Thursday, April 6th, 2006






Good Morning. It’s Thursday, April 6, 2006, and this is your first early morning briefing.

We all know by now that Katie Couric will be leaving NBC and joining CBS News. A few more details have emerged: Katie will become anchor and Managing Editor of the CBS Evening News with Katie Couric in a multi-year agreement beginning in September. She will also contribute to 60 Minutes and anchor CBS News primetime specials. With this new appointment, Katie becomes the first female solo anchor of a network evening news broadcast.  Nothing final on her replacement for Today morning show, tho the rumors are a-flyin’.

Tonight’s Premiere:
Spike TV:  The Ultimate Fighter at 10p

Tonight’s Finale:
MTV:  Nick Cannon Presents: Wild ‘N Out at 10p and The Shop at 1030p

Lifetime Programming Update:  Cheerleader Nation, originally scheduled on Sundays at 10p (opposite dynamo Grey’s Anatomy on ABC) has moved to Fridays at 7p.  The show began with 1.6 million viewers back in the second week of March, and on March 31st – its first Friday time period, it delivered a modest 779,000 viewers.

New York radio show host and Sirius Satellite personality Cipha Sounds will become MTV’s newest VJ by hosting Direct Effect starting Monday during Sucker Free Week. He will eventually host other projects for MTV, MTV Overdrive and MTV Wireless.

WE: Women’s Entertainment will premiere a new original series Two Funny: Cotter & Louise on Saturday. The six-episode, half-hour show will follow the lives of two comedians, Tom Cotter and Kerri Louise, featured on NBC’s Last Comic Standing. The show is produced by Burrud Productions.

MTV’s latest News and Docs series, Tiara Girls, premieres April 19, showcasing the world of beauty pageant contestants – how they prepare, train and hire coaches, as well as their expectations on winning. Following each episode will be an aftershow with extra footage available on MTV Overdrive.

MSN and Mark Burnett Productions are teaming up to provide content online from the second season of CBS’ Rock Star. Weekly behind-the-scenes episodes will be streamed on the web from MSN. The content will include exclusive drama produced by MSN, a performance and a results show produced by CBS and wireless content.

One Punk, Under God, an original six-part documentary series, has been green lit to air on the Sundance Channel in December. Produced by World of Wonder, the series takes a look at the life of Jay Bakker, the son of Jim and Tammy Faye Bakker, as he faces the struggles of running his Revolution church in Atlanta.

High Stakes Poker on GSN, where each contestant has to put up $100,000 of their own cash, will return for season two with 16 episodes. The first season finale airs on Monday.

Fox Reality Channel is taking segments of its daily entertainment news magazine show, Reality Remix and making them available via podcast starting May 1. The video podcasts will feature exclusive footage, extended interviews and commentary by the host, Kennedy. It will be free to users and available from and, as well as iTunes and Yahoo!Podcasts.

Bravo kicks off Inside the Actors Studio with the season premiere on May 7 featuring the cast of Law & Order. Future episodes will have the 200th guest, Dustin Hoffman; first ever encore guest, Tom Hanks; plus Tim Allen, Don Cheadle and Robert Downey Jr.

The Biography Channel premiered the third season of Dead Famous: Ghostly Encounters on Tuesday, with weekly episodes conjuring up long-dead celebrities Rita Hayworth, Bing Crosby and others . The network will also debut the British mystery series Midsomer Murders weekly beginning Sunday.

WWE and Volantis are partnering to launch the new WWE mobile platform worldwide in a multi-year deal. WWE will provide a slate of original, mobile specific content later this spring that includes exclusive video content and original material.

* NEW PRODUCTION / CASTING / DEVELOPMENT *The summer and fall of 1977 in New York City is the subject of the novel by Jonathan Mahler called The Bronx is Burning.  ESPN Original Entertainment has picked up the rights to that book and will adapt it for an 8-episode series for ESPN, set to debut 30 years after its theme, that is summer 2007, and produced by Tollin/Robbins Prods.  To refresh your memory, 1977 was the summer of the NYC blackout, Son of Sam was on the loose, there were three strong candidates in the running for the Mayor’s job – Koch, Cuomo and Abzug; and the Yankees won the World Series.

* EXECUTIVE MOVES *Chris McGurk has been appointed to Senior Advisor/New Ventures for IDT Entertainment. Chris will focus his attention on leveraging the company’s assets to build a new live-action theatrical production and distribution division. He will report to CEO Morris Berger and work closely with senior executives.

Michael Roberts has been named EVP/Current Programming at The CW network, reporting to programming head Dawn Ostroff.  Michael migrates over from The WB where he has held the same position for a little more than a year.

Manhattan Center Studios has added Daphne Walter as Director/Video Production and Operations. Daphne will manage the daily operations of the studios and be responsible for new business development. She reports directly to Peter Ross, President and General Counsel.

Gill Pritchard has been promoted to SVP/Business Development for BBC America and BBC Worldwide’s New Media division. Based in New York, Gill will spearhead new revenue streams and expand the British content for American viewers on IPTV, broadband and mobile.

Dan Jbara has been named Executive Producer of The Greg Behrendt Show from Sony Pictures Television. Janelle Fiorito will be co-Executive Producer of the show, producing signature elements and daily content.

PIC-TV has upped David Hansfield to SVP/Business Development.

WWE Films has advanced Joel Simon to Creative Executive. WWE Films has two releases in theatres this year: See No Evil on May 19 and The Marine on September 8.

Mark Melvin has joined Music Choice as Director/Advertising Sales. Mark will demonstrate the target marketing opportunities to potential advertisers based on the VOD products offered by Music Choice.

* RATINGS *Wednesday – A18-49 Analysis: FOX lassoed the #1 position Wednesday night with a 10.2/27 A18-49, according to fast affiliate ratings from Nielsen Media Research. CBS was a distant #2 with 3.6/10; next was NBC 3.1/8, while ABC, UNIV and WB were in a three-way tie with 1.5/4 each; UPN 0.7/2 and TELE 0.5/1. At 8p, American Idol on FOX crushed everyone with an 11.2/31.  House at 9p kept the lion’s share of viewers on FOX with a 9.2/23, its highest ratings ever. The WB premiere of Pepper Dennis grabbed a 1.2/3 with A18-49 and did a smidge better with A18-34 at 1.3/4. At 10p, NBC regained some footing and brought in a 5.2/14 for Law & Order: SVU.
Live + Same Day Ratings:
Wednesday, April 4, 2006
– time period averages. Source: Nielsen Media Research

FOX     14.8/23   American Idol 16.2/26, House 13.4/20

CBS      8.7/14   NCIS 9.9/16, The Unit 9.8/15, CSI: Miami [r] 6.6/11

NBC     5.4/8   Outrageous TV Moments 3.1/5, Scrubs [r] 2.5/4, Scrubs 3.9/6, Teachers 3.7/6, Law & Order: SVU 9.6/16

ABC    3.3/5   According to Jim [r] 3.2/5, Hope & Faith 3.0/5, Sons & Daughters 2.4/4, Sons & Daughters 2.3/4, Boston Legal [r] 4.5/7

WB       2.5/4   Gilmore Girls [r] 2.9/5, Pepper Dennis [p] 2.0/3

UNIV   2.0/3    Barrera de Amor 1.8/3,  Alborada 2.4/4, Ver para Creer 1.7/3

UPN     1.3/2   America’s Next Top Model [r] 1.5/2, Veronica Mars [r] 1.1/2

TELE   0.6/1   Tierra de Pasiones 0.7/1, Corazon Partido 0.6/1, Decisiones – Casos Extraordinarios 0.5/1, Decisiones 0.7/1

A18-49:  FOX 10.2/27, CBS 3.6/10, NBC 3.1/8, ABC 1.5/4, UNIV 1.5/4, WB 1.5/4, UPN 0.7/2, TELE 0.5/1



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The History Channel presents This Day in History:
1968: Two days after the assassination of Martin Luther King, Jr. in Memphis, Tennessee (April 4), dozens of U.S. cities erupt in violence. For champions of non-violent civil rights activism, these race riots mark the tragic end of an era.

Answer to Yesterday’s Trivia Question: Okay General Hospital fans – this one’s for you! What was the name of the town Luke and Laura liked to escape to?  BEECHERS CORNERS     Kudos to:  Jon D/NY; Faith Ballantine-Armonaitis-Faith PR/Hasbrouck Heights NJ; Joan Rappaport-Lifetime TV/NY; Terry O’Sullivan-Katz Media Group/NY; Janet Fine-Blair Television/Chicago; Judy Margolis-The Ad Place/Dallas; Kathy Yarbrough-The Graham Group/New Orleans; Sonya Marchand-BET/Studio City; Tamar Seff-NBC Universal/Universal City; Diana Dezio-Soapnet/Burbank; Judi Schultz-Woodson Media/Portland OR



LIFE LESSONS. Collect them all by watching TLC.

Start your collection today at

 Today’s Trivia Question: Jack ran the Bistro.  What kind of work did his fiance do? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn
04.06.06 – 4:43a
Ad Sales – Barbara Shapiro – 203-583-1224 / [email protected]
Classifieds – Trish Pihonak – 203.926.9878 (new number!) / [email protected]

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Copyright Cynthia Turner 2006


JOB OPENING: AD SALES ASSISTANT/Galavision, NY. Detail-oriented, exec comm/math/MS Office skills; asst Sales Team w/presentations/reports/clerical work. Spanish speaking highly pref/not req. Resume: [email protected] (4/20)

JOB OPENING: RESEARCH ANALYST/Discovery Nets-NY: Min 2-4 yrs research exp & proficiency in Nielsen sys; will consider at Sr Analyst level. Strong analytical /comm/computer/presentation skills. Apply: /Job Req #3620  (4/13)

JOB OPENING: INTERACTIVE MRKTNG MGR/CBS Radio-Digital Media/Altitude Group/NY. Develop creative marketing/advertising ideas & solutions for integrated nat’l programs. 4-6 yrs interactive exp req; MBA +. Resume: [email protected]. (4/13)

JOB OPENING: SALES DEVELOPMENT MGR/CBS Radio-Digital Media/NY: Work w/stations to grow online sales @ local level. Heavy presenting; Excellent communicator; Travel; 3-4 yrs media-related exp.;online +. Resumes: [email protected] (4/13)

JOB OPENING: ART DIRECTOR/LA : New Age Co ( looking for someone w/strong exp designing content & consumer driven websites. Email res: [email protected]   (4/13)

JOB OPENING: FREELANCE VIDEOGRAPHERS/EDITORS/Plum TV/NY: 2 yrs exp-FCP, Photoshop, and shooting broadcast-quality DV. Skilled in sound & lighting. Send DVD & resume to: NSP Plum TV  419 Lafayette, 7th Fl NY, NY 10003 (4/13)

JOB OPENING: MEDIA SALES ASST/KING WORLD, Santa Monica. Create/prod sales materials & proposals; distrib contracts/research materials; assist VP. Media sales/ ad agency exp pref’d. Resume: [email protected] (4/13)

JOB OPENING: MANAGER, LICENSING MTV/NYC: 3+yrs licensing exp w/consumer prod in media/entertainment, Strng Word/PPt/Excel skills, Strng fin/acct skills, org skills & highly detailed EOE/M/F/D/AAP. Apply (4/12)

JOB OPENING: DIRECTOR, MARKETING URGE/ MTV/NYC: 6+yrs Consumer Mrktg exp in ent/media/digital media, Strng exp in customer acq/retent esp. in subscript prod., Wrking knwldg of web tools EOE/M/F/D/AAP. Apply (4/12)

JOB OPENING: DIRECTOR, ON AIR PROMOTIONS/FREELANCE, MTV Espanol/NYC: 3+yrs Sr Writ/Prod in TV Promos, Exp managing writ/prod in TV/comms, Strng concept skills, Fluent Spanish EOE/M/F/D/AAP. Send resume [email protected]  (4/12)

JOB OPENING:  MANAGER, INTEGRATED MARKETING, VH1/NYC: 5+yrs exp in marketing/ad agency/entert/media, Strg knwldge of Xcel/Word/PPt, Strng writ/comm skills, Strng orginz & detail, EOE/M/F/D/AAP. Apply (4/12)

JOB OPENING:  MANAGER ACQUISITIONS/VH1/CMT/Logo/NYC: 5+yrs ent. industry, Basic knwlg acq & contracts, Knwlg research/ratings/emrging tech, Strng Xcel/PPt, Strng Knwlg PopCult/Gay/Country EOE/M/F/D/AAP. Apply (4/12)

JOB OPENING: SENIOR RESEARCH PROFESSIONAL/SMITHGEIGER /LA/NY. Design & enterprise quant & qual research plans. Deliver findings to blue chip clients. Adv degree. 8 years exp. Exc comm a must. [email protected]   (4/12)

JOB OPENING: EXEC PERSONNEL ASST 4 PRES/Darnestown MD: MBA Prefd.  Will need to do everything for busy CEO. Must have Exc. written/oral skills. Ability 2 travel & WKL8. Resumes to: [email protected]  (4/12)

JOB OPENING: SR RESEARCH ANALYST/ BVTV, LA: Processes ratings via Galaxy Expl, NPower, MrktBreaks, Wrap Sweeps & Overnights, Excel, and PwrPt. 2 yrs synd/brdcast/cable exp; Send resume: [email protected] (4/9)

JOB OPENING: TRAINING MANAGER/Fox Cable Networks/NYC: Create curriculum & train staff on bus process, sys functionality & upgrades, troubleshoot, 2-4 yrs Sales Plan or Sales Ops, Deal Maker reqd, apply at (4/11)

JOB OPENING: ADMINISTRATOR AD SALES MRKTNG/GSN/NYC: 3+ yrs mktg exp. Dvlp Ad Sales Mktg Collateral, execute added value elements & plan events. Proficient  MS PP. Organized, detailed w/strong writing skills. Res: [email protected]   (4/11)

JOB OPENING: EXEC ASSIST/NICK JR/NY: Assist Exec Prod animated pre-school series. Mng daily sched/communic, coord meetings, travel, T&E. Supplies/admin supp for production. Bi-lingual Spanish pref’d. Fax res Marc 212-654-4735.EOE   (4/11)

JOB OPENING: SR. RESEARCH ANALYST/SCREENVISION/NY, Cinema: Support sales & all other business units w/Nielsen, MRI/Simmons data and primary research. 2-4 yrs ad sales, TV exp prefd. Email res: [email protected] , EOE  (4/11)

JOB OPENING: SR PROJ MGR/Corp. Strategic Research/ATL: Work/play hard; fun enviro. Strong analytic & project mgmt skills. Report bdcst/cable, support Turner PR & strategic res. initiatives. 6+yrs TV exp [email protected]   (4/11)

JOB OPENING: DIR, ONLINE VIDEO PROD, UGO NETWORKS, INC./NY: Own strategy, technology and production of online video content, plan/execute on budget.  2+ years similar experience reqd. Apply at [email protected].  (4/11)

JOB OPENING: ONLINE MKTG MGR, UGO NETWORKS, INC./NY: Oversee/execute online mktg initiatives, incl. planning, reporting, analysis.  Knowledge of entertainment critical/Online exp reqd. Apply at [email protected].  (4/11)

JOB OPENING: RESEARCH ASSISTANT/King World Media Sales/New York. Monitor and analyze Nielsen ratings data. Maintain program lineups. Motivated individual who works well within a team environment. E-mail: [email protected]   (4/11)

JOB OPENING: MEDIA PLNG/Davis Elen Adv/LA: 5+ yrs of agency exp. Must be strategic, good presenter & manager. A fast pace on retail oriented clients.  Contact Pam McCarthy, HR, 213-688-7071; [email protected]     (4/11)

JOB OPENING: PRODUCERS/ASSOCIATE PRODUCERS/PRODUCTION ASSISTANTS: New York-based nationally syndicated daytime talk show is looking for Producers/APs/PAs with previous talk show experience. Resumes: [email protected] (4/11)

JOB OPENING: VP Prod/Smithsonian Networks/D.C. Newly-created venture Showtime Networks/Smithsonian Institution. Oversee orig/co-prod of non-fiction prog. Strong writing, editorial judgment, creative vision. [email protected] (4/8)

JOB OPENING: RES & DEV HEAD/Smithsonian Networks/D.C. Newly-created venture Showtime Net/Smithsonian Institution. Dev concepts, solicit prog proposals. Self-motivated. Extensive writing skills & TV prog dev. [email protected]      (4/8)

JOB OPENING: EXEC. IN CHARGE PROD. Prod whiz for budgets/schedules/multiple series. MUST have 10+yrs exp. as EIC in cable/synd. Incredible Opportunity. No calls. Resumes (attach & paste): [email protected]  (4/8)

JOB OPENING: DIR EMERGING PLATFORMS: Builds rev streams for digital media space, integrates Kids TV content w/in new media platforms. 5 yrs ad/promo agency exp developing prgrms targeting kids. Resume: [email protected]  (4/8)

JOB OPENING: AFFILIATE MKTG: Experienced in premium and/or PPV/VOD. 3+ years cable network or system marketing/field work and BA required. Email cover letter and resume to [email protected] at HorseTV Channel in the LA area (4/8)

JOB OPENING: EXEC ASSIST/NICKJR/NY: Assist Exec Prod of animated pre-school series. Manage daily sched, phone, meetings, travel. General admin office support. Bi-lingual Spanish pref’d. Fax res to Marc, 212-654-4735. (4/8)

JOB OPENING: AFFILIATE PR MGR/Rainbow Media/NYC: Degree req’d in Mktg, PR or Comm. Min 1 yr cable industry PRexp.Strong writing & pitching skills, knowledge of key trade & consumer press req’d. 16038, [email protected] (4/8)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP – SCHOOL CREDIT ONLY: LOCAL RESEARCH INTERN/ ABC AFFILIATE RELATIONS/LA: Assisting creation of sales sheets & analysis/ tracking of ABC local performance. Knowledge of Excel & PowerPoint required. Resumes: [email protected]  (4/13)

SUMMER INTERNSHIP – SCHOOL CREDIT ONLY: PR INTERNSHIP/AMC/ LI & NYC Opportunity to write publicity materials. Assist in assembling original shows clip book. Organize publicity materials. Asst at publicity screenings and PR events. [email protected] (4/13)


SITUATION WANTED: MEDIA RESEARCH ANALYST/Nielsen Media analytics experience, marketing MBA, prefer major NYC or LA network. Team player, provides strategic planning, analysis expertise, consulting to producer. [email protected] (4/8)

E-mail [email protected] for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

WHAT’S ON TONIGHT: Thursday, April 6, 2006

ABC             Extreme Makeover Home Edition, American Inventor, Primetime
CBS             Survivor Panama: Exile Island, CSI, Without a Trace [r]
FOX             That ’70s Show [r], The Loop, The OC
NBC             Will & Grace, My Name is Earl [r], My Name is Earl, Teachers [r], ER [r]
i               Sue Thomas F.B. Eye, Doc, It’s a Miracle
UPN             Everybody Hates Chris [r], Love, Inc. [r], Eve [r], Cuts [r]
WB              Smallville, Supernatural
TELE            Tierra de Pasiones, Corazon Partido, Decisiones-Casos Extraordinarios, Decisiones
UNIV            Barrera de Amor, Alborada, Aqui y Ahora         

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