planners w/day to day. [email protected] (8/17)
JOB OPENING: JUNIOR WEB DESIGNER/Nickelodeon Digital/NYC: 2+yrs exp. web pg desgn, contnt desgn, & concpt devlpmnt, Strng knwldge Photoshp, Flash, Illustrtor, Dreamwver, Strng design skils. EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/17)
JOB OPENING: SNR DIRECTOR, DIGITAL MARKETING/Nickelodeon/NYC: 12+yrs digi mkting exp. in mkting/ad agency or w/in Ent/Media, Exp in emrging media, Innovator, Strng strategic & analytc ablty EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/17)
JOB OPENING: MANAGER, DIGITAL MARKETING/Nickelodeon/NYC: 5+yrs digital mrkting exp. in Ent/Media/Ad space, Strng knwldge of online display, Strng presentation & analytic skils. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (8/17)
JOB OPENING: DIRECTOR, DIGITAL CUSTOMER RELATIONSHIP MANAGEMENT/Nickelodeon/NYC: 10+yrs tactical mangmnt or similr exp., Strng knwldge of database & direct mrkting/advrtising. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (8/17)
JOB OPENING: INTGRTED MRKTNG COORD/fuse/NY: Asst strat mrktng manger w dev & execution of revenue genratng multipltfrm intgrted mrktng opp.2+yrs mrkting w/in netwrk, media, agency enviro. Send rez to [email protected] “MC” in subj (8/17)
JOB OPENING: DIRECTOR, PROMOTIONS & MERCHANDISING/PRN/Sherman Oaks CA: Identify/execute merchandising & promo opportunities across all Premiere platforms. EOE Cover/resume: [email protected] More info: www.Premiereradio.com (8/17)
JOB OPENING: SENIOR RESEARCH MANAGER/ NYC: 7+ yrs. Primary/Consumer research (a must). TV and/or Agency experience required. More info at: www.canoe-ventures.com/careers. Canoe voted “1 of the Top 10 places to work in Cable” (8/17)
JOB OPENING: LOG SUPERVISOR/SIRIUS XM RADIO/NYC: Supervision of Log Assembly. 5+ yrs traffic exp. 2-3 yrs supervisory exp. Well versed in traffic systems. EOE/M/F/D/AAP. Apply http://www.sirius.com/careers (8/17)
JOB OPENING: SR DIR, ALT & RLTY PROG/AETN/LA: Resp edtrl ovrsght crrnt n/w sries & progs; dev nw edtrl contnt fr LT. 5-10 yrs prog/prod exp cble n/w. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=77202 (8/17)
JOB OPENING: DIR RESPONSE/ACCT EXEC/IPG AD SALES/NYC: Sell ads/listings to Short & Long form Direct Response advertisers.3-5 yrs of media selling exp TV and/or interactive ad sales. Track rec of success. www.rovicorp.co m job 8780 (8/17)
JOB OPENING: SUPR, PROG INVENT/Rainbow/NYC: Mng projs related to inventory admin for cable nets. Anlyz/review contracts & inv data. Exp in invent admin, Fam w/contracts & solid analytical skills a mus. www.cablevision.jobs #11403BR (8/14)
JOB OPENING: LICENSING MGR, LATIN AMERICA (NYC): Leads retail strategy & drives profitability 5+ yrs. exp. Excellent organizational skills & ability to multi-task in fast-paced environment BA/BS deg. req. [email protected] (8/14)
JOB OPENING: AFFILIATE MRKTG, INTEGRATED SOLUTIONS MGR/Univision NYC: Develop/Execute distributor marketing and media partnerships/exp in media and consumer marketing, Spanish fluent a + EOE Resumes: [email protected] (8/13)
JOB OPENING: DEPUTY ENT EDITOR/New York, NY: Conceiving, writing and editing online content, including frequent blog posts, slide shows, special features. Apply: nbcunicareers.com Job #1242079 (8/13)
JOB OPENING: MARKETING MGR/Mun2/Universal City, CA: Exp in affiliate, consumer mktg & cable distribution req & understanding of US Hispanic and/or Multicultural/Ethnic consumer. Apply: nbcunicareers.com Job # 1219561 (8/13)
JOB OPENING: DIR OF FINANCE/Multi platform kids ent.co /Burbank: Needs P/T 3days a wk. Understanding of children’s properties & cross media platforms. Expert fin’l modeling & hands on attitude req’d. [email protected] (8/13)
JOB OPENING: INTEGRATED MKTG MGR/fuse: Dvlp/execute revenue generating multi-platform integrated mktg opps 4 potential/existing Ad Sls clients. Dvlp promo/spnsrshps 4 dig pltfrm. Apply: www.thegarden.com employment @bott #2010-503
(8/13)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
FALL INTERNSHIP CREDITS ONLY: AD SALES, MARKETING/Rainbow/Woodbury, NY: Unpaid, must be able to get College credit, 2 openings. See full posting and apply to www.cablevision.jobs req id 10523 (8/18)
FALL INTERNSHIP CREDITS ONLY: FEARnet WEB PRODUCTION INTERN wanted to prepare text, images & video for publication online. Experience w/ Photoshop & blogging software. Passion for horror genre a must. Email resumes to [email protected] (8/18)
FALL INTERNSHIP CREDITS ONLY: FEARnet WEB VIDEO INTERN: Experience w/ on-set equipment, Final Cut Pro, digitizing & encoding media. Passion for the horror genre a must. Email link to your demo reel & resume to [email protected] (8/18)
FALL INTERNSHIP CREDITS ONLY: FEARnet GRAPHIC DESIGN INTERN wanted to help Mktg Team in designing online graphics. Experience w/ Photoshop, Illustrator, Flash. Passion for the horror genre a must. Email portfolio & resume to [email protected] (8/18)
FALL INTERNSHIP CREDITS ONLY: A/V MARKETING INTERN wanted to help prepare LIONSGATE trailer & TV spot submissions. Familiarity w/ A/V formats, Quicktime, Handbrake, Final Cut & DVD Studio Pro a plus. Email resume to [email protected] (8/18)
FALL INTERNSHIP CREDITS ONLY: PROGRAMMING RESEARCH/Oxygen Media/NYC: Learn about tv from the inside out. Intern will increase analytical skills and learn Nielsen tools. Skills: Excel, PowerPoint, Passion for tv. Contact [email protected] (8/17)
FALL INTERNSHIP CREDITS ONLY: Oxygen Media/NBCU/NY/ SOCIAL MEDIA INTERN: Must be eligible to earn college credit, able towork2-3 full days during fall semester, passionate about TV & social media. Resume to [email protected] (8/13)
FALL INTERNSHIP CREDITS ONLY: TV PROD INTERN/NY: handle fast-paced position for a min of 10 hrs per wk. Addt’l hours may be banked. Must have basic knwldg of Excel & Word. Prior office exp is a +. Please contact [email protected] (8/13)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: SALES/BIZ DEV EXECUTIVE w/10+ years experience is looking for position in sales, biz development, licensing, project management, and media sales/planning.Contact: [email protected] (8/19)
SITUATION WANTED: NYC – MARKETER . Brand advocate and protector. NBC Universal & Warner Bros. experience. Holds M.B.A. in Marketing and Brand Management. Contact [email protected] (8/19)
SITUATION WANTED: MEDIA, TV & FILM SALES. 6+ years of Domestic and International experience in Film & TV sales with strong knowledge of contracts and strong Rolodex of clients, email [email protected] (8/18)
SITUATION WANTED: ASSOCIATE PRODUCER/RESEARCH & LICENSING:looking for short-term freelance projects. 7+ yrs. experience in television/film/online. Good rates. Great with deadlines. Contact: [email protected] (8/18)
SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (8/17)
SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (8/17)
SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (8/17)
SITUATION WANTED: ASSOCIATE PRODUCER/RESEARCH & LICENSING: looking for short-term freelance projects. 7+ yrs. experience in television/film/online. Good rates. Great with deadlines. Contact: [email protected] (8/17)
SITUATION WANTED: Executive Assistant position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (8/14)
SITUATION WANTED: Hard working, self-starter PRODUCTION MANAGER(NY)with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (8/13)
E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.
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