Thursday, April 5th, 2012

A CYNOPSIS MESSAGE FROM BRAVO MEDIA


 

BRAVO LEADS INNOVATION
1st-to-market digital experiences that create social conversation
Bravo’s breakthrough transmedia play extends storytelling across platforms;
Top Chef’s Last Chance Kitchen digital series ran parallel to Top Chef, offering Chef’testants a
2nd chance to compete on TV & affecting series outcome.
The result: the most successful digital video series in Bravo history
(8 million+ streams) &Top Chef  is the buzziest food show on TV
REACH. INNOVATIVE. SOLUTIONS.
Get POWERED by Bravo
source.


Cynopsis: DIGITAL
04/05/12

Good morning. It’s Thursday, April 5, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

Yahoo! is laying off 2,000 employees, which amounts to 14% of its workforce. “Today’s actions are an important next step toward a bold, new Yahoo! — a smaller, nimbler, more profitable and better equipped to innovate as fast as our customers and our industry require,” read a memo from Yahoo! CEO Scott Thompson. This is Yahoo!’s most significant round of layoffs, and will lead to more management-level restructuring, and possibly even more cuts in the months ahead. Yahoo! said it will provide additional details when Q1 results are released on April 17. According to AllThingsD, the new organization will probably include a global media division; another that will oversee the company’s consumer products businesses; and a third that will focus on global and regional sales. A much smaller division (consisting of about 50 employees) might be created to focus on future innovation.

 

~ MULTIPLATFORM CONTENT NEWS ~

Paramount and Google have inked a new deal that will make 500 movies available for rent on YouTube and Google Play. These titles include newer fare such as Captain America, Hugo and The Adventures of Tin Tin, as well as more classic titles like Coming to America and The Godfather. The movies will be available to users in the U.S. and Canada. Rentals will be priced at $3.99 for new releases and $2.99 for most of the older movies. Almost all of the movies will be available for 24 hours once the user has begun watching. Of interesting note, YouTube and Viacom, which owns Paramount, have been locked in a copyright battle for the last five years, yet here they are, still doing business.

At its 2012 Upfront presentation yesterday, Bravo Media introduced Digital as a sixth “passion point,” to join its existing pillars of Food, Fashion, Beauty, Design and Pop Culture. The passion point will focus on creating multiscreen interactivity and social experiences across all content. Bravo says Digital will also provide an expanded development filter for shows focused on the digital world, and is teaming up with Randi Zuckerberg (sister of Mark) to produce two new shows focusing on Silicon Valley and the staff behind icanhascheezburger.com. Bravo also announced that its recent Last Chance Kitchen transmedia initiative, which was an online series that allowed viewers to follow storylines across multiple platforms, generated 8 million video streams.

The Tribeca Film Institute’s Interactive Day on April 23 will feature thought leaders across media, entertainment, technology and education, and will explore the future of storytelling in the digital age. Presentations will include an interactive case study of the multiplatform rollout of HBO’s Game of Thrones; insights from The Onion’s Digital Director Baratunde Thurston; among other conversations and events. The event will begin at 9:30am at the IAC Building and is open to all Tribeca Film Festival badge holders and invited guests. Tribeca is also hosting a Future of Film Lunch Series that will include notable speakers such as Paranormal Activity producer Jason Blumb, Tumblr founder David Karp and CollegeHumor and Vimeo founder Ricky Van Veen. This event will take place on April 23 to 26, from 12pm to 1:30pm ET, with two 30-minute sessions per day. The Lunch Series will be highlighted via daily video segments on tribecafilm.com and throughout the Film Festival itself. Here is the schedule for TFI Interactive Day.

The University of Georgia’s Grady College of Journalism and Mass Communication announced the winners of the 71st Annual Peabody Awards, recognizing excellence in electronic media for 2011. Among the 38 recipients were: TED.com, a digital extension of the popular conference and speaking series; BBC.com; GlobalPost.com, a news website devoted to reporting on news that is neglected by other outlets, and which posted video reports from 34 different countries in 2011; the riveting documentary “Who Killed Chea Vichea”, and multimedia reports (photography, video, interviews and written analysis) from The New Yorker and Human Rights Watch. The awards will be handed out on May 21 at an event hosted by Sir Patrick Stewart in New York City.

~ DIGITAL ADVERTISING ~

Call for Digital Content/Insights: Cynopsis Media will be producing an E-Special Report: Digital Content NewFronts for delivery on Monday, April 16, three days before the first-ever Digital Content NewFronts (DCNF) kick off in New York City. The E-Special Report will take an in-depth look at the key players and new programming being served up at the DCNF. We’ll examine the issues and challenges facing buyers and sellers, as well as highlight the important digital hits going into the event and those that are still yet to come. If you are an exhibitor at the DCNF, or have authored relevant data and insights that inform trends relating to digital video content, and want to be featured in this free and highly-viewed special edition, please contact Sahil Patel at: [email protected] no later than Wednesday, April 11, 2012.

~ TECH DEALS, MERGERS & SKIRMISHES ~

Civolution, which provides technology and solutions for identifying, managing and monetizing media content, has signed an agreement with Twentieth Century Fox Television Distribution, which will employ Civolution’s media monitoring service, Teletrax, to monitor the international broadcasts of its video content. The deal will allow Twentieth Century Fox to accelerate rights windows for the overseas broadcast of its content, monitor on-air promotions of series and develop new and improved business models for global distribution of video assets. The timing of the deal will serve Twentieth Century Fox’s global launch of TOUCH, a new series starring Kiefer Sutherland that premiered near day and date in over 100 countries.

Social games developer Digital Chocolate (Millionaire City, MMA Pro Fighter) has partnered with Amsterdam-based Spil Games to bring its selection of titles to Spil Games’ independent gaming platform, which currently reaches more than 170 million monthly unique users across 30 countries in 15 languages. The first Digital Chocolate property to benefit from the new partnership will be its sci-fi game, Galaxy Life. Per the deal, the Spil Games API will be available for use to Digital Chocolate, giving it the ability to quickly scale across multiple languages. Galaxy Life will be available across Spil Games’ social gaming platforms beginning at some point this month, with more titles from the developer to follow.


A CYNOPSIS MESSAGE


 

 

A p r i l  2 4  |  G r a n d  H y a t t  NY
Cynopsis: Sports Business Summit

Early Bird Registration Ends: TOMORROW **REGISTER NOW**

Our first annual conference that examines how the industry is using content, context and digital connectivity to build audiences, engage fans and integrate sponsors locally, nationally and on a global stage. This is your day of networking, learning and making key connections to take your business to the next level!

Sponsored by: NASCAR + DirecTV
 
Media Sponsor: The Advertising Club of NY


 

~ TRENDS, RESEARCH, ETC. ~

comScore‘s MobiLens service has released its latest report on key trends in the U.S. mobile phone industry, this one covering the three-month average period ending in February 2012. According to the report, Google’s Android crossed the 50% mark to capture a majority share of the U.S. smartphone market for the first time in its history (it accounted for a 46.9% share during the three-month average ending in November 2011). Apple and its iPhone line captured 30.2% of the smartphone market (+1.5%), while RIM, Microsoft and Symbian rounded out the top five in that order. All together, comScore finds that 104 million people in the U.S. owned smartphones during the three months ending in February, which is up 14% versus November. In terms of mobile content usage:

  • 49.5% of U.S. mobile subscribers used downloaded apps (+4.6%).
  • 49.2% used a browser (+4.8%).
  • 36.1% accessed a social networking site or blog (+3.1%)
  • 32.3% played games (+2.6%).
  • The top dog was still text messaging, which jumped from 72.6% to 74.8%.

A study undertaken during the fourth quarter of 2011, conducted by Ernst & Young LLP, under the direction of the Council for Research Excellence (CRE), finds that digital publishers’ user-data collection methods are inconsistent. The CRE says the objective of the study was to examine how various digital publishers capture and maintain user data and to understand how these data can supplement existing research-panel data, all designed to strengthen digital audience measurement. Among the study’s findings:

  • Publishers feel the potential to leverage user data is inhibited by a lack of interest or sophistication from advertisers and agenicces, and therefore are reluctant to develop better processes until they have a better sense of what the buy-side wants.
  • The amount and type of data requested of users varies greatly, with few universal data elements.
  • Certain data elements can have multiple definitions (e.g. Geography can mean: a coffee shop from which a user is posting to Facebook via a mobile device, or a computer’s IP address.)
  • Very few respondents indicated that they require users to register and provide declared data; many employ optional user registration.

 

 

~ GADGETS & APPS ~

As part of Discovery Communications‘ decision to rebrand Planet Green as Destination America, which will take place on May 28, the company will launch an original iPhone app that will offer recommendations on attractions and places to visit, as well as allow users to share their favorite U.S. destinations.

Big Idea Entertainment is aiming to give its popular VeggieTales brand a digital boost by partnering with mobile app developer Playful Owl and multiplatform video applications creator GorillaSpot. VeggieTales is the first property to launch on Playful Owl’s Step-by-Story mobile app, which allows children to create their own short story through a series of simple choices. The app automatically turns their selections into an animation that can be shared with parents and friends. Big Idea has already launched VeggieTales: The Goofy Gift and VeggieTales: Larry’s Missing Music, with six other additional titles to roll out in the coming year. The apps are available for iOS and Android devices. The deal with ReelCards, powered by GorillaSpot, will allow fans to create, share and access e-cards featuring short clips from popular VeggieTales titles via a Facebook app. It will be available as an iOS and Android-based mobile app in early summer 2012.

~ EXEC MOVES ~

Kunimasa Suzuki has been named President and Chief Executive Officer of Sony Mobile Communications, effective May 16. Bert Nordberg, the current President and CEO, will step down and slide over to the position of Chairman of Sony Mobile. In his new role, Suzuki will oversee the planning and design of all Sony consumer products and service, with the specific aim of unifying the user experience across all Sony devices and offerings. He will also head up the mobile business, which Sony has defined as one of its core electronics business areas, including smartphones, tablets and PCs.

Zynga has hired Julie Shumaker to be its new VP/North American Sales. She will report to Zynga Chief Marketing and Revenue Officer Jeff Karp. Previously, Shumaker served as SVP and GM at social games developer RockYou Media.

Marketron, a provider of business and software solutions for the media industry, has appointed Jeff Haley as its new President and Chief Executive Officer. Formerly, Haley served as President and CEO of the Radio Advertising Bureau and SVP for Time Warner Global Marketing. Haley will assume the CEO position on April 16. Marketron says currently 80% of the U.S. radio advertising spend flows through its systems.


A CYNOPSIS MESSAGE


 

 

Cynopsis Media

Become a friend or follower:

Facebook | Twitter | LinkedIn | YouTube.


 

~ WEBSITE OF THE DAY ~

Google has unveiled Project Glass. It’s a concept for a wearable eyeglasses-like device (without the lens) that would essentially integrate all of Google’s services and many of the functionalities of a smartphone, including text messages, maps, directions, video chats and more, all through a voice-based command system. This is according to the video Google published that explained the concept. Augmented reality, virtual reality or whatever you want to call it, give it a look.


 A CYNOPSIS MESSAGE FROM CABLEFAX


 

 

Communications Technology Webcast:
Business Drivers For Data Quality

 SPONSORED BY PITNEY BOWES 
April 10, 2012 | 1:00-2:00 p.m. ET

 FREE 60 Minute Webcast: Industry experts to provide best practices and guidance on
 “new” opportunities for implementing data quality tools for profit!

 Register Now.


Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital
04.05.12

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.


Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: DIR PRIC’G/PLAN’G/Fox Cable Ntwks/NY: Dirct daily anlysis of profits of ad rev for portfolio ntwks. BS/BA req. + 3-5 yrs ad sales or media buy’g exp. More info: www.foxcareers.com FNG0001096 (4/12)

JOB OPENING: MANAGER, RESEARCH/OWN/Oprah Winfrey Network/LA: Must have show testing, survey development, ratings analysis, Star & Npower exp. Apply at http://careers.own.tv (4/12)

JOB OPENING: BUYING ASSISTANT/OFFICE ADMIN/SADLER STRATEGIC MEDIA/STUDIO CITY, CA: Sm political media shop needs right-hand assistant. Strata exp a plus. Be my apprentice, great opportunity. Apply: [email protected] (4/12)

JOB OPENING: DIGITAL SALES RESEARCH MGR/NBCUniversal/NY: 3-5 years exp for CNBC Digital Sales/Research role. Manage research across digital properties; present to management & clients. Apply: nbcunicareers.com Job#5109BR (4/12)

JOB OPENING:  MGR, PRICING/PLNN’G/Fox Cable Ntwks-NY: Resp for daily components of Sales Plann’g function incl. short term tactical report’g & inv. mgmt. BS/BA req. + 3-5 yrs ad sales or media buy’g exp. www.foxcareers.com FNG0001086 (4/11)

JOB OPENING: SERIES PRODUCERS, APs, PAs/NYC: for multiple web series. Previous exp in talk, studio shows. Smart, easy-going, must be extremely detail oriented & calm under pressure. No crying! [email protected] (4/10)

JOB OPENING: MGR SALES PLANNING/ESPN/NY: set digital pricing for Sales, manage team of Digital Planners, strategize new digital ad opportunities; 2+ years in digital media; mgmt. experience preferred-http://espncareers.com ID 33660BR (4/10)

JOB OPENING: DIR, OAP/Fox Movie Channel/LA: Resp. for all OAP, incl. the creation of promos, menus, snipes, billboards, sales reels, etc. Supv OAP team. Create/track budget. BA/BS, 5-7 yrs OAP exp. www.foxcareers.com. FNG0001069 (4/10)

JOB OPENING: DIRECTOR, SALES RESEARCH (TEMP) CW/NY: Prod tracks & trending rprts on ntwk/Assess chnges in vwr engmt/Nielsen, Rentrak, TRA, Kantar, MRI/Dgre pref/6+ yrs natl rsrch exp. App to www.warnerbroscareers.com #130346BR (4/7)

JOB OPENING: MGR, INTEGRATED SLS/MKTG/Fox Networks/NY: Create, design & dev. integrated sls & mktg sponsorship opps for FOX Soccer & Fuel TV Ad sales. BA/BS req. 3-5 yrs exp mktg/adv in TV/media sales. www.foxcareers.com. FNG0001059 (4/7)

JOB OPENING: DIRECTOR OF SALES/REELZ/LA: Build & maintain relationships in the LA market. 4-6 yrs exp in selling advertising, media or cable. Send resume to: [email protected] (4/7)

JOB OPENING: DIRECT RESPONSE SALES PLAN/TV One/NY: Min 1 yr DR/TV Sales Plner exp. Pref’d/BA req’d. Dir resp Agency Buying/Plan exp. a +. Faml w/ rsrch tools MRI, Nielsen. Full desc at www.tv-one.tv (4/7)

JOB OPENING: TALENT EXECUTIVE BOOKER/NYC: National Daytime Talk Show looking for experienced Talent Executive/Booker. Please send resumes to [email protected] (4/6)

JOB OPENING: VP/DIRECTOR OF YIELD MANAGEMENT/NYC: The VP/Director of Yield Management (NYC) is a critical role in maximizing yield and revenue for VEVO. MBA and 5+ years of yield management experience preferred. Apply @ http://www.vevo.com/About/Careers (4/6)

JOB OPENING: DIG SALES PLANNER/NYC: Dvlp strong, creative media plans for THR 1-2 years digital planning exp req’d, strong xls, ppt kwdg, exp w/3rd party ad server i.e. dart req’d. Resume to: [email protected] (4/6)

JOB OPENING: INTEGRATED MKTG MGR/Fuse/NY: Asst in dvlp of multi-pltfrm mktg. Dvlp spons. for dgtl pltfrms, meets advrtr & ntwrk needs. BA & 5 yrs mktg exp in ntwrk/cable TV, ent, media, or ad agency. Apply: http://bit.ly/HljSG0 (4/6)

JOB OPENING: WRITER/PROD/CROWN MEDIA/Studio City: Oversee high volume of On-Air Promo creative material from inception to delivery. More info & apply: http://www.hallmarkchannel.com/jobs (4/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: CHILDREN’S MEDIA/Located in LA: Willing to relocate. tv seg producer with Child Ed and journalism background, and over 12 yrs working with children. email: [email protected] (4/12)

SITUATION WANTED: RIGHTS CLEARANCES PROFESSIONAL/(NY): 20+yrs exp.researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc.Copyright/TM/PD research specialist [email protected] (4/12)

SITUATION WANTED: DP/Editor/LA: 15+ years exp. Reality, Corporate, Music Video, News, Live, New Media. ABC, CBS, CNN, FOX, NBC, ESPN; Full Pkg. Mobile FC Edit System. [email protected] (travels) (4/11)

SITUATION WANTED: PRODUCER/LA: 10+ years exp. Field & Story; Shooter; Casting; Discovery, NBC, VH1, E!, CMT, Disney, History, CNN, etc. LA based, can work local in NY. [email protected] (4/11)

SITUATION WANTED: MULTI-PLATFORM SALES EXPERT: Resourceful hunter w/strong, relevant skill-set translating to mutually beneficial success. Multi-media exp across mobile, digital, TV, sports, radio, online & OOH. [email protected] (4/11)

SITUATION WANTED: PRODUCER’S REP/SHOW DISTRIBUTOR: Successful media entrepreneur & sales vet seeks to rep sales for produced content in a variety of genres to domestic & intl. outlets. Email [email protected] for info.  (4/11)

SITUATION WANTED: MULTI-PLATFORM SALES EXPERT: Resourceful hunter w/strong, relevant skill-set translating to mutually beneficial success. Multi-media exp across mobile, digital, TV, sports, radio, online & OOH. [email protected] (4/10)

SITUATION WANTED: MBA SUMMER INTERN (NYC, SF, LA): MarCom Specialist; focus in Strategy, Social Media Mgmt & Analytics; Ad Agency & Int’l exp; strong interest in technology + media space: http://about.me/jfchang (4/10)

SITUATION WANTED: MBA SUMMER INTERN (NYC, SF, LA): MarCom Specialist; focus in Strategy, Social Media Mgmt & Analytics; Ad Agency & Int’l exp; strong interest in technology + media space; http://about.me/jfchang (4/10)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (4/7)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Digital email, please click here.

 

 

Related Stories

Cynopsis 10/03/24: Apple TV+ renews “Sugar” for season two

Apple TV+ renews "Sugar" for season two

Thursday October 3, 2024    IN THE NEWS Warner Bros. Discovery and All Elite Wrestling inked a multi-year renewal of their five-year relationship. WBD’s networks and platforms will remain the exclusive home of “AEW Dynamite” (TBS) and “AEW Collision” (TNT), with enhanced distribution rights across social platforms as well as building opportunities for additional AEW […]

Cynopsis Digital Out of Home 10/02/24: GSTV hits the gas on retail media; DPAA goes “Back to the Future”

Wednesday October 2, 2024 Billups announced the launch of contextual and creative attention metrics for OOH media. The AI-based billups Analytics™ Attention Dashboard is a privacy-compliant platform that provides depth to the quality of OOH impressions, evaluating and adjusting for site-specific features that may impact a viewer’s ability to see and recall an ad. The […]

10/02/24: Cynopsis Jobs

jobs1

SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]

Cynopsis 10/02/24: John Amos dies at 84

John Amos dies at 84

Wednesday October 2, 2024    IN THE NEWS Disney is combining its ABC and Hulu scripted drama and comedy teams under Simran Sethi, who was promoted to President of Scripted Programming of Hulu Originals and ABC Entertainment. ABC Signature will be folded into 20th Television headed by current 20th Television President Karey Burke. ABC Signature […]

CynCity

Cynsiders