Thursday, April 19th, 2007


TV, Print, Radio, & Online

  • Launching the first 24-hour online “KEWL Cartoon” Community in Summer ’07 with free VOD, safe chatting, games and more.
  • Debuting the first TWEEN targeted music & fan magazine “KEWL.”  Available at retailers nationwide!
  • Targeting girls & boys this year with “KEWL TV” on CBS Saturday Mornings.
  • Stay tuned for the launch of “KEWL” Radio in 2008


Contact: Karl Kuechenmeister or Dave Danowski at (212) 239-4437

Cynopsis: Kids!



Good morning. It’s Thursday, April 19, 2007 and this is your first early morning briefing.

TV-Loonland has entered into a content deal with KidsCo, the new kids/family multi-platform channel formed by Sparrowhawk Media, DIC Entertainment and Nelvana Enterprises.  Under the pact a raft of TV Loonland’s titles, including Clifford, The Famous Jett Jackson, GI Joe and The Black Stallion, will run on the global channel, which is slated to begin rolling out this fall 2007 in Central and Eastern Europe, to be followed by launches throughout 2008-9 in territories across Europe, Latin America and Asia Pacific.


Mike Young Productions and Gamania Digital Entertainment, the Taiwan-based multiplayer online games publisher, are partnering with Cartoon Network International to co-produce Hero: 108, a new comedy/action, flash animated series. Based on the ancient Chinese novel The Water Margin, Hero: 108 is targeted to K6-11 that revolves around 14-year-old warrior, Lin Chung (aka Panther Eye), who along with her friends has special powers that they use to end the ongoing clash between humans and animals.  Plans for the property include multi-platform projects such as video games. 


Sesame Workshop and TV Cultura, Brazil’s kids/education/culture channel for kids and parent, have unveiled plans to premiere a one-hour Vila Sesamo (Sesame Street) branded kids programming block in October 2007.  Slated to air Monday-Friday on TV Cultura’s main terrestrial channel, the block’s lineup will include Play With Me Sesame, Global Grover and Elmo’s World, which will be dubbed into Portuguese, as well as 78 locally produced, live action films featuring Brazilian kids.  Additionally, Vila Sesamo will air three times a day on TV Cultura’s pay TV channel Ra Tim Bum, and will be carried on the broadcaster’s syndicated programming block on state-run broadcasters.

Target Entertainment has inked a rights deal with Cartoon Network UK for the game show, Skatoony.  Target will represent format rights and programs sales for the series, which is hosted by two animated characters, Chudd Chudders and The Earl.  A localized version of Skatoony is currently being produced in India.

Elsewhere, Target Entertainment has also secured sales for two preschool series. Discovery Kids Latin America and France 5 have acquired the animated show Fluffy Gardens (39×7′), while France 5 also picks up a second cycle of the stop-motion animated series FiFi and the Flowertots.

The animated series Dragon Hunters moves into a second season, according to the series co-producers Your Family Entertainment (YFE), Futurikon and Super RTL. Season two of Dragon Hunters is currently slated to be available for mid-2008. YFE continues to hold the pay-TV rights for Europe’s German-speaking areas and the free-TV rights for Austria and Switzerland, while also being responsible for sales and distribution of the series in Scandinavia and Eastern Europe.  Additionally, YFE owns the entire rights package for these countries (free-TV, pay-TV, DVD, merchandising).

Piczo Inc. is expanding its teen-targeted online social network site ( ), which until now has been up and running in North America and the UK.  Piczo is rolling out its service into Germany, France and Spain, and in their respective local languages.

Calling all college students! The deadline for your TV essays is this Friday at 12midnight for the Cyn opsis Weekender College Edition sponsored by Greek, A New ABC Family Original Series coming in July. The edition will be published next Thursday, April 26, 2007, and if your essay on television is one of the four published, you’ll be paid $350! All entries must be emailed no later than midnight on Friday, April 20th to me at [email protected], SUBJECT: Weekender College Edition. Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.   And here’s an extra bonus — this one edition of Weekender will also carry Situation Wanted ads at no charge for college students looking to get into the television business – even if you didn’t submit an essay. If you’re interested in learning more – email Trish Pihonak at [email protected].


AOL held its first ad-sales upfront presentation where it introduced five programming initiatives.  In the kids area AOL announced the Ye Olde Shrek the Third Royal Tournament, which will launch 25 games leading up to the third Shrek release.

Marvel Entertainment has expanded its deal with Sega Europe and Sega of America, under which they will develop and distribute games based on Marvel’s upcoming feature films, The Incredible Hulk (June 13 2008), Captain America (TBD), and Thor (TBD).  These new Super Hero games are slated for release in conjunction with Marvel’s feature films starring the respective Super Heroes.  This new exclusive, multi-year licensing deal follows Marvel and Sega’s pact to create game titles based on Marvel’s upcoming Iron Man movie, with both game and movie set for release in May 2008.

Looking to connect with moms online

  • Launching in Canada is, the site is both an online community targeted to new moms and also an e-retailer, selling developmental toys for infants.
  • Actress and real life mom, Leah Remini is starring in an original series of webisodes about being a working mom and wife.  Produced by Suave, Sprint and MindShare Entertainment for In the Motherhood, the webisodes premiere this week on MSN and run through June.  Viewer moms are invite to submit their own stories to the site for potential inclusion in the webisodes, which are also available on and Sprint TV and will be promoted in People magazine and on The Ellen DeGeneres Show. is hosted by MSN.

New Line Cinema has completed a number of license deals to create products based on its upcoming movie musical, Hairspray, which will be released July 20, 2007.  Licensing partners for the movie include: Play Along  will introduce a line of collectible dolls based on the movie, the first two series bowing spring and fall 2007 respectively; Palace Press is publishing a behind-the-scenes movie book; Lucas Design, Infinite Visions and Accessory Network Group, Inc. (home and personal accessories categories); Sababa (board games); Penguin publishing (novels and movie storybooks); BuyCostumes (Halloween costumes).


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, April 17, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1112; K6-11 545; TWEENS 9-14 392
DISNEY CHANNEL:     K2-11   673; K6-11 388; TWEENS 9-14 336
CARTOON NETWORK: K2-11   552; K6-11 336; TWEENS 9-14 263
TOON DISNEY:           K2-11   120; K6-11   67; TWEENS 9-14   46
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s trivia question: Max from The Suite Life Of Zack and Cody, also played one of the kids in Cheaper by the Dozen. What is this character’s name in Cheaper by the Dozen? SARAH.   Kudos to: Al Ovadia-Al Ovadia & Associates/Calabasas, CA; Andy Meyers-M3 Television/Burbank

Today’s Trivia Question: Here’s the description – you give me the character’s name.  Professor Everett was a widow and college math professor, with three children.  After going through a slew of nannies, there arrived one day a woman with a distinctly British accent who seemed to be just right.  What was the nanny’s full name?   ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales:  Jennifer Franko – 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: VP CONTENT ACQUISITION/JOOST/NY & LA: Aggressive deal maker for acquis. team. Initiate structure, complete content deals. Build relations w/ Sr. Execs of media co’s. 5+yrs exp. (4/26)

JOB OPENING: PUBLIC RELATIONS/ VERSUS/Stamford, CT: Director, PR and Publicist needed to create and oversee publicity efforts for fast growing sports cable net.More info and to apply visit EOE (4/26)

JOB OPENING: RESEARCH COORD/BBC WWA/NY: Run & intrprt tv ratings data, quant/qual rsrch, investigate mrkt & indstry trends, research presntations. 4 yr degree & 1 yr media experience. RE: Cvr ltr & res [email protected] EOE (4/26)

JOB OPENING: FREELANCE WRITER-PRODUCER/VOOM/NY: Seasoned producer w/ superior writing skills. Promo & interstitial experience for major cable/net a must. 3 month project, maybe more. Reel & Resume to: [email protected] (4/26)

JOB OPENING: OUTREACH COORDINATOR/Burbank CA: Experience working with young children; BCKGRND IN SCIENCE A MUST; PBS exper. helpful; Resume to: [email protected] (4/26)

JOB OPENING: WRITER/PRODUCER/Court TV/NY: Exp writing/producing promos for a nationally distributed TV or cable ntwrk. Must have compelling demo reel & be fully exp’d at working in a post prod. enviro. Apply: www    (4/26)

JOB OPENING: GRAPHIC DESIGNER/Woodland Hills: Must be exp’d with BFA; Flash; Drawing ability; Avid web user; Innovative design solutions; orgnz’d, pro-active & excellent comm skills; able to mng mult projects. Fax res: 818-999-0172 (4/26)

JOB OPENING: VP HR/UK: Develop and lead HR strategy for European business and support the GM of Europe, Mid. East and Africa. CIPD qualified. Apply: Position 5143 (4/26)

JOB OPENING: HR DIR/UK: Develop and lead UK HR strategy, supporting the UK Sr. Mgt. team in achieving business goals across the region. CIPD qualified. Apply: Position 5144 (4/26)

JOB OPENING: FREELANCE GRAPHIC DESIGNER/Firebrand/NYC: interface design, image & text composite & layouts/ 2 yrs exp/ strong 2D &/or 3D skills/ fine art Bkgd/ Exp w/ Illustrator/ PhotoShop/ ImageReady Apply [email protected] (4/26)

JOB OPENING: ARCHIVIST /Firebrand /NYC: help dev Content Database, oversee quality assurance and growth/ exp w/ asset mgmt for tv & web/ team mgmt exp
required. Apply [email protected] (4/26)

JOB OPENING: DIR, ALTERNATIVE TECHNOLOGY DISTRIBUTION/Comcast/PA: Secure distribution deals with MSOs and alternative tech. dist. 6-8 yrs cable business development. Apply: Req#44743BR (4/25)

JOB OPENING: MANAGER, DISTRIBUTION STRATEGY & FINANCE/Comcast/PA: Deal analysis & various finance functions for Comcast network Distribution. 3-5yrs financial exp. req’d. Apply: Req#44183BR (4/25)

JOB OPENING: MANAGER, NEW MEDIA DISTRIBUTION/Comcast/PA: Secure distribution deals with MSOs and alternative tech. dist. 5 yrs cable business development exp. req’d. Apply: Req#43571BR (4/25)

JOB OPENING: DIR, NETWORK DISTRIBUTION & DEVELOPMENT/Comcast/PA: Secure distribution deals with MSOs and satellite. 10 yrs media exp req’d, contract negotiation skills a must. Apply: Req#45391BR (4/25)

JOB OPENING: MKTNG DIR/, NYC: 5+ yrs exp, strong int. in children’sent. internet mrktng exp – strategy /execution both online & offline, mng budget, copy writing, creative, team player. Res to: fnull (4/25)

JOB OPENING: INTEGRATED MKTG/PROMOTION MGR: Dev/execute multi-platform, intg. programs for clients w/ b’cast ad sales team, write client proposal decks; MS PP. TV mktg exp. must. 4+ yrs. PT or FT. Contact: [email protected] (4/25)

JOB OPENING: PROG. MGR/WPIX/CW11-NYC: Sched cash programs., collab. screening, edit. & satel. feed matters, dub feat. films and synd. Programs, coord. barter movie and synd. Commer. make-goods. 3+yrs progrm. exp. EOE (4/25)

JOB OPENING: ONLINE AD TRAFFICKER/Hearst Magazines/NY, NY:Traffic ads using DFP, QA creative submissions, monitor/optimize campaigns, reporting/analysis on campaigns, and inventory management on sites. [email protected] (4/25)

JOB OPENING: PRINT GRAPHIC DSGR/CSTV Networks/NYC: Develop layouts & designs; design & produce brochures, postcards, etc. See complete ad on . Send resume, sal reqs + link/PDFs of sample work to [email protected] (4/24)

JOB OPENING: SALES ASST/FUSE/NY: Assist AEw/daily sales & servicing of clients. Hvy phone vol. Book orders, create flow charts, allocate prod’s. Good org/interpers’l/com skills.BA req’d. rez to ref #3196BR (4/24)

JOB OPENING: ASST, LEGAL & BUS. AFFAIRS/Oxygen/NY: Support 2 legal & bus. affairs execs. Detail oriented w/strong PC skills. BA.1+ yr exp at a firm or ent legal dept pref’d. Res to: [email protected] . Ref job title in subject line (4/24)

JOB OPENING:  SR MGR LICENSING-HARDLINES/LA: Gift, toy, collectibles, sporting goods sls presentations to North Am manufacturers; concept to sell-in with licensees; strong sls/close skills/budgets.  Apply: [email protected]   (4/21)

JOB OPENING:  ASST MEDIA BUYER/ABACUS MEDIA/SANTA MONICA: Entry level job- learn media business. BA degree, PC prof, Good phone skills, Detail oriented, Web knowledge a plus. E-mail resume: [email protected] (4/20)

JOB OPENING:  COPYWRITER/EDITORIAL COORD/Silver Spring, MD:  Write/edit for DVD products, oversee freelancers. Min. 2-5 yrs exp. Excel’t English, Chicago Style, degree req’d. Resume/ltr/ 2 samples to [email protected]. EOE (4/20)

JOB OPENING:  WRITER/PRODUCER/USA, NBC Universal/NY: Responsible for conceiving, writing, editing and producing on-air promos for USA Network. Min. 3yrs related exp. keyword job #591587 (4/20)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SPRING INTERNSHIP CREDITS ONLY: INTERN/ Firebrand/NYC: Media start up /fast paced production environment. Opportunity to work in various depts. Sales/Marketing/Web/Programming & Editorial. Could lead to perm position. Apply to [email protected] (4/26)


SITUATION WANTED: MARKETING GURU/NYC: 7+ years in Entertainment & Media Marketing/Branding/Advertising/Promotions. Out of the box thinker with a proven track record, love to multitask and very outgoing. Email: [email protected] (4/26)

SITUATION WANTED: GET RESULTS! Creative & Connected NY media pro seeks freelance gig in biz dev/reality/prod or syndication: I sell, book guests, produce packages, write & secure sponsors. Exp. at 3 nets. $350/day. [email protected] (4/26)

SITUATION WANTED: Experienced, bilingual professional seeking position of PRODUCTION COORDINATOR or ASSOCIATE PRODUCER. Dedicated, goal-oriented, strong work-ethic and a passion for production! Freelance basis. [email protected] (4/25)

SITUATION WANTED: College graduate looking for entry level position in MARKETING/MEDIA BUYING/SELLING. Previous internship experience in marketing, development, public relations and market research. Contact [email protected] (4/24)

SITUATION WANTED: PROMO COPYWRITING: Uber-copywriters. Fortune 500 entertainment clients. Copy runs, tag lines specializing in the FEMALE FARE. Women Do It Write! Contact: [email protected] (4/24)

SITUATION WANTED: PROJECT MANAGER/DIGITAL MEDIA/FINANCE/NY: Full time. Currently finishing MBA in Finance/Media in NYC, with diverse background in product development and patents EMAIL: [email protected] (4/24)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.


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