Thursday, April 18th, 2013


On air, online & on the go, BTN tops collegiate coverage
BTN is the nation’s premier college sports network, with more appearances by Top 10 football and basketball teams than any other collegiate network. BTN airs 450+ live events yearly, including 40 football & 115 men’s basketball games & Emmy-nominated programming. In 52+ million homes nationwide, most outside the Big Ten region. BTN also has a wide range of digital, mobile & social media applications, including BTN2Go, the network’s 24/7 multi-platform extension.

Cynopsis: Sports

Good morning. It’s Thursday, April 18, 2013, and this is your first early morning Sports briefing. 

FOX Sports Media Group announced plans with Relevent Sports to televise the 2013 Guinness International Champions Cup, a new eight team bracketed soccer tournament that takes place this summer in the US. The event will include club teams from Spain, Italy and the United States, including Inter Milan, Juventus, LA Galaxy and Real Madrid. Four additional marquee international clubs will be announced on May 7. The tournament opens in Europe on July 27 and will be contested over seven days at six venues stateside with semi-finals in New York and Los Angeles on Aug. 3-4. On August 6-7, all eight teams will head to Miami’s Sun Life Stadium for a pair of doubleheaders including the championship match on August 7. FOX Soccer will televise 11 of the tournament’s 12 matches live, including the championship on Aug. 7 at 9p while FOX Sports broadcasts a live match Saturday Aug, 3 at 8p. Future tournaments will be televised by FOX Sports 1.

On the Air

MLB Network announced that it will carry the Royals at Red Sox game tomorrow at 7p, which marks the first Red Sox game at Fenway Park since the Boston Marathon. Matt Vasgersian, John Smoltz and Tom Verducci will call the game on MLB Network Showcase, while MLB Network’s Peter Gammons will join the game telecast and appear on MLB Network’s studio programming leading up to the game.

CBS Sports Network will hype up Floyd Mayweather’s debut fight on Showtime PPV against Robert Guerrero on Saturday, May 4 with 10 hours of coverage of the event. Programming will be highlighted by live coverage of the Mayweather/Guerrero press conference on Wednesday, May 1 at 4p as well as the  Official Weigh-In on Friday, May 3 at 6p. Following the May 4 pay-per-view event, CBS Sports Network offers analysis with Barry Tompkins and analyst Steve Farhood. In addition, during the week leading up to the bout, CBS Sports Network also will air encore presentations of classic fights featuring both fighters.

The NFL will once again bring 32 famed alumni to call second or third round picks for the upcoming NFL Draft. With all 32 athletes representing one team, the announcements continue a young tradition that started in 2011. This year’s group will include six Pro Football Hall of Famers. The first round begins at 8p next Thursday. In addition, the league announced that Round Two of the NFL Draft, which starts at 6:30p on Friday the 26, will be sponsored by Bud Light.

NBA TV will carry a special playoffs edition of Open Court, a roundtable discussion that features a full cast of NBA TV and TNT commentators, tonight at 9p. The episode will feature candid dialogue on the emotional highs and lows of postseason basketball as well as what it takes to win an NBA Championship. Ernie Johnson moderates the panel with Hall of Famers Charles Barkley and Reggie Miller, five-time NBA Champion Steve Kerr, four-time NBA Champion Shaquille O’Neal, five-time NBA All-Star Chris Webber, two-time NBA Champion Brent Barry and NBA Champion Steve Smith.

The Big Ten Network will carry more than 50 hours of coverage of Big Ten spring championships next month, include baseball, softball, men’s and women’s golf, rowing, men’s and women’s tennis and men’s and women’s outdoor track and field. Coverage of the championships begins at 6p on Monday, May 6, with the Big Ten Women’s Tennis Tournament from Indiana, followed by the Big Ten Men’s Tennis Tournament at 7p from Ohio State.

Transgender fighter Fallon Fox will make her national television debut on AXS TV on May 24, where she will face off against Allanna Jones in the semi-finals of the CFA Women’s Featherweight Tournament.

Golf Channel’s In Play with Jimmy Roberts comes back Tuesday, April 23 at 10:30p with a slate of “real-life stories that encompass the game of golf.” The first episode will feature Al Geiberger, the first player in history to shoot a record-low score of 59 in a PGA TOUR sanctioned event, watching his achievement for the first time; as well as Golf Channel’s Rich Lerner taking viewers on a tour of some unusual golf tournaments.

The return of the Orioles to ESPN’s Sunday Night Baseball paid dividends locally, delivering a record .4 metered marketing rating in Baltimore for the Yankees matchup, according to Nielsen. The game drew a 4.4 in the New York City market and a 1.8 nationally.


Cynopsis Webinar | APRIL 30 | 1:30-3:00pm ET | Register

Leveraging Social Media and TV Ads: Best Brand Strategies
Must-have strategies to help you marry the reach and efficiency of TV spots with the flexibility and precision of social media and how they measure their relative ROI.

New Amsterdam Media: Seth Shapiro (Principal)
Subway: Karie Ford (VP of Media)
Hallmark Channel & Crown Family Network: Mike Freeman (Social Media Specialist)
The Travel Channel: Eleo Hensleigh (Sr VP Marketing & Communications)

Sponsorship & Promotion

Turner Sports is turning to seven-time Grammy Award-winning artist Rihanna as the musical backdrop for its coverage of the 2013 NBA Playoffs. Her song, Right Now, from her latest album “Unapologetic,” will be featured in a series of custom promotional spots created by Turner Sports that will span TNT, NBA TV and The promo features live concert footage of Rihanna mixed with game footage highlights from playoff-bound NBA stars and teams including LeBron James, Carmelo Anthony, Kevin Durant, Russell Westbrook, Stephen Curry, Deron Williams and Marc Gasol.

The French Open has a new partner in the airline Emirates, which inked a five-year deal to serve as Official Partner of the French Open tennis starting this year from May 21 to June 9, 2013.

Digital Fields

Masters Live snagged a record audience on for the 2013 Masters Tournament. The platform drew more than 1.3 million total unique viewers over the four days of the tournament, with average minute audience for the four days passing 44,000 viewers. Over 87 million minutes were streamed of the event. is now featuring the newest edition to the 30 for 30 Shorts series, with a look at John Tuggle, the 1983 NFL draft’s Mr. Irrelevant, and his importance to coach Bill Parcells. In The Irrelevant Giant, by directors Shaun Silva and Don Lepore, the short spotlights the rare and unbeatable form of cancer that would impact both John’s and Coach Parcells’ destinies.

The Main Event

The Wild and Sharks fight for NHL playoff positioning on NHL Network at 9:30p.

2013 Cynopsis: Sports Media Awards

A quick review of  2013 Cynopsis: Sports Media Awards, which took place yesterday morning at the Yale Club in Manhattan.

A giant thank you to everyone who entered, judged, attended and presented at this celebration, which kicked off at 8am this morning – not that the early hour stopped anyone from table-hopping and networking at every opportunity. Attendees literally packed the house to see talent such as ESPN’s Chris Berman, NBC Sports’ Dan Hicks, HBO Sports’ Harold Lederman, MLB Network’s Lauren Shehadi, CBS Sports Network’s Brent Stover, NBC Olympics President Gary Zenkel, Rob King, Senior Vice President of Content for ESPN Digital & Print Media, and President of Marketing at CSE Adam Zimmerman.

With categories that spanned from regional to national, from marketing to digital, and from documentaries to live events, NBC Sports walked away with the most trophies in hand, nabbing five, with ESPN right behind at four. Other multiple winners included FOX Sports, CBS Sports, Turner Sports, and CSE.

The Awards were anchored, of course, by honoring four executives who have changed the way their sports entities connect with fans around the country. Scott Blackmun, CEO of the United States Olympic Committee, received the Vision Award as Sports Executive of the Year. John Kosner, ESPN Executive VP & GM of Digital and Print Media, received the Award of Distinction as the Sports Network Executive of the Year, and Scott McCune, VP of Global Partnerships at the Coca-Cola Company, was the recipient of the first-ever Gem Award, which pays tribute to the Consumer Brand of the Year. In addition, Steve Bornstein, President and CEO of the NFL Network and Executive VP of Media for the NFL, was this year’s Legacy Award winner, recognizing a career that changed sports media.

If you missed it, here’s a recap of all the winners!

Spot (National)
National Basketball Association – NBA “BIG Color”

Spot (Regional)
Time Warner Cable Sports – Time Warner Cable SportsNet Signature Bus Spot

Radio Program
CBS Radio – WFAN’s Boomer & Carton

App – Affiliated
Winner: NeuLion – UFC.TV

App Non-Affiliated
Winner: Turner Sports – Bleacher Report Team Stream

Brand Activation at Live Events
Winner: Anheuser-Busch – Bud Light Hotel Parties & Concerts Super Bowl Weekend

Brand Extensions/Licensing
Winner: NFL – NFL Collection at Victoria’s Secret PINK

Branded Online Video Game
Winner: CSE – Hoop Troop Escape

Digital Executive
Winner: Pac-12 – David Aufhauser

Facebook Engagement
Winner: Sprint – Miss Sprint Cup

Fantasy Game
Winner: CBS Interactive, Inc – Fantasy Football Commissioner

Live Stream Presentation
Winner: Discovery Channel, Red Bull Media House and YouTube – Space Jump Live

Live Event Marketing
Winner: Turner Broadcasting Systems – Turner Sports Big Easy at NCAA Final Four

Winner: NBC – John Miller

Marketing Campaign
Winner: Tie between NHL & NBC for the Stanley Cup Playoffs

Marketing Initiative
Winner: Major League Baseball – MLB Fan Cave

Network Sports Branding Campaign
Winner: Turner Sports – NBA on TNT “Street Art”

PR Campaign
Winner: NBC Sports Group Communications – 2012 London Olympics

Pro-Social Campaign
Winner: ESPN – Jimmy V Week for Cancer Research

Tune-In Promotion
Winner: NBC Sports – 2012 London Olympic Campaign

Twitter Mastery
Winner: CSE – Coke Zero Surprise & Delight Fall Football

Use of Integrated Sponsorship for Broadcast
Winner: ESPN – SportsNation’s Madden 13 Cover Vote Reveal

Webisode Series
Winner: Sports Illustrated – Sports Illustrated Underdogs

Winner: NFL Digital Media –

Documentary Series
Winner: FOX Soccer Channel – BEING: Liverpool

Documentary Special
Winner: ESPN – 26 Years: The Dewey Bozella Story

New Sports Show
Winner: FOX Soccer Channel – BEING: Liverpool

Sports Series (Entertainment)
Winner: A tie between Big Ten Network – The Journey: Big Ten Basketball 2012 and Golf Channel – Feherty

Sports Series (News/Analysis)
Winner: FOX Sports – FOX NFL Sunday

Live Coverage of a Sporting Event (Regional)
Winner: YES Network – A’s vs. Yankees

Live Coverage of a Sporting Event (National)
Winner: NBC Sports – Super Bowl XLVI on NBC

ON THIS DAY in 1977: Eddie Murray hits his 1st HR.

In The Know: What NBA player holds the rookie record for most points in a season? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What number did John Riggins wear for the Washington Redskins? Answer: 44. Kudos: Jon Miller-NBC Sports/NY; Jon Spaet-Viamedia/NY; Douglas Pucci-TV Media Insights/NY; Rick Rosenfelt-ESPNNew York/NY; Tim McGhee-MSP Sports/Summit; Jerehmy White-BusyBuddy Books/Glen Rock; Douglas Brown-Golf Channel/Orlando; Adriann K. Price-Thomson.

Later — Chris
Chris Pursell for Cynopsis | Sports

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