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Overcoming the Challenges in Cross-Platform Measurement. Nielsen’s Megan Clarken Explains It All at the ARF

Measure Up
By: Lynn Leahey
April 19, 2019

By Charlene Weisler Megan Clarken, Nielsen’s Chief Commercial Officer, spoke at the recent ARF on the changing consumer content consumption patterns and the transformation of measurement to meet this evolution. Nielsen has found that overall media usage is increasing. American adults now spend close to 80 hours of media consumption in a week, which is […]

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Account Executive Direct Response

March 4, 2025

New York, NY (Remote, Hybrid)

Meet or exceed sales quotas Actively prospect for, identify and develop new accounts Develop, expand and manage assigned accounts to maximize revenues and increase business opportunities Manage the sales cycle including account updates, management of schedules and accurate monthly and annual sales projections. Generate and present promotional ideas and packages that meet the needs of [...]

Category: Sales/Business Development; Executive; Consultant
Professional Lecturer of Communication/Sports Broadcasting

March 3, 2025

Marist University

Poughkeepsie, NY

Position Title: Professional Lecturer of Communication/Sports Broadcasting Department/School: School of Communication & the Arts Salary/Pay Rate: $75,000 – $80,000 Job Summary: The School of Communication and the Arts at Marist University invites applications for a Professional Lecturer in Communication with a focus on Sports Broadcasting, beginning August 2025. The department seeks a candidate with the [...]

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Digital Media Planner/Buyer

February 18, 2025

BEACON MEDIA GROUP

Lyndhurst, NJ

Overseeing all aspects of multiple campaigns, from plan development to reporting, ensuring that client needs and expectations are fulfilled. I have expertise in digital channels and media planning and am excited about the future of digital marketing!

Category: Media Buying; General; Consumer Brands

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