A CYNOPSIS MESSAGE FROM DISNEY MEDIA SALES & MARKETING

Cynopsis: Kids!

04/10/08

Good morning. It’s Thursday, April 10, 2008, and this is your first early morning briefing.

UPFRONT 2008-2009 SEASON: DISNEY CHANNEL

Discovery Communication showcased Discovery Kids’ upcoming 2008-2009 programming slate at its upfront presentation:

• Tutenstein: The Movie (working title) (4Q 2008)  the animated series gets the TV movie treatment as the Tutenstein group teams to travel back to the moment of Tut’s death and change history by storing Tut’s image, but s mysterious stranger complicates things.
• Willa’s Wild Life (4Q 2008) – based on author Dan Yaccarino’s book (he also created Oswald), Willa’s Wild Life follows the animated adventures of 6-yr-old Willa, who adopts all sorts of animals. Not just pets, Willa becomes friends with the animals and talks to them to help her deal with every day quandaries.
• Bindi: The Jungle Girl (4Q 2008)  the live-action series returns for a second season.

NEW PRODUCTION & DEVELOPMENT

Walt Disney Studios also unveiled its plans for 10 new animated feature films from Disney studios and Pixar Animation Studios that will be released 2008- 2012.

2008:
Wall*E (domestic/June 27, 2008), Pixar Animation
Bolt (domestic/November 26, 2008, Disney Digital 3D), Disney Animation Studios
Tinker Bell (Disney DVD/Blu-ray  October 28), DisneyToon Studios

2009
Up (domestic/May 29, Disney Digital 3D), Pixar Animation Studios
Toy Story in 3D (domestic/October 2), Pixar Animation Studios
The Princess and the Frog (domestic/Christmas 2009), Disney Animation Studios
Tinker Bell North of Never Land (working title) (DVD/Blu-ray, 2009), DisneyToon Studios

2010
Toy story 2 in 3D (domestic/February 12, 2010), Pixar Animation Studios
Toy story 3 (domestic/June 18, 2010, Disney Digital 3D), Pixar Animation Studios
Rapunzel (domestic/Christmas 2010, Disney Digital 3D), Disney Animation Studios
Tinker Bell a Midsummer Storm (working title) (DVD/Blu-ray, 2010), DisneyToon Studios

2011
Newt (domestic release, summer 2011, Disney Digital 3D), Pixar Animation Studios
The Bear and the Bow (domestic release, Christmas 2011, Disney Digital 3D), Pixar Animation Studios
Tinker Bell A Winter Story (working title) (DVD/Blu-ray, 2011), DisneyToon Studios

2012
Cars 2 (domestic/summer 2012, Disney Digital 3D), Pixar Animation Studios
King of the Elves (domestic/Christmas 2012, Disney Digital 3D), Disney Animation Studios

MORE KIDS STUFF

Disney & ESPN Media Networks Latin America’s announce the launch of the new Playhouse Disney channel in Latin America. Disney Channel and Jetix cable channels are already available in 19 countries in the region.  From June 1, 2008, Playhouse Disney Channel will be available as part of the basic subscription package offered by Cablevision, Multicanal and Teledigital. Playhouse Disney Channel will have three feeds in Latin America: the North feed (Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Dominican Republic and Venezuela), the South feed (Argentina, Bolivia, Chile, Paraguay and Peru), both in Spanish; and the Brazil feed in Portuguese.

Part of the way through MIPTV and ZDF Enterprises unveils new broadcast deals for a range of series, including those for kids/tweens/families:

• Picking up the live-action tween/teen series H20  Just Add Water are France 2 (France), RAI Sat (Italy), Vrak.TV (Canada), and Antena 3 and Universal Pictures (both in Spain).
• Deals for Lost Treasure of Fiji include Rai Sat (Italy) and RTV (Slovenia).
• And Martin Morning will be seen on SDT Film (Poland) and Motion Pictures (Spain and Portugal).

The BBC is launching a version of its popular full-episode iPlayer that will stream programming through Nintendo’s Wii gaming console in the UK, the company announced at MIP TV.  BBC says the iPlayer delivered 17.2 million streams & downloads in March and over 42 million views since launching late last year. For Nintendo, the deal is the latest in a series to bring more content to the Wii platform; next up are third party web-based “WiiWare” games and applications scheduled to launch next month.

VizWoz, the new kid/teen-aimed virtual community, will launch two new broadcast features, a virtual cinema and a DJ studio. Bowing April 18, the virtual cinema will allow users can stream clips from select content providers, like those who want to showcase/promote their programming to kids/teens.  DJ studio, which launches tomorrow April 11, invites users to visit four rooms each feature different music styles.  In these rooms users can listen and mix their own DJ tracks and of course meet others.  This area will also feature the VizWoz DJ of the Year 2008 competition.  Founded by Daniel Laurence, who also created School Stickers, and the UK school reward effort MyStickers, VizWoz launched in the UK last month.

Outside of MIPTV …

Mike Myers to serve as host for the 2008 MTV Movie Awards, which will air live on MTV, Sunday, June 1, 2008 from the Gibson Amphitheatre in California.  Mark Burnett will serve as Executive Producer of the annual awards show. This marks Myers return as host of the MTV Movie Awards.  Myers, who hosted the 1997 MTV Movie Awards, stars in the new movie The Love Guru, from Paramount Pictures and Spyglass Entertainment, which releases June 20, 2008.

As part of Nickelodeon’s Kids Pick the President campaign the network premieres the second of four election related specials, Nick News with Linda Ellerbee: Election Issues ’08, on Sunday, April 13 at 9p.  The special will feature kids talking about various issues in the presidential campaign issues and how the relate to their lives, such as the war, economy, education, the environment and immigration among others. Subsequent specials include Tails from the Trail (August) that showcases kids who are in campaigning for specific candidates, and Kids Pick the President (October) in which candidates will ask kids questions and then invite them to vote for the new President (www.nick.com/kpp).  The Nick News KPP specials will also air on Cable in the Classroom (dates TBA).

Later this month Sesame Workshop will launch phase two of its military outreach effort, Talk, Listen, Connect: Deployments, Homecomings, Changes.  Designed to support military families with preschoolers K2-5, the second phase of the bilingual (English and Spanish), multimedia program focuses on families on when a family member (or members) are deployed, or when a family member returns home due to a combat related injury.  The initiative includes a free outreach kit that features Elmo and other Sesame Street characters in video and print materials that, which will be available at www.sesameworkshop.org/tlc.

MARKETING/LICENSING

Granada Ventures inks a deal with Tigerprint, a unit of Hallmark Cards Plc, which will bring merchandise based on Numberjacks, the preschool TV series, to Marks and Spencer stores across the UK from October 2008.  The first Numberjacks products to be available include puzzles, dominoes and a range of kid’s greeting cards and plush toys.  Numberjacks currently airs in the UK on CBeebies.  Granada Ventures will oversee the product rollout to UK retailers for Numberjacks licensed merchandise throughout 2008, including a book series from Egmont, plush toys from Gosh and ride upon toys from Gelert.

STONE SOUP

Crayola celebrates the 50th anniversary of the Crayola 64 Box, you know the box with 64 Crayons and is turning 50 and sharpener, with the introduction of a special set of Kids’ Choice Colors, a collection of eight colors that were all selected and named by about 20,000 kids.  The Kids’ Choice Colors are available in the limited edition 50th Birthday box, which features the new “perfect tip sharpener”  to which I say, “Yes!”  I don’t know about you but I probably spent as much time sharpening my crayons as I did using them  and I’d do it again!  The eight new colors can also be found in new 64 Box versions of Pipsqueaks markers and colored pencils created in honor of the birthday.  The 2008 Kids’ Choice Colors (with my version of what the color is): giving tree (a light green color); fun in the sun (an orange); super happy (a kind of chartreuse); bear hug (brown/red); awesome (red/pink); happy ever after (a blue); famous (pink) best friends (red/purple).

Geronimo Stilton, the popular kids chapter book series from Atlantyca Entertainment, is awarded the Grand Prize of the inaugural international License! Global Challenge at the Bologna Children’s Book Fair.  Atlantyca Entertainment holds the worldwide rights to the Geronimo Stilton brand, with MoonScoop’s Taffy Entertainment serving as the worldwide (except Italy) consumer products licensor.  The Bologna Children’s Book Fair, in partnership with License! Global magazine launched the new contest to highlight properties with the greatest merchandising potential. The Geronimo Stilton books are published in Italian by Edizioni Piemme (Mondadori Group), in English in the US by Scholastic, in French by Albin Michel Jeunesse, and in Spanish by Editorial Planeta.  Atlantyca and The MoonScoop Group are producing a new animated TV series (26×22) based on the Geronimo Stilton characters.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, April 8, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1113; K6-11 479; TWEENS 9-14 346
DISNEY CHANNEL:     K2-11   759; K6-11 478; TWEENS 9-14 369
CARTOON NETWORK: K2-11   505; K6-11 281; TWEENS 9-14 191
TOON DISNEY:           K2-11   135; K6-11   58; TWEENS 9-14   40
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  Which of the singing Chipmunks of Alvin and the Chipmunks was always seen in his green shirt and loved to eat his brothers’ leftovers?  THEODORE   Kudos to:  Peter Panagopoulos-WGBH Educational Foundation/Boston; John Ko-qubo/NY; Elena DeBellis-GSN/NY; Jaymie Presberg-Grand Communications/NY; Kevin Schmidt-National Cable Communications/Chicago; Lisa LaRue-Equity Media/Fort Smith, AR; Julie Syers-Briggs & Caldwell/Houston; David Christeson-OgilvyAction/Chicago; Susan Arcidiacono-Frankie & Her Little Pals/Burbank;  LeNea Ricks-KIDK/Idaho Falls, ID; Matthew C. Bergeron-Disney ABC Cable Networks/Burbank; Rebecca Rodriguez -Disney Channel/CA

Today’s Trivia Question:  What is the name of Gargamel’s evil cat which The Smurfs had to constantly protect themselves from? (Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis: Kids!
04.10.08

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JOB OPENING: PRODUCT MANAGER/THE SIMS (ELECTRONIC ARTS)/REDWOOD CITY CA: Apply to this position, please click on this link: http://jobs.ea.com/pljb/ElectronicArts/United_States/applicant/jobClick.jsp?count=1&id=7455 (4/17)

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