By Charlene Weisler A recent study by Epoll found that streaming hardware is vitally important to consumers as part of their enjoyment of content. The study concludes that, “with cord-cutting becoming a reality for more consumers today, devices that connect to these services will need to appeal to the masses.” An example of this […]
CynCity
Cynsiders
Moving $$ from Linear to Digital: What Now?
Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for...Getting a Lift From Branded Content
Brand integration can drive results, but what is the most effective way to engage...Reinventing the CTV Ad Unit by Getting Social
By Deborah Hall, CEO and Co-Founder, DIVE, which brings social content to DOOH and CTV...
