Xandr announced the next evolution of Xandr Invest, a strategic buying platform. For advertisers, Xandr Invest’s enhanced TV solutions offer new ways to plan and activate audiences more consistently across TV programmers through a self-serve UI, simplifying campaign execution while providing insights from AT&T data to improve the effectiveness of media buying. Participating media companies […]
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Xandr Launches Unsponsored Content
AT&T’s advertising company, Xandr, launched a new podcast. Unsponsored Content features conversations with Xandr executives, employees and industry thought leaders who are impacting the advertising industry. Jessie Resnick, a member of the CEO chief of staff team at Xandr, hosts; CEO Brian Lesser kicks off the first episode, talking about all things CES, his life […]
Xandr Launches Pause Ads
Xandr announced the launch of Pause Ads, dynamic ad units leveraging the native functionality of the “pause” button, since consumers only see the ads when they take a break from the content they’re watching. “Our findings indicate that consumers aren’t anti-advertising. They’re pro-content, as long as it’s relevant and non-disruptive to them,” said Matt Van Houten, SVP of Product Development for Xandr, an AT&T […]
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