Smart music and TV platform Rockbot has partnered with salon chain Sola Salons to roll out its Rockbot TV system to Sola locations across the country. Rockbot TV is the first multi-channel streaming TV platform designed specifically for the OOH video market. “Sola Salons is a great example of how Rockbot can transition businesses […]
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AI Won’t Save You From Your Bad Data
By Brian Silver, EVP of Global Marketing Solutions at TransUnion At CES this year, AI...Has CTV measurement Truly Caught Up to the Sophistication of Digital Advertising?
Connected TV was supposed to fix what traditional television never could: opaque measurement, broad assumptions,...CTV’s Supply Chain Isn’t Broken — It’s Misunderstood
The industry keeps saying CTV’s supply chain needs to be “cleaned up.” Fewer intermediaries. Fewer...
