Thursday, April 22nd, 2010


Disney XD is Kickin’ It!
KICK BUTTOWSKI … the name says it all.
Disney XD’s newest animated series is now its #1 show with Boys 6-14,
helping to lead the network to its best Q1 ever.
Kick Buttowski? Yeah, you could say we are.

We’re bringing it – and you gotta be part of it!
Call Michelle Scarola, SVP Sales at 212-807-5801

Source:The Nielsen Company via Startrak. 8/31/09-3/28/10, series only. Record:10/2/00-3/28/10 by QTR. M-Su 6A-12A K6-14. Live+SD AA(000). Subject to qualif available upon request.

Cynopsis: Kids!

Good morning. It’s Thursday, April 22, 2010, and this is your first early morning Kids briefing.

The kids advertising upfront season continued yesterday with Cartoon Network‘s annual presentation at the Time Warner Center in NYC, during which the network unveiled that among its sports-centric programming, it will host the first ever kids sports awards, Cartoon Network’s Hall of Game, as part of its plan to broaden program offerings for its 2010-2011 season.  The network also presented 25 new series, TV movies, and specials, including sneak peeks at the new CGI animated The Looney Tunes Show, and the previously announced live-action series Unnatural History and Tower Prep, the four animated shows that will make up the quarter-hour comedy block, and its newest series Adventure Time, as well as 13 returning series, featuring a mix of animated and live-action shows.  The presentation featured appearances by Tony Gonzalez (NFL – Atlanta Falcons/tight-end) supporting the new season of the short-form series My Dad’s A Pro, which will star his son Nikko (9), Destroy Build Destroy host, musician Andrew W.K., and the three stars of Dude, What Would Happen.

New Series

  • The Looney Tunes Show – A new CG animated series starring the Looney Tunes gang in half-hour adventures set in the suburbs, moving away from the old 7-minute Looney Tunes stories set in the woods.  The new series also features 2-minute music videos featuring the characters and called Merrie Melodies, and 2.5-minute CG shorts.  Produced by Warner Bros. Animation.
  • Young Justice  produced by Warner Bros. Animation and based on characters from DC Comics, teen characters of Young Justice, including Robin, Aqualad, Kid Flash, Superboy, Miss Martian and Artemis, work to find out whether they have what it takes to be real heroes. 
  • Run It Back Sunday  targeted to basketball fans, Cartoon Network will take The NBA on TNT’s game of the week and remixes it down to a one-hour show featuring highlights of the game, fun facts and analysis.
  • Previously announced new series debuting soon include: Unnatural History (live-action), launching June 13, 2010 at 8p; Generator Rex (animated), launching tomorrow at 8:30p  created by Man of Action and produced at Cartoon Network Studios; Ben 10: Ultimate Alien (animated)  created by Man of Action and produced at Cartoon Network Studios; Tower Prep (live-action)  Created/executive produced by Paul Dini (Lost, Batman Beyond) and produced by Cartoon Network Studios in association with Dolphin Entertainment; Sym-Bionic Titan (animated)  set to bow this summer the series is created by Genndy Tartakovsky (Dexter’s Laboratory, Samurai Jack) produced at Cartoon Network Studios; and Scooby-Doo! Mystery Incorporated (animated)  from Warner Bros. Animation
  • Other series bowing on the network: Total Drama World Tour  a 30-minute animated series created by FreshTV (Total Drama Island and Total Drama Action); Beyblade: Metal Fusion  the 30-minute animated series from Nelvana and d-rights; The Amazing Spiez  an animated series debuting Monday, April 26 at 6:30p  it is co-produced by Marathon Media, Canal J. Image Entertainment in association with TF1 and Teletoon Canada; Metajets  from Cookie Jar Entertainment and Sunwoo Entertainment.

The four new quarter-hour shows include

  • MAD an animated sketch comedy, MAD is produced by Warner Bros. Animation and inspired by MAD magazine, which is published by DC Comics.  Expect a mix of animation styles, classic MAD magazine characters such as Alfred E. Neuman and Spy vs. Spy, and, of course, parodies of everything.
  • Robotomy  the animated series revolves around two outsider teen high school droids, who want to fit in and yet who are only slightly less horrific than the ultra-powerful robots that populate their planet, Killglobe.  Created by Michael Buckley (The Sisters Grimm) and Joe Deasy, the series will be produced in NY.
  • Secret Mountain Fort Awesome  the animated series follows a group of dim-witted underground monsters, unleashed through a portal to the world, as they seek escape from humans, who treat them as second class citizens.  Created by writer/artist Pete Browngardt (Chowder), the series is produced at Cartoon Network.
  • Regular Show – follows two groundskeepers and best pals, Mordecai (a six-foot-tall blue jay) and Rigby (a hyperactive raccoon) who entertain themselves any way they can, much to the displeasure of their boss, Benson (who is a gumball machine), and to the delight of Pops (an older, lollipop-headed man).  Created by J. G. Quintel (he worked on Flapjack and Camp Lazlo), the series will be produced at Cartoon Network Studios.

New Specials/Movies

  • Cartoon Network’s Hall of Game (1×90)  set to premiere in early 2011, the multi-platform awards show will be hosted by a celebrity and will invite viewers to vote for their favorites sports stars (pro and amateur) and sports moments of the year.  The special is created and produced by IMG Media.  The Sports Illustrated Group’s SI KIDS franchise will serve as the official media partner and the show will also feature SI KIDS’ SportsKid of the Year Award
  • KROG (working title, half-hour pilot)  the half-hour scripted, live0action comedy revolves around a monster costume band, sent from Middle Earth to take over the world, with a huge fan base. Lucky for us they are a better band than they are invaders.  Produced by Cartoon Network Studios, the show is created by Mark Rivers (Metalocolypse, TV Funhouse).
  • Lords Of Bad Axe (working title, 1×90)  the original movie is a comedy that follows what happens after a glitch in the system releases the bad guys from an online game into the real world forcing three high school gamers to join and work together to go up against them.  Created/written by Derek Guiley and David Schneiderman (both, Chasing Liberty, The Parent Trap 2), the TV movie is directed by Peter Lauer (Sons Of Tuscon, Chuck).
  • Firebreather (live-action)  the network’s first original all CG animated adventure movie, based on the comic book of the same name about an awkward high school kid who happens to breathe fire  and most protect the Earth.  Created by Phil Hester (The Wretch), the movie is penned by Jim Krieg (Ben 10: Alien Force) and is directed by Peter Chung (Aeon Flux).
  • Scooby-Doo! Curse of the Lake Monster  a sequel to the network’s 2009 live-action movie Scooby-Doo! The Mystery Begins  the new movie will debut 4Q 2010, and will be released by Warner Bros. Home Entertainment on Blu-ray, DVD, OnDemand and for download.
  • Totally Spies! The Movie  the animated movie from Marathon Media and Studio 37 production, premieres this Sunday, April 25 at 7p.

Returning Series
Star Wars: The Clone Wars; Dude, What Would Happen; Destroy Build Destroy; Batman: The Brave and the Bold; Flapjack; Johnny Test; 6teen; Stoked; Bakugan; Pokemon; Battle Force; Pink Panther & Pal; and Totally Spies


Technicolor jumps into the world of original content with the formation of a team to develop and produce original kid-targeted animated programming content.  And with that the company has acquired its first literary property, Pete & Pickles, about an unlikely friendship of mismatched characters, by Pulitzer Prize-winning editorial cartoonist Berkeley Breathed (Bloom County).  Joining the company are Jean MacCurdy and Fonda Snyder, who will team with Steven Wendland VP/Digital Productions, Technicolor, to manage the new group and lead the new initiative.  MacCurdy was formerly President, Warner Bros. Animation, and Snyder was co-founder and former President, Storyopolis Productions.  Wendland, who joined Technicolor in 2008, previously toiled for a decade at Mainframe Entertainment.  Technicolor’s animation studio, Paprikaas, is based in Bangalore, India.

Emma Roberts and Freddie Highmore are set to star in the new teen romance movie Homework, currently filming in NYC, per Variety.  Also featuring Alicia Silverstone, Elizabeth Reaser, Blair Underwood and Rita Wilson, Homework being produced by Gigi Films and Mint Pictures, with writer/director Gavin Wiesen at the helm.

Alan Cumming exits the delayed Broadway musical Spider-Man, Turn Off the Dark, due to scheduling conflicts, per Variety.  Cumming had been set to play the role of the villainous Green Goblin.  Directed by Julie Taymor (The Lion King) and featuring music by U2’s Bono and The Edge, the show had been set to open this winter and was delayed by issues related to raising funds for the production.  Evan Rachel Wood, who had been set to play Mary Jane, pulled out of the show last month.  Reeve Carney is still set to star as Spider-Man, though there is no confirmation yet as to when the show will open.


Family Channel (Canada) will launch the new live-action series Good Luck Charlie on Friday, May 14 with back-to-back episodes at 7p.  The Disney Channel series will air regularly on Family Channel Fridays at 7p.  Leading into the debut of Good Luck Charlie, the network will air family-themed episodes of Disney series Wizards of Waverly Place and Jonas beginning at 6p on Friday, May 14.

YTV (Canada) will debut the new Beyblade series, Beyblade: Metal Fusion, on Saturday, May 15 at 12noon with four back-t0-back episodes.  From Corus Entertainment’s Nelvana and Japan’s d-rights, Beyblade: Metal Fusion includes 51 new episodes.  Following the programming stunt, the series will air weekly on YTV on Saturdays at 12noon.  Fans can also see clips of the show via ( ), and from April 29, they can go online to ( ) to play games and find out more about the show.  Master toy partner Hasbro, d-rights and Nelvana Enterprises introduce the new Beyblade toy line, including a new group of battling tops, this spring.

Correction: The correct link to National Geographic Kid’s website is .


Live Long and Prosper … CBS Consumer Products has named Vulcan, Alberta Canada the first officially licensed Star Trek destination, the “Official Star Trek Capital of Canada.”  Helping to celebrate the move, this Friday, April 23, Leonard Nimoy (aka Mr. Spock) will be in Vulcan for the unveiling of a commissioned bronze bust of Mr. Spock and Nimoy will also leave his handprints (in the “live long and prosper” position), which will also be set in bronze.  Additionally, Nimoy will present the town with two unique items, on loan from his personal Star Trek collection, including the Spock ears that he wore during the filming of the Original Star Trek TV series and a lithograph of the Original Star Trek cast, autographed by all of the original cast members, which the town will display at the Vulcan Tourism & Trek Station for the next year.  For more specifics check out .

To support the release of Iron Man 2 and the partnership between Dr Pepper and Marvel Studios, Stan Lee, comic book creator, will be featured in a new Dr Pepper movie ad campaign for the movie.  In the new spot, which can be seen nationwide, Lee makes a cameo as a Stark Industries custodian dusting Iron man suits in Tony Stark’s home lab.  Dr Pepper is also launching contest.  Fans can enter codes from specially marked Dr Pepper products at ( ), or by texting the code to “PEPPER” (737737) for a chance to win.  Everyone who enters will receive a free Marvel Digital Comic 1 Month Subscription or an Xbox Live Premium Theme. The game ends June 30, 2010, and codes must be entered by July 31, 2010.  Additionally, the campaign includes Iron Man collectible Dr Pepper cans.  Iron Man 2 opens May 7, 2010 nationwide.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, April 20, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1046; K6-11 381; TWEENS 9-14 272
DISNEY CHANNEL:     K2-11   676; K6-11 391; TWEENS 9-14 324
CARTOON NETWORK: K2-11   489; K6-11 271; TWEENS 9-14 197
DISNEY XD:               K2-11   125; K6-11   94; TWEENS 9-14   71
Source: MTVN Research from Nielsen Media Research Data


Upcoming Upfront 2010 Special Editions:
Spanish Language (5/5), Broadcast (5/19)

Special Editions and more Upfront information are available at Upfront Overview.

Influence Brands and Agencies’ Upfront Buying Decisions.
Space is limited. Contact Mike Farina to reserve your advertising! 
[email protected], 203.218.6480

Answer to Yesterday’s Trivia:  What was the hit song from 1958 written by Ross Bagdasarian? Aka David Seville, Bagdasarian wrote THE CHIPMUNK SONG and THE WITCH DOCTOR song  Kudos to: David Stern-BARD Ent/NY; Dennis Nance-Turner Broadcasting/Atlanta; Bob Eisenstaedt-Granite Springs Prods/Tampa; Jim Salicrup-Papercutz/NY; Patrick Rieger/Burbank; John Mazur-PBS National/PST; Pat Brady-CESD/LA; Phil Harnage-Giant Toad Prods/Santa Monica;

Today’s Trivia Question:  Who wore the traditional and ornamental Bajoran Earrings?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: VP, STANDARDS & PRACTICES/MTV Networks/NY: 8+yrs Oversee stdrds policies, Supv apps of TV content ratings systems, Strng exp in media ind. High level of responsibility/accountability Apply (4/29)

JOB OPENING: VP SERIES DEVELOPMENT/VH1/NYC: 10 + yrs exp TV Prod &/or Dev; Strong understanding of the VH1 brand, programming and creative reinvention req.; EOE/M/F/D/AAP (4/29)

JOB OPENING: DIRECTOR, DEVELOPMENT/MTV/NYC: 5+ yrs exp writing/dev short form content; 2+ yrs branded entertainment in ad agency, network, cable co. EOE/M/F/D/AAP (4/29)

JOB OPENING: SEGMENT PRODUCER/MTV News/NYC: 2+ yrs exp Entertainment TV; 1+ yrs exp writing & producing news segments. Exceptional writing skills a must. EOE/M/F/D/AAP (4/29)

JOB OPENING: ACCOUNT EXECUTIVE/Hauppauge, NY: Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 11119BR (4/29)

JOB OPENING: ACCOUNT EXECUTIVE/Oakland, NJ:  Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NJ DL.  See full posting and apply to req 10909BR (4/29)

JOB OPENING: CREATIVE DIRECTOR/2C Media/Miami: Dvlp promo campaigns for major nat’l networks. Strong writing, conceptual, editorial, & 3-5 yrs cable, studio, or ntwrk promo exp. Co info @ Contact: [email protected] (4/29)

JOB OPENING: DRCTR TECH & OPS/NYC:  Prjct mngmnt for Local Media- Define/dcmnt, best practices for local ops  ch. chain structure/ops, non-news content acqston/dstrbtn & sub-channel ops. Apply @, # 1171502 (4/28)

JOB OPENING: DIR BRAND MKTG/SUN/NYC: Provide creative strat for ntwrk. Dvlp voice of brand & brand content for cons, affils, sponsors & partners. 5-8 yrs ent/media or agency mktg. Strong writing skills. ref#11076BR  (4/28)

JOB OPENING: DIR, PRODUCTION/Oxygen/NYC: Serve as the brand-mngr & executive producer on all current shows, acting as a liaison to the marketing, publicity, ad sales, & digital teams. Please apply –; #1170171 (4/27)

JOB OPENING: PRODUCERS /REELZCHANNEL/ABQ: Producers needed with daily show or newscast exp., entertainment pref. to work in #1 city in the U.S. to make movies. Resumes to [email protected]   (4/27)

JOB OPENING: COORD SALES DEV & PROMOTIONS/NICK/Viacom Consumer Products/NYC. 1+yrs Marketing/Cons Prod exp, Strng Comm/Org/Detail skills, Strng knwlege NICK brand, popculture, MS Office skills Apply (4/24)

JOB OPENING: RESEARCH COORDINATOR/The Hub/LA:  Must have at least one year experience in television and/or media research. Apply at (4/24)

JOB OPENING: SR MGR DIG MEDIA MKTG/A&E TV Networks/NY: Increase AETN web properties on key srch engines. Asst w/ dvlpmt of  brdr (non-search) dig. aud. dvlpmnt strategy. Apply: 7-10 yrs mktg exp 5+ digital (4/24)

JOB OPENING: EXEC PROD/Charlex/NYC: ( )  Mng prod dept. Dvlp executive level client relationships. Identify & expand strategic dvlpmnt of new business. Proven exp building/managing accts  Apply to: [email protected] (4/24)

JOB OPENING: DIR MEDIA RELATIONS/CABLEVISION /LI:  Implement PR strat for cable, phone, internet services. Needs 5+ yrs in PR including skills in social media. Journalism or political exp a +. Apply:  [email protected] (4/23)

JOB OPENING: MGR, iVillage AD SALES MKTG/NYC:  will be rspnsble for leading the dvlpmnt of mrktng that drive advrtsng revenue for the iVillage Network and oversee prgrm executn.  Pls submit a resume: job# 1166777 (4/23)

JOB OPENING: SALES MGR/KQCA TV/SACRAMENTO: Strong leadership, motivational & organiz’l skills. Successful track record prod’g new direct bus by dvlpng/selling multi-plat advrtsng campaigns. LSM exp pref’d. Res: [email protected]  (4/23)

JOB OPENING: MGR RSRCH TEMP/ABCTV/NY: Execute Sr lvl stats analysis, excellent written verbal presentation skills in exec environment min of 4 yrs exp w/Nielsen ratings, MS Office # 240392 (4/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: Trylon SMR (, a NYC PR agency, is seeking a Summer intern that has familiarity with the media industry and tech sector, and strong writing and internet skills. [email protected] (4/28)

SUMMER INTERNSHIP CREDITS ONLY:  PROD INTERN/NAHB PROD GROUP: Seeks orgnzd, resourceful & confident Intern- looking for hands on training at busy prod group. Good PC skills & tech knwldg +. Min 12 hr/wk. Cover-letter & resume: [email protected] (4/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  STRATEGIC/CREATIVE WRITER. Expert at getting to the heart of a brand + giving it a voice.  Visit for FREE samples of my own brand + let me help you get heard. (4/29)

SITUATION WANTED:  ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable. Seeking FT/PT or Temp-to-Perm position:   [email protected] (4/29)

SITUATION WANTED:  PRODUCER : 8+ yrs Enter & Music TV shows for MTV, Mun2 & others Creative writer & Field Prod Strong Mng, people skills, ethics, talent, artists & celebs intvs Eng/Spanish FCP, Photosh, Mini DV Cam. [email protected]  (4/28)

SITUATION WANTED:  MERCHANDISE & CONSUMER PRODUCTS/L.A.: 4 yrs. exp. at Endemol USA, oversaw product approval process from concept to packaging on brands including Deal or No Deal,1 vs 100,Fear Factor. [email protected] (4/28)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY):  7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (4/28)

SITUATION WANTED: Development Consultant with track record of hit shows to mold your reality/docu-soap concept into marketable show from concept to sizzle reel to cable TV “reality.” Email: [email protected] (4/28)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/28)

SITUATION WANTED: SENIOR PROMO WRITER/PRODUCER(NYC & CT)20+ yrs. experience in On-Air TV Broadcasting & Cable promotion experience. Includes Print, Radio, Outdoor and Web Promotion. Seeking FT/PT or Temp-to-perm. [email protected] (4/27)

SITUATION WANTED: ART/CREATIVE DIRECTOR (NYC)Concept through completion. Portfolio: Email: [email protected] (4/27)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (4/27)

SITUATION WANTED: DIGITAL JOURNALIST (NY): Extensively trained by NBC News to shoot in HD & SD, edit in FCP & Avid, write, track and report. Hardworking and eager to be part of a great news organization. [email protected] (4/24)

SITUATION WANTED:  MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (4/24)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY): Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (4/23)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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