By Charlene Weisler Megan Clarken, Nielsen’s Chief Commercial Officer, spoke at the recent ARF on the changing consumer content consumption patterns and the transformation of measurement to meet this evolution. Nielsen has found that overall media usage is increasing. American adults now spend close to 80 hours of media consumption in a week, which is […]
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A look back at last week's first-ever #CTVConnect Conference.
Right in the heart of NYC, we saw two days brimming with conversations on essential CTV themes, fresh insights, and meaningful peer interactions.
Who's ready for next year? 🎊